Core Insights - The micro-short drama industry is emerging as a new employment hotspot, with a consensus reached at the 2025 China Micro-Short Drama Industry Development Forum that it is evolving rapidly due to changes in social structure and media consumption habits [1][2]. Industry Growth and Employment Impact - The micro-short drama industry is experiencing explosive growth, with direct employment estimated at approximately 690,000 people. Including the multiplier effect from related sectors, the total employment contribution is projected to exceed 2.03 million [2]. - The types of jobs created in the micro-short drama sector are diverse, attracting job seekers from various backgrounds, including recent graduates, traditional film industry workers, and flexible laborers [2][3]. Job Creation Dynamics - Many graduates from performing arts programs are starting their careers in micro-short dramas. Although many positions are temporary, the high production frequency and ongoing demand contribute to a relatively stable employment absorption capacity [3]. - The number of screenwriters and content creators is rapidly increasing, with a reported ninefold growth in collaboration on a specific platform from January to September 2025, indicating strong demand in the content supply side [3]. Industry Challenges and Future Directions - Despite the growth, challenges such as content homogenization and superficial themes persist. The industry is transitioning from "content governance" to "development cultivation," with regulatory bodies enhancing oversight to eliminate low-quality content [4]. - Future efforts are aimed at achieving a balance between high-speed growth and high-quality development, focusing on efficiency, quality, growth, and value [4].

此前，"社区艺培公益服务暨超微短剧赋能平台发布活动"在重庆巴蜀常春藤正大德善小学举行。活动构 建"教育+公益+数字平台"创新模式，同时还推出多项产业融合项目，包括本土儿童剧《雾都好少年》 推介、小演员培育基地共建、国际演说家大赛重庆赛区等，同步发布"我是大明星"社区表演人才培训计 划及公益项目，培育在地演艺人才。目前重庆微短剧产业生态初具规模，相关企业约1892家，"微短剧 +文旅"模式带动消费显著，如两江新区水土老街半年接待剧组超200个，直接带动文旅消费超1600万 元。根据相关实施方案，到2027年全市将储备500个以上网络影视剧项目，推出50部以上"渝字号"爆款 作品。 重庆市小微创业服务中心平台昨日发布消息，我市正聚焦微短剧这一千亿级产业赛道，推动数字文化产 业与社区公益服务深度融合。 当前微短剧已成数字内容经济新增长极。《2024中国网络微短剧产业发展报告》显示，2024年全国微短 剧市场规模超800亿元，重庆跻身全国制作前三强，年产出优质短剧近800部；2025年全国市场规模达 634亿元，2026年预计突破千亿。此次发布的超微短剧一站式赋能平台，将为剧本创作、拍摄发行等环 节提供全链条支持，助 ...

Core Insights - The micro-short drama industry is undergoing a structural transformation from "traffic explosion" to "quality cultivation," with a focus on integrating local culture and tourism [1][9] - Jiangsu province is actively promoting the "micro-short drama + cultural tourism" model, which has opened new avenues for content elevation and sustainable development in local cultural tourism [1][2] Group 1: Industry Trends - The first micro-short drama from Sihong, "Waking Up! I Become Sisters with My Grandma," launched in November 2025, achieved over 100 million views on Weibo, highlighting the potential of local narratives in driving tourism [2] - In the first three quarters of 2025, Sihong received 8.713 million tourists, generating a tourism revenue of 8.12 billion yuan, reflecting a year-on-year increase of 8.9% and 11.5% respectively [2] - The trend of integrating local cultural elements into micro-short dramas is gaining momentum across multiple regions, with various cities producing content that showcases their unique cultural and tourism resources [3][9] Group 2: Policy and Support - Nanjing has implemented supportive policies for the micro-short drama industry, including the "Support Measures for the Development of Online Micro-Short Dramas," which covers aspects from script creation to financial support [4] - The establishment of the Nanjing Micro-Short Drama Industry Alliance and the launch of the "Nanjing 'Drama' Good" app provide comprehensive services for production and resource matching, enhancing operational efficiency [5][6] Group 3: Market Dynamics - The user base for micro-short dramas in China has reached 662 million, with the market size exceeding 50 billion yuan, surpassing domestic box office revenues for the first time [7] - The "online + offline" model exemplified by the Suzhou drama "Face Like Peach Blossom" creates immersive experiences that resonate with audiences, driving sustainable value growth [8] - The successful integration of local tourism and micro-short dramas is reshaping urban image communication and cultural tourism economic development [9]

