Core Insights - The Chinese cultural tourism industry requires not only marketing strategies but also strategic marketing, which focuses on the fundamental logic of enterprise survival, development, and growth [2] - The industry is entering a new era characterized by the rise of subcultures, mixed consumption, and the importance of emotional engagement in projects [6][12][21] Group 1: Strategic Marketing - Strategic marketing is defined by three core positions: market positioning, product positioning, and brand positioning [2] - Market positioning clarifies product boundaries for optimal resource utilization [2] - Product positioning aims to avoid competition within a one to three-hour travel radius, creating unique competitive advantages [2] - Brand positioning seeks to establish a brand image that transcends the product itself [2] Group 2: New Trends in Cultural Tourism - The industry is witnessing ten new trends that will shape its future direction [3] - The rise of subcultures is seen as a key to revitalizing the cultural tourism sector, moving from mass appeal to niche markets [6] - The long-tail effect of the internet allows niche products to generate significant revenue [7] Group 3: Mixed Consumption - Successful cultural tourism projects integrate various business functions, such as shopping, dining, and entertainment, creating a comprehensive consumer experience [8][11] - The concept of "mixed consumption" is becoming a competitive advantage for cultural tourism projects, as seen in successful cases like Pop Mart and LA COLINA [9][11] Group 4: Emotional Engagement - Emotional engagement is crucial for the success of cultural tourism projects, requiring pre-planned strategies to resonate with local communities and consumers [21] - Projects that evoke strong emotional responses tend to achieve greater success, as demonstrated by various case studies [21] Group 5: Data-Driven Marketing - The future of business in the cultural tourism sector will revolve around data assets, focusing on customer acquisition, service, and engagement [23] - Companies must build platforms and communities to maintain customer loyalty and transform visitors into repeat consumers [23] Group 6: City and Scenic Area Interaction - There is a growing trend of mutual interaction between cities and scenic areas, with cities becoming integral to the cultural tourism experience [25] - Scenic areas are encouraged to embrace urban culture and provide diverse experiences for local residents [25] Group 7: Positioning and Execution - Successful cultural tourism projects must establish clear positioning and utilize entertainment marketing and media strategies to thrive [27] - The key to success lies in unwavering belief, extreme execution, and long-term commitment [27]

中国质量新闻网讯 临近新春佳节，银城同安的烟火气愈发醇厚，商圈景区暖意渐浓，八方游客纷至沓 来，处处洋溢着团圆喜庆的氛围。为保障人民群众度过一个欢乐祥和的平安年，厦门市同安区市场监管 局立足职能，聚焦旅游热点、商圈集市、生产企业等重点领域，推行"全链条监管+精准化服务"模式， 多线并进开展节前综合检查，通过细排查、严监管、优服务，将安全防线筑牢在民生一线，让年味更安 心、消费更放心。 同安人文底蕴深厚，巷陌间的美食风味与网红打卡点吸引众多游客。同安区市场监管局坚持"防范在 先、服务在前"原则，聚焦后田等新兴网红片区及爱琴海购物中心等传统消费商圈，织密食品安全防护 大型游乐设施安全是节前监管重中之重。作为厦门最大游乐场所，方特旅游区深受年轻人的偏爱，同安 区市场监管局聚焦公共安全、特种设备安全等方面，对其开展全领域"一站式"检查。执法人员深入设备 运行一线，重点检查"暴风眼""极地快车"等高风险项目，严格查验设备定期检验报告、作业人员持证、 安全束缚装置有效性等方面，以及企业安全管理制度、应急预案演练落实情况。目前景区设备整体运行 状况平稳，管理规范有序，针对预计到来的春节客流高峰，景区表示将加强巡检，依托"人 ...

