吴桂英强调，要深刻把握发展的时代方位和阶段性特征，高质量编制"十五五"发展规划。深挖独特优势，进 一步明晰城市功能和地位作用、发展目标和产业定位，培塑未来发展强劲动能；突出协同联动，深度融入国家重 大战略，全面深化与湖南湘江新区、马栏山视频文创产业园等平台衔接，坚持有为政府和有效市场双向发力，推 进重要领域和关键环节改革取得新突破；加快城市化步伐，盘活存量、做优增量、提高质量，持续优化城市空间 布局，强化城市发展支撑，提升城市生活品质；提升城市治理水平，加强韧性安全城市建设，坚决守牢安全发展 底线。 11月18日，省委常委、市委书记吴桂英在望城区宣讲党的二十届四中全会精神，调研经济社会发展情况。她 强调，要深入学习贯彻党的二十届四中全会精神及习近平总书记关于湖南工作的重要讲话和指示批示精神，铆足 干劲、加压奋进，收好官、谋好篇、开好局，以实绩实效推动全会精神落地生根。 11月18日，省委常委、市委书记吴桂英在望城区宣讲党的二十届四中全会精神，调研经济社会发展情况。 座谈会上，吴桂英对一年来望城区各项事业发展取得的成效表示肯定。她指出，当前，要学习好宣传好贯彻 好党的二十届四中全会精神，精心组织好学习培训和宣传 ...

中国网络视听协会副会长罗建辉指出，中国微短剧创意村通过整合分散力量、集聚零散资源、搭建 人才体系，为钱塘区打造"微短剧产业高地"奠定了坚实基础。其规划的全国知名短剧品类标准输出地、 人才培养主阵地、行业创新策源地三大定位，与微短剧"精品化、规范化、国际化"的发展方向高度契 合。 在钱塘区"一套政策、一个协会、两个中心、一个创意村"的体系化支撑下，微短剧产业在这里实现 了从内容审核到知识产权保护的全链条保障。区级专项支持政策协同审查分中心与版权保护服务中心， 为创作者扫清了后顾之忧。 11月18日的杭城寒意阵阵，钱塘江畔的河庄街道江东村却格外热闹。白墙黛瓦的村舍间，这个启用 仅仅8天的中国微短剧创意村迎来首部在这里开拍的作品：微短剧《潮汐恋曲》。 据了解，该微短剧由钱塘区委宣传部和浙江传媒学院联合出品，以"围垦文化"为叙事主线和精神纽 带，主要讲述了青年一代在与围垦老人的交流中精神逐渐觉醒，积极投身创业的故事。 "我们筹备了三个多月，剧本打磨更是从5月份就开始，希望该剧能够生动刻画新时代浙江青年的价 值转变与责任担当，目前作品也已成功申报钱塘区文艺精品工程，这个村也很符合我们的拍摄需 求。"项目负责人之一、浙江 ...

Core Insights - The rise of micro-short dramas in Beijing showcases a unique content form that combines various formats and has significant growth potential, with an expected output value of 33.6 billion yuan in 2024, making Beijing the leading city in this industry [2][3] Industry Overview - Micro-short dramas have evolved from a niche market to a new pillar of the cultural industry, with Beijing positioning itself as a central hub for this growth [2] - The market for micro-short dramas is projected to exceed 50 billion yuan, surpassing traditional film box office revenues, indicating a shift in content consumption patterns [7] - The user base for micro-short dramas in China has reached 662 million, reflecting a growing demand for this format [7] Development Strategies - Beijing plans to enhance the micro-short drama sector through three main strategies: providing special funding and leveraging AIGC technology for creative empowerment, offering precise services under the "Beijing Service" brand, and exploring new business models that integrate micro-short dramas with tourism, e-commerce, and rural revitalization [2] - The establishment of the "Drunken Shadow Field Short Drama and Short Film Industry Base" in Chaoyang District represents a significant step in transforming old industrial sites into modern production hubs [3][4] Infrastructure and Facilities - The "Drunken Shadow Field" spans approximately 25,000 square meters and has been transformed from a logistics warehouse into a cultural industry park, attracting numerous artists and production companies [3][4] - The park has undergone renovations to meet the specific needs of short drama production, including structural reinforcements and the addition of professional filming facilities [4] Market Dynamics - The shift towards micro-short dramas is driven by changing viewer habits and the need for quick, engaging content that fits into modern lifestyles [7] - Industry professionals highlight the advantages of micro-short dramas, including faster production times and the ability to reach international markets, which enhances cultural confidence [6][7] Collaborative Ecosystem - The "Drunken Shadow Field" has formed a service alliance with over 30 local institutions, creating a "scene bank" that allows production teams to easily access diverse filming locations [9][11] - This collaborative approach aims to streamline the production process and reduce costs, addressing previous challenges faced by filmmakers in Beijing [12][13] Future Outlook - The micro-short drama industry is expected to continue evolving, with a focus on integrating digital technologies and enhancing the overall production ecosystem [15][16] - The successful transformation of cultural parks like "Drunken Shadow Field" serves as a model for other regions, emphasizing the importance of tailored services and long-term strategic planning [16]

