转自：新华财经 1月5日，2026冰雪旅游发展大会在哈尔滨盛大举行，会上发布的《中国冰雪旅游发展报告（2026）》成为行业焦点。哈尔滨市、沈阳市、长春市、张家口 市、北京市延庆区、牡丹江市、吉林市、呼伦贝尔市、乌鲁木齐市、伊春市等地荣获2026年冰雪旅游十佳城市，其中沈阳市已连续七年斩获此项殊荣。 会上，冰雪旅游城市代表就适应国内冰雪旅游目的地建设等方面进行了交流和介绍。沈阳市政府副市长、市政府党组成员刘克斌在大会中以"冰点中的沸 点 冬天里的盛典——从沈阳实践看国内冰雪旅游目的地建设的现在与未来"为题，分享了沈阳立足自身禀赋，借鉴哈尔滨成功经验探索特色路径的实践成 果。 刘克斌指出，哈尔滨的成功实践点燃了"冷资源变热经济"的信念之光。沈阳站在"尔滨"这位"冰雪导师"的肩膀上瞭望，以"全城皆景"将冰雪元素从景区蔓 延至整座城市，把沈阳打造成一个开放的"超级冰雪乐园"；以"跨界融合"激活冰雪与文旅体商"化学反应"，推动"冰雪+"的无限可能；以"服务致暖"营 造"来了就是家人"的暖心体验，城市上下坚信并贯彻"一两的真诚，大于一吨的宣传"。 《中国冰雪旅游发展报告（2026）》指出，综合2026冰雪旅游目的地竞争力 ...

Core Insights - The article highlights the increasing winter tourism consumption in Jingyuan County, Ningxia, driven by its unique ice and snow resources and a series of government-led initiatives to stimulate the market [1][2][9] Group 1: Tourism Growth - From December 6, 2025, to January 5, 2026, Jingyuan County received 294,600 visitors, generating a total tourism expenditure of 24.44 million yuan, reflecting year-on-year growth of 10.8% and 11.8% respectively [2] - The county's winter tourism strategy focuses on "Ice and Snow +" to systematically activate the winter consumption market through a combination of government guidance and market-driven efforts [2][9] Group 2: Infrastructure and Services - The upgraded Yaha Ski Resort commenced trial operations on December 6, featuring improved ski trails catering to various skill levels and enhanced dining and retail services, which have significantly improved visitor experiences [5] - The integration of diverse offerings, such as food and sports events, has been emphasized to enhance visitor retention and overall consumption [8] Group 3: Marketing and Promotion - A promotional event titled "Hundred Travel Agencies Enter Jingyuan" was held on December 13, introducing local ice and snow resources to national travel agencies and media, resulting in over 30 cooperation intentions [7] - The launch of the Ningxia Winter Tourism Promotion Series and Ice and Snow Carnival attracted attention through cultural showcases and themed routes, aiming to integrate Jingyuan into a broader tourism economic circle [8] Group 4: Economic Impact - The county's approach to transforming "cold resources" into "hot economy" serves as a valuable reference for regions with rich ecological resources but seasonal constraints, showcasing a path to activate ice and snow potential for local economic growth [9]

展会现场，工业级无人除雪机、雪地摩托、碳纤维滑雪板、户外冰雪服装等冰雪产品纷纷亮相，展 现了科技与绿色理念的深度融合。 开幕式上，黑龙江省冰雪旅居科学与寒地工业发展重点实验室、冰雪经济产教联盟、国际冰雪体育 大学联盟等8家冰雪经济相关机构揭牌，标志着"政产学研用"深度融合的产业生态日趋完善。7个重点项 目在现场成功签约，涵盖金融授信、装备研发等多个领域。 【纠错】 【责任编辑:张樵苏】 新华社哈尔滨1月6日电（记者杨思琪、赵国钰）为期3天的2026哈尔滨国际冰雪经济博览会6日在哈 尔滨国际会展中心开幕。这是哈尔滨市政府主办的首届冰博会，以"冰链世界·雪舞未来——新动能 新纽 带 新生态"为主题，全景式展示冰雪运动、冰雪文化、冰雪装备、冰雪旅游等全产业链的前沿成果。 本届博览会展会总面积超过2万平方米，包括1个中心展区与6个主题展区。来自20多个国家和地区 的驻华使节、外国城市代表、行业领军企业负责人及专家学者齐聚"冰城"。 本届博览会旨在通过成果展示、产业交流与投资合作，全方位展现"冰雪+经济""冰雪+科技"等融合 发展成果，为全球投资者提供市场机遇。 ...

