海信嘉年华焕新转型，铸就青岛滨海文商旅标杆。 编辑：RBF内容组 出品：零售商业财经 ID：Retail-Finance 2025年12月9-10日，全国零售业创新发展大会在北京召开。会议期间，商务部流通发展司印发《零售业创新提升案例集》，系统梳理并推广34家优秀零售 企业的典型经验与实践做法。 为深入总结推广案例中的先进经验，充分发挥典型示范引领作用，助力零售业创新转型与高质量发展，以高质量供给持续激活内需潜力，「零售商业财 经」将对上述优秀案例开展系列报道，为行业人士提供可借鉴、可推广的实践参考。 青岛海信嘉年华项目以"滨海场景+多元业态+文化体验"为方向，通过海景场景打造、数字化传播矩阵和跨界创新，实现从传统商业到文商旅综合体转 型。改造后网络曝光量爆发，品牌与体验业态大幅提升，成为青岛顶流商场，展现商业与文旅融合的创新示范意义。 01 项目改造前情况 （一）项目基本信息。 青岛海信嘉年华项目（嘉年华・海信广场 VILLAGE）位于青岛黄岛区唐岛湾周边，坐拥一线临海区位，紧邻滨海大道、摩天轮及彩虹桥等城市地标，地 理优势显著。项目所在区域是西海岸新区重要的商业与文旅交汇点，周边涵盖居民区、旅游景区及商务 ...

近日 广东省发展改革委发布 "2025年广东消费新场景案例" 在空间设计上，项目融合"四永一升平"老街文化与现代科技，打造"厝角头光影艺术"等沉浸式场景；在文化呈现上，既有英歌 舞、潮剧等国家级非遗的静态展示，也有NPC剧情互动、龙鳞水幕许愿池、月老办事处等潮流玩法，并设有肠粉博物馆等主题 空间，让消费者"可品尝、可观赏、可参与"。 业态方面，项目构建"头部品牌引领、非遗老字号支撑、网红流量补充"的立体商户矩阵，涵盖本土餐饮、非遗美食工坊、文创 零售和文化体验空间，既保留粿条汤、潮汕肠粉等传统美味，也引入南洋风味串烧等创新品类，满足多元消费需求。 文图：汕头融媒记者 陈若萱 编辑：晓娜 由汕头市龙湖区报送的 "英歌映光影，市集藏潮韵—— 非遗进mall，潮味十足" 成功入选 成为粤东唯一上榜案例 该案例来自龙湖区长平路商圈的合胜广场长平店，这是粤东首个以"潮汕美食+潮汕文化"为特色的文旅综合体。项目以"文商相 长"为核心定位，打造总面积超10000平方米的合胜市集，汇聚130余家特色商户，形成"消费+体验+文化"多维融合的美食文化 新地标。 校对：朝东 编审：凯航 燕春 编发审核：汕头融媒集团新闻采访中心 版 ...

Core Insights - The retail market in Wuhan showed vitality in 2025, characterized by active adjustments from existing operators, impressive performance in new project leasing, and the restaurant industry becoming the main driver for new store openings [1][3]. Retail Market Overview - In 2025, three major projects opened in Wuhan's core commercial areas, adding approximately 328,000 square meters of quality retail space, increasing the total retail market stock to 4,839,000 square meters [1]. - The average rent for first-floor spaces was 389.6 yuan per square meter per month, a year-on-year decrease of 11.4%, while the vacancy rate decreased by 2 percentage points to 13.9% [3]. - The net absorption in the core commercial area reached 373,000 square meters, a year-on-year increase of 33.3%, indicating that existing operators were actively adjusting and filling vacancies [3]. Restaurant Industry Dynamics - The restaurant sector became the main force in new store openings, accounting for 41% of the total new openings in the core commercial area [3]. - Within the restaurant sector, specialty dining accounted for 44.9% of new openings, with strong expansion intentions from regional cuisine brands [3]. - The share of specialty dining has significantly decreased from 73.2% in 2021 to the current 44.9%, while the shares of snacks, desserts, and casual dining have rapidly increased, reflecting a shift towards more diverse consumer preferences [3]. Future Outlook - The structural transformation in the restaurant market reflects the broader upgrade in urban consumption, with a focus on enhancing consumer vitality as a key economic development strategy [4]. - Over the next four years, approximately 753,000 square meters of quality retail space is expected to be added in Wuhan, primarily in the Optics Valley area, which will enhance the regional commercial ecosystem [4]. - The ongoing release of new commercial supply and the deepening of the "Four First Economy" will further unlock consumer potential and optimize the commercial ecosystem in Wuhan [4].

