快评｜仙品荔破 圈，体现广东荔 枝的营销智慧_ 南方+_南方plus 5月15日，2025 广东遂溪（乌 塘）仙品荔开采 活动暨"百千万 工程"文旅周在 湛江市遂溪县乌 塘镇新屋村举 行。作为广东省 最早上市的荔枝 产区，今年湛江 全市荔枝种植面 积约40万亩，预 计产量超26万 吨，其中，来自 遂溪县的仙品荔 堪称湛江荔枝 的"明星" 。 遂溪乌塘镇地处 雷州半岛北缘， 火山岩风化的富 硒红壤与咸淡水 交汇的独特地理 环境，孕育 出"早熟、清 甜、不上火"的 荔枝品种。这种 荔枝品质虽佳， 但种植面积不 大，过去只能在 较小的市场范围 内消化，未能形 成一个叫得响的 品牌。近年来， 随着"12221"市 场营销体系的精 准落地，遂 种植与规模化经 营；借 溪"仙品荔"脱颖 而出。 当地通过"合作 社+基地+农 户"模式，整合 新屋村、湛川村 等核心产区资 源，推动标准化 助"12221"市场 体系，构建"采 购商+定制+文 旅"对接平台， 实现从田间到餐 桌的全链生态。 尤为亮眼的是， 遂溪以"定制 +"模式创新消费 场景，推出"我 在遂溪乌塘有棵 仙品荔"认种平 台，消费者 可"云监工"荔枝 生长，甚至参 ...

5月15日，工人在巧家县马树镇草莓种植基地育苗。 近年来，云南省昭通市巧家县马树镇利用气候、地理条件优势，大力发展草莓规模化种植，已完成草莓交易中心、育苗基地、深加工厂等项目建 设，形成了集生产、加工、销售于一体的产业链条。目前，马树镇夏季草莓种植面积达2万亩，年产量4万吨，总产值约6亿元。 新华社记者 胡超 摄 云南省昭通市巧家县马树镇草莓种植基地（无人机照片，5月15日摄）。 近年来，云南省昭通市巧家县马树镇利用气候、地理条件优势，大力发展草莓规模化种植，已完成草莓交易中心、育苗基地、深加工厂等项目建 设，形成了集生产、加工、销售于一体的产业链条。目前，马树镇夏季草莓种植面积达2万亩，年产量4万吨，总产值约6亿元。 5月15日，在巧家县马树镇草莓深加工厂，工人将清洗好的草莓装盘，准备放入冷柜速冻。 近年来，云南省昭通市巧家县马树镇利用气候、地理条件优势，大力发展草莓规模化种植，已完成草莓交易中心、育苗基地、深加工厂等项目建 设，形成了集生产、加工、销售于一体的产业链条。目前，马树镇夏季草莓种植面积达2万亩，年产量4万吨，总产值约6亿元。 新华社记者 胡超 摄 新华社记者 胡超 摄 5月15日，工人在巧家县 ...

170万元成交！ 遂溪乌塘拍卖三 棵古荔枝树采摘 权_南方+_南方 plus 广东五洲药业有限公司竞得300年古树荔枝采摘权 5月15日，在 2025广东遂溪 （乌塘）仙品荔 开采活动暨"百 千万工程"文旅 周启幕前，遂溪 县乌塘镇成功举 办古荔枝树采摘 权拍卖会，3棵 树龄超百年的古 荔枝树采摘权最 终以170万元总 价成交。 本次拍卖的3棵 古树位于湛川片 区古荔园，其中 最古老的树龄约 千年。拍卖现场 气氛热烈，各企 业展开激烈角 逐，随着拍卖师 落槌定音，广东 五洲药业有限公 司以30万元竞得 300年古树荔枝 采摘权，广州市 遂溪商会以60万 元拍得500年古 树荔枝采摘权， 广东恒兴集团以 80万元拿下1000 年古树荔枝采摘 权。据悉，此次 拍卖所得款项将 用于公益事业， 以实际行动助力 乡村振兴。 广州市遂溪商会竞得500年古树荔枝采摘权 广东恒兴集团以80万元竞得1000年古树荔枝采摘权 此次拍卖活动旨 在提升荔枝价值 品位，打造仙品 荔高阶品牌。千 年古树承载的历 史底蕴与现代商 业价值深度融 合，不仅为即将 开展的2025广东 遂溪（乌塘）仙 品荔开采活动 暨"百千万工 程"文旅周预热 ...

