Core Insights - The arrival of the winter season in China is transforming "cold resources" into a "hot economy," with regions like Jilin Baishan, Sichuan Wawushan, and Xinjiang Altay attracting more tourists through unique activities and upgraded services [1] Group 1: Jilin Baishan - Jilin Baishan is located in the world's ice and snow golden latitude belt, with a snow season lasting up to six months, providing a solid foundation for its ice and snow industry [2] - The local ice and snow holiday from December 3 to 7 features various activities, allowing students to experience the charm of their hometown in winter [2] - The Changbai Mountain Huamei Resort ski area offers three ski trails catering to different skill levels, ensuring a safe experience for beginners [6] Group 2: Sichuan Wawushan - Wawushan, located in Sichuan Province, is enhancing its winter tourism experience with diverse products and activities, creating an immersive winter cultural tourism feast [8] - The Wawushan Ice and Snow Carnival, themed "Ice and Snow Climbing Wawushan," will feature a 4.5-kilometer route connecting popular attractions, allowing visitors to enjoy both ice and snow and physical activity [11] - The resort has upgraded its services by adding instructors and equipment, and has introduced online reservations to promote a "friendly skiing" experience [9] Group 3: Xinjiang Altay - Xinjiang's Urumqi and Altay regions have introduced a "snow holiday" for middle and primary school students, allowing approximately 73,000 students to enjoy a 9-day break to engage in ice and snow sports [13] - During the "snow holiday," ski resorts in Altay are offering discounts on student tickets, equipment rentals, and dining, significantly reducing travel costs for families [17] - Special hotel rates of 220 yuan are available, and public transportation is free for students, further promoting accessibility to winter sports [17]

Core Insights - The introduction of "snow holidays" in regions like Jilin and Xinjiang aims to promote winter sports and boost the local ice and snow economy, with students enjoying breaks of five to nine days [1][2][7] - The initiative involves multi-department collaboration to enhance the effectiveness of the holidays, focusing on creating a supportive environment for students and families to engage in winter activities [2][4] Group 1: Policy and Implementation - The "snow holiday" policy is a result of coordinated efforts among various departments, including education, tourism, and sports, to maximize its impact on youth engagement in winter sports [2][3] - Jilin's approach to the "snow holiday" draws from successful experiences in other provinces that have implemented spring and autumn breaks, adapting to local conditions [2][3] Group 2: Economic Impact - The "snow holiday" has significantly increased tourism and participation in winter sports, with platforms like Meituan reporting a 43% increase in searches for "Aletai skiing" [7][8] - During the first days of the "snow holiday," major ski resorts in Jilin received over 50,000 visitors, with some locations seeing visitor numbers double compared to previous periods [7][8] Group 3: Community Engagement - The initiative has fostered a vibrant atmosphere for family outings, with many parents combining their leave with the "snow holiday" to enjoy winter activities with their children [5][6] - Schools are organizing various ice and snow activities, enhancing students' understanding of local culture and history through experiential learning [6][7] Group 4: Future Prospects - Industry experts believe that the "snow holiday" could become a new growth point for the cultural and tourism industry, with significant increases in visitor numbers comparable to peak holiday seasons [8] - The initiative is expected to stimulate diverse market consumption, contributing to the winter economy and creating a ripple effect that benefits local businesses [8]

