电视制造
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海信李炜:出海企业不要再用国内外派员工当领导 |《封面》对话
Feng Huang Wang Cai Jing· 2025-06-16 08:31
Core Viewpoint - The article discusses how Hisense is leveraging technological innovation, such as laser display and AI models, to enhance its position in the high-end market and aims for the top global market share in the display industry [2]. Group 1: Globalization and Localization - Hisense emphasizes the importance of local talent development in its global operations, with over 80% of engineers in its Mexican factory being local hires, while only 1.5% of the workforce is from China [2][3]. - The company believes that a global brand must have a global manufacturing layout to effectively respond to diverse regional market demands and consumer needs [2][3]. - Hisense has established manufacturing bases in countries like Mexico, Slovenia, and South Africa, integrating production, sales, and research to adapt to local market dynamics [3][4]. Group 2: Long-term Strategy and Commitment - The company highlights the necessity of having a long-term strategic goal and positioning for sustainable development in foreign markets [4]. - Building trust with local teams is crucial, as demonstrated by Hisense's efforts to integrate with the local workforce in Mexico after acquiring a factory from Sharp [4][5]. - Hisense stresses the importance of localizing the supply chain and enhancing regional manufacturing competitiveness to ensure better growth prospects [5].
海信引领百吋屏市场:中国显示的“高端突围战”
Xin Lang Cai Jing· 2025-06-16 05:53
Core Insights - The article highlights Hisense's significant role as the first official partner of FIFA in China, showcasing Chinese display technology on a global stage [1] - The rapid growth in the sales of large-screen televisions, particularly 100-inch models, reflects a shift in consumer preferences towards immersive viewing experiences [3][4] - Hisense's market leadership in the 100-inch television segment is underscored by its 56.71% global market share, indicating its dominance in this category [4] Industry Trends - The average size of televisions in the Chinese market has increased to 63.5 inches, marking the transition into the era of large screens [3] - The global shipment of 100-inch televisions has surged over 100 times in the past three years, driven by advancements in 4K/8K content and gaming technology [3] - The demand for larger screens is not only prevalent in China but also in North America and Europe, where sports events are driving upgrades [3] Company Developments - Hisense's technological advancements include the RGB-Mini LED technology, which enhances picture quality and positions the company as a leader in display technology [6] - The integration of AI capabilities into Hisense televisions is transforming them into smart home hubs, enhancing user interaction and experience [7][8] - Hisense's commitment to high-end product development and display technology is reshaping consumer expectations and industry standards [9][10] Market Position - Hisense's success is indicative of a broader trend in the Chinese display industry, moving from low-cost manufacturing to high-value innovation [9] - The company's extensive product matrix of over 50 models in the 100-inch category caters to diverse global market needs, reinforcing its competitive edge [9] - Hisense's participation in high-profile events like the FIFA World Cup serves to elevate its brand recognition and showcase its technological prowess [10]
裁判金牌助手,海信成世俱杯首个VAR显示官方合作伙伴
Qi Lu Wan Bao· 2025-06-15 09:43
Core Viewpoint - Hisense has become the first official VAR display partner for the 2025 FIFA Club World Cup, marking a significant milestone for Chinese display technology on the global sports stage, supported by its 56.71% market share in the 100-inch TV segment as of Q1 2025 [1]. Group 1: Technological Innovation - Hisense has pioneered RGB three-dimensional color control technology, surpassing traditional backlight methods, and has set new benchmarks in DCI-P3 color gamut coverage and peak brightness [3]. - The company has established a comprehensive technology matrix that includes Mini LED, laser TVs, and MicroLED, allowing for modular customization and a wide range of products [3]. Group 2: User Experience Enhancement - Hisense aims to not only manufacture 100-inch TVs but also to provide the best picture quality and user experience, leading to significant sales growth in markets like Germany through localized product strategies [8]. - The company has integrated AI technology to enhance viewing experiences, such as real-time optimization for sports and improved visual angles for movie enthusiasts [8]. Group 3: Global Presence and Strategy - Hisense's global reach is evidenced by its technology support for the FIFA event in Miami, laser TV experience zones in Dubai, and high-end ULED X series in Paris, showcasing its "R&D-manufacturing-marketing" global system [11]. - The company has transformed the perception of 100-inch TVs from luxury items to standard configurations in 310,000 households globally, reflecting a significant shift in consumer behavior and industrial innovation [13].