Core Insights - Qingdao's commercial landscape is undergoing a significant structural transformation as new commercial complexes, such as Sam's Club, are set to open in 2026, aiming to reshape consumer experiences and market dynamics [1] - The focus is shifting towards creating unique and differentiated shopping experiences to cater to increasingly diverse consumer demands, indicating a competitive advantage in niche markets [1] Group 1: New Commercial Developments - Sam's Club, the first in Shandong, is expected to open in the first half of 2026, covering an area of 69,000 square meters, with a shopping area of approximately 24,000 square meters, potentially altering Qingdao's commercial landscape [1] - The "Shangjie Li MALL," a renovation of the former Pacific Department Store, is set to open in summer 2026, focusing on youth-oriented themes like trendy toys and anime, with a total area of about 68,000 square meters [2] - The "Wumei Qingdao City Renewal Project," previously a Decathlon and B&Q site, will feature a commercial area of around 40,000 square meters, integrating various functions and leveraging proximity to the subway for a TOD model [2] Group 2: Consumer Trends and Experience - The current consumer landscape is characterized by a dual focus on emotional consumption and value-for-money, indicating a need for businesses to create engaging experiences that resonate with specific consumer segments [3] - Successful commercial spaces are increasingly focusing on "space + content + experience" integration, with systematic scene operations potentially leading to a rental premium of up to 34% [3][4] - The rise of "child-friendly" and "pet-friendly" initiatives in commercial spaces reflects a strategic shift towards catering to family-oriented consumers, enhancing the overall shopping experience [4][5] Group 3: Commercial District Evolution - The Fushan Bay commercial district remains a benchmark for Qingdao's retail landscape, housing 429 first stores and hosting over 100 high-end events annually, with a record sales figure of 430 million yuan in 2025 [6][7] - Emerging commercial districts, such as Wuyue Plaza and Jinmao Lanhui City, are gaining traction, with significant increases in foot traffic, indicating a shift in consumer behavior and preferences [7][8] - The evolution of commercial districts signifies a transition from mere shopping destinations to integrated lifestyle spaces that fulfill deeper emotional needs, reflecting a broader trend in Qingdao's commercial development [8]

Core Insights - The "Zhuanhui Plaza" in Panyu District, Guangzhou, is facing significant challenges as over thirty merchants have vacated the premises, leading to discussions about its future [1][2] - The plaza, which has been operational for over 20 years, is set to change ownership in March 2026, with Guangdong Hongbafang Investment Development Co., Ltd. winning the bidding for a 20-year lease [1][2] Group 1: Current Situation - More than thirty merchants have closed their stores in Zhuanhui Plaza, with some remaining businesses offering discounts to clear inventory [1] - Notable brands such as Apple, Tuan Yu, Miniso, and others have left the plaza, while some merchants are relocating to nearby areas with lower rent [2] - The commercial area of Zhuanhui Plaza is only 29,000 square meters, significantly smaller than competitors like Tianhe City and Aoyuan Plaza, which have 270,000 square meters and 87,000 square meters respectively [2] Group 2: Future Developments - The "Zhuanhui Plaza" is expected to undergo a rebranding to "Hongbafang Plaza" and will be transformed into a community leisure space and a center for family activities and night economy, with renovations planned to start in March 2026 [3] - A new shopping center, "Zhuanhui Star City," is set to open soon, targeting younger consumers with modern retail experiences, and some former tenants of Zhuanhui Plaza are planning to move there [3]

