【深圳商报讯】(记者罗凯燕)凭借544份RCEP原产地证书，减免关税超1645.8万元！深圳市兆驰股份 （002429）有限公司的这组数据，成为RCEP原产地证书红利释放的生动注脚。记者从深圳海关获悉， 今年1—11月，深圳海关共为关区超5170家企业签发RCEP原产地证书38.4万份，涉及货值1046.4亿元， 为关区企业抢滩国际市场注入强劲动能。 近日，在兆驰公司内，一名工作人员轻点鼠标，一份RCEP原产地证书便迅速通过审核。这份证书将为 该公司一批货值292万元的液晶电视出口直接节约近万元成本。公司负责人介绍，今年前11个月，兆驰 公司共向深圳海关申请了544份原产地证书，涉及货值4.6亿元，凭借这些证书累计减免关税1645.8万元 人民币。 比亚迪（002594）汽车工业有限公司也是RCEP政策的深度受益者。比亚迪的新能源汽车及零部件融合 自主研发核心技术，凭借卓越产品力深受海外消费者青睐。今年上半年，比亚迪海外累计销售新能源汽 车46.43万辆，同比增长128.25%，海外市场已成为其业绩增长的重要引擎。据悉，今年前11个月，比亚 迪共向深圳海关申领了4600余份原产地证书，涉及出口货值超101亿元 ...

Group 1 - Shenzhen Zhaochi Co., Ltd. benefited from RCEP origin certificates, reducing tariffs by over 16.458 million yuan through 544 certificates, with a total export value of 460 million yuan [1] - Shenzhen Customs issued 384,000 RCEP origin certificates to over 5,170 enterprises, involving a total value of 104.64 billion yuan, enhancing international market competitiveness [1] - The RCEP tariff reduction policy lowers export costs and improves product competitiveness in international markets, facilitating efficient customs clearance [1] Group 2 - BYD Auto Industry Co., Ltd. is a significant beneficiary of the RCEP policy, with overseas sales of new energy vehicles reaching 464,300 units in the first half of the year, a year-on-year increase of 128.25% [2] - BYD applied for over 4,600 origin certificates from Shenzhen Customs, involving an export value exceeding 10.1 billion yuan, enhancing its competitiveness in foreign markets [2] - The RCEP origin certificate serves as a "golden paper" in international trade, providing companies with tariff reductions and customs facilitation, thus supporting high-quality exports [2]

Core Insights - Shenzhen Customs issued 384,000 certificates of origin under free trade agreements for over 5,170 enterprises from January to November this year, involving a total value of 104.64 billion yuan, covering various sectors including electromechanical products and new energy vehicles [1] Group 1: Impact on Companies - Zhaochi Company reported that the certificate for exporting liquid crystal televisions saved nearly 10,000 yuan in costs, enhancing price competitiveness in international markets [1] - Zhaochi Company applied for 544 certificates of origin with a total value of 460 million yuan, resulting in a tax reduction of 16.458 million yuan, which supports market share expansion [1] - BYD Auto Industry Co., Ltd. benefited from the free trade agreement policies, applying for over 4,600 certificates of origin with a value exceeding 10.1 billion yuan [1] Group 2: Customs Initiatives - Shenzhen Customs is focusing on key enterprises, systematically reviewing free trade agreements and origin rules, and continuously expanding the range of preferential measures for enterprises [2]

屋漏偏逢连夜雨！最近5年以来的中国彩电市场，不只是遭遇了电视机产品的"量跌价连降"，更让众多彩电企业痛苦的是"越来 越多新老用户都在加速抛弃电视机"，选择其他的娱乐方式和产品。 最新数据显示：2025年第三季度中国彩电市场零售量615万台，同比下降12.1%；零售额252亿元，同比下降8.1%。今年前三季度 中国彩电市场零售量、零售额分别为1991万台、814亿元，同比下跌2.9%、增长2.1%。奥维云网还预测，2025年中国彩电全渠道 零售额规模预计1208亿元，同比下降5%；零售量规模预计达2892万台，同比下降6%。 不过，从前三季度不足2千万台的出货量，要在今年四季度取得近900万台的出货量，对于市场上的众多彩电厂商而言，难度不 小。这还意味着，短短几年时间，彩电在中国市场的零售量，已经从高光时期的超5千万台，一路下跌之后，如今则直接失守 3000万台，未来是否会一步步跌破2500万台、2000万台，并不意外。 电视，对于中国家庭和消费者来说，如今最大的生存困局，不只是在市场上彻底"卖不动"，关键还在于家庭里"看不上"。不管 是液晶电视、OLED电视，还是激光电视、投影电视，最终都在遭遇一个挑战：与显 ...