中国智造向“高”攀升 海信100吋电视全球出货量份额达到56.71%
news flash· 2025-06-15 03:06
Core Viewpoint - Hisense has achieved a leading position in the global market for 100-inch televisions, with a market share of 56.71% in the first quarter of 2025, indicating strong brand recognition and sales performance in this segment [1] Group 1 - Hisense is the first official partner of the 2025 FIFA Club World Cup, enhancing its visibility and brand association with a major global sporting event [1] - The company promotes its 100-inch television as the "Global No.1" during the tournament, emphasizing its market leadership [1] - Omdia's data shows that Hisense holds a 56.69% market share for televisions 100 inches and above, reinforcing its dominance in the large-screen segment [1]
FIFA国际转播中心现海信100吋大屏!100吋世界第一把客厅变球场
Sou Hu Wang· 2025-06-13 06:27
Core Viewpoint - The article highlights Hisense's significant role as the global official partner for the 2025 FIFA Club World Cup, showcasing its 100-inch flagship screen technology and marking a breakthrough for Chinese technology in the global sports industry [1][6]. Group 1: Hisense's Product Features - Hisense's 100-inch U8Q screen is recognized as the world's best-selling large screen, providing an immersive viewing experience that transforms living rooms into VIP stadium seats [3][8]. - The U8Q features the first AI picture quality chip, enabling superior color control and clarity, enhancing the viewing experience even in challenging lighting conditions [3][4]. - The screen boasts a 330Hz refresh rate, ensuring zero latency and smooth motion, which is crucial for fast-paced sports viewing [3][4]. Group 2: Market Position and Strategy - Hisense holds a dominant position in the global 100-inch TV market, with one in every two sold being a Hisense product, reflecting the company's strong market presence [8]. - The partnership with FIFA represents a strategic evolution for Hisense, transitioning from a mere event exhibitor to a key technology provider in the global football industry [6][8]. - The ongoing promotional campaign, "百吋风暴 此刻是WALL," aims to encourage consumers to upgrade to Hisense's large screens, further solidifying its market leadership [8].
618开局即决战 创维壁纸电视斩获京东、天猫双第一
Zhong Guo Zhi Liang Xin Wen Wang· 2025-06-03 08:33
Core Insights - The company Skyworth has achieved significant sales success during the "618" shopping festival, topping sales charts on major e-commerce platforms JD and Tmall with its wallpaper TVs [1][6] - Skyworth has been a pioneer in the high-end niche of artistic TVs, demonstrating strong consumer trust in its product capabilities through substantial sales figures [1][9] - The company's long-term investment in technology research and development, along with its ability to anticipate market trends and understand user needs, has established a robust competitive advantage [1][4] Company Development - Skyworth has been focused on the wallpaper TV segment for 8 years, successfully producing over 51 models across 20 series, showcasing its evolution from a single wallpaper TV to a comprehensive wall-mounted solution [3] - The company's commitment to innovation is reflected in its proprietary ultra-thin heat dissipation technology, which enhances the aesthetic appeal of wall-mounted TVs while improving picture quality through Mini LED technology [4] - Continuous high investment in research and development has solidified Skyworth's position as a leader in the artistic TV market, setting high entry barriers for competitors [4][6] Market Position - Skyworth's growth trajectory and ongoing technological advancements have positioned it as a growth engine and trendsetter within the artistic TV industry [6] - The success during the "618" festival not only provides a strategic advantage but also reinforces Skyworth's status in the artistic TV sector, indicating a strong potential for future growth [9] - With a solid foundation of technological expertise and market barriers, Skyworth aims to achieve further victories throughout the entire "618" period [9]
享受客厅WALL时代!选海信100吋大屏:玩转高品质娱乐生活
Sou Hu Wang· 2025-05-28 09:52
Core Viewpoint - The article highlights the growing trend of large-screen televisions, particularly 100-inch models, becoming a standard in high-end households in China, driven by technological advancements, price reductions, and enhanced user experience [1][11]. Group 1: Market Trends - The 618 shopping festival has provided consumers with ample time to select home appliances, with a notable increase in the purchase of large-screen televisions [1]. - In 2024, 310,000 Chinese households are expected to purchase 100-inch televisions, with sales increasing nearly threefold compared to previous periods [1]. - Omdia predicts that global sales of LCD TVs measuring 100 inches and above will exceed 1 million units for the first time in 2025 [1]. Group 2: Product Features - The Hisense 100-inch U8Q television is designed to meet aesthetic demands, serving as a "high-end item" in home decor, with a thin profile that can seamlessly fit against walls [3]. - The black曜屏 Ultra technology offers a low reflection rate of 1.28%, enhancing viewing experiences even in bright conditions, and improves black levels by 50% compared to industry standards [5][7]. - The Hisense 100-inch E8Q Pro features the XinChip® AI picture quality chip H7, which enhances color presentation and optimizes clarity, contrast, and dynamic performance [7]. Group 3: User Experience - The integration of 18 AI smart agents in Hisense televisions allows for personalized viewing experiences, remembering family preferences and providing tailored recommendations [9]. - The Hisense 100-inch television aims to redefine high-quality home entertainment, transforming the concept of a wall into a television display [11]. Group 4: Service and Support - Hisense offers comprehensive delivery and installation services to ensure that large-screen televisions can be easily accommodated in homes, alleviating concerns about fitting through doorways or elevators [12].
