以下文章来源于螺旋实验室 ，作者螺旋君 螺旋实验室 . 公众情绪瞭望者 将投中网设为"星标⭐"，第一时间收获最新推送 社区团购的兴衰只是"新商业"的其中一页。 作者丨 追命 编辑丨 坚果 来源丨螺旋实验室 曾几何时，社区团购作为一种新兴的零售模式 ，瞄准了 邻里社交与生鲜电商结合的 新机遇，成为 了各大 资本竞相追逐的热点 ， 堪比当年的 "百团大战"。 不过，社区团购的风口并没有维持太久。 2020年开始，一批社区团购创业公司陆续关停，仅剩下拼 多多、美团、阿里等大厂仍在坚持，但投入力度也大不如前。 近日， 阿里旗下 的 淘宝买菜 也 正式宣告退出社区团购赛道，转而聚焦 "直发到家"的快递电商模 式。至此，社区团购市场仅剩美团优选与拼多多旗下的多多买菜双雄对峙 。 大厂们 试图用资本与技术重塑生鲜消费链路， 最终 却 集体遗憾退场，如今的 社区团购 ，还是不 是一门 "好生意"？ 下沉市场的"探路棋" 2018年，社区团购生意迎来高峰，彼时 全国 有 超过 300家社区团购平台 ，一边是阿里、拼多多 等大厂阵营；另一边则是 以兴盛优选、十荟团 等为代表的 创业公司。 根据报道， 彼时真格基金、高榕资本等知名 ...

Core Insights - Community group buying, once a hot retail model, has seen a decline with major players like Alibaba's Taobao Mai Cai exiting the market, leaving only Meituan and Pinduoduo as the remaining competitors [1][3][14] - The initial boom in community group buying in 2018 saw over 300 platforms and significant investment, but the market has since contracted due to unsustainable business models and high operational costs [3][7] - Major companies initially invested heavily in community group buying to capture the lower-tier market, but the strategy has proven to be costly and ineffective in generating stable profits [5][6][8] Market Dynamics - In 2018, community group buying attracted 4 billion yuan in funding, with an average investment of 150 million yuan per company, indicating strong initial interest from investors [3] - The competition intensified as companies like Alibaba and Pinduoduo engaged in aggressive market capture strategies, leading to significant financial losses for many players [5][7] - By 2023, major companies began to scale back their community group buying operations, with Meituan's losses reaching 73 billion yuan over four years, highlighting the unsustainable nature of the business [8][12] Operational Challenges - Community group buying relies on "extreme low prices," but the cost structure, including sorting, delivery, and commissions, makes it difficult to maintain profitability without substantial subsidies [8][11] - The role of group leaders is critical, but their income has decreased significantly, leading to reduced service quality and customer engagement [11][12] - Companies like Meituan and Pinduoduo are adapting their strategies to enhance service quality and profitability, with Meituan focusing on a "husband-and-wife store + dedicated BD" model [12][13] Strategic Shifts - Alibaba's exit from community group buying does not signify a complete withdrawal from the retail space, as it continues to focus on direct delivery models to retain customer engagement [14] - The shift towards digital empowerment and supply chain efficiency reflects a broader trend among major companies to prioritize sustainable growth over aggressive market capture [17] - The evolution of community group buying illustrates a transition from rapid expansion to a more mature, collaborative approach within the internet ecosystem, emphasizing the importance of core competencies and synergies [17]

顺丰 2024 年归母净利润超百亿元。 2024 年，顺丰营收同比上升 10% 至 2844 亿元，归母净利润上升 24% 至 102 亿元，归母净利率同 比提高 0.4 个百分点。 占总营收 43% 的主要业务 "时效快递" 已经稳定，增长有限，仅录得 6% 的同比增长率，占营收 10% 的 "经济快递" 又面对通达系的激烈竞争，国际化成为顺丰寄予希望的新增长点。 顺丰于 2010 年开始做跨境业务，于 2021 年以 176 亿港币的价格，收购东南亚物流企业嘉里物流 51.5% 的股权。去年 11 月，已在深圳交易所上市的顺丰在香港联交所再次上市，募资 53 亿元，称 要依托港股，更好地发展国际业务、优化国际品牌形象。 公司在年报中公布了这笔资金的用途：45% 用来加强国际及跨境物流能力；35% 用来提升在中国 的物流网络及服务；10% 用来研发先进技术及数字化解决方案，升级供应链、实施 ESG；10% 作 为营运资金。 2024 年，顺丰的 "供应链及国际业务" 营收同比增长 18% 至 705 亿元，占总营收的比重同比提高 1.6 个百分点。但这笔钱里包含一部分面向国内客户提供的供应链解决方案收入。顺 ...