Core Viewpoint - The introduction of "snow holidays" in regions like Jilin and Xinjiang aims to promote winter sports and boost the local ice and snow economy through coordinated efforts from multiple departments [1][4][11]. Group 1: Policy Implementation - The "snow holiday" initiative involves collaboration among various departments such as education, tourism, and sports to create a comprehensive plan that encourages participation in winter sports [1][4]. - Jilin province's "snow holiday" is designed based on successful experiences from other provinces that have implemented spring and autumn breaks, adapting to local conditions [4][11]. - The policy includes incentives like free access for students and discounts for parents, aiming to enhance physical health and foster a love for local winter sports [1][4]. Group 2: Community Engagement - The "snow holiday" has led to increased family participation in winter activities, with many parents taking time off to enjoy the snow with their children [6][11]. - Local communities are actively involved in ensuring safety and enhancing the experience for families during the "snow holiday," including improvements in facilities and services [5][6]. Group 3: Economic Impact - The "snow holiday" has significantly boosted tourism and local economies, with a notable increase in search interest for skiing and related activities [11][13]. - Data shows that ski resorts in Jilin and Xinjiang experienced a substantial rise in visitor numbers, with some locations reporting over 50,000 visitors in just a few days [13][15]. - The initiative is expected to stimulate diverse market consumption, benefiting the winter economy by attracting families and tourists alike [11][15].

新华社长春12月10日电 题："春秋假"后，"雪假"会带来什么？ 新华社记者段续、孙哲、李典 今年以来，一些地区中小学放春秋假引发了热议。如今，部分省区的中小学生又有了一个新的假期—— 雪假。 2025年12月，在吉林和新疆等地上学的青少年开始放"雪假"。多则八九天，少则五六天的"雪假"，让更 多的孩子奔向校园外的广阔天地。从白山松水，到天山南北，一场场冰雪盛宴渐次绽放。 寒假之外，又放"雪假"，为何备受关注？出于哪些考虑？又有哪些效应？ "组团"送政策：部门联动 精准"投放" 回顾这次吉林、新疆等地的"雪假"，最大的特点莫过于联动各方，多部门协同，以系统思维统筹假期安 排，力求让假期充分发挥作用，培育冰雪运动爱好者、参与者，为冰雪经济持续注入新动能。 多部门"组队"，一盘棋推进。地处世界冰雪"黄金纬度带"的吉林，由多部门形成合力，让"假"放得更彻 底。当地文旅、教育、人社、体育等部门联合印发工作方案，以"冰雪"为引线，打出"学生免费、家长 优惠、职工调休"的政策组合拳。"让孩子们增强体魄，热爱家乡的冰雪，实现快乐成长。"吉林省文旅 厅厅长孙光芝说。 孙光芝介绍，近年来，广东、浙江、四川、湖北、陕西等地探索性 ...

Core Viewpoint - The article highlights the rapid growth of China's ice and snow economy, driven by the onset of the new ice and snow season, with various regions launching ice and snow festivals and activities to attract tourists and boost local economies [1][3][4]. Group 1: Ice and Snow Economy Growth - The sixth Harbin Ice Festival has commenced, marking the beginning of a new ice and snow season in China, which is expected to stimulate the ice and snow economy significantly [1]. - The total consumption in ski resorts across China is projected to reach 78.613 billion yuan during the 2024-2025 ice and snow season, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [4]. - The ice and snow industry in China is expected to exceed 1 trillion yuan by 2025, with a projected scale of 1,005.3 billion yuan [12]. Group 2: Regional Developments and Initiatives - Various regions, including Xinjiang and Jilin, have initiated ice and snow holidays, offering discounts and promotions to enhance tourist engagement, with hotel occupancy rates exceeding 70% in some areas [3][4]. - The Harbin Ice and Snow World, the largest ice and snow theme park globally, is set to expand significantly, aiming to surpass last season's visitor count of over 3.56 million [5]. - Jilin City has introduced new features and events in its ski resorts, with pre-sale amounts exceeding 100 million yuan, reflecting a 25% year-on-year increase [8]. Group 3: Infrastructure and Participation - The number of indoor ski facilities in Guangdong Province has reached 25, with participation in ice and snow sports surpassing 10 million [10]. - The total number of ice and snow venues in China is expected to grow from 1,133 in 2018 to 2,678 by the end of 2024 [12]. - The first Ice and Snow Sports Super League in Heilongjiang Province has been launched, focusing on community sports and creating a new consumption trend around ice and snow events [8].

