央视网消息：1月3日，上海市文化和旅游局发布元旦假日三天（1月1日—3日）文化和旅游假日市场情 况。元旦假期，上海市文旅市场总体运行平稳，未发生重大安全事件。据上海旅游大数据监测，元旦假 期上海共接待游客682.03万人次，实现全要素旅游消费总额122.71亿元。上海宾馆旅馆平均客房出租率 为70%。 ...

Group 1: Travel and Transportation - Approximately 590 million trips were made during the New Year holiday, averaging about 198 million trips per day [2] - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about 1 hour, contributing to a 165% increase in daily visitors to the Hukou Waterfall scenic area [2] - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [2][3] Group 2: Tourism and Cultural Experiences - The emphasis on "experience" and "ceremony" in cultural tourism was highlighted, with a 125% year-on-year increase in searches related to New Year travel [4] - Popular destinations for ice and snow tourism accounted for 40% of the top 20 domestic flight routes during the holiday [6] - The trend of "emotional experience" in consumer behavior reflects a shift from material satisfaction to more personalized and diverse demands in cultural tourism [4] Group 3: Consumer Spending and Retail - The introduction of the "National Subsidy" program led to a significant increase in consumer spending on home appliances, with foot traffic in stores rising by 110% during the holiday [7] - The "China Shopping" trend gained momentum, with foreign tourists increasingly participating in shopping experiences across various cities [8] - The Ministry of Commerce emphasized the importance of ensuring market supply and stable prices during the holiday season, with plans for promotional activities to boost consumption [8]

Core Insights - During the New Year holiday, Beijing welcomed 8.808 million tourists, generating a total tourism expenditure of 10.97 billion yuan [1] - The city organized over 1,400 cultural and tourism activities across three main segments: New Year countdown, New Year concerts, and winter travel, showcasing a vibrant holiday market [1] Tourism Data - The top ten tourist attractions in Beijing included Wangfujing, Olympic Park, Xidan, Liangma River International Style Waterfront, Tiananmen area, Qianmen Street, Nanluoguxiang, Shichahai Scenic Area, Temple of Heaven Park, and Shougang Park [1] - The New Year countdown event featured dual main venues at the Bell and Drum Tower Museum and the Great Wall at Juyongguan, highlighting a blend of historical and modern cultural elements [1] Activity Highlights - The Beijing Cultural and Tourism Bureau curated over 70 key activities and provided a holiday activity map for residents and tourists [1] - The city launched 30 themed travel routes, including "Winter Warm Travel," "Passionate Ice and Snow," and "Rural New Year," to enhance the winter travel experience [1] - Various districts created diverse new experiences and scenes to offer unforgettable holiday experiences for visitors [1]

Core Insights - The tourism market in China experienced a strong start in the 2026 New Year holiday, with a significant increase in cultural and tourism consumption, particularly among younger demographics [1][4][7] Group 1: Tourism Market Performance - Domestic scenic spot ticket bookings increased by over 400% year-on-year during the New Year holiday [1] - Shanghai emerged as the most popular travel destination, with a notable rise in travel from the post-90s and post-00s generations, who accounted for 39% and 33% of travelers respectively [4] - The overall tourism consumption in Shanghai reached 12.271 billion yuan, with 6.8203 million visitors during the holiday [5] Group 2: Travel Trends and Preferences - The trend of "self-care travel" gained traction, with younger travelers seeking experiences that provide personal enjoyment rather than traditional sightseeing [4] - The search volume for "New Year travel" increased by 125% year-on-year, indicating a growing interest in themed experiences such as fireworks shows and concerts [4] - Popular domestic travel destinations included Shanghai, Beijing, Guangzhou, and Sanya, with self-driving trips also gaining popularity [4][5] Group 3: Emerging Travel Segments - Hainan became a top choice for winter escape travel, with hotel bookings increasing significantly due to the island's duty-free shopping appeal [7] - Lesser-known destinations like Anji and Qingyuan saw remarkable growth in bookings, with increases of 930% and 774% respectively, driven by unique experiences [7] - The demand for vacation rentals surged, with a 160% year-on-year increase in bookings for popular cities like Chengdu and Guangzhou [8] Group 4: Events and Entertainment - Major concerts and events during the New Year period attracted significant travel, with hotel bookings near event venues seeing substantial increases [9] - The average number of items purchased per consumer increased by over 20%, and the average spending rose by over 30% compared to the previous year [9] Group 5: International Travel Trends - Outbound travel saw a dramatic rise, with bookings for car rentals and tours increasing by over 1000% and 210% respectively [13] - The inbound tourism market also showed strong growth, with ticket bookings for attractions increasing by 110% year-on-year [13][14] - Popular inbound destinations included Shanghai, Beijing, and Guangzhou, with significant increases in visitors from neighboring countries [14]