Group 1 - The Harbin Ice and Snow Festival, established in 1985, is the first international festival in China focused on ice and snow activities, featuring over 20 large-scale events and more than 200 cultural activities to cater to diverse visitor experiences [1][2] - The 42nd China Harbin International Ice and Snow Festival opened on January 5, with various ice and snow activities gaining popularity this season [2] - The 37th China Harbin International Ice Sculpture Competition took place on January 2, with 76 artists from 12 countries participating, showcasing their works to visitors by January 4 [4] Group 2 - In Jiangsu, ski resorts have become a new favorite for winter tourism, attracting large crowds to both outdoor and indoor skiing venues [8][10] - A ski resort in Zhenjiang welcomed approximately 2,500 visitors on its opening day, January 3, with long queues for equipment rentals [11] - The indoor ski resort in Suzhou remains busy even in the evening, indicating a growing interest in skiing among southern visitors [10][13]

刘克斌指出，哈尔滨的成功实践点燃了"冷资源变热经济"的信念之光。沈阳站在"尔滨"这位"冰雪导 师"的肩膀上瞭望，以"全城皆景"将冰雪元素从景区蔓延至整座城市，把沈阳打造成一个开放的"超级冰 雪乐园"；以"跨界融合"激活冰雪与文旅体商"化学反应"，推动"冰雪+"的无限可能；以"服务致暖"营 造"来了就是家人"的暖心体验。 沈阳致力于打造"宠客之城"的服务品牌与都市圈协同的消费网络，将"听劝"和"宠客"从网络呼声转化为 全城行动，深入提升游客体验与情绪价值。同时，战略性地推出十大冰雪文旅消费线路，并积极联动沈 阳都市圈城市群形成合力，从单一性城市竞争转向整体性区域共赢，为冰雪旅游发展开辟了新的路径。 会上，冰雪旅游城市代表就适应国内冰雪旅游目的地建设等方面进行了交流和介绍。沈阳市政府副市 长、市政府党组成员刘克斌在大会中以"冰点中的沸点 冬天里的盛典——从沈阳实践看国内冰雪旅游目 的地建设的现在与未来"为题，分享了沈阳立足自身禀赋，借鉴哈尔滨成功经验探索特色路径的实践成 果。 中新网沈阳1月6日电 (记者 韩宏)记者6日从沈阳市文化旅游和广播电视局获悉，沈阳连续七年荣获冰雪 旅游十佳城市。 2026冰雪旅游发展大 ...

中国旅游研究院发布的《中国冰雪旅游发展报告(2026)》指出，我国冰雪旅游正进入持续繁荣的新阶 段。预计2025-2026冬季，我国冰雪旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500亿 元。 1月4日，文旅部公布2026年元旦假期旅游数据：元旦假期3天，国内出游1.42亿人次，国内出游总花费 847.89亿元。 数据亮点较多，日均出游达0.47亿人次，较2024年元旦假期增长5.19%，日均出游总花费为282.63亿 元，较2024年元旦假期增长6.35%，两项数据与2025年清明、端午等小长假相比均有所增长。 旅游ETF(562510)跟踪中证旅游主题指数，覆盖旅游景区、航空机场、旅游零售、酒店餐饮等细分领 域。在冰雪游、境外游、免签政策以及春节假期等多重催化下有望受益。 ...

报告显示，2025年我国冰雪经济规模已超过1万亿元，全国冰雪旅游相关企业已超过1.4万家。以冰雪旅 游为引领，我国已形成涵盖文化、运动、装备在内的全产业链格局。（记者王珂） 人民日报北京1月5日电 1月5日，中国旅游研究院（文化和旅游部数据中心）发布《中国冰雪旅游发展 报告（2026）》提出，我国冰雪旅游正进入持续繁荣的新阶段。经测算，预计2025—2026冬季我国冰雪 旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500亿元。 ...