Core Insights - The article highlights the recognition and achievements of micro-short drama productions and companies in Yuhang District, Hangzhou, showcasing their strong capabilities in the cultural industry [1][2][3] Group 1: Industry Recognition and Achievements - Notable works such as "Copper Sparrow Pavilion" and "Original Sin" have been included in the National Radio and Television Administration's list of excellent online audio-visual works for 2024 [1] - The viewing figures for "Moonlight Rust" and "Zhi Zhi Fu Zhi" on the Hongguo APP have surpassed 1 billion [1] - Qingrong Media was recognized as an "Excellent Micro-Short Drama Production Company" at the 2025 "Hengdian Micro-Short Drama Night" awards [1] Group 2: Content Innovation and Cultural Integration - Yuhang's micro-short drama industry is driven by innovative themes, forming a diverse content matrix that includes non-heritage, legal education, and entrepreneurship [1] - The integration of culture and tourism is a unique path explored in micro-short drama content creation, with works like "The Unruly Hero" and "Jade Dream" highlighting local attractions [1] Group 3: Technological Empowerment and Global Reach - The micro-short drama industry in Yuhang leverages technological innovation, implementing an "AI + Culture" dual-drive model to enhance quality and efficiency [2] - The "Short Drama AI Intelligent Body" developed by Judian Network reduces production costs from 300,000-500,000 yuan to 80,000 yuan per short drama [2] - Over three years, Judian Network has produced more than 700 self-made short dramas with nearly 200 billion views, reaching millions of users globally in eight languages [2] Group 4: Policy Support and Ecosystem Development - Yuhang has established a comprehensive support system for the micro-short drama industry, including a 200 million yuan development fund and a series of supportive policies [3] - The establishment of a "one-stop service hall" and an online comprehensive service platform aims to streamline cultural export processes for enterprises [3] - The region has formed a complete service system from creation to review, promoting the transformation from a filming location to a micro-short drama innovation hub [3]

