Core Viewpoint - The report from Dongwu Securities indicates that Semir Apparel's revenue for the first half of 2025 was 6.149 billion yuan, a year-on-year increase of 3.26%, while the net profit attributable to shareholders was 325 million yuan, reflecting a year-on-year decrease of 41.17% [1] Financial Performance - Revenue for Q1 and Q2 of 2025 showed a year-on-year change of -1.93% and +9.04% respectively, while the net profit attributable to shareholders for Q1 and Q2 decreased by 38.12% and 46.29% respectively [1] - The company declared an interim dividend of 0.15 yuan per share, with a payout ratio of 124.32% [1] Strategic Focus - The company is undergoing a retail transformation centered on consumers, with ongoing investments in channel structure optimization, brand image enhancement, and digital capability development [1] - Short-term profit pressures are expected due to increased spending on brand building and new store openings, but these efforts are aimed at establishing a foundation for long-term healthy growth [1] Market Position - As a leading player in both casual wear and children's clothing, the long-term value of the company is considered noteworthy, maintaining a "buy" rating [1]

Core Viewpoint - Li Ning's stock has seen a significant increase, with a rise of nearly 6% and a current price of HKD 20.56, reflecting strong market performance following the release of its interim results [1] Financial Performance - Li Ning reported a revenue increase of 3.3% year-on-year to CNY 14.817 billion [1] - Gross profit reached approximately CNY 7.415 billion, marking a 2.48% year-on-year growth [1] - EBITDA was around CNY 3.513 billion, showing a 2% increase compared to the previous year [1] - Net profit stood at approximately CNY 1.737 billion, with basic earnings per share of CNY 0.6743 [1] - The interim dividend declared was CNY 0.3359 per share [1] Market Expectations - Nomura noted that Li Ning's key performance indicators exceeded market expectations for the first half of the year [1] - Daiwa indicated that Li Ning's net profit margin was slightly better than their forecast, alleviating concerns regarding management's lowered guidance [1] Strategic Outlook - Dongwu Securities projected that Li Ning will continue to deepen its "single brand, multiple categories, and multi-channel" strategy in the second half of the year [1] - The company plans to enhance its professional sports resources through collaboration with the Chinese Olympic Committee [1] - Li Ning has restructured its internal organization to focus on a category-based business model, aiming to improve category management efficiency [1] - The company is expanding into multiple categories such as table tennis, badminton, pickleball, tennis, and golf [1] - With a solid operational foundation and healthier channel inventory, Li Ning is expected to benefit from Olympic-themed marketing, potentially enhancing performance elasticity [1]

晨会纪要（2025/08/25） 编辑人 022-28451618 SAC NO：S1150511010016 cuijian@bhzq.com 崔健 渤海证券研究所晨会纪要（2025.08.25） 宏观及策略研究 地缘局势阶段性缓和——宏观经济周报 固定收益研究 债市持续走弱——利率债周报 公司研究 费用率上升压制半年度业绩，直营渠道表现亮眼——森马服饰（002563）2025 年半年报点评 行业研究 证 业绩密集披露，关注超预期标的——医药生物行业周报 请务必阅读正文之后的声明 渤海证券股份有限公司具备证券投资咨询业务资格 1 of 7 晨会纪要（2025/08/25） 宏观及策略研究 地缘局势阶段性缓和——宏观经济周报 周 喜（证券分析师，SAC NO：S1150511010017） 宋亦威（证券分析师，SAC NO：S1150514080001） 严佩佩（证券分析师，SAC NO：S1150520110001） 靳沛芃（研究助理，SAC NO：S1150124030005） 1、外围环境而言 美国方面，7 月整体零售销售环比增速维持强劲态势，其中多数商品销售在线上线下促销推动下实现增长。 与此同时，纳 ...