（来源：黑龙江日报） 转自：黑龙江日报 头鱼拍卖。 活动现场人们体验非遗。 冬捕季活动现场。 □本报记者 周静 张月 元旦，北安市先锋水库冰面上，天气寒凉，人群熙攘。随着"起网啰！"的嘹亮号子划破寒空，渔网从冰洞中 缓缓拉出，无数肥美的鱼儿破冰而出，在网中跳跃翻腾，泛起道道银光。 同一天，在方正县方正湖公园，人潮涌动，热气蒸腾。伴随着首网"开湖鱼"的震撼出水，"冰韵非遗·雪绘方 正"2026年方正县冰雪欢乐季暨"千年渔猎，生态渔业"冬捕活动正式拉开帷幕。 在漠河，江苏游客张女士直言："第一次看冬捕，看着活蹦乱跳的大鱼从冰面下拉出来，感觉非常震撼，特别 难忘。" 在鹤岗市松鹤西湖旅游景区举行的"松鹤西湖杯"第二届黑龙江省冬钓邀请赛上，省内外300名钓友在极寒中竞 技垂钓，参赛选手于长军难掩兴奋："特别过瘾，拉力特别足，在这儿钓鱼杠杠的。" 省农业农村厅相关负责人表示："我们将冬捕从单纯的生产活动，升级为沉浸式的文化体验产品。每个环节都 经过精心设计，让游客不仅能'看热闹'，更能'懂门道'，深度感受渔猎文化的魅力。" 从观赏冰湖腾鱼到品味鲜鱼盛宴 在今年各地冬捕活动中，头鱼拍卖成为大家追逐的热点，现场竞价声此起彼 ...

Core Insights - The seminar "Ice and Snow Tourism is also Gold and Silver Mountain" held in Harbin aims to promote high-quality development in the ice and snow tourism industry through discussions on transformation, innovation, and regional collaboration [1] Group 1: Industry Transformation and Innovation - Harbin Madi'er Cultural Tourism Investment Group reported a 2.5 times increase in total assets and a 6.3 times increase in operating revenue since 2020, with over 20 million visitors expected during the 2023-2025 ice seasons [2] - The 27th Ice and Snow World set a record with a scale of 1.2 million square meters, attracting over 900,000 visitors, and the "Ice + " integration model has effectively enhanced brand value [2][3] - Yichun City reported annual growth rates of 26% in tourist numbers and 38% in consumption by leveraging ice and snow and forest resources [3] Group 2: Regional Collaboration and Market Expansion - The seminar emphasized the importance of regional collaboration, with proposals for breaking geographical boundaries and building a unified tourism brand across Northeast China [4] - The development of Aba Prefecture as a southern ice and snow tourism hub provides new insights for optimizing the national industry structure, with a focus on policy empowerment and industry integration [4][5] - The ice and snow economy is projected to exceed 187.5 billion yuan in consumer spending, with participation from 292 million people during the 2024-2025 season [5] Group 3: Technological Empowerment and Quality Development - Technological innovation and AI applications are identified as core drivers for high-quality development in ice and snow tourism, shifting the focus from mere sports to a more integrated experience [6] - Future trends in the industry include the integration of sound, electricity, light, and shadow, as well as the use of AI, AR, and VR technologies to enhance visitor experiences [6] - The development of the ice and snow industry is supported by a robust policy framework, with a target of 1.5 trillion yuan by 2030, ensuring a solid foundation for growth [7]

本报5日讯（记者刘莉 李爱民）5日，2026冰雪旅游发展大会在哈尔滨举行。大会发布了2026年冰雪旅 游创新案例。 入围案例分别为（排名不分先后）：以匠心守冰魂 以创新兴文脉（哈尔滨冰雪大世界股份有限公 司）、全链条数智化提升滑雪旅游运营能力[中旅（北京）冰雪体育发展有限公司]、热雪创未来 创新青 少年冰雪研学体系（热雪奇迹控股有限公司）、激活冰雪文化基因 创造童话新世界（阿尔山市人民政 府）、长白山不止天池（长白山管委会旅游和文化体育局）、"冰雪温泉"双引擎 打造旅游新高地（宜 春市文化广电旅游局）、特色冰雪IP矩阵推动冰雪+融合发展（临朐县文化和旅游局）、打造冰雪装备 匠心新标杆 （坦博尔集团股份有限公司）、四季冰川雪山全时体验（阿坝藏族羌族自治州文化广播电 视和旅游局）、冰雪源点 金山传薪（新疆阿尔泰冰雪旅游发展集团有限公司）。 转自：黑龙江日报 （来源：黑龙江日报） ...