本文由第三方AI基于财新文章 [https://a.caixin.com/8So80ZOk](https://a.caixin.com/8So80ZOk) 提炼总结而成，可能与原文真实意图存在偏差。不代表财新观点和立场。推荐点击链接阅读原文细致比对和校验 Summary of Key Points Industry Overview - The report focuses on the emerging micro-drama industry in China, particularly in the cities of Xi'an and Zhengzhou, which are becoming significant hubs for internet content production [15][21][24] Core Insights and Arguments - **Production Capacity**: Xi'an and Zhengzhou are producing 40%-60% of the country's micro-drama content, with over 200 companies in Xi'an alone [19][21] - **Rapid Production**: Micro-dramas can be filmed quickly, with some productions completing 60 episodes in just five days [19][21] - **Economic Impact**: The micro-drama industry is generating substantial revenue, with some productions achieving over 50 million yuan in user recharge on their launch day [16][19][34] - **Talent Pool**: Both cities have a large population and numerous universities, providing a steady stream of young talent for the industry [28][44] - **Business Models**: Companies operate on two main models: contract-based production for platforms and self-developed scripts for direct sales [24][34] Emerging Trends - **Content Quality**: There is a shift towards higher quality content as audiences become fatigued with low-quality productions [37][56] - **Market Dynamics**: The industry is experiencing a "bottleneck" in terms of profitability, with production costs rising and profit margins shrinking [56][58] - **Platform Dependency**: The success of micro-drama companies is heavily reliant on platforms like Hongguo, which provide funding and distribution [36][56] Challenges and Risks - **Regulatory Scrutiny**: The industry faces increased regulation, with authorities cracking down on low-quality content [36] - **Sustainability**: The rapid growth of the industry raises concerns about sustainability and the potential for oversupply [56][58] - **Labor Conditions**: The intense work schedules and high demands on crew and actors have raised concerns about labor conditions in the industry [58] Additional Important Insights - **Technological Integration**: The use of AI and data analytics is becoming more prevalent in content creation and audience engagement strategies [11][12] - **Educational Initiatives**: Collaborations between universities and production companies are emerging to enhance skill development in the industry [47][48] - **International Expansion**: Some companies are exploring opportunities to produce content for international markets, although challenges remain [38][40] This summary encapsulates the key points from the report, highlighting the growth, challenges, and dynamics of the micro-drama industry in China.

Group 1: Ice and Snow Economy Development - The core focus is on expanding ice and snow consumption, aiming for a 15% increase in tourist numbers and a 13% increase in tourism revenue in Liaoning Province by the 2025-2026 winter season [1] - Jilin Province targets over 180 million ice and snow tourists and total spending exceeding 330 billion yuan, both achieving double-digit growth this winter season [1] - Heilongjiang Province aims for a 10% increase in tourist numbers and a 15% increase in total spending during its winter tourism "Hundred Days Action" plan [1] Group 2: National Policy and Market Size - Ice and snow consumption is recognized as a significant avenue for expanding domestic demand and achieving high-quality service consumption, gaining increasing attention [2] - The total scale of China's ice and snow sports industry is projected to reach 970 billion yuan in 2024, with an expected breakthrough of 1 trillion yuan in 2025 [3] - The Northeast region is identified as a key player in the ice and snow economy, with plans to develop a full industry chain encompassing tourism, sports, culture, and equipment [3] Group 3: Long-term Goals for Northeast Provinces - Liaoning aims to establish high-quality ice and snow tourism destinations by 2030, with an industry output value of around 250 billion yuan [4] - Jilin targets 300 million ice and snow tourists and total spending of 540 billion yuan by 2030, along with over 5 billion yuan in ice equipment manufacturing output [4] - Heilongjiang's goal is to have its ice and snow industry output exceed 450 billion yuan by 2030, positioning it as a significant growth point for domestic demand [4] Group 4: Collaborative Efforts and Branding - The latest measures from Liaoning emphasize integrating regional resources to create premium cross-regional tourism routes, promoting the "Northeast Ice and Snow" brand [4]

Core Insights - The micro-short drama industry is projected to approach $26 billion in annual global revenue by 2030, fundamentally reshaping how audiences consume serialized narrative content via smartphones [5] - The report highlights that while Hollywood initially struggled with micro-short dramas, China has successfully demonstrated a profitable model that leverages data-driven optimization and social media integration [5][6] Industry Overview - The micro-short drama market in overseas markets, particularly North America, generated $1.525 billion in revenue from January to August 2025, marking a year-on-year growth of 194.9% [1] - The U.S. is now the most profitable market outside of China, with projected revenues of $819 million in 2024, expected to rise to $3.8 billion by 2030 [6] Market Dynamics - The first phase of China's micro-short drama expansion began in 2021, coinciding with the failure of Quibi, leading to a rapid growth from zero to $4 billion in just two and a half years [6] - The current third phase involves countries building their own micro-short drama ecosystems, with China remaining a key innovator and exporter in this space [6] Key Players - The U.S. micro-short drama market is dominated by two platforms: DramaBox and ReelShort, which together account for over 70% of the overseas market share [7] - DramaBox, under Beijing Dianzhong, has achieved profitability, while ReelShort, launched by Maple Leaf Interactive, is larger but currently operating at a loss due to high marketing costs [7]

