Core Viewpoint - The tourism market in Liangshan Prefecture, Sichuan Province, is thriving during the 2026 Spring Festival, driven by its unique climate and ethnic culture, offering visitors a rich and heartwarming experience [1] Group 1: Visitor Statistics - Jianchang Ancient Town received 162,000 visitors on the first day of the Lunar New Year, ranking second in the province for tourist reception [4] - By the fourth day of the New Year, Jianchang Ancient Town maintained its position among the top three A-level scenic spots in the province, alongside Chengdu's Kuanzhai Alley and Langzhong Ancient Town [4] - Xichang City welcomed 1.038 million visitors on the first day of the New Year, generating a total tourism revenue of 1.057 billion yuan [4] Group 2: Cultural Activities - Huili Ancient Town, recognized as a national historical and cultural city, organized over 20 events during the Spring Festival, including cultural performances and traditional folk activities [4] - The integration of traditional customs with modern consumption scenes was highlighted, with the annual Lijiu Town Spring Festival Fair attracting a large crowd [6] - Dechang County launched a series of themed activities under the slogan "Come Play in Dechang for the New Year," focusing on health, culture, intangible heritage, joy, and food [8] Group 3: Visitor Experience Enhancements - Liangshan implemented various services to ensure a pleasant experience for the daily influx of visitors, including free luggage storage at Xichang Qingshan Airport and increased public transport services [13] - New bus routes were established to connect key scenic spots and visitor gathering areas, enhancing accessibility [13] - Over a hundred "Sunshine Volunteer Service Points" were set up to provide free drinking water, route guidance, and emergency supplies, receiving positive feedback from tourists [13]

Group 1: Consumer Activity - During the first four days of the Spring Festival holiday, the average daily sales of key retail and catering enterprises increased by 8.6% compared to the same period in 2025 [3] - The foot traffic and sales in 78 monitored pedestrian streets increased by 4.5% and 4.8% respectively compared to the same period last year [3] - The "trade-in" policy has positively impacted consumer behavior, with 28.88 million people benefiting and generating sales of 198.02 billion yuan, including 610,000 vehicles traded in, leading to new car sales of 100.53 billion yuan [3] Group 2: Technology and Smart Products - Sales of smart wearable devices increased by 19.7% during the first three days of the holiday, with smart glasses sales growing by 2.5 times and smart blood glucose meters by 48.6% [3] - The Hainan offshore duty-free sales reached 970 million yuan, marking a 15.8% increase during the first four days of the holiday [3] Group 3: Film and Tourism - The "Follow the Movie to Travel" initiative gained traction during the Spring Festival, with the total box office for the Spring Festival films exceeding 3.3 billion yuan [4] - The film "Flying Life 3" significantly boosted travel interest in its filming locations, with hotel bookings in Ganzi increasing by 40% and in Delingha by 71% [5] - The film "Silent Awakening" initiated a tourism campaign in Guangdong, promoting 60 travel routes linked to movies [5]

【文/观察者网专栏作者 周佳琦、徐绿枝】 春节期间，韩国首尔街头随处可见中国游客的身影。 韩国文化体育观光部曾于2月11日发布预测称，在中国春节长假期间（2月15日至23日），访韩中国游客 的人数有望同比增长44%，达到约19万人次。而根据市场分析公司China Trading Desk的最新预测，这一 数字或将进一步上升至23万至25万人次。 面对这一"史上最长中国春节假期"，韩国文体部11日当天便发布了相关对外宣传与接待方案，将中国春 节出境游视作重要的"流量窗口"，并以"欢迎来韩国过年"为主题积极对外推介。当地免税零售商也纷 纷"摩拳擦掌"，展开大规模营销活动，致力于为中国消费者提供更多优惠和更便捷的购物体验。业内人 士估计，中国游客在此期间的整体消费额有望达到约3.3亿美元。 韩国此番迎来"泼天流量"，不少人直观认为，这很大程度上得益于日本首相高市早苗带来的"神助攻"。 笔者接下来就详细聊聊，这一感性认知有几分合理性。 韩国明洞 街头，游客摩肩接踵。 图源：韩联社 中日关系遇冷，所以去韩国？ 在中国对日航线与赴日出行预期出现波动的背景下，原本将日本作为出境目的地的部分团队与个人开始 寻找替代选项，韩国 ...