Core Viewpoint - Despite a macroeconomic recovery in retail, the apparel industry shows weak growth, with clothing retail sales increasing only 2.5% compared to a 5.0% growth in overall retail sales. High-end apparel consumption is particularly sluggish, with Bain predicting a global luxury goods consumption decline of 2% to 5% and a six-quarter negative growth in the Chinese market. However, the company Yinger Fashion (03709.HK) reported strong mid-year results, demonstrating resilience through a multi-brand strategy and digital transformation [1][2]. Financial Performance - The company achieved revenue of 3.104 billion yuan and a profit of 289 million yuan in the first half of the year, marking a 2.17% year-on-year increase. The overall gross margin improved by 0.11 percentage points to 76.41%, and basic earnings per share rose by 5.2% to 0.426 yuan [1][2]. Brand Strategy - The company's multi-brand strategy features eight brands with differentiated positioning, effectively covering a wide range of consumer needs. High-end brand La Koradior saw a revenue increase of 9.65% to approximately 280 million yuan, while the main brand Koradior experienced a slight decline of 1.22% in revenue, contributing over 30% to total revenue. Other brands maintained stable revenue levels despite market pressures [2]. Product Development - The company focuses on enhancing the quality-to-price ratio by increasing the use of high-quality materials like wool and silk while reducing synthetic fiber usage. This aligns with consumer preferences for quality and sustainability, resulting in improved member repurchase rates and an increase in popular product launches [2]. Channel Strategy - Yinger Fashion has adopted a dual growth strategy of enhancing offline stores while expanding online sales. The company has shifted from blind expansion to a strategy of opening larger stores and improving store efficiency, with significant year-on-year increases in store performance. Online sales grew by 8.88% to 595 million yuan, with notable growth in platforms like Douyin and WeChat [3][4]. Digital Transformation - The company is enhancing its digital infrastructure to improve internal management efficiency. This includes developing predictive models for financial and operational metrics and upgrading its business intelligence systems for smarter inventory management. These digital reforms are expected to boost efficiency across the entire value chain [4]. Market Positioning - As of the mid-year financial report, the company's stock price was 7.34 HKD, corresponding to a TTM P/E ratio of 9.87, significantly lower than the industry average of 23.71. The company is viewed as having a favorable valuation with potential for growth, supported by its multi-brand strategy and digital capabilities [5].

2025年上半年，森马服饰销售费用达18.23亿元，较上年同期15.49亿元增长17.67%，增幅远超营业收入 涨幅，而且占营业收入比例约为30%。 长江商报记者注意到，森马服饰发布2025年半年度利润分配预案，拟向全体股东每10股派发1.50元现金 红利(含税)，本次预计实现现金分红总额4.04亿元，分红率达124%。而森马服饰董事长邱坚强及其家族 合计持有上市公司62.16%股份，此次分红独揽约2.5亿元。 盈利大幅下降之下，森马服饰（002563）(002563.SZ)依然高额分红，邱坚强家族赚得盆满钵满。 8月22日，森马服饰发布的2025年半年报显示，公司上半年实现营业收入61.49亿元，同比增长3.26%； 净利润3.25亿元，同比下降41.17%。 2025上半年增收不增利 森马服饰创建于2002年，是一家以虚拟经营为特色，以休闲服饰、儿童服饰为主导产品的企业集团，旗 下拥有以森马品牌为代表的成人休闲服饰和以巴拉巴拉品牌为代表的儿童服饰两大品牌集群。 8月22日，森马服饰发布2025年半年报，上半年实现营业收入61.49亿元，同比增长3.26%；净利润3.25 亿元，同比下降41.17%。 需要 ...