Investment Rating - The report suggests a positive outlook for the home appliance industry, particularly for leading brands that are expected to achieve stable growth due to their integrated advantages and strong pricing power [5]. Core Insights - In October, home appliance exports faced pressure, with a year-on-year decline in quantity and value of -9.2% and -13.3% respectively. However, emerging markets showed robust growth, particularly in Southeast Asia and Africa [12][14]. - The report highlights that air conditioning exports in Southeast Asia led the growth, with a year-on-year increase of 13% in October [17]. - The overall market sentiment is slightly pressured for white goods and black goods, while kitchen and bathroom appliances are stabilizing at the bottom, and vacuum cleaners maintain high prosperity [4]. Summary by Sections 1. Home Appliance Export Performance - October saw a decline in air conditioner exports by 29.3%, while washing machine exports increased by 7.7%. The total export figures for refrigerators and televisions also showed declines of 5.5% and 3.1% respectively [12]. - Southeast Asia and Africa led the growth in exports, with Southeast Asia's cold appliance export value reaching approximately 6.7 billion yuan, up 14% year-on-year [14]. - North America, the Middle East, and Europe experienced significant declines in export values, with North America down 23% and Europe down 8% [15]. 2. Market and Sector Tracking - The Shanghai and Shenzhen 300 Index fell by 3.77%, while the home appliance index decreased by 2.30% during the week [23]. - Key raw material prices showed a slight decline, with copper and aluminum prices down by 1.05% and 1.16% respectively in the week of November 17-21 [25]. - The USD to RMB exchange rate was reported at 7.09, with a weekly increase of 0.21% [30]. 3. Investment Recommendations - The report recommends leading companies such as Hisense, Midea Group, Haier, and TCL Electronics for their potential in both domestic and international markets, especially as the U.S. enters a rate-cutting cycle which may boost demand for home appliances [5][44].

Group 1 - The core viewpoint of the articles highlights the significant growth in consumer electronics sales during the Double 11 shopping festival, particularly in the context of structural upgrades in major appliance categories [1][2] - In first and second-tier markets, nearly 60% of consumers opted for new trend appliances with integrated AI features, indicating a shift towards smarter home solutions [1] - The sales scale in county-level markets increased by 48% year-on-year, marking a new peak in household appliance consumption during the Double 11 period [2] Group 2 - Sales of smartphones, smartwatches, and wireless earphones saw remarkable year-on-year growth of 63%, 222%, and 374% respectively, driven by a new wave of product launches coinciding with the shopping festival [1] - Major cities such as Shanghai, Beijing, Nanjing, Chengdu, and Xi'an emerged as the hottest consumer markets during this period [1] - The sales of large-screen TVs (over 85 inches) accounted for more than 62% of total sales, while over 67% of embedded dishwashers sold were models with 15 sets or more [1] Group 3 - Smart home appliances represented over 55% of total sales during Double 11, with consumers born in the 1990s and 2000s making up more than 40% of the buyers [1] - Health features have become a new necessity in appliance consumption, with multi-tub washing machines, odor-removing refrigerators, and desktop water purifiers driving growth in specific categories [1] - The overall sales of customized appliances through retail cloud channels increased by 85% year-on-year, highlighting the rising demand for tailored solutions in county markets [2]

Core Viewpoint - The company plans to sell its wholly-owned subsidiary, Kunshan Longteng Electronics Co., Ltd., to optimize resource allocation and enhance operational efficiency in line with its global strategic development plan [1][4]. Company Overview - Kunshan Longteng Electronics was established in 2002 with a registered capital of 616 million RMB, engaging in the development, production, and sales of various display devices and related products [3]. - As of September 30, 2025, Kunshan Longteng Electronics reported total assets of 476 million RMB and net assets of 470 million RMB [3]. Financial Performance - In 2024, Kunshan Longteng Electronics achieved a revenue of 887 million RMB and a net profit of 1.36 million RMB, but faced a significant decline in 2025 with revenue dropping to 152 million RMB and a net loss of 9.44 million RMB in the first three quarters [3][4]. - Longteng Optoelectronics reported a 27.72% year-on-year decline in quarterly revenue for Q3 2025, totaling 614 million RMB, with a cumulative revenue of 1.90 billion RMB for the first nine months, also down 27.85% year-on-year [4]. Cash Flow and Assets - For the first nine months of 2025, the company generated a net cash flow from operating activities of 134 million RMB, a decrease of 55.83% compared to the previous year, primarily due to reduced cash receipts from sales [5]. - As of September 30, 2025, the total assets of Longteng Optoelectronics were 6.61 billion RMB, showing a slight increase of 0.49% from the end of 2024, while the equity attributable to shareholders decreased by 4.20% to 4.11 billion RMB due to net profit losses [5]. Strategic Implications - The sale of Kunshan Longteng Electronics is viewed as a strategic move to address cyclical fluctuations in the display industry and to focus on core technologies and new productivity initiatives [5]. - By divesting non-core or underperforming assets, the company aims to concentrate resources on high-growth areas, potentially enhancing long-term profitability amidst increasing global competition in display technology [5].