Core Viewpoint - The article highlights the surge in consumer activity in Hong Kong during the Spring Festival, driven by increased cross-border travel from mainland China, indicating a robust recovery in the retail sector and the deepening integration of the Greater Bay Area [1] Group 1: Consumer Trends - The "North-South" travel trend has become a popular choice for tourism consumption during the Spring Festival [1] - The convenient customs clearance model and efficient high-speed rail network have established a "one-hour living circle" for travel in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - There has been a noticeable increase in mainland visitors shopping in Hong Kong, contributing to sustained growth in retail sales [1] Group 2: Market Performance - The consumption market in Hong Kong is experiencing a comprehensive "booming" start during the Spring Festival, with increased foot traffic and spending [1] - The vibrant consumer activity serves as a direct reflection of the ongoing integration process within the Greater Bay Area [1] - The hot trend of cross-border movement underscores the accelerated pace of deepening integration in the Greater Bay Area [1]

Core Insights - The cultural tourism market in Shandong province experienced a significant surge during the 2026 Spring Festival, showcasing a blend of high visitor flow and effective crowd management measures [1][4][8] Visitor Statistics - On the third day of the Spring Festival (February 17), 332 million visitors were recorded at 200 key monitored scenic spots, generating revenue of 148 million yuan, marking year-on-year increases of 10.6% and 9.6% respectively [3] - By the sixth day (February 20), visitor numbers rose to 426.2 million, with revenue reaching 200 million yuan, reflecting year-on-year growth of 13.5% and 12.6% [4] Crowd Management Measures - The surge in visitor numbers prompted comprehensive crowd control measures, including timed entry restrictions at popular sites like Qingdao Zhanqiao and emergency ticket sales suspension at Mount Laoshan [4][6] - Various scenic areas implemented crowd management protocols, such as limiting entry when capacity was reached and offering compensatory measures for visitors unable to enter due to congestion [6][8] Cultural Integration and Experience - Shandong's tourism strategy effectively integrated traditional culture with modern experiences, exemplified by events like the "Returning Home for the New Year" activity in Jining, which allowed visitors to engage in traditional rituals [6] - The province's cultural offerings included interactive experiences and performances that resonated with visitors, enhancing the overall appeal of the tourism experience [6][8] Economic and Social Impact - The Spring Festival tourism boom highlighted new trends in Shandong's tourism development, including a growing emphasis on nighttime economy and diverse consumer experiences [8] - Over 1,000 scenic spots introduced more than 220 promotional measures, ensuring that tourism benefits reached a broader audience [8] Future Outlook - Continued focus on cultural depth, service enhancement, and sustainable tourism practices is expected to elevate Shandong from a major tourism province to a leading tourism destination, solidifying its reputation as a premier location for celebrating the New Year [9]

Group 1 - The article highlights the increase in tourism in Jingxing County, Shijiazhuang City, during the Spring Festival, showcasing the area's unique cultural and scenic attractions [2][5] - Jingxing County is enhancing its cultural tourism by integrating local cultural resources, particularly around the Tianchang Song Ancient City, which has become a significant cultural tourism brand for the region [2][5] - The popularity of local delicacies, such as the "drag knife noodles," is emphasized, with visitors expressing satisfaction with the unique flavors and traditional preparation methods [2][4] Group 2 - The article mentions the development of immersive and interactive tourism experiences in Jingxing County, aimed at providing high-quality cultural tourism experiences [5] - The county is actively promoting the "Winter Travel in Hebei - Celebrating the New Year in Jingxing" campaign for the 2026 Spring Festival, ensuring visitors can fully experience the local natural beauty and folk customs [5]

Core Viewpoint - The article highlights the resurgence of tourism in Suzhou, particularly in the historic Pingjiang Road area, showcasing the blend of traditional culture and modern tourism experiences during the Spring Festival. Group 1: Tourism Experience - Tourists are increasingly attracted to the boat rides along Pingjiang Road, with visitor numbers significantly increasing during the Spring Festival compared to regular days [5][6] - The "环河揽胜·姑苏水韵" ticket, priced at 148 yuan, offers a cost-effective way for tourists to explore the ancient city via boat and delve into local culture [6] - Evening boat tours along the Grand Canal feature modern technology, such as holographic projections, enhancing the traditional experience for visitors [6] Group 2: Cultural Significance - The waterway system in Suzhou has historical importance, serving as a vital transportation route since ancient times, contributing to the city's cultural and economic development [5][8] - The integration of traditional crafts, such as paper-cutting and local cuisine, into the tourism experience reflects the city's rich cultural heritage [6][8] - The article emphasizes the importance of preserving Suzhou's historical water systems while innovating to create new tourism opportunities, merging the old with the new [8]