从2024年"荆州战国袍"短视频引爆旅拍风潮，到2025年成为文旅微短剧活力城市，荆州以历史文脉为根 基，让千年楚风、三国故事通过新兴媒介走进大众视野。 微短剧成荆州文旅新引擎 2024年，一组"荆州战国袍"的高质量短视频让荆州文旅在互联网平台上火爆了一把，一句"六朝古都， 战国袍起源地，曾问鼎中原的故土，只此荆州"既道出了荆州渊远的历史人文底蕴，也吸引了不少游客 来到此地"穿着战国袍游荆州"。 荆州触碰到了平台流量的红利。而在2025年，当微短剧成为继短视频之后的又一流量风口，荆州决定抢 滩而上。 《中国互联网发展报告2025》蓝皮书显示，2024年，我国微短剧用户规模达6.62亿，市场规模突破500 亿元。在2021年时，我国微短剧市场规模还不到5亿元。另据中国网络视听协会最新测算，2025年国内 微短剧产值近900亿元，较2024年的505亿元近乎翻倍，足见其强劲增长势头。 微短剧的兴起，为不少城市带来了撬动文旅产业发展的新引擎。2024年，国家广电总局推出"跟着微短 剧去旅行"创作计划，计划制作一批优质微短剧，形成一批可复制的"微短剧+文旅"融合新模式。 "微短剧从小处入手，通过场景演绎，形成有剧情、 ...

站在"十五五"新程待启的关键时点，如何看待2026年的经济形势？2026年经济工作怎么干？新京报贝壳 财经推出《看2026：十五五·启新程》专题报道，汇聚监管部门、知名学者和领军企业家，解读政策脉 络，洞察趋势变化。2026，我们携手出发。 对于企业而言，针对中央经济工作会议提出的持续扩大内需等议题会有哪些举措？2026年有哪些战略发 展目标？新京报贝壳财经记者就此采访了嘉兴九州文化传媒有限公司（简称"九州文化"）副总裁王为 之。 新京报贝壳财经：中央经济工作会议提出持续扩大内需、优化供给，做优增量、盘活存量，因地制宜发 展新质生产力，九州文化会有哪些具体举措？ 王为之：中央经济工作会议要求与九州文化现阶段以AI驱动短剧产业的战略高度契合。九州文化将从 以下方面落地具体举措：首先在扩大内需方面，计划通过AIGC技术提升内容供给的精准性与多样性， 刺激用户消费需求。例如，利用自研AI工具实现智能文本转视频，快速生成符合市场偏好的短剧，覆 盖抖音、快手等平台，触达亿级用户。 其次在优化供给方面，通过各类活动和创作计划，打通产学研，一方面增加就业，一方面扩充内容库。 推动微短剧从"大众看到"进一步迈向"大众创造"， ...

Core Insights - The reading consumption market in 2025 is evolving into a new integrated development scenario, driven by AI, which enhances digital reading experiences across all age groups and scenarios [1] - Digital reading is rapidly growing, with 80.6% of the adult population in China engaging in digital reading formats, primarily through mobile devices [1] - The digital reading market in China is projected to reach a total revenue of 66.141 billion yuan in 2024, reflecting a year-on-year growth of 16.65% [2] - The integration of publishing sectors is showing a positive trend, with revenue from publishing integration reaching 9.724 billion yuan in 2024, a 19.1% increase from 2021 [2] - Online literature, a significant part of digital reading, achieved a revenue of 49.55 billion yuan in 2024, marking a 29.37% growth [2] - The micro-short drama market has surpassed 50 billion yuan in 2024, with nearly 700 million users, indicating a shift in content consumption [3] - Publishing houses are increasingly participating in micro-short drama production, leveraging their rich content resources to explore new market opportunities [4] - Cultural and creative products are becoming a new growth point for the publishing industry, with significant revenue increases reported at events like the Shanghai Book Fair [5] Digital Reading Growth - The widespread adoption of electronic devices has made digital reading convenient, allowing users to read anytime and anywhere [1] - The 2025 National Reading Survey indicates that mobile reading dominates with a 78.8% share among digital reading formats [1] Publishing Integration - The publishing integration sector is breaking down traditional boundaries, leading to a revitalization of the digital publishing industry [2] - The rapid growth of online literature is supported by AI translation technologies, facilitating the global reach of Chinese web literature [2] Micro-Short Drama Development - The micro-short drama market is expected to produce 40,000 episodes in 2025, with over 100,000 companies involved in the industry [3] - Online literature's established narrative models are effectively translating into micro-short dramas, enhancing viewer engagement [3] Cultural and Creative Products - Cultural products are increasingly becoming integral to bookstores, transforming them into cultural experience spaces rather than just sales points [5] - The success of cultural products at book fairs indicates a growing consumer interest and engagement with literary culture [5]

Group 1: China's Global Image and Cultural Influence - In 2025, China's overseas appeal and positive perception are highlighted by the term "Cool China," reflecting its cultural creativity, technological innovation, and open vitality [1] - The rise of Chinese IP, particularly in animation with the success of "Nezha 2," showcases China's creative power in the film industry, achieving over 15.9 billion RMB in global box office revenue [7][9] - The increasing popularity of Chinese micro-dramas globally indicates a strong cultural export, with products reaching over 200 countries and regions [15] Group 2: Technological Advancements and Achievements - The emergence of DeepSeek, a Chinese startup, has challenged the perception of U.S. dominance in AI, with its AI model R1 achieving results comparable to top global models [2][4] - China leads in the development of humanoid robots, with significant advancements noted in the manufacturing sector, as highlighted by Morgan Stanley [5] - Chinese companies are surpassing others in patent acquisitions in AI and quantum computing, indicating a robust innovation landscape [4] Group 3: Tourism and International Engagement - The term "China Travel" has become a trending search term on international social media, reflecting a growing interest in tourism to China [12] - China has expanded its visa-free travel policies, enhancing inbound tourism and consumer spending across 24 provinces and 65 ports [14] - The positive experiences of foreign tourists in China contribute to breaking down stereotypes and fostering a more accurate understanding of the country [12]

