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二房东硬撑不退场,房租还能降吗?
36氪· 2025-06-08 23:57
Core Viewpoint - The article discusses the challenges faced by subletting landlords (二房东) in major cities, highlighting the impact of market fluctuations on their business models and the psychological dynamics of tenant negotiations [3][4][14]. Group 1: Market Conditions - The rental market has seen a decline, with many tenants negotiating lower rents due to economic pressures, leading to increased vacancy rates for subletting landlords [4][8]. - Subletting landlords are experiencing significant financial losses, with some reporting daily losses of hundreds due to vacant properties [3][26]. - The trend of graduates and workers leaving major cities has resulted in higher vacancy rates for "n+1" housing models, which are designed to accommodate multiple tenants in a single unit [15][14]. Group 2: Tenant Negotiations - Negotiations between tenants and subletting landlords have become a psychological battle, with tenants leveraging their financial difficulties to negotiate lower rents [5][10]. - Subletting landlords are adapting their strategies, sometimes accepting lower rents or flexible payment terms to reduce vacancy rates [8][10]. - The relationship between subletting landlords and tenants is increasingly transactional, with both parties aware of the market's instability [12][22]. Group 3: Business Strategies - Many subletting landlords are forced to reconsider their business models, with some opting to reduce their property portfolios or change their rental strategies to adapt to the current market [17][18]. - The article highlights the shift from a previously profitable model to one where landlords are struggling to maintain profitability, with some landlords resorting to loans to cover shortfalls [17][26]. - Innovative strategies, such as offering short-term rentals or reducing deposits, are being employed to attract tenants in a competitive market [8][12]. Group 4: Industry Dynamics - The relationship between subletting landlords and real estate agents has shifted, with agents now holding more power in negotiations due to the high vacancy rates [22][24]. - The emergence of training programs for new subletting landlords indicates a response to the changing market, as experienced landlords share strategies to navigate the current challenges [28][32]. - The article notes that the subletting industry is evolving, with some landlords exploring luxury rentals as a new revenue stream, despite the associated risks [31][32].
二房东硬撑不退场,房租还能降吗?
Sou Hu Cai Jing· 2025-06-07 04:23
Core Insights - The article discusses the challenges faced by "second landlords" in major cities, highlighting their struggles with high vacancy rates and declining rental prices as the market shifts [1][11][21] - It illustrates the psychological tactics employed by both tenants and landlords during negotiations, reflecting the broader economic pressures affecting ordinary people's living conditions [2][6][19] Group 1: Market Conditions - The rental market is experiencing a downturn, with many landlords facing significant losses due to high vacancy rates and reduced demand for rental properties [1][21] - Tenants are leveraging the market conditions to negotiate lower rents, often citing personal financial difficulties to gain sympathy from landlords [2][3][8] - The trend of short-term leases is becoming more common as landlords attempt to mitigate losses by keeping properties occupied, even at lower rates [6][7][10] Group 2: Psychological Tactics - Negotiations between tenants and landlords resemble a psychological battle, where both parties attempt to leverage their circumstances to achieve favorable terms [2][19] - Landlords are increasingly willing to compromise on rental prices to avoid prolonged vacancies, which can lead to significant financial losses [8][18] - The relationship between landlords and tenants is evolving, with both sides employing emotional appeals and personal stories to influence negotiations [17][22] Group 3: Business Strategies - Many landlords are adapting their business models by reducing or eliminating security deposits and accepting flexible payment terms to attract tenants [6][10] - Some landlords are exploring new strategies, such as upgrading properties or shifting to luxury rentals, to capture a different segment of the market [30][31] - The reliance on social media and online platforms for marketing properties is increasing, with landlords using creative content to attract potential tenants [24][30]