Core Insights - Alibaba's Qianwen app has launched a significant AI shopping initiative, achieving over 10 million orders within 9 hours of its "Spring Festival 30 Billion Free Order" promotion [1][7] - The app has consistently ranked first in the Apple App Store's free app category, surpassing competitors [1][7] - A partnership has been established with over 40 global travel brands, including major airlines and hotel chains, to provide exclusive subsidies and value-added benefits to users of Qianwen and Fliggy [2][8] Group 1: AI Shopping Experience - The Qianwen app will utilize AI capabilities to offer a seamless travel service experience, allowing users to consult, plan, and book travel in one step without switching platforms [4][9] - Users can receive discounts and benefits, with single orders eligible for discounts up to 300 yuan [4][9] - The AI system can accurately identify user intentions through natural language processing, matching them with relevant travel services from a vast array of dynamic product information [3][8] Group 2: Industry Impact - The integration of AI in the travel industry is expected to transform the supply and demand dynamics, particularly in sectors with complex decision-making processes like travel [3][6] - Experts suggest that airlines should leverage platforms like Qianwen and Fliggy to implement advantageous policies and enhance product development, thus capturing the early AI traffic opportunities [5][13] - The rapid advancement of AI technology is anticipated to significantly impact the entire tourism ecosystem, potentially marking a pivotal shift in the supply side of the hospitality industry [6][14]

（来源：中国消费者报） 图一：执法人员对景区内一家餐厅后厨烹饪操作间进行检查。 图二：执法人员检查大型游乐设施（丛林飞龙）的安全情况。 2月5日，广西壮族自治区南宁市市场监管局青秀山风景区分局组织执法人员前往南宁方特东盟神画开展安全专项检查，重点围绕餐 饮食品安全、大型游乐设施运行等方面进行"体检"，筑牢景区安全防线。 何正君 本报记者顾艳伟摄影报道 ...

整个春节黄金周期间，观澜湖华谊冯小刚电影公社将准时上演气势磅礴的英歌舞表演。除此之外，还将 奉上丰富多彩的节庆演艺活动，陪你热闹迎新春。英歌舞演出时间：2月17日至23日11:35-11:55/17:00- 17:20/14:30-15:00/19:00-19:30。在江城谣·芳华景区，你可以欣赏到川剧变脸、年代沉浸剧《再现芳 华》、吉祥欢腾的瑞狮迎福、传统魔术与多彩舞蹈等接连不断的精彩演出。 东方红景区则带来三弦弹唱、民俗绝活、腰鼓表演等充满传统韵味的节目。前往向阳花广场，可感受锣 鼓迎春的喜庆，观看英歌舞与醒狮舞龙融合的互动展演，还能加入热闹的街区巡游，体验英歌祥龙瑞狮 齐贺岁的大型巡游队伍。 而在南洋潮景区，沉浸式剧目《南洋往事》系列以及实景喜剧《谁是卧底》将轮番开演，更有传奇杂 技、篝火民谣歌会等你来参与。 本报讯 当英歌舞的鼓点敲响，年味便有了具体的形状。近日，海口骑楼老街迎来潮義英歌队的震撼演 出，现场人潮涌动，掌声雷动。如果你没看过瘾或是遗憾错过，别着急，好戏才刚刚开始！即日起至2 月23日（农历正月初七），海南长影奇幻乐园和观澜湖华谊冯小刚电影公社将继续接力上演英歌舞表 演，为市民和游客奉上一 ...

Core Viewpoint - The event at Chimelong Safari Park in Guangzhou features a unique "Horse Parade" showcasing various horse breeds, attracting visitors for a cultural and interactive experience during the Spring Festival [1][3]. Group 1: Event Highlights - The "Horse Parade" includes a variety of horse breeds such as Thoroughbreds, Shetland ponies, and Mongolian horses, combined with creative performances and interactive elements [1]. - The newly opened "Shenma Garden" focuses on horse culture, offering rare horse breed displays, immersive cultural experiences, and themed performances [3][5]. Group 2: Visitor Experience - Visitors can engage directly with the horses, including feeding them and experiencing horseback riding, enhancing the interactive aspect of the event [5]. - Daily equestrian performances at the "Knight Theater" provide a visual spectacle that combines strength and beauty, appealing to families and tourists [5].

凯琳睇广州｜新春走基层广州长隆神马园今日开园 "福运加马"开启奇妙之旅 （文章来源：21世纪经济报道） ...