转自：成都发布 清晨的成都寒意微透，成都大熊猫繁育研究基地的竹林间却已热闹起来。 ▲意大利游客在熊猫基地合影 看了大熊猫，她和同伴还挑选了大熊猫造型的冰箱贴——抱着竹子的、趴着睡觉的、挥手的，每一种姿态都被精致复刻。 上午11点，团队转场至文殊院。千年古刹的宁静与晨间的熊猫基地形成奇妙对比。香火缭绕中，Scarlata Giulio静静地观察着虔诚祈福的人们。"夜里12点 才到成都，但今早的行程已经完全驱散了旅途疲惫。"他低声说，"看到人们手持蜡烛虔诚祈祷，那种氛围很美，很神圣。"在导游的简单介绍后，几位意 大利游客也学着当地人的样子，双手合十，许下了自己的新年心愿。"这是一种很奇妙的体验。"Giulio感慨，"在现代都市中保留着这样充满灵性的空间， 成都做到了古老与现代的融合。" ▲意大利游客Scarlata Giulio在熊猫基地与熊猫合影 真正的文化碰撞发生在午餐时分。12点30分，一行人来到一家传统火锅店。当铜锅端上桌，翻滚的红汤让几位游客瞪大了眼睛。导游万敏笑着拿起长筷， 开始了她的"火锅教学"："毛肚要'七上八下'，鸭肠只需烫到微微卷曲⋯⋯"她一边示范，一边解释每种食材的最佳涮煮时间。Surico ...

Core Insights - The 2026 New Year's tourism market is experiencing a strong start driven by the "3 days off, 8 days on" holiday strategy, with significant increases in consumer travel intent and spending [1] - Flight bookings for domestic hotels on January 1st surged by 280% year-on-year, while bookings for domestic leisure products increased by over 270% [1] Group 1: Domestic Travel Trends - Major cities such as Shanghai, Beijing, Guangzhou, and others remain the top destinations due to their transportation advantages and rich cultural offerings [1] - In Hunan, bookings for travel routes increased by over 400% year-on-year, with customized travel and car rental bookings also seeing similar growth [1] Group 2: Travel Preferences and Demographics - Self-driving travel is gaining popularity, with car rental bookings on New Year's Day increasing by over 120% year-on-year [2] - Family travel is on the rise, with trips by parent-child groups increasing by over 80%, and these families are opting for higher-end hotels and resorts for a more comfortable experience [2] - The Z generation is also showing a significant increase in travel product bookings, with a growth rate of over 60%, indicating a willingness to spend on unique and engaging experiences [2] Group 3: International Travel Trends - Long-distance outbound travel is seeing a notable increase, with destinations like Australia and the USA ranking among the top ten for outbound travel [4] - Popular destinations within a "4-hour flight radius" include Hong Kong, East Asia, and Southeast Asia, while niche destinations like Argentina and Uzbekistan are also gaining traction [4] - Outbound travel for chartered and self-driving tours has seen a dramatic increase, with bookings for chartered tours rising by over 1000% [5]

Core Insights - The overall inter-regional mobility in China is expected to exceed 180 million trips, marking a year-on-year increase of 13.4% [1] - On January 2, the national railway is projected to send 12.6 million passengers, reflecting a year-on-year growth of 18.7% [1] Group 1: Transportation and Tourism Integration - The data illustrates a "dynamic China," with the railway department launching special tourist trains like the "Tianjin Travel Time Train" to provide unique travel options [3] - New railway lines and stations, such as the Xiyan High-speed Railway and the Shanghai-Chongqing-Yuzhou High-speed Railway, connect scenic spots, enhancing the integration of transportation and tourism [3] Group 2: Cultural and Technological Innovations in Tourism - Tourist attractions are experiencing high visitor numbers, with over 10,000 tourists climbing Mount Tai daily to watch the sunrise, accompanied by cultural performances [3] - In Shangrao, Jiangxi, traditional activities like fish lantern parades and river lantern blessings create an immersive cultural experience for visitors [3] - Technological innovations, such as mechanical dogs pulling sleds in Harbin, are reshaping holiday tourism experiences, showcasing the charm of innovation in a vibrant China [3] Group 3: Overall Sentiment and Future Outlook - The New Year's holiday in China is characterized by vibrant movement and innovation, reflecting confidence and a bright future for the tourism sector [3]