Core Insights - The early-ripening "San Yue Hong" lychee from Zengcheng has entered its peak tasting period, attracting numerous buyers from the Pearl River Delta region [2][3][20] - Daily trading volume of "San Yue Hong" lychee has surpassed 100 tons, with at least 20 batches of buyers from various cities in the Greater Bay Area visiting the production area daily [19][20] Group 1: Market Activity - The lychee harvest in Zengcheng's Zhu Yuan Village has begun, with farmers actively picking the fruit early in the morning to preserve freshness [7][9] - Farmers are adopting a "double rush" mode, where they pick in the morning and ship in the afternoon, significantly shortening the time from harvest to market [9][19] - The local market is bustling with activity, as trucks filled with lychees line up for transactions, indicating strong demand [12][19] Group 2: Quality and Supply - The quality of this year's lychees is reported to be better than previous years, with plumper fruit and a sweet-tart flavor profile [7][18] - The harvesting period for "San Yue Hong" lychee is expected to last until the end of May, providing a continuous supply to the market [20]

Core Viewpoint - The event on May 15 marked the launch of the 2025 Guangdong Suixi (Wutang) Xianpin Lychee Harvesting Activity and the "Hundred Million Project" Cultural Tourism Week, aiming to promote the Guangdong lychee brand and enhance its market presence [1] Group 1: Event Highlights - The event featured activities such as the auction of lychee picking rights, the unveiling of the Xiaohongshu Village, live streaming sales, and the appointment of brand ambassadors to boost the Guangdong lychee brand [1] - The lychee planting area in Zhanjiang is approximately 400,000 acres, with an expected yield of over 260,000 tons this year, benefiting from unique geographical advantages [1] Group 2: Marketing and Sales Strategies - Suixi County has established the first "Xiaohongshu Village" in the province, integrating local resources and promoting the "Xianpin Lychee" brand through social media marketing [2] - The county aims to enhance the sales channels and brand recognition of "Xianpin Lychee" through a combination of government guidance, enterprise participation, and community engagement [2][3] Group 3: Production and Pre-Sales Data - The pre-sale volume of lychees has exceeded 4,500 tons, accounting for nearly 30% of the total expected yield, with pre-sale revenue approaching 100 million yuan [5] - The average purchase price for lychee has increased by 2 yuan compared to the same period last year, indicating a positive market trend [4] Group 4: Future Development Plans - The Guangdong Provincial Agricultural and Rural Affairs Department emphasizes the need for proactive marketing strategies to enhance lychee sales and develop new products and consumption scenarios [5] - The local government is focused on integrating media and e-commerce platforms to expand the marketing reach of Guangdong lychee, aiming for high-quality industry development [5]

枇杷采摘带动旅游消费 "甜蜜经济"赋能美丽乡村 在浙江湖州吴兴区一个村子的枇杷种植区里，村民们都在忙着采摘、发货。为了拓宽销路，村里不仅与线下收购商合作，还通过电商平台将枇 杷卖到全国各地。 央视网消息：眼下，正是长三角地区枇杷大量上市的季节。据了解，2025年的枇杷价格与去年持平，但由于天气少雨多晴，因此枇杷个头 较小，但果味更浓、甜度更高。 浙江德清雷甸镇的枇杷进入了盛果期，即将销往全国各地。 眼下，全镇种植的4000多亩枇杷迎来了丰收，正等待采摘后运到各地销售。当地种植户介绍，2025年，雷甸镇的枇杷在5月10日左右开始大规 模上市，而早在上市前，他就接到了许多老客户的订单。 在湖州当地的一个农贸市场，新鲜上市的枇杷吸引了不少消费者前来选购。据了解，枇杷上市时间较短，基本上5月下旬就会下市，不少消费 者购买枇杷就是为了尝这一口"鲜"。 在浙江德清的另一家特色农场，许多来自杭州、上海的年轻消费者正在这里体验采摘枇杷的乐趣。据介绍，这里已经成为了亲子游、宠物游的 热门打卡地。 在浙江嵊州、江苏常州等多地，枇杷采摘季的到来都带火了周边民宿、农家乐的生意，为当地的乡村旅游注入了新的活力。同时，因为枇杷上 市季节 ...

Core Viewpoint - The integration of agriculture, culture, sports, and tourism in the Water Tianba Township of the Three Gorges Reservoir area is revitalizing the local economy and promoting rural revitalization [1][2]. Group 1: Economic Development - Water Tianba Township has developed a unique climate that supports the cultivation of navel oranges, with over 65,000 acres planted and a production exceeding 132,000 tons, making it a core production area for navel oranges in the region [2]. - The township is creating a multi-faceted economy by leveraging its natural resources along the Zha River, establishing a sports and leisure town that includes water dragon boat racing, land cycling, and aerial paragliding [2][4]. Group 2: Tourism Growth - The township has built various facilities such as a three-dimensional sightseeing corridor, bicycle stations, and a navel orange cultural museum to enhance the tourist experience [4]. - The establishment of the "China Orange Valley Water Sports Base" offers a range of water sports activities, attracting over 20,000 visitors during the recent May Day holiday, generating over 5 million yuan in tourism revenue [4][6]. - By the end of 2024, the township aims to attract over 100,000 visitors, significantly boosting the accommodation and dining sectors, with projected revenue from the cultural and tourism industry exceeding 40 million yuan [6].

