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人生建议:把洗发水换成它!
凤凰网财经· 2025-12-15 14:11
我国超过2.5亿人有脱发困扰,平均每6人中就有1人脱发! ⭕ 加班的打工人,早上梳头时总能攥下一把头发; ⭕ 熬夜的"夜猫子",洗头时看着地漏的发团叹气; ⭕ 产后的各种斑秃,更是让人抑郁自卑…… 试过各种 网红防脱洗发水、精华液...大多是噱头大,实际效果一言难尽 , 要么用着头皮发痒。 不过现在, 日益稀少的头发终于有救了!!! 【 53项专利科 学防脱 国妆特字 始于1974年】 章光101防脱香波 洗发水 ✔️ 防脱发 ✔️ 防断发 ✔️滋养 护发 ✔️ 清洁,多合1! ✅ 斩获53项 国家专利!科学防脱! 而且大部分都是 发明专利—— 所有专利中 获得 难度 大、含金量高 的! 为什么 之前用过很多所谓"防脱"洗发水,都没啥感觉? ⚠️ 因为你买到了假的!假的!假的 ! 这里要跟大家小科普一下: 真正的防脱洗发水都是国妆持字号 ! 购买时一定要 认准包装上的【国妆特字+编号】 章光101防脱香波的 "国妆特字G20245649" ,正是国家药品监督管理局对其防脱功效的权威认可。 什么是国妆特字号? "国妆特字" 是国家药监局对国产特殊用途化妆品颁发的批准文号,用于标识经过严格审批的染发、烫 发、祛斑 ...
林清轩上市近了:上半年首破10亿
Xin Lang Cai Jing· 2025-12-15 13:35
Core Viewpoint - Lin Qingxuan is set to go public on the Hong Kong stock market after successfully submitting its prospectus following the listing hearing, aiming to become the first high-end domestic skincare stock and the first domestic essence oil stock in China [2][17]. Financial Performance - Lin Qingxuan's revenue has significantly increased from 691.5 million RMB in 2022 to 1.209641 billion RMB in 2024, with a notable 98.3% year-on-year growth in the first half of 2025, marking its first half-year revenue exceeding 1 billion RMB [3][18]. - The company turned a profit in 2023 with a net profit of 85 million RMB, which further increased to 187 million RMB in 2024, and reached 182 million RMB in the first half of 2025, with net profit margins improving to 10.5%, 15.4%, and 17.3% respectively [4][19]. Product Structure - The core product category for Lin Qingxuan is essence oil, generating revenues of 448 million RMB in 2024 and 478 million RMB in the first half of 2025, accounting for 37% and 45.5% of total revenue respectively [5][20]. - Lin Qingxuan's camellia oil essence has ranked first in retail sales among all facial essence oil products in China for 11 consecutive years since 2014, with cumulative sales exceeding 45 million bottles by June 30, 2025 [7][22]. Sales Channels - Online sales have seen a substantial increase, with revenue rising from 312 million RMB in 2022 to 714 million RMB in 2024, achieving a compound annual growth rate of 51.2%. By the first half of 2025, online revenue reached 688 million RMB, making up 65.4% of total sales [8][23]. - Offline revenue also grew from 378 million RMB in 2022 to 494 million RMB in 2024, with a compound annual growth rate of 14.3%. As of June 30, 2025, Lin Qingxuan operated 554 stores, primarily located in shopping malls [10][25]. Market Position - Lin Qingxuan is positioned as the leading high-end domestic skincare brand in China by retail sales in 2024, and it is part of a broader trend of domestic beauty brands seeking to list in Hong Kong to enhance their capital structure and global competitiveness [11][26]. - The company is among several domestic beauty brands, including Pechoin and Marubi, that have initiated their listing processes in Hong Kong, reflecting a new phase of capitalized development in the industry [14][29].