Core Insights - The article highlights the significant increase in international tourist arrivals in Beijing, attributed to the visa-free entry policy for German citizens, which has been extended until December 31, 2026 [1][2]. Group 1: Visa Policy Impact - The visa-free entry policy for German citizens has led to a doubling of the number of visa-free arrivals, contributing to over 5 million inbound tourists in Beijing in 2025 [2]. - The policy has made travel to China more convenient, encouraging many Europeans to visit [1][2]. Group 2: Tourism Development Strategies - Beijing's tourism market is transitioning from convenience to high-quality development, focusing on product refinement, international service standards, and diverse promotional strategies [2]. - The city aims to enhance its appeal as a top international tourist destination through improved service quality and cultural offerings [2]. Group 3: Airport and Travel Services - Capital Airport plans to enhance services for transit passengers, including "one-ticket" and direct luggage services, and has expanded its international route network to cover 57 countries and 225 destinations [3]. - Future initiatives include cross-border ticket discounts and improved transit services to facilitate international visitors [3]. Group 4: Overall Market Recovery - The inbound tourism market in China showed strong recovery in 2025, with a total of 40.6 million foreign visitors, marking a 27.2% increase year-on-year [4]. - The 240-hour visa-free transit policy has been expanded, increasing the number of applicable ports and countries, thus enhancing the overall accessibility for international travelers [4][5].

转自：北京日报客户端 冰雪逐梦山野狂欢之旅 近日 北京冰雪文化旅游主题线路发布 顺义区"冰雪逐梦山野狂欢之旅" 主题线路 谁说冰雪之旅只有冷冰冰？第一站，我们先来点"热乎"的！ 成功入选！ 如果你正在寻找 节假日、周末出游灵感 冬日亲子/朋友/情侣好去处 一场很"燃"的冰雪体验 那这条线路，真的别错过 第一站｜钱粮市集 热气腾腾的顺义"烟火气" 关键词：街区漫游/人间烟火/冬日暖胃 走进钱粮市集，仿佛到了一个温暖又热闹的文艺聚落。这里由老粮仓改造而成，复古工业风混搭着现代 创意，随手一拍都是大片。 你可以在这里： 走进艺术氛围浓厚的店铺，品咖啡和甜品，还可以做手作。 尝尝特色餐饮，用美食给自己加满电，为接下来的狂欢蓄力。 街区的烟火气与文艺感，让你带着暖暖的胃和心情，奔赴下一场冰雪之约。 出行方式：乘坐顺15路、顺16路到顺鑫控股站下车。街区配备停车场，到店消费可领取停车券。 第二站｜顺义奥林匹克水上公园 冰雪与自然的双重浪漫 关键词：冬日风光/户外漫步/轻运动 驱车20分钟，便来到曾举办过奥运赛事的顺义奥林匹克水上公园。夏天这里是碧波荡漾的水上乐园，冬 天就变身为广阔的冰雪童话世界。玩之前，别忘了用镜头定格 ...

（原标题：巴西2025年1-11月已接待中国游客近10万人次，同比增长34%） 据巴西国际旅游促进局公布的统计数字，2025年1-11月，巴西共接待国际游客超900 万人次，同比增长40.6%；其中接待中国游客近10万人次，同比增长34%。 巴西国际旅游促进局马塞洛·弗雷索表示："今年对巴西旅游而言是极为特殊的一 年，年终前，国际游客总量已突破900万人次。巴西文化和我们的生活方式正在全球范 围内受到关注，推动了国家旅游推广战略的有效实施。通过提升航空连通性，拓展多 元化旅游目的地，巴西已成为全球国际旅游增长最快的国家。" 2025年1月至11月，共计9.44万中国游客到访巴西，同比增长34%。数据显示，由于 航空连通性不断提升，在更高效的传播下更多中文推广有序展开，中国已成为巴西国 际旅游业的重要战略市场。 巴西国际旅游促进局指出，在巴西旅游业持续拓展的进程中，中国成为一个关键市 场。通过内容转译、航空网络建设、中文推广等方式，不断推出面向中国受众的项目 和活动，为2026"中巴文化年"双方文化旅游深入合作奠定了基础。 近期，巴西旅游部还与中方就面向中国游客开放电子签证申请系统开展磋商。该举 措有望简化中国 ...