当全球用户为100吋电视投票,背后究竟是在选择什么?
Sou Hu Wang· 2025-05-28 09:52
Core Viewpoint - The global market for large-screen televisions, particularly 100-inch models, is experiencing significant growth, driven by advancements in Chinese display technology and increasing consumer demand for high-quality viewing experiences [3][10]. Group 1: Market Trends - The global shipment of 100-inch and larger televisions is projected to grow by 63.8% year-on-year by the first quarter of 2025, indicating a strong consumer shift towards larger screens [3]. - Hisense is leading the 100-inch television market with a global shipment share of 58% in 2024, meaning that for every two 100-inch televisions sold worldwide, one is from Hisense [3]. Group 2: Consumer Preferences - Modern consumers prioritize high picture quality over merely larger screen sizes, with companies like Hisense addressing previous pain points such as blurriness and eye strain associated with large screens [5][7]. - Hisense's 116-inch RGB-Mini LED television has broken industry barriers by combining high brightness with pure color representation, enhancing the viewing experience even at close distances [7]. Group 3: Technological Advancements - The latest Hisense models, such as the E8Q Pro, feature advanced AI picture quality chips that optimize various parameters in real-time, significantly enhancing the viewing experience for high-demand content [9]. - Hisense has developed low-reflection wide-view screens, such as the black曜屏 Ultra, which minimizes environmental light interference, allowing for clear picture quality even in bright conditions [9]. Group 4: Global Impact - The increasing adoption of Chinese 100-inch televisions signifies a shift in global display technology competition, showcasing China's advancements in screen technology and its alignment with consumer needs [10]. - As a global partner for the 2025 FIFA Club World Cup, Hisense aims to leverage its technological innovations to provide exceptional viewing experiences to a broader audience [10].
618买大屏电视:98吋、100吋哪个更值得入?看完秒懂
Sou Hu Wang· 2025-05-16 09:27
Core Viewpoint - The article discusses the advantages of 100-inch televisions over 98-inch models, emphasizing the immersive experience, superior screen quality, and market trends favoring larger screens. Group 1: Immersive Experience - The difference between 100-inch and 98-inch screens is not just 2 inches; it translates to approximately 12.3 additional iPhone 16 Pro Max display areas, enhancing the viewing experience significantly, especially for blockbuster films [3] - The 100-inch screen is considered the optimal size for 4K resolution, providing better immersion and a more engaging viewing experience [3] Group 2: Screen Quality - The 100-inch screens produced on the 8.6 generation production line offer significant quality improvements over the 98-inch screens from the 8.5 generation, including better light control, energy efficiency, and refresh rates [6] - The 100-inch screens support a native refresh rate of 165Hz, compared to 144Hz for 98-inch screens, resulting in smoother visuals for sports and gaming [8] Group 3: Market Trends - Global television shipment data shows that the growth of 98-inch models has stagnated, while 100-inch televisions are experiencing rapid growth, indicating a clear market preference [9] - The number of manufacturers producing 100-inch screens is increasing, with major brands like BOE, Huike, and others entering the market, highlighting the potential for future technological advancements and resource allocation [11] Group 4: Product Recommendations - Hisense is identified as a leading brand in the 100-inch television market, with a significant share of global sales, making it a reliable choice for consumers [12] - Two notable models highlighted are the Hisense Black Crystal Ultra and the Hisense E5Q, both offering advanced features and superior display quality [13][15]
母亲节送礼选百吋,沉浸巨幕妈妈追剧更舒适!
Sou Hu Wang· 2025-05-14 10:15
Core Viewpoint - The article emphasizes the advantages of Hisense's large-screen televisions, particularly the 100-inch models, as ideal gifts for Mother's Day, enhancing the viewing experience for families [1]. Group 1: Product Features - The 100-inch televisions provide an immersive viewing experience that smaller screens cannot match, with vibrant and lifelike images [3]. - Hisense's 100-inch E5Q Pro features a low reflection rate of 1.8%, ensuring clear visibility even in bright light conditions, with a wide viewing angle of 178° [3]. - The 116-inch E8Q Pro model utilizes the H7 AI picture quality chip, which can automatically enhance the quality of older shows, providing optimal clarity [5]. Group 2: Technology and Benefits - The U+MiniLED backlight technology and XDR Pro peak brightness of 7500 nits contribute to rich color depth and detail visibility, establishing Hisense as a leader in ULED AI picture quality [6]. - The large-screen televisions support multi-screen functionality, allowing simultaneous viewing of children's cartoons and adult shows, while also featuring low blue light certification to protect children's eyesight [8]. Group 3: Promotions and Offers - Hisense is offering significant promotions for Mother's Day, including a 20% national subsidy and price protection until June 18, with some models starting at 7599 yuan after subsidies [8]. - The company provides additional services such as free measurement, professional installation, and extended warranty for customers purchasing these large-screen televisions [8].