来源：中国科学报 苹果不仅口感大众化，而且营养颇为丰富，是全世界最受欢迎的水果之一。 在苹果集约化生产上，抗逆和矮化密植是两个最重要且很难耦合的产业难题。"只有当抗寒、耐旱、耐 盐碱等条件得到满足，我们才能在此基础上开展省时、省力的规模化矮化密植。"论文第一作者、中国 农业大学教授李威说。 但是，抗逆的基因资源从哪儿找？ 栽培苹果虽有数千个品种，但从基因源上都属于一个苹果种（Malus domestica）。简单来说，虽然消费 者感觉市场上的苹果品种很多，但它们在遗传层面其实都是"亲兄弟"。这些"亲兄弟"之间的遗传差异非 常有限，很难在其中找到新的抗逆基因。 然而，中国工程院院士、中国农业科学院作物科学研究所研究员刘旭指出，当前我国苹果种业面临优异 种质资源匮乏、核心性状改良周期长、现代分子技术应用不足等瓶颈问题，严重制约了苹果新品种的选 育及产业的持续提质增效。 刘旭强调，在全球气候变化与重大病虫害日益加剧的背景下，亟须明晰苹果的遗传基础、厘清苹果属多 样性背景，为构建自主可控的核心种质资源体系和支撑品种创新提供可持续研究与发展的"跳板"。 近日，中国农业大学园艺学院教授韩振海团队联合国内外科学家成功揭示了 ...

这是大茂镇荔枝产业蓬勃发展的缩影。今年以来，大茂镇荔枝林挂果面积达到了4000亩，产值首度 突破1亿元，创下历史新高。 在整个万宁市，2.42万亩荔枝林也陆续迎来了丰收。按照市场经验，荔枝价格取决于上市时间。万 宁荔枝相对乐东、三亚、陵水等地虽晚一周上市，但早于琼海、文昌、海口，依然能以"产期早、产量 稳"的优势抢占市场机遇。"目前头茬地头价高达20元/斤，预计今年万宁荔枝总产值将突破3.8亿元。"万 宁市农业农村局相关负责人介绍。 中午时分，大茂农产品产地集配中心一片繁忙。泡沫箱堆成小山，工人们熟练地将荔枝称重、分 拣、撒冰、打包。冷链车引擎轰鸣，这里既有订单即将发往北上广，也有出口专车整装待发。该镇政府 工作人员陈建介绍，通过跨境电商，大茂荔枝已出口160吨，从订单估算，预计大茂荔枝全年出口量达 600吨。 当天，从三亚专程赶来的游客肖丽摘下茂宾家庭种植农场几颗"白糖罂"荔枝，剥开薄薄的果皮，晶 莹的果肉入口即化。她当即下了80斤的订单。 万宁大茂镇发展"白糖罂"等品种荔枝，受到市场青睐 小镇荔枝卖出亿元产值 海南日报全媒体记者 林博新 5月13日上午，万宁市大茂镇林助村的荔枝林间，果实压弯枝头，空气中弥 ...

Core Viewpoint - The article highlights the journey of Li Ying, a young entrepreneur from Gansu, who has successfully promoted the local apple industry to national and international markets, transforming her family's business and contributing to the agricultural sector over the past decade [1][3]. Company Overview - Li Ying is the head of Gansu Qingxin E-commerce Co., Ltd., which focuses on the sales of local agricultural products, particularly apples, since its establishment in 2014 [3][5]. - The company has expanded its operations to include various aspects of the apple industry, such as planting, storage, initial processing, and deep processing, with an annual acquisition of 15,000 to 20,000 tons of apples from local farmers [3][5]. Market Expansion - The company began exporting apples around 2019, recognizing the importance of building an international brand as the agricultural product branding era emerged [5]. - By 2024, Li Ying successfully penetrated overseas markets, including Singapore and Saudi Arabia, leveraging the high quality of Qingyang apples as a competitive advantage [5][6]. Business Model and Innovation - Initially, the company relied heavily on online sales, but starting in 2024, it has shifted focus to offline markets and brand development, launching the "Lips Sound" brand and exploring deeper processing of apples [6]. - The company aims to enhance brand value to increase farmers' income and provide them with more stability amid market fluctuations [6]. Industry Trends - The apple farming community in Qingyang is undergoing significant changes, with older farmers retiring and younger generations adopting modern agricultural practices, such as land transfer and base planting [6][7]. - Li Ying's approach contrasts with that of previous generations, emphasizing brand creation and value enhancement rather than merely producing and selling apples [6].