Group 1: Industry Dynamics - Valentino appointed Riccardo Bellini as the new CEO, effective September, to replace Jacopo Venturini [3] - Guess announced a privatization deal valued at approximately $1.4 billion with Authentic Brands Group, marking a strategic shift for the company [4] - L'Oréal decided to shut down its recently acquired makeup brand Healus, retaining only the skincare brand Dr.G, indicating a strategic business adjustment [5] Group 2: Company Performance - Coty reported a 4% decline in net revenue for the fiscal year 2025, with a net loss of $381 million, attributed to goodwill impairment [8][9] - Estée Lauder's net sales for fiscal year 2025 fell by 8% to $14.326 billion, with significant operating losses due to various factors including goodwill impairment [10][11] - Li Ning's revenue grew by 3.3% to 14.817 billion RMB, with a net profit of 1.737 billion RMB, reflecting a stable financial performance [2] Group 3: Notable Growth - Pop Mart's revenue surged by 204.4% to 13.88 billion RMB, with net profit increasing by 396.5%, driven by the success of the Labubu product line [6] - Perfect Moment's revenue increased by 51% to $1.5 million in Q1 2025, although the company still reported a net loss [12] - Pandora's Q2 revenue grew by 8%, reaching 7.075 billion DKK, despite plans to close up to 100 stores in China [12] Group 4: Market Challenges - Estée Lauder's stock fell by 9% in pre-market trading after reporting lower-than-expected profits, highlighting ongoing market pressures [10] - Coty anticipates a revenue decline of 6% to 8% in Q1 2026, indicating continued challenges in stabilizing growth [9] - The frequent personnel changes among major brands reflect common strategies to navigate a challenging market environment [4]

Core Viewpoint - The article discusses the evolving consumer landscape in 2025, highlighting a shift from fleeting trends to a preference for classic, timeless styles that incorporate modern elements and personal expression [2][4][65]. Group 1: Consumer Trends - In 2025, minimalism, comfort, and durability are key themes among young consumers, who are moving away from transient trends towards classic styles that require less decision-making [4][10]. - The concept of "new classics" emerges, where brands innovate classic products through material advancements and design improvements to meet contemporary aesthetic demands [4][20]. - Young consumers are increasingly favoring versatile clothing that can be worn across multiple scenarios, reflecting a resistance to "choice fatigue" [10][12]. Group 2: Brand Strategies - Uniqlo is identified as a leading brand in this shift, emphasizing "returning to classics" as a strategic choice after over 30 years in the Chinese market [7][9]. - The brand's product innovations, such as the PUFFTECH air cotton series and HEATTECH thermal wear, showcase how technology can enhance classic designs to meet modern consumer needs [20][24][31]. - Collaborations with designers and the introduction of high-quality, affordable collections, like the UNIQLO and JW ANDERSON series, redefine the value of classic styles by making them accessible [33][38][49]. Group 3: Consumer Behavior - The article notes a significant change in consumer motivations, with practicality and price sensitivity being primary factors in purchasing decisions, alongside a growing emphasis on fit and value [42][48]. - Younger consumers are shifting from a mindset of seeking external validation through brand logos to prioritizing personal comfort and self-expression in their clothing choices [51][54]. - The desire for low-maintenance, versatile clothing reflects a broader trend towards sustainable and meaningful consumption, as consumers seek items that provide long-term value rather than short-lived trends [65][66].

曾经的闽南小渔村和老码头，正借助渔文化焕发新貌 8月16日是一年一度的福建开渔日。停靠渔业重镇祥芝港的671艘远洋渔船排列整齐，桅杆林立。每一艘船价值千 万以上，船头悬挂着"招财进宝""一帆风顺"的黄色幡旗。 南音奏唱之后，泉州刣狮非遗表演在鼓乐中登场。只见青狮迈着稳健步伐，铃铛清脆作响，整齐排列的狮阵豪迈 起舞，与漂浮在海面上的渔船阵列遥相呼应。始于宋代的古老狮阵，传递着当地人团结的力量感。 待到吉时，鞭炮声四起。渔民纷纷站上船头，向大海撒纸祈福。白日焰火冲上云霄，渔船拉响汽笛，六百多艘渔 船同时发动引擎，轰鸣声让港口喧嚣抵达顶峰。 远道而来的游客挤满码头，见证"千帆齐发"的时刻，摄影爱好者带上无人机，拍下壮观一幕。 "见过堵车，没见过堵船的。"设计师杨紫明从小在石狮海边长大，这一天特地早起赶来参加开渔节，穿着自己设 计的红色T恤为整装待发的渔民鼓劲加油，在船头听着嘈杂声浪，内心涌起热流。 "我们跟大海的关系，早就不是听听海浪声那么简单了，是剪不断理还乱地连接。从小赶海、看退潮，对大海敬畏 又充满想象——闽南人坐着船去南洋谋生，在东南亚闯出一片天。我们对妈祖的虔诚、日常的祭拜，都是对大海 的尊重。"他仍记得 ...