雅诗兰黛「押注」下一个抗老王牌
Xin Lang Cai Jing· 2025-12-15 13:34
Core Insights - The "oil-based skincare" trend is driving explosive growth in the skincare market, with the facial and eye serum oil market expected to grow from 5.19 billion yuan in 2023 to 7.75 billion yuan in 2024, a nearly 50% year-on-year increase, and projected to exceed 11 billion yuan by 2025 [29][30] - Estee Lauder's recent launch of the "Rejuvenating Platinum Oil" and its collaboration with the classic "Rejuvenating Cream" introduces a new "oil-cream synergy" that aims to redefine high-end oil-based skincare standards [29][30] Market Growth - The facial serum oil segment is the main category, with sales expected to reach 6.04 billion yuan in 2024 and 8.79 billion yuan in 2025 [29] - The industry is challenged to move beyond single oil products and explore new possibilities in ingredient synergy, scenario expansion, and value expression [29] Product Innovation - The "Rejuvenating Platinum Oil" features a unique "three-phase oil extract" that mimics the structure of young skin's lipid membrane, utilizing a scientific 3:7 water-oil ratio for enhanced absorption and anti-aging effects [32][33] - Estee Lauder's proprietary ingredient "Colorin™" activates key longevity genes, promoting protein regeneration and enhancing cellular energy levels by up to 33% [33] Skincare Logic - The proposed "oil first, cream second" skincare logic creates a moisture-locking barrier that prevents nutrient loss while continuously releasing anti-aging ingredients, achieving a closed-loop effect of "penetration - repair - retention" [33] - This strategy targets core consumer groups aged 25-45, addressing both early and mature aging concerns through a comprehensive coverage approach [33] Brand Strategy - The launch event featured a "White Moonlight Star Matrix" with global skincare ambassador Zhu Yilong and renowned actresses, transforming a traditional beauty launch into an artistic event that enhances brand value and market presence [35] - The collaboration emphasizes a shared philosophy between the brand and its ambassadors, focusing on a slow yet powerful approach to beauty that resonates with high-end consumers [42] Future Outlook - Estee Lauder's approach demonstrates that understanding local needs, innovating experiential scenarios, and conveying deeper values are essential for leading the high-end market [42] - The "oil-cream synergy" strategy not only addresses the limitations of single oil products but also opens new growth avenues through ingredient collaboration and sensory innovation, positioning the brand strategically in the high-end market [42]
创业者最危险的时刻,是欲戴皇冠之时
创业家· 2025-12-15 10:21
Group 1 - The core viewpoint emphasizes the dangers entrepreneurs face during periods of rapid growth and ambition, highlighting the case of Hanhou, which faced significant debt and legal issues despite high revenue figures [1] - In 2018, Hanhou reported revenues between 1.5 billion to 2 billion, but much of this was driven by aggressive expansion strategies aimed at mergers and acquisitions [1] - The article warns against having an overly optimistic mindset in business, stressing the importance of preparing for worst-case scenarios [1] Group 2 - The article promotes an upcoming offline learning event led by Wu Shichun, focusing on the technology manufacturing industry and exploring opportunities in a trillion-dollar market [6] - Participants will engage in deep networking with key industry players and investors, enhancing their understanding of capital trends and strategic approaches [8] - The event includes immersive learning experiences, case studies, and opportunities for direct feedback from mentors, aimed at fostering collaboration among entrepreneurs [8][15] Group 3 - The event itinerary includes various activities such as welcome dinners, cultural explorations, and discussions on technological innovation and industry breakthroughs [15][16] - The target audience spans multiple sectors, including robotics, smart manufacturing, aerospace, and new materials, indicating a broad interest in advanced technology and innovation [18][19][20][21][22] - The event offers early bird pricing and includes accommodation, meals, and activity materials, making it accessible for participants [23]
敷尔佳市值蒸发六成背后: 营销费用激增吞噬利润
Xin Lang Cai Jing· 2025-12-15 10:02
Core Viewpoint - The stock price of Harbin Fulejia Technology Co., Ltd. has significantly declined since its IPO, reflecting poor financial performance and a challenging market environment [2][4][26]. Financial Performance - Since its listing on August 1, 2023, at an initial price of 55.68 yuan per share, the stock reached a peak of 80.04 yuan but has since fallen sharply, with a current price of 23.88 yuan, representing a near 50% decline from the IPO price [4][25]. - In 2023, the company reported a revenue increase of 9.29% to 1.934 billion yuan, but net profit fell by 11.56% to 749 million yuan [6][27]. - The downward trend continued in 2024, with revenue of 2.017 billion yuan (up 4.32%) and net profit dropping 11.77% to 661 million yuan [6][27]. - For the first nine months of 2025, revenue was 1.297 billion yuan, down 11.54%, and net profit was 325 million yuan, a significant drop of 36.73% [8][29]. Business Segments - The medical device segment, once a key revenue driver, saw a dramatic decline in revenue, dropping 48.1% to 238 million yuan in the first half of 2025, reducing its contribution to total revenue from 48.8% to 27.6% [8][30]. - Conversely, the cosmetics segment reported a revenue of 625 million yuan, a 30% increase, but this growth was accompanied by soaring marketing expenses [31][32]. Marketing and R&D Strategy - The company has adopted a "heavy marketing, light R&D" approach, with sales expenses reaching 420 million yuan, a 39.56% increase, resulting in a sales expense ratio of 48.7% [11][32]. - This strategy has led to diminishing returns, as marketing costs have outpaced revenue growth, eroding profit margins [33][34]. - The reliance on high-risk online marketing channels, particularly on platforms like Douyin, poses additional risks if costs increase or platform rules change [33][34]. Competitive Position - Fulejia's patent portfolio is limited, with only 31 patents, of which only 9 are invention patents, significantly lower than competitors like Huaxi Biological and Beitaini [37]. - The company faces challenges in the face of regulatory changes that restrict the marketing of its medical device products, leading to a sharp decline in sales [37][39]. Strategic Responses - In response to declining sales, the company has implemented a price reduction strategy, with significant discrepancies between official and online prices for its products [39]. - The company is also exploring ways to reposition its products and enhance its marketing strategies to adapt to regulatory changes and market demands [39][40].