中国青年报客户端讯（中青报·中青网记者 陈晓）2025年中国微短剧产业格局与就业发展研讨会近日在 北京大学国家发展研究院举办，会上发布了《2025年中国微短剧产业格局与就业拉动效应测算报告》 （以下简称《报告》）。据调研估算，目前我国微短剧产业预计直接和间接带动就业203万人，形成了 一套长期、稳定的就业岗位需求。 《报告》显示，短剧产业呈现爆发式增长态势，已形成规模庞大、分工明确的产业体系。全国短剧月度 产量已稳定在3000部左右，该产业格局中的区域分工特征日益明显，形成了各具特色的生产集群。 "随着微短剧产业转向精品化发展，短剧制作已经形成一套以导演、摄影、灯光、服化道、后期、制片 等多环节共同构成的标准化用工体系。"《报告》课题组负责人、北京大学国家发展研究院副院长张丹 丹表示，目前，短剧剧组规模通常为60-90人，人员规模虽小于传统影视剧组，但因制作数量显著增 加，其整体就业吸纳能力快速扩大。 《2025年中国微短剧产 业格局与就业拉动效应测算报告》配图。受访者供图 此外，微短剧产业还通过"短剧+"模式辐射至餐饮、文旅、电商及出海服务等领域，形成了显著的就业 乘数效应。北京大学中国语言文学系教授、中国 ...

商报讯(记者孟佳俊通讯员钱塘宣)当高校学子在招聘会上开始关注"AI漫剧生成师"等全新岗位时，微短 剧产业对创新人才的迫切需求已清晰可见。近日，中国微短剧创意村.微短剧人才生态共建活动在钱塘 (新)区举行，标志着这片产业热土正从资源集聚迈向以系统化人才培养驱动可持续发展的新阶段。 此次活动汇聚了政府、高校、产业平台及企业多方力量，旨在回应行业从"野蛮生长"转向"精品化"过程 中的核心痛点——专业人才短缺。中国网络视听协会副会长陶嘉庆指出，人才是突破内容同质化、实现 产业升级的关键。自去年10月"开村"以来，中国微短剧创意村已迅速成为行业焦点，不仅引进了多家产 业链企业，更将破解人才瓶颈作为当前首要任务。 活动现场，一套立体化的人才培育体系正式亮相。其中最引人注目的是"中国微短剧创意村短剧创作工 坊"年度规划的发布。该计划以"村委领航、高校授课、行业赋能"为模式，计划全年开展12期培育，首 期目标即为产业精准培养30至50名专业人才，并孵化不少于5部原创剧本。 同时，"浙江传媒学院学生联合培养实践基地"正式揭牌，为学子打通从课堂走向片场的实践通道。随之 启动的"48小时极限创作短片工作坊"，浙江传媒学院的16支研 ...

Core Insights - The micro-short drama industry has transitioned from rapid growth to a new competitive phase by the end of 2025, while the emergence of comic dramas has introduced new market opportunities and challenges [1] - Copyright disputes have become a focal point in the micro-short drama sector, indicating a shift from chaotic growth to a more structured industry [1] Market Dynamics - As of November 2025, the monthly active users of Hongguo free short dramas reached approximately 234 million, surpassing Bilibili and becoming the second-largest platform after Tencent Video, iQIYI, and Mango TV [2] - The growth of Hongguo is attributed to ByteDance's resource support and a deep understanding of user habits, alongside a profit-sharing model that incentivizes quality content creation [2][3] Content Creation and Monetization - Hongguo's short drama copyright center has introduced various support policies for quality content, including high guaranteed incentives and clear revenue-sharing models [3] - A new revenue-sharing model based on the entire lifecycle of a work has been launched, allowing creators to earn long-term returns linked to market performance [4] Emerging Trends - The comic drama segment has gained traction, with platforms like Hongguo and iQIYI launching dedicated channels, and Baidu planning to release a standalone comic drama app [6] - The market for comic dramas is projected to grow rapidly, with a market size of 18.98 billion yuan in 2025, reflecting a year-on-year growth of 276.3% [8] Technological Advancements - AI advancements have significantly reduced the production cycle of comic dramas, enabling single individuals to create episodes in a matter of days rather than months [7] - The cost of producing comic dramas has decreased, with some estimates suggesting production costs dropping below 1,000 yuan per minute [7] Challenges and Issues - The micro-short drama industry is facing increasing copyright disputes, with several high-profile cases highlighting the risks associated with content duplication and plagiarism [9][10] - The rapid turnover of content in the micro-short drama sector has led to concerns about audience fatigue and the sustainability of creative ideas [10]