Core Insights - The market for "doll clothes" is rapidly expanding, becoming a standard for young consumers who showcase personalized outfits on social media platforms [1][12] - Traditional clothing companies are increasingly entering the "doll clothes" sector, leading to a surge in overseas orders and a vibrant consumer market [1][11] Market Trends - The "doll clothes" segment is experiencing a new wave of interest, with products ranging from basic to high-end custom designs, incorporating both modern trends and traditional cultural elements [1][3] - The use of national-level intangible cultural heritage fabrics in "doll clothes" is helping to merge traditional clothing with contemporary styles, appealing to younger consumers [3][12] Sales Performance - Sales of "doll clothes" have seen significant growth, with some stores reporting nearly a 50% increase in sales during the summer compared to the previous year [5] - An e-commerce platform indicated that the total sales revenue for "doll clothes" in 2024 is expected to grow by over 117.08% year-on-year, with a single month in May surpassing 10 million yuan in sales [5][12] Consumer Demographics - The primary consumers of "doll clothes" are young families and individuals, with a notable increase in demand for personalized and custom-made options [5][6] - The trend of emotional and self-satisfying consumption is driving the growth of the "doll clothes" market, allowing for unique creations and personal expression [6][12] Global Market Impact - The global market for "doll clothes" is witnessing a surge in orders from regions such as South America, North America, and Japan, with production ramping up to meet demand [11][12] - The overall collectible toy market is projected to grow from $20.3 billion in 2020 to $41.8 billion by 2024, with an annual growth rate of 19.8%, indicating strong potential for the "doll clothes" export market [14]

Core Viewpoint - The company experienced a decline in revenue and net profit in the first half of 2025, with a focus on improving profitability through cost management and brand strategy [1][2][5]. Financial Performance - In 2025H1, the company's revenue was 2.9 billion yuan, down 8% year-on-year, and the net profit attributable to shareholders was 80 million yuan, down 55% year-on-year [1]. - For 2025Q2, revenue was 1.23 billion yuan, also down 8% year-on-year, with a net loss of 50 million yuan [2]. - The gross profit margin improved in both periods, with 2025H1 at 59.8% (+3.7 percentage points) and 2025Q2 at 59.5% (+2.1 percentage points) [1][2]. Profitability Quality - Despite the improvement in gross profit margin, the net profit margin decreased due to rising expense ratios, with 2025H1 net profit margin at 2.6% (-2.8 percentage points) and 2025Q2 at -3.8% (-4.7 percentage points) [1][2]. - The company recorded asset impairment losses of 77 million yuan in 2025H1 and 45 million yuan in 2025Q2, both higher than the previous year [1][2]. Brand Performance - Revenue from various brands declined, with PB women's wear down 10.45%, PB men's wear down 7.42%, and other brands also showing decreases [3]. - The company is focusing on its "one brand" strategy to enhance product development and improve brand image, despite facing short-term profit pressures due to increased expenses [3]. Channel Performance - Online sales in 2025Q1 decreased by 12.71% to 450 million yuan, while offline direct sales were relatively stable, down only 0.13% [4]. - The company has seen a reduction in the number of direct and franchise stores, indicating that channel adjustments are nearing completion [4]. Inventory and Cash Flow - Inventory increased by 9.8% year-on-year to 1.52 billion yuan, with inventory turnover days rising by 62.7 days to 251.2 days [5]. - The operating cash flow for 2025H1 was a net outflow of 260 million yuan, but there is an expectation for cash flow management to normalize in the future [5]. Investment Outlook - The company is recognized as a leading mass fashion brand group in China, with a clear long-term strategic goal despite short-term performance fluctuations [5]. - Profit forecasts for 2025 to 2027 are adjusted to 220 million, 290 million, and 370 million yuan respectively, with a corresponding PE ratio of 32 times for 2025 [5].