全国租赁市场5月报:受毕业季影响全国挂牌租金小幅上涨
3 6 Ke· 2025-06-06 02:32
Group 1: National Rental Market Overview - The rental market index for 40 cities in China decreased slightly to 71.4 in May, indicating a weaker performance compared to the same period last year [1] - The number of new rental listings decreased by 7.8% month-on-month, reflecting a decline in landlords' willingness to list properties [1] - Despite a slight increase in online rental demand by 1.3%, the overall demand remains low, particularly in first-tier cities [1] - Rental prices saw a minor increase of 0.2% in May, ending a three-month downward trend, but the overall market remains less vibrant than last year [1] Group 2: Key Cities Rental Yield Performance - Rental yields in key cities remained relatively stable in May, with slight year-on-year increases in cities like Shanghai, Guangzhou, Chongqing, Xi'an, and Nanjing [3] - Beijing and Guangzhou showed stable rental yields, while Shanghai and Shenzhen experienced slight declines due to downward pressure on property prices and rents [3] - Second-tier cities like Chengdu, Chongqing, Xi'an, and Wuhan maintained rental yields in the reasonable range of 2.2%-3% [3] Group 3: Supply and Demand Situation - The average rental price across 40 cities was approximately 43 yuan per square meter per month in May, with 13 cities experiencing a slight increase in rental price indices [6] - The number of new rental listings decreased in most cities, with 11 cities seeing a drop of over 10% in new listings [8] - Online rental demand showed a slight recovery, particularly in second-tier cities, with notable increases in cities like Guiyang, Harbin, and Zhengzhou [9] Group 4: Rental Listing Cycle Performance - The average listing cycle for rental properties increased by 2 days to 42.1 days in May, indicating a slight rise in the difficulty of renting out properties [14] - First-tier cities like Shanghai and Beijing saw significant increases in listing cycles, with Shanghai's cycle increasing by 4.2 days [14] - Xi'an had the shortest rental listing cycle among second-tier cities, around 30 days, due to a high number of active graduates seeking rentals [14]
海淀青年公寓启动试点,922套房源今起向新毕业大学生开放登记
Xin Jing Bao· 2025-06-05 11:34
同一名新毕业大学生租赁青年公寓原则上不超过6年。提供梯度租金折扣。具体为:租赁期第1-2、3- 4、5-6年分别按项目备案租金的60%、70%、80%缴纳租金。项目备案租金均价109.5元/建筑平方米· 月。以一套36平方米的一居室为例,租赁期第1-2、3-4、5-6年租金分别2365元/月、2759元/月和3153元/ 月。 青年公寓意向登记时间为2025年6月5日9:00至2025年6月11日17:00,有意向的新毕业大学生可通过北京 保障房中心有限公司网站或APP进行意向登记。具体信息可登录海淀区政府网站查看《关于开展海淀区 2025年青年公寓配租意向登记的公告》(网址: 新京报讯(记者吴为)6月5日记者从海淀区获悉,海淀区近日发布《开展2025年青年公寓专项配租意向 登记公告》,正式启动青年公寓试点工作。试点选定"寓见西山"项目922套房源,解决青年人才住房需 求,为青年人才提供优质、便捷、可负担的租赁房源。 "寓见西山"项目922套房源,涵盖一居室(760套)、二居室(145套)和三居室(17套),建筑面积28 平方米/套至102平方米/套不等。项目配备智能家电和木质环保家具,并预装智能门锁、WiF ...
租房大萧条,北上广深也扛不住了
Sou Hu Cai Jing· 2025-05-31 20:18
Core Viewpoint - The rental market in China is experiencing a significant decline, with average rents in 50 cities dropping for five consecutive months, indicating a shift from a seller's market to a more balanced one, particularly in first-tier cities [2][12][28]. Group 1: Rental Market Trends - Nationwide average rent in April was 35.2 yuan per square meter per month, down 3.4% year-on-year [2]. - Only two cities, Jiaxing and Shijiazhuang, saw a slight increase in rent, while Sanya experienced the largest decline at 1.1% [4]. - The rental market in first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen, which traditionally attracted population inflows, is now facing downward pressure on rents [5][12]. Group 2: Factors Contributing to Rent Decline - Economic uncertainties, including the housing market downturn and external pressures, have increased employment and economic stress, leading to a decline in population in Beijing and Shanghai [14][16]. - A significant increase in housing supply, particularly affordable and public rental housing, is impacting the rental market, with 172,000 units of various types of affordable housing planned for 2024 [17][19]. - Many homeowners are opting to rent out their properties instead of selling, leading to increased competition in the rental market and further driving down rents [22][24]. Group 3: Implications for the Housing Market - The decline in rental income is changing perceptions about homeownership in China, as the financial viability of buying property diminishes with falling rents [28][30]. - The shift towards a rental market could alleviate social tensions and align China more closely with developed countries where renting is more common [33].