Group 1: Winter Sports Events and Participation - The Milan Winter Olympics will take place from February 6 to February 22, 2026, with several top international winter sports events currently being held in China as part of the qualification process [2][4] - The Chinese team has sent 24 athletes to participate in the U-shaped venue World Cup at the Yunding Ski Park, marking the largest delegation in history [4] - In a previous large jump World Cup event, 14 Chinese athletes competed, with 3 standing on the podium [6] Group 2: Economic Impact of Winter Sports - The hosting of high-level international events has significantly increased foot traffic to the event locations, contributing to the growth of the winter sports economy [10] - The unique viewing experience offered by hotels near the competition venues has led to full bookings during the events, indicating strong demand [16] - Over 100 winter sports events and activities are scheduled in Chongli this winter season, highlighting the integration of winter sports into economic development and consumer spending [16] Group 3: Inbound Tourism Trends - Inbound tourism has seen a significant increase, with many popular destinations reporting over a 90% rise in visitor numbers since the beginning of the year [19] - The number of non-Chinese passport holders booking domestic flights has increased by 13.58% this winter season, with Harbin, Dalian, and other northern cities becoming popular destinations [20] - The introduction of immersive cultural experiences, such as AR-guided tours, has attracted foreign tourists seeking deeper engagement with Chinese culture [23][25] Group 4: Shopping Trends Among Foreign Tourists - The trend of "China shopping" has gained popularity, with foreign tourists encouraged to bring empty suitcases to fill with affordable goods during their visits [26] - In Shenzhen, the daily average of foreign visitors to Huaqiangbei has doubled, indicating a strong interest in purchasing technology and daily necessities [28] - The facilitation of tax refund processes for foreign tourists has led to a 285% increase in the number of travelers benefiting from these services, along with a 98.8% rise in sales and tax refund amounts [28]

今冬冰雪季，南方客群又掀起一股"北上追雪"的旅游热潮。途牛数据显示，在预订用户中，南方游客占比超 过70%，江苏、广东、浙江、上海、湖北等地游客需求尤为旺盛。 美团旅行数据显示，11月以来，多条"冰雪航线"的搜索热度持续攀升。其中，"上海到哈尔滨""深圳到北 京""广州到哈尔滨"跻身三大热门"冰雪航线"。 同程旅行数据显示，2026年元旦前后从广州、上海等主要城市飞往哈尔滨、长白山、长春、乌鲁木齐等热门 冰雪游目的地的航班机票均价，普遍较11月份上涨超50%。 2025年10月7日，滑雪爱好者在深圳·前海冰雪世界内滑雪。深圳·前海冰雪世界总建筑面积约10万平方米，配 备5条专业雪道，最大垂直落差达83米，单条雪道最长距离463米，涵盖多种雪道类型，既满足国际雪联赛事标 准，也具备训练教学和大众娱乐功能。新华社记者 梁旭 摄 今冬冰雪季，南方游客"北上追雪"热度依旧。旺盛的市场需求，催生越来越多室内雪场落户南方，让南方朋 友在"家门口"实现"滑雪自由"。 "北上追雪"热度不减 "南国冰雪"飞速发展 源于旺盛的市场需求，"南国冰雪"近年来飞速发展。 国家体育总局冬季运动管理中心发布的《大众冰雪消费市场研究报告（2 ...