马年春节将近，全国方特景区倾力打造系列沉浸式新春活动，"花火中国年""宋潮千灯节""熊岭团圆年"等多元迎春主题异彩纷呈，传统民俗灯会、非遗 技艺表演、奇趣冰雪狂欢、限定无人机烟花秀等精彩环节轮番登场，为游客奉上兼具文化底蕴与欢乐体验的佳节盛宴。 花灯盛宴璀璨启幕 仙侠灯组震撼亮相 春节期间，全国方特景区满溢欢乐与年味，造型各异、流光溢彩的马年花灯闪耀园区，尽显中国传统节庆魅力。长沙方特融合千年宋韵与新春灯会，打 造燃灯大典、千灯盛会、明灯天幕秀等璀璨盛宴，再现火树银花的中式浪漫。厦门、资阳方特携"琼楼仙境""御龙踏云""剑影仙踪"等仙侠主题巨型灯组震撼 亮相，为游客构筑沉浸式光影仙侠世界。邯郸、济南方特百米金龙花灯盘旋园区，蜿蜒巨龙与万千明灯共舞，共绘"灯火长明不夜天"盛景。泰安方特45米超 大型湖面灯组勾勒"天马行空"腾跃之姿，灵动璀璨令人流连忘返。绵阳、荆州方特灯会、花市竞相争艳，看灯会巡游、赏新春花海、遇各路"财神"，重温记 忆里的中国年。 鹰潭方特三大街景庙会热闹开市，鱼龙灯舞、极乐盛宴、非遗火壶等精彩演艺轮番呈现，更有万盏水灯与漫天烟花伴游客欢庆新年。大同、台州方特打 造全新年俗街区，汇聚南北民俗演 ...

国潮花车与鱼灯巡游、摩天轮舞台中西歌舞、全民"新春蹦迪"，氛围感拉满。 活动于2月17日（春节）正式启动，持续至3月8日，昼夜皆有精彩。迎春庙会（2月17日-23日，9:00- 16:00）主打日间年俗体验；新春灯火游园会以"日游园、夜赏灯"为核心，承包全天候乐趣。3月3日元 宵节当晚，营业时间延长至14:00-24:00，让游客尽兴享年味，票务推出入园票、畅玩票等多种选择，性 价比拉满，适配不同游客需求。 活动内容丰富多元，集非遗、光影、美食、互动于一体。 全天21场文艺演出轮番上演，非遗安塞腰鼓气势恢宏，舞龙舞狮年味十足，"火龙钢花"演绎"龙在火中 飞"的震撼奇观； 恰逢建园四十周年，首都节庆文化标志性场所——北京石景山游乐园，重磅推出2026"迎春庙会""新春 灯火游园会"，以"灯火满园贺新岁非遗百戏闹新春"为主题，融合传统与现代，打造全时段沉浸式新春 嘉年华，邀市民游客共赴团圆之约，定格纯粹中国年味。 四十年积淀，一场年味盛宴。这个春节，约上家人朋友，来石景山游乐园逛庙会、赏花灯、尝美食、赢 惊喜，在欢声笑语中，珍藏最温暖的新春记忆吧！ 来源：北 京石景山游乐园 来源：北京号 六大主题灯组移步换景，涵 ...

作为首都节庆文化的标志性场所，北京石景山游乐园值此建园四十周年之际，隆重推出2026"迎春庙 会""新春灯火游园会"。活动以"灯火满园贺新岁 非遗百戏闹新春"为主题，融合传统文化与现代体验， 打造全时段沉浸式新春嘉年华，诚邀广大市民游客共度团圆佳节，领略纯正中国年味。 本次活动将于2月17日正式启动，持续至3月8日。其中，"迎春庙会"开放时间为2月17日至2月23日白天 9:00-16:00时段开放；"新春灯火游园会"则以"日游园、夜赏灯"为主线，营造昼夜皆宜的多元游玩体 验。3月3日元宵节当晚，营业时间调整为14:00-24:00，让游客尽享年味乐趣。票务方面推出入园票、畅 玩票及主题联票等多种选择，满足不同游客需求，更具性价比。 适逢建园四十周年，乐园特别推出系列纪念福利：首发四十周年定制文创书包，并开展"寻找1986年入 园游客"活动，游客有机会获赠庙会期间不限次入园资格及文创背包；2026年生日游客凭有效身份证件 可享免费入园及摩天轮免费体验双重礼遇。线上同步发起"我的乐园春节回忆"征集活动，邀请游客分享 与乐园的故事，赢取精选好礼。 活动内容丰富多彩，集非遗表演、光影艺术、特色美食、趣味互动于一体。 ...