专访贾毅："好故事"出海如何破"壁" 7年前，贾毅在硅谷成立团队，从深耕互动小说游戏与网络文学领域，到推出全球短剧APP，他们寻找 如何用更多元的叙事方式将优质故事传递给受众。 他说，随着中国综合实力的提升，许多优秀的本土故事和表达方式逐渐受到更多海外观众的喜爱，这为 短剧出海奠定了坚实基础。实现"好故事"出海，还要跨越"壁垒"。 2025年世界互联网大会乌镇峰会期间，枫叶互动(Crazy Maple Studio)创始人兼首席执行官贾毅 受邀作主题演讲。受访者供图 "霸总"易失败？ 中新网北京11月13日电 题：专访贾毅："好故事"出海如何破"壁" 记者 张素 覆盖全球100多个国家和地区，支持12种语言，累计获得超2.5亿次下载，短剧《The Double Life of My Billionaire Husband》全球播放量逾4亿…… 近日，枫叶互动(Crazy Maple Studio)创始人兼首席执行官贾毅受邀演讲，介绍了短剧平台ReelShort 的"成绩单"。 凭借"短平快"特性，微短剧精准击中当下用户碎片化娱乐需求，"霸总"占据C位，"爽剧"屡试不爽。 "目前市场上失败率最高的可能就是'霸总 ...

Group 1 - The establishment of the Guangdong (Shenzhen) Game Overseas Service Center and the Shenzhen Micro-Short Drama Overseas Service Platform marks a new model for cultural development in Qianhai, focusing on "game + short drama" exports [1][2] - The Game Overseas Service Center aims to provide comprehensive services such as market research, legal consultation, and operational support to help game companies navigate international markets [1][2] - The Micro-Short Drama Overseas Service Platform will address industry challenges related to foreign actors and overseas distribution, promoting high-quality micro-short dramas on the international stage [1][2] Group 2 - The Game Overseas Service Center has signed cooperation agreements with Amazon Cloud Technology and a local law firm to support game companies in resource integration, market expansion, and legal compliance [2] - Shenzhen is home to leading companies in the micro-short drama sector, with notable performers in the overseas market, positioning the city as a "capital of micro-short drama exports" [2] - DataEye's report ranks Shenzhen 4th in comprehensive strength and 2nd in export strength for micro-short dramas, highlighting its competitive position in the industry [2] Group 3 - The Qianhai Management Bureau has introduced financial support measures for cultural industries, offering up to 3 million yuan for game exports and 1 million yuan for micro-short drama exports based on performance metrics [3] - The cultural and entertainment sector in Qianhai has seen a 26% year-on-year revenue growth in the first ten months of the year, indicating significant progress in cultural industry development [3] - New cultural landmarks and collaborations with Hong Kong institutions have been established, contributing to the vibrant cultural landscape in Qianhai [3]

Core Insights - The conference held in Wuxi focused on the development and protection of the micro-short drama industry, aiming to promote its standardized, legal, high-quality, and sustainable growth [1][2] Policy Support - Wuxi is implementing a "1+N" policy framework to support the micro-short drama industry, with specific initiatives like the "Lake Bay Eighteen Articles" providing financial backing and a comprehensive support system for the entire production cycle [2] - The "Taihu Talent Plan" offers extensive policy benefits to cultural talent, enhancing the local ecosystem for the industry [2] Industry Collaboration - Significant partnerships were formed during the conference, including the establishment of the "Wuxi Report Hollywood Micro-Short Drama Base" in collaboration with Jiangsu Hollywood Cultural Group, building on previous successful projects [3] Content Quality - The focus on high-quality storytelling is seen as essential for the industry's transition from traffic-driven to quality-driven development, with initiatives like the "Encounter·Lihu" script competition launched to encourage quality content creation [4] - The integration of micro-short dramas with urban development and tourism is highlighted, with successful projects gaining significant viewership and engagement [4] Copyright Protection - The conference emphasized the importance of copyright protection for the sustainable development of the micro-short drama industry, with discussions on creating a comprehensive copyright protection system from rights confirmation to enforcement [5][6]