吉林长春优化存量商品房收购政策(聚力攻坚 协同发力·政策落地进行时)
Ren Min Ri Bao· 2025-05-29 22:05
Core Insights - The article highlights the successful implementation of a housing rental initiative in Changchun, where the local government, through a state-owned enterprise, is acquiring existing residential properties to provide affordable housing for new citizens and young professionals [1][4]. Group 1: Policy and Implementation - The Central Economic Work Conference emphasized the need to "promote the disposal of existing commercial housing" and the Politburo meeting called for "increasing the supply of high-quality housing" [1]. - Changchun has introduced specific guidelines for the acquisition of existing properties to be used as affordable housing, ensuring that rental prices do not exceed 90% of the assessed rental value of similar properties in the same area [2]. Group 2: Financial Support - The People's Bank of China established a 300 billion yuan (approximately 43 billion USD) special loan for affordable housing, enabling local state-owned enterprises to acquire unsold properties at reasonable prices [3]. - Since the second half of last year, banks have been guided to provide credit support amounting to 596 million yuan (approximately 84 million USD) for property acquisitions in Changchun [3]. Group 3: Operational Management - The company managing the rental properties focuses on quality living conditions and sustainable operations, with professional teams ensuring proper maintenance and tenant satisfaction [4]. - As of now, Changchun has acquired 14 projects comprising 6,837 housing units, with 2,908 units already operational, reflecting a commitment to meet market demands and improve living standards [4].
又到毕业季,从数据看租房市场变化
3 6 Ke· 2025-05-26 02:22
一、近两年,毕业季二线城市需求热度表现更佳 1、热点二线城市毕业季需求热度表现更佳 租赁市场的需求呈现出明显的季节性波动。每年的第二季度,随着大学生毕业季的临近,租赁市场都会经历一次需求的集中增长。根据58安居客的租赁市 场数据,从2022年至2024年,每年的5月和6月,重点40城的租赁线上需求热度均有显著提升,市场呈现出典型的租赁"毕业季"现象;然而,需求热度的回 升幅度相较于春季"小阳春"时期略有逊色。结合过往几年数据来看,毕业季期间重点40城租赁线上需求热度环比增长幅度大概在15以内%。目前,今年5 月的市场需求热度表现相对逊色。 从重点10城的租赁市场热度来看,城市间的需求热度存在一定差异。2022年,一线城市受到疫情的影响更大,但随着5月和6月疫情限制措施的解除,市场 租赁需求得到了充分的释放,特别是上海的租赁需求在6月集中爆发。与此同时,核心一二线城市在毕业季期间的需求持续性也较强。 然而,2023年和2024年的毕业季,一线城市的租赁需求热度表现逐渐弱于重点二线城市。特别是在2024年第二季度,二线城市的租赁需求热度及其持续性 明显超过了二线城市。大学毕业生在选择求职城市时的偏好有所转变,似乎 ...