SENSAI山本龙圣:以日式美学重构高端美妆生活场景
Huan Qiu Wang· 2025-12-15 09:40
来源:环球网 【环球网消费报道 记者 心月】花王集团旗下高奢化妆品品牌SENSAI丝光溢彩与北京王府井文华东方酒 店于日前正式开启战略合作,双方在酒店年度圣诞点灯仪式上宣布启动涵盖客房体验、品牌展示等多维 度的深度联动。期间,花王集团旗下高奢化妆品品牌SENSAI丝光溢彩品牌总监山本龙圣接受了环球网 记者的独家专访,围绕品牌合作初心、差异化竞争优势及中国市场战略布局等话题,分享了SENSAI以 日式精致美学赋能高端生活体验场景的核心理念。 SENSAI品牌总监 山本龙圣 这种差异化定位在品牌实践中得到充分体现。从上海全球首家旗舰店的开业,到北京王府中环快闪活动 的成功举办,再到此次与北京王府井文华东方酒店的深度合作,SENSAI始终以多元场景为载体,传 递"于忙乱日常中邂逅片刻宁静与美好"的核心价值。 场景深耕:以多元合作适配中国消费者需求 在谈及中国市场长期战略时,山本龙圣将"场景化合作"定位为品牌传递核心价值的重要载体。"场景化 合作能以不同于常规的形式,更鲜明地向新老客户传达品牌恒久不变的价值。"他称,面对不断变化的 消费者需求,SENSAI始终坚守"精致细腻地生活"这一核心理念,同时通过场景创新让品牌 ...
江西省永修县市场监管局新城分局开展化妆品专项检查
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-15 09:17
针对发现的问题,执法人员依法下达责令改正通知书,明确整改要求和时限,并建立问题台账,实行销 号管理。通过"回头看"检查确保整改到位,对违法违规行为依法严肃查处。截至目前,共检查经营主体 14家,下达责令改正通知书2家。 下一步,新城分局将持续深化化妆品安全常态化监管,定期开展专项整治和"回头看"检查,巩固整治成 果。加强与股室协作联动,严厉打击违法违规行为,切实保障群众用妆安全。 永修县市场监督管理局提醒广大消费者:购买化妆品请选择正规渠道,仔细查看标签标识,留存购物凭 证,如发现违法违规行为,请及时拨打12315投诉举报。(魏旭康) 中国质量新闻网讯 为规范化妆品市场秩序,保障消费者用妆安全,江西省永修县市场监督管理局新城 分局近日在辖区内开展化妆品专项检查行动,重点打击过期变质、无中文标识等违法行为。 本次专项检查以化妆品专营店、商超柜台、美容美发机构等为重点对象,执法人员重点检查产品是否过 期变质、是否标注中文标签、是否取得注册备案等,严防假冒伪劣产品流入市场。同时,督促经营者严 格落实进货查验记录制度,确保产品来源可溯、质量可靠。 执法人员通过发放资料、现场讲解等方式,向经营者普及《化妆品监督管理条例 ...
北京市房山区燕山市场监督管理分局关于2025年度下半年化妆品监督抽检信息的公告
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-15 09:07
北京市房山区燕山市场监督管理分局关于2025年度下半年化妆品监督抽检信息的公告 (二)不合格样品信息 无不合格样品。 特此公告 | | 化妆品监督抽检合格产品信息 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 序 | 抽样编号 | 标称生产企 | 标称生产企业地址 | 样 品 | 被抽样单位 | 样品名称 | 规格型 | 限期使用日 | 备 | | 号 | | 业名称 | | 类 | 名称 | | 号 | 期 | 注 | | | | | | 型 | | | | | | | | | 北京大宝化 | 北京市北京经济技术 | 防 | 北京京燕美 廉美超市有 | 大宝水感 | | 实际限期使 | 区 级 监 | | 1 | 253123Z039 | 妆品有限公 | | 晒 | | 多效防晒 | 50克/ | 用日 | | | | | | 开发区荣华中路12号 | | 限公司紫燕 | | 盒 | | 督 | | | | 司 | | 类 | 中路店 | 露 | | 期:20280522 | 抽 | | | ...