Core Viewpoint - The development concept of "turning cold resources into hot economy" is being effectively implemented in Shandong's winter tourism market, with a focus on enhancing the ice and snow economy through various initiatives and consumer incentives [2][6]. Group 1: Ice and Snow Consumption Season - The second Ice and Snow Consumption Season in Shandong will last for four months starting in December, aiming to stimulate winter consumption through targeted measures [1]. - A total of 16 ice and snow operation units have been designated as "ice and snow sports destinations," marking a significant upgrade in Shandong's ice and snow scene [4][5]. Group 2: Winter Tourism Development - Shandong has been actively exploring winter cultural tourism resources, transforming the perception of winter tourism from "cold and unattractive" to a new trend [3]. - The local government has launched multiple winter tourism routes, integrating agriculture, industry, and cultural heritage to enhance the winter tourism experience [3]. Group 3: Market Potential and Consumer Behavior - The winter sports equipment market, including items like down jackets and ski gear, has become a major consumption category, indicating significant market potential [4]. - The first Ice and Snow Consumption Season saw over a hundred promotional activities, demonstrating the strong demand for winter sports and tourism [4]. Group 4: Policy Support and Consumer Incentives - Shandong's government has implemented various consumer subsidy policies, including discount vouchers and targeted financial support for ice and snow venues, to reduce operational pressures and lower participation barriers for the public [7]. - The combination of "scene + policy + service" is designed to enhance the quality of ice and snow consumption, driving high-quality development in the ice and snow economy [7]. Group 5: Economic Impact - The winter tourism sector is identified as a key growth point for overall consumption, with initiatives like "Winter Travel in Shandong" aimed at unlocking consumer potential [7]. - The formation of a comprehensive ice and snow consumption industry chain, covering various aspects of travel and leisure, is expected to inject new momentum into Shandong's economic growth [7].

Core Insights - The winter travel demand in China's civil aviation sector is significantly increasing, particularly due to the "snow holidays" announced in various regions, leading to a surge in flight bookings [1][3] Group 1: Flight Booking Trends - Flight bookings from Urumqi and Altay during the "snow holiday" period have increased by 45% and 48% respectively compared to the previous period [1] - Popular destinations for travelers from Urumqi include Sanya, Guangzhou, and Beijing, with ticket bookings to these locations more than doubling year-on-year [3] Group 2: Tourism and Attractions - Ticket bookings for scenic spots in Xinjiang have risen by 16% during the "snow holiday," with popular attractions including Sayram Lake and Kanas Scenic Area [5] - Ice and snow tourism destinations, such as glaciers and snow mountains, are gaining popularity, with ticket bookings for sites like Yala Snow Mountain and Karola Glacier also doubling year-on-year [7] Group 3: Hotel Reservations - Hotel bookings in Xinjiang's Bortala region have increased by over 80% from November to January, while other regions like Dandong and Yichun have seen a 30% rise in hotel reservations [9] Group 4: Local Tourism Initiatives - The local government in Xinjiang is promoting a new "ice and snow +" tourism model, introducing unique products for winter and spring tourism [14] - In Liaoning, ski resorts are integrating local customs and culinary experiences to enhance visitor engagement and encourage longer stays [15][19] Group 5: Winter Consumption Activities - In Yinchuan, multiple shopping districts are collaborating on winter promotional activities, offering a variety of consumer experiences and launching a plan to double consumption vouchers [20][22] - The city plans to implement 113 promotional activities this winter, aiming to stimulate economic growth through diverse consumption models [22]

Group 1 - The 38th Sun Island Snow Expo features a signature snow sculpture, "Mr. Snowman," which is 23.8 meters tall and requires approximately 5,000 cubic meters of snow, marking an increase from last year. The completion is expected by December 8-9 [1] - The expo will cover an area of 1.5 million square meters and will include over 260 snow sculpture projects, with all works expected to be completed by mid-December [1] - The ice and snow economy is experiencing rapid growth, with a significant increase in demand for ice skating and skiing products, particularly in Yiwu, Zhejiang, as the winter season begins [1] Group 2 - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is projected to grow from 270 billion RMB in 2015 to 980 billion RMB by 2024, and is expected to exceed 1 trillion RMB by 2025 [2] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion RMB during the 2024-2025 season, reflecting a year-on-year growth of over 25% [2] - Companies like Dalian Shengya and Zhongqing Travel are actively engaging in the ice and snow tourism market, offering various activities and packages to meet consumer demands [2]