Core Viewpoint - The newly released "Beijing Maternal and Infant Facilities Construction and Management Measures" mandates that public places frequently visited by mothers and infants must establish dedicated maternal and infant rooms, with specific requirements for size, configuration, and signage [1] Group 1: Regulatory Changes - The new regulations specify that maternal and infant rooms cannot be replaced by third restrooms and must meet detailed standards [1] - Public places with a building area of 5,000 to 10,000 square meters must have independent maternal and infant rooms of at least 6 square meters, while those over 10,000 square meters or with daily foot traffic exceeding 10,000 must have rooms of at least 10 square meters [6] Group 2: Current Market Trends - There is a noticeable divide in the quality and quantity of maternal and infant rooms across Beijing shopping malls, with some leading malls transitioning from "maternal rooms" to "infant care rooms" to enhance service quality [1][2] - Gender-friendly facilities are becoming a new trend in landmark malls, with examples like Chaoyang Joy City and Wangfujing Center showcasing well-equipped and smart maternal and infant rooms [2] Group 3: Facility Features - Modern maternal and infant rooms are equipped with amenities such as milk warmers, water dispensers, sterilizers, and air purifiers, catering to the needs of parents [2][3] - Some malls still confuse maternal and infant rooms with family restrooms, leading to inadequate privacy and functionality [4] Group 4: Future Developments - The industry is moving towards a more refined service model, with ongoing upgrades to maternal and infant facilities expected to enhance the shopping experience for families [7][8] - By 2025, initiatives like the transformation of maternal rooms into infant care rooms are anticipated to become a social consensus, reflecting the evolving needs of modern families [7]

Core Insights - The newly released "Beijing Maternal and Infant Facilities Construction and Management Measures" mandates that public places frequently visited by mothers and infants must establish dedicated maternal and infant rooms, which cannot be replaced by third restrooms [1] - There is a noticeable disparity in the quality and quantity of maternal and infant rooms across Beijing shopping malls, with some leading malls transitioning to "infant care rooms" while others still lack clear differentiation between third restrooms and maternal rooms [1][2] - The improvement of maternal and infant facilities is expected to become a key metric for assessing the service competitiveness of shopping malls and the overall civility of the city [1] Group 1: Maternal and Infant Room Standards - The new regulations specify that maternal and infant rooms should be located conveniently for access by strollers and must adhere to size requirements based on the size and foot traffic of the public space [16] - Maternal and infant rooms should generally range from 4 to 10 square meters, with larger venues required to provide rooms of at least 10 square meters or multiple smaller rooms [16] - The regulations also emphasize the need for clear signage and emergency response mechanisms in maternal and infant rooms [17] Group 2: Current State of Facilities - Many shopping malls are still confusing maternal and infant rooms with third restrooms, leading to inadequate facilities and privacy concerns [8][12] - Some malls, like Joy City and Wangfujing, have made significant improvements, offering well-equipped infant care rooms with features such as air purifiers, nursing chairs, and temperature control [2][3] - However, other malls still lack proper separation between maternal and infant facilities and third restrooms, which diminishes the overall user experience [8][12] Group 3: Future Developments - The trend towards "infant care rooms" is gaining traction, with malls like Chaoyang Joy City planning to enhance their facilities by 2025 to better meet the needs of modern families [17][22] - Continuous upgrades and innovations in hardware and service offerings are being pursued by various malls to create a more comfortable shopping experience for families [22] - The push for improved maternal and infant facilities is expected to accelerate as regulatory oversight increases and industry consensus develops [1][16]

Group 1 - The core viewpoint of the article highlights that the company has achieved a leasing rate of over 90% for office buildings and industrial complexes [1] - In terms of shopping centers, the company reported that it received over 200 million visitors in total for the year 2025 [1] - The sales figures for the Beijing Chaoyang He Sheng Hui reached nearly 8.5 billion yuan, representing a year-on-year increase of 13% [1] - The sales for the Shanghai Wujiaochang He Sheng Hui exceeded 6.6 billion yuan, with a year-on-year growth of 4% [1]