租房安家,打消了这些打拼者的顾虑(民生改善在身边)
Ren Min Ri Bao· 2025-05-22 22:02
5月9日,"保租房毕业季进校园"专场活动在上海第二工业大学金海路校区举行。近40家保租房项目企业 为2000多名毕业生带来了优质适配房源。 "来上海前,最大的担心是住房。没想到每月只需支付1700元左右,就能拥有一个独立又漂亮的家。"两 年前,怀宝玉硕士毕业后,到上海松江工作。在办理就业手续时,她收到了当地人社部门推送的保障性 租赁住房信息。 2021年国家出台保障性租赁房政策以来,上海构建"一张床、一间房、一套房"多层次租赁住房供应体 系,不论户籍,不设收入线门槛,只要申请人在上海合法就业且家庭在一定区域人均住房建筑面积低于 15平方米即可申请,满足青年人、新市民和一线务工人员在人生不同阶段的住房需求。集中建设的保租 房社区优先在配套成熟、交通便利、产业集中、人口聚集以及有长期建设任务的区域布点。截至2024年 底,全市已累计建设筹措保障性租赁住房53.8万套(间)、供应34万套(间)。 "我们努力打造有温度的社区,让新市民不仅能在上海落脚,还能感受到家的温暖。"张宇驰介绍,公寓 鼓励青年租户以"主人翁"身份参与到基层服务,联合街道党组织成立了中建幸孚人才公寓联合党支部, 帮助租户化解各类生活难题。 《 人 ...
五一假期楼市报告
58安居客研究院· 2025-05-17 04:40
Investment Rating - The report indicates a warming trend in the new housing market, with a 3.9% increase in daily housing search heat compared to the previous period, although it remains 10.3% lower year-on-year [4][5]. Core Insights - The new housing market shows signs of recovery, with a notable increase in daily online housing search heat during the May Day holiday period, despite a year-on-year decline [4][5]. - The report highlights a significant divergence in market performance across different cities, with some cities experiencing a decline of over 10% compared to last year [5][7]. - The second-hand housing market has seen a sharp decline in search heat, dropping 15.3% year-on-year, marking the lowest level in six years [15][16]. Summary by Sections New Housing Market - The average daily search heat for new homes increased by 3.9% compared to the previous five days and 2.5% compared to the entire month of April [4]. - Among the 66 monitored cities, only a few cities like Chongqing and Changchun maintained stable search heat compared to last year [4][7]. - First-tier and new first-tier cities showed relatively smaller declines in search heat, with Shanghai and Guangzhou having high interest in premium projects [7][8]. Second-Hand Housing Market - The search heat index for second-hand homes fell to 0.38, a decrease of 15.3% compared to the same period last year, with first-tier cities experiencing the most significant drop of 20.8% [15][16]. - The decline in second-hand housing market heat is attributed to a fundamental shift in the policy environment and reduced market stimulation [16]. Consumer Behavior - The report notes that consumer spending has shifted towards short-term entertainment experiences, impacting housing demand during the holiday period [5][16]. - The number of domestic travelers reached 314 million during the holiday, reflecting a 6.4% increase year-on-year, which contributed to the diversion of potential homebuyers [5][16].
云龙区黄山街道:以监督护航集体经济发展壮大
Sou Hu Cai Jing· 2025-05-06 00:10
Core Viewpoint - The article highlights the successful transformation and revitalization of old assets in the Huangshanlong community, driven by community-led initiatives and effective supervision, resulting in significant economic growth and improved living standards for residents [1][2][3]. Group 1: Asset Revitalization - The Huangshanlong community has implemented various strategies such as upgrading, repairing, and re-leasing old assets to enhance their value and functionality, addressing the challenges posed by aging infrastructure [1]. - The establishment of a cooperative society has allowed the community to capitalize on urban development opportunities, leading to the comprehensive revitalization of collective assets [2]. Group 2: Economic Performance - The community has achieved over 30 million yuan in collective economic income for six consecutive years, ranking among the top in the city, with a projected net asset value of 330 million yuan in 2024 [3]. - The economic growth has facilitated the development of a multi-layered social security system, providing pensions, educational rewards, and medical assistance to community members [3]. Group 3: Community Benefits - The initiatives have created job opportunities and improved living conditions for residents, with specific benefits such as monthly pensions ranging from 730 to 890 yuan for members over 50 years old [3]. - The community has also enhanced its agricultural market by introducing smart technologies, ensuring food safety, and improving transaction efficiency, thereby modernizing traditional market operations [2].