Core Viewpoint - The recent agreement between China and the U.S. to continue rare earth exports is a temporary resolution in a larger strategic competition, highlighting the critical role of rare earth elements in modern technology and global supply chains [1][10][15]. Group 1: Historical Context of Rare Earth Elements - Rare earth elements, including neodymium, praseodymium, europium, and terbium, are essential for modern electronics, magnetic materials, and fluorescent materials [3][5]. - In the late 1970s and 1980s, Japan and the U.S. dominated the global electronics market, while China, despite having the richest rare earth reserves, was relegated to selling raw materials and lacked brand power in consumer electronics [5][6]. - By the 2000s, China controlled 80% to 90% of global rare earth exports, but the profits were minimal, leading to environmental degradation and resource depletion [6][7]. Group 2: Supply Chain Disruptions - The 2010 supply disruption, where China halted rare earth exports to Japan, caused significant price increases and production halts in various industries, revealing the vulnerabilities in the global supply chain [9][10]. - This disruption prompted Japan to seek alternative sources, but the lack of processing technology and capacity in other countries limited their options [9][12]. Group 3: Current Market Dynamics - In 2025, a new round of export controls by China has led to significant global supply chain shocks, with the U.S. stock market reacting strongly to the news [10][12]. - The strategic value of rare earths has increased due to the rise of new industries such as AI, 5G, and renewable energy, making them a critical component in high-tech manufacturing [10][13]. - Efforts by the U.S. and Europe to establish independent supply chains for rare earths have faced challenges, as domestic production cannot meet the current demand for advanced technologies [13][14]. Group 4: Future Implications - The recent agreement between China and the U.S. may provide temporary relief, but the underlying competition for technological supremacy remains unchanged, indicating that future disruptions are likely [15][17]. - Consumer choices in electronics can influence the global rare earth market, as purchasing products with stable supply chains indirectly supports China's dominance in the rare earth industry [17][18].

Core Insights - The article discusses the increasing importance of ESG (Environmental, Social, and Governance) compliance for Chinese companies expanding overseas, highlighting it as a key variable for sustainable business operations [2][3] - The 2025 Huaxia ESG Management System Conference was held in Beijing, focusing on the challenges of ESG compliance for Chinese enterprises venturing abroad [2][3] Group 1: ESG Compliance Challenges - Chinese companies face significant challenges in ESG compliance when expanding internationally, including the complexity of global ESG disclosure policies and the structural power imbalances within supply chains [4][5] - The fragmentation of regulations across different markets poses a major challenge, as seen in the European Union where member states do not uniformly implement EU regulations [5][6] - Experts suggest that companies should adopt a long-term strategic perspective, emphasizing talent development and compliance capabilities to navigate the complexities of international regulations [5][6] Group 2: Balancing Sustainability and Economic Growth - Achieving a balance between sustainable development goals and economic profitability is a critical challenge for companies going abroad [6] - Companies are encouraged to invest gradually in ESG compliance from the outset, as early low-level investments in information transparency can reduce future compliance costs [6] - Data indicates that investments in environmental management can yield significant economic returns, often exceeding the initial costs, thus highlighting the financial benefits of proactive ESG strategies [6][7]

Core Viewpoint - The article discusses the decline of Japanese television manufacturing and the rise of Chinese brands, highlighting the shift in global manufacturing dynamics and the competitive advantages of Chinese companies over their Japanese counterparts [5][8]. Group 1: Historical Context of Japanese Television Industry - The Japanese television industry experienced a golden era, dominating the global market with brands like Sony and Panasonic, which accounted for over 40% of global TV shipments in 1990 [10][12]. - Japan's manufacturing prowess was built on technological advancements and brand reputation, with significant market shares in the high-end segment during the 1980s and 1990s [14][15]. - The shift towards liquid crystal technology in the early 2000s marked a turning point, as Japanese companies failed to adapt, leading to significant losses and market share decline [16][17]. Group 2: Decline of Japanese Brands - By 2024, Japanese brands' global TV shipment share is projected to drop to 9%, down from 28% in 2010, with Panasonic's domestic market share falling from 16.8% in 2018 to 8.8% in 2024 [21][23]. - The inability to pivot from traditional technologies and the slow decision-making processes contributed to the decline of Japanese manufacturers [18][30]. - Japanese companies are now struggling to compete in high-end markets, with many having exited the consumer TV market altogether [17][34]. Group 3: Rise of Chinese Television Brands - Chinese brands have captured nearly 50% of the Japanese TV market by 2024, with Hisense leading at 25.4% market share, marking a significant shift in consumer preferences [23][25]. - Chinese companies like TCL and Xiaomi have also gained substantial market shares, leveraging technology and localization strategies to appeal to Japanese consumers [20][26]. - The global shipment share of Chinese TV brands reached 30.2% in 2024, surpassing that of South Korean competitors for the first time [21][22]. Group 4: Competitive Advantages of Chinese Brands - Chinese manufacturers have developed a complete television industry chain, enabling rapid response to market changes and cost reductions [28][30]. - Innovations such as Hisense's self-developed chips and TCL's advanced display technologies have allowed Chinese brands to outperform traditional Japanese offerings in quality [25][37]. - The ability to quickly adapt to consumer demands, such as energy efficiency standards, has given Chinese brands a competitive edge over their Japanese counterparts [30][38]. Group 5: Broader Implications for Manufacturing - The decline of Japanese manufacturing is indicative of broader trends, where efficiency, innovation speed, and market responsiveness are critical for success in global competition [38]. - The article suggests that without breaking free from path dependency and improving decision-making speed, Japanese companies may continue to lose competitiveness across various industries [39].