Core Insights - Huaihai Road, known as the "Oriental Champs-Élysées," is experiencing a decline in its luxury brand presence compared to other commercial districts in Shanghai, such as Nanjing West Road and Lujiazui [1][6] - The evolution of high-end commercial development on Huaihai Road has led to a clear "polarization," with the eastern section seeing a shift towards office-centric developments and the western section revitalizing the shopping ecosystem through new commercial formats [2][4] Group 1: High-End Commercial Landscape - The eastern section of Huaihai Road has seen flagship stores of luxury brands like Louis Vuitton and Zegna close, leading to a "high luxury vacuum period" [4] - The western section, particularly IAPM, has attracted significant foot traffic and a mix of mid-range and light luxury brands, filling the gap for a comprehensive shopping experience [4] - The overall decline in high-end commercial appeal is attributed to changing market dynamics and consumer preferences, necessitating a shift from merely counting luxury brands to creating unique commercial allure [6] Group 2: Non-Standard Commercial Development - Post-2010, Huaihai Road transitioned from traditional department stores to non-standard commercial formats, becoming a testing ground for innovative retail concepts [9] - Projects like Huaihai 755 and TX Huaihai have successfully attracted younger consumers, with Huaihai 755 seeing a threefold increase in foot traffic after its transformation [9][10] - Despite the success of non-standard projects, challenges remain regarding customer flow stability and operational consistency [11] Group 3: Brand Flagship Stores and Ecosystem Challenges - Flagship stores on Huaihai Road have evolved into large-scale advertising spaces, but many traditional brands face challenges in adapting to new consumer expectations [12][15] - The lack of cohesive branding and thematic collaboration among different consumer demographics has led to a fragmented shopping experience [15] - The commercial ecosystem is further complicated by the insufficient coverage of flagship stores compared to other global shopping streets, leading to a disconnect between potential customers and available offerings [15] Group 4: Future Directions - The challenges facing Huaihai Road in becoming a world-class shopping street include long pedestrian experiences, uneven commercial atmospheres, and a lack of cohesive branding [21] - Learning from Tokyo's Omotesando, Huaihai Road could benefit from segmenting its main street to enhance consumer experience and engagement [22][25] - Future developments should focus on creating a symbiotic relationship between the main street and surrounding areas, fostering a diverse and integrated shopping ecosystem [25]

Core Insights - Zhejiang province opened 37 new commercial projects in 2023, with a total commercial area of approximately 2.4743 million square meters, marking a year-on-year decrease of about 31% in the number of projects, but an opening rate exceeding 80%, maintaining a leading position in the national market [1] Group 1: Market Overview - Hangzhou dominates the market with 17 new projects and a total area of 1.1504 million square meters, accounting for nearly half of the province's total, solidifying its leading position [3] - Ningbo followed with 7 new projects totaling 408,900 square meters, with notable projects like Ningbo Jiangshan Wanda Plaza recognized for urban renewal [3] - Jinhua continues its growth trend with 5 projects planned for 2025, totaling 382,000 square meters, reflecting the trend of operators penetrating into third and fourth-tier cities [4] Group 2: Project Types and Trends - Shopping centers remain the dominant project type, comprising 54% of new openings, while non-standard commercial projects account for 27%, indicating a growing demand for unique and themed commercial spaces [5] - Traditional shopping centers are innovating by incorporating park-like or street-like designs to enhance openness and social attributes, transforming commercial spaces into "lifestyle destinations" [5] - Mid-sized projects (5-10 million square meters) are the most numerous, with 12 projects, indicating a shift towards a more layered market structure [6] Group 3: Key Players and Innovations - Major operators like Longfor, Intime, and Wanda continue to deepen their presence in Zhejiang, with Wanda managing the most openings in 2023 [7] - Local emerging players are also entering the market, with innovative projects like Hangzhou Jindi T-ONE MO and Alibaba's non-standard commercial project Qincheng Park [7] - Notable projects include Hangzhou Aoyao Wanxiang Tiandi, which integrates local culture and aims to redefine urban commercial spaces [10] Group 4: Noteworthy Projects - Hangzhou North招商花园城, with a commercial area of over 240,000 square meters, has achieved a leasing and opening rate exceeding 95% [11] - Longfor Hangzhou Shangcheng Tiandi, positioned as a "park-style commercial" center, features over 270 brands and aims to enhance local quality of life [17][18] - Jindi T-ONE MO, located in the core of Hangzhou's Olympic Sports Circle, opened with over 130 brands and achieved significant foot traffic and sales in its initial days [19][21] - The Qinwang Water Street project aims to redefine urban waterfront living with a focus on aesthetics and cultural integration [23][25]