化妆品板块12月15日跌0.16%,敷尔佳领跌,主力资金净流出395.11万元
Zheng Xing Xing Ye Ri Bao· 2025-12-15 09:06
Core Points - The cosmetics sector experienced a decline of 0.16% on December 15, with Fulejia leading the drop [1] - The Shanghai Composite Index closed at 3867.92, down 0.55%, while the Shenzhen Component Index closed at 13112.09, down 1.1% [1] Fund Flow Analysis - On that day, the cosmetics sector saw a net outflow of 395.11 thousand yuan from main funds, a net outflow of 1241.95 thousand yuan from speculative funds, and a net inflow of 1637.07 thousand yuan from retail investors [2]
11月消费投资低于预期
Ge Lin Qi Huo· 2025-12-15 08:25
1. Report Industry Investment Rating - Not provided in the content 2. Core Viewpoints of the Report - In November, the growth rates of fixed - asset investment and social consumer goods retail总额 were lower than market expectations, while the export growth rate exceeded expectations [4][23]. - The year - on - year decline of real estate sales volume and price continued in November, and the data in early December also showed the same trend [4][23]. - As of the end of October, 5000 billion yuan of new policy - based financial instruments had been fully invested, but the investment data in October and November did not show obvious improvement [4][23]. - The relatively stable international environment after the China - US summit at the end of October is beneficial to China's exports, and stable export confidence is conducive to the growth of private investment [4][23]. - The Central Economic Work Conference in December proposed to implement a more proactive fiscal policy and a moderately loose monetary policy next year to promote investment to stop falling and rebound and boost consumption [23]. 3. Summary by Relevant Catalogs 3.1 Fixed - Asset Investment - From January to November, the national fixed - asset investment decreased by 2.6% year - on - year, worse than the market expectation of a 2.2% decline [1][5]. - From January to November, the broad infrastructure investment (including electricity) increased by 0.1% year - on - year, lower than the market expectation of 1.5% [1][5]. - From January to November, the manufacturing investment increased by 1.9% year - on - year, higher than the market expectation of 0.6% [1][5]. - From January to November, the national real estate development investment decreased by 15.9% year - on - year, worse than the market expectation of a 15.4% decline [1][5]. - From January to November, private fixed - asset investment decreased by 5.3% year - on - year [5]. - In November, manufacturing investment decreased by 4.5% year - on - year, and narrow - sense infrastructure investment (excluding electricity) decreased by 9.7% year - on - year [5]. - In November, the national fixed - asset investment decreased by 1.03% month - on - month, showing a continuous decline for ten consecutive months [5]. 3.2 Real Estate - From January to November, the sales area of new commercial housing decreased by 7.8% year - on - year, and the sales volume decreased by 11.1% year - on - year [2][9]. - In the fourth quarter, the daily average transaction area of commercial housing in 30 large and medium - sized cities decreased significantly year - on - year, and the national real estate sales were still at the bottom [10]. - In November, the second - hand housing prices in first - tier cities decreased by 1.1% month - on - month, with the decline expanding [2][10]. - In November, the real estate development enterprise's available funds decreased by 32.6% year - on - year [11]. - In November, the new housing start - up area decreased by 28% year - on - year, and the housing completion area decreased by 25% year - on - year [11]. 3.3 Industrial Added Value - In November, the value - added of industrial enterprises above designated size increased by 4.8% year - on - year, lower than the market expectation of 5.0% [2][12]. - In November, the value - added of high - tech manufacturing increased by 8.4% year - on - year, maintaining rapid growth [2][12]. 3.4 Foreign Trade - In November, China's exports denominated in US dollars increased by 5.9% year - on - year, exceeding expectations, and imports increased by 1.9% year - on - year [2][14]. - From January to November, China's cumulative export amount increased by 5.4% year - on - year, and the cumulative import amount decreased by 0.6% year - on - year [14]. 3.5 Consumption - In November, the total retail sales of social consumer goods increased by 1.3% year - on - year, lower than the market expectation of 2.9% [3][18]. - In November, among the retail sales of consumer goods by units above the quota, categories with relatively fast year - on - year growth included communication equipment, cultural and office supplies, etc. Categories with relatively fast year - on - year decline included household appliances and audio - visual equipment, building and decoration materials, etc. [19]. 3.6 Service Industry and Employment - In November, the national service industry production index increased by 4.2% year - on - year, hitting a new low for the year [3][21]. - In November, the national urban surveyed unemployment rate was 5.1%, remaining the same as the previous month and 0.1 percentage point higher than the same month of the previous year [3][21].