Group 1 - The festive atmosphere during the Spring Festival is driving significant growth in the cultural and tourism consumption market, with various regions implementing measures to enhance electricity supply and improve visitor experiences [1][14] - Numerous vibrant Spring Festival activities are taking place across different locations, including traditional performances and cultural exhibitions, which are attracting large crowds and promoting local tourism [2][4][8] - In Hebei, unique activities such as "Craftsmanship of Intangible Cultural Heritage" are drawing visitors to experience the rich cultural heritage of ancient cities [6] Group 2 - In Jiangsu, the New Year market is bustling with activity, featuring colorful lanterns and diverse stalls, providing a one-stop shopping experience while immersing visitors in the festive spirit [10] - The local government in Suzhou has upgraded charging stations to accommodate the expected influx of over 100,000 tourists during the Spring Festival, ensuring convenient services for visitors [16][18] - Emergency power supply measures have been put in place in various scenic spots to handle peak electricity demand during the holiday, ensuring a smooth experience for tourists [14]

Core Insights - The Xinjiang cultural tourism market experienced a significant surge during the Spring Festival, showcasing a vibrant atmosphere with various activities and a high influx of tourists [1][4] Group 1: Cultural Activities - The Spring Festival featured a variety of cultural events, including the lively performance of traditional folk arts such as dragon and lion dances, which created a festive atmosphere in locations like Luopu County [1][2] - A total of 282 intangible cultural heritage performances, 456 public cultural activities, and over 300 museum-related events were organized across Xinjiang, highlighting the region's rich cultural offerings [2][4] - The Xinjiang Museum and other local museums hosted special exhibitions that attracted numerous visitors, enhancing cultural engagement during the holiday [2][4] Group 2: Ice and Snow Tourism - The Tianshan Tianchi International Ski Resort saw a peak in visitor numbers, with tourists praising the quality of snow and facilities, indicating a strong demand for winter sports [5][6] - Various regions in northern Xinjiang, including Urumqi and Altay, reported a flourishing ice and snow tourism market, with activities like ice skating and snow-themed events drawing large crowds [6][10] - The introduction of new ski equipment and facilities in southern Xinjiang's Ush County ski resort contributed to increased visitor numbers, with daily attendance reaching approximately 800 during peak times [6][10] Group 3: Consumer Engagement and Economic Impact - The Tianshan Tianchi scenic area implemented a series of promotional activities, resulting in over 45,000 visitors from February 15 to 19, with a revenue increase of 88% year-on-year, totaling 22.57 million yuan [7][10] - The Xinjiang Cultural and Tourism Department launched winter tourism routes and issued over 15 million yuan in consumer vouchers, stimulating tourism spending and enhancing visitor experiences [10] - Free parking initiatives in cities like Urumqi improved accessibility for tourists, contributing to a positive reception and increased consumer activity in the tourism sector [10]

Core Insights - The tourism sector in Guangdong Province is experiencing a significant increase in visitor numbers during the Spring Festival, with various attractions reporting growth in attendance compared to the previous year [2][5]. Group 1: Visitor Statistics - On February 20, 2023, 4A-level and above scenic spots in Guangdong received 3.779 million visitors, a year-on-year increase of 5.6% [2]. - Key monitored ancient post roads attracted 792,000 visitors, up 4.4% year-on-year [2]. - Red tourism sites welcomed 220,000 visitors, marking a 3.6% increase [2]. - Rural tourism points and historical villages received 540,000 visitors, reflecting a 6.3% growth [2]. - Public cultural institutions recorded 206,000 visitors, with a 3.3% increase [2]. Group 2: Cultural Activities - Various cultural events are enhancing the festive atmosphere, such as the "Golden Horse Celebrating the New Year" carnival in Yangjiang, which features folk performances and interactive experiences [2]. - The Qingyuan Meilin Lake Resort is hosting a "Cultural Year of the Chinese New Year" event, offering multiple game challenges and cultural experiences [2]. - Yunfu is focusing on traditional experiences and family interactions, providing immersive cultural tourism experiences for children [2][3]. Group 3: Travel Trends - The tourism market is entering a "staggered travel mode," with prices for domestic and outbound travel products decreasing by up to 40% starting February 21 [5]. - Cross-province flight prices are showing a clear downward trend, with average reductions of 30% to 40% for popular destinations like Yunnan and Sichuan [5]. - Domestic high-speed train tour prices are also returning to normal levels, with continued interest in winter sports destinations [5][6]. Group 4: Emerging Travel Interests - There is a noticeable increase in inquiries for outbound travel to countries like South Korea and Thailand, with prices expected to stabilize by late February [6]. - Cultural routes, particularly those highlighting Hakka culture, are gaining popularity, with experiential activities becoming a focus [6]. - Spring outing products are being launched, with flower viewing themes like rapeseed and cherry blossoms becoming popular post-festival [6].