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机构:冰雪经济未来或将成为我国内需消费的重要增长点
为抢抓承办"十五冬"战略机遇,全面推进高品质冰雪旅游目的地建设,促进冰雪旅游消费提质升级, 《辽宁省冰雪旅游高质量发展三年行动计划(2025—2027年)》公开征求意见。其中提到,充分挖掘辽 宁冰雪文化内涵,健全完善专业型、爱好型、大众型三级产品体系,持续创新"冰雪+""+冰雪"多元业态 与消费场景,构建层次清晰、特色鲜明的辽宁冰雪旅游发展新格局,塑造具有辽宁辨识度的大众冰雪旅 游品牌。培育省级以上滑雪旅游度假地10个,打造冰雪旅游精品线路10条以上,冰雪旅游综合消费带动 效应显著增强,辽宁冰雪品牌影响力全面提升。力争到2027年,全省冰雪旅游年接待人次突破2.6亿, 年综合收入达到2500亿元以上。 江海证券指出,受到2022年北京冬奥热后续推动,我国冰雪运动持续升温,市场规模快速增长,2024 年,中国冰雪产业规模达到9800亿元,同比增长10.8%,预计2025年我国冰雪产业规模将突破1万亿 元。滑冰滑雪等冰雪运动项目已经从小众运动消费逐步迈向大众化消费,同时旅行和滑雪相结合,已经 成为了一种新的休闲娱乐和度假方式,成为了冬季旅游生活全新的体验。随着冬奥会和亚冬会在我国陆 续举办,带动了我国冰雪旅游政策 ...
辽宁:支持条件优越地区建设高标准滑雪场、滑冰馆等专业冰雪运动场地
Xin Lang Cai Jing· 2025-12-11 06:44
Core Viewpoint - The "Three-Year Action Plan for High-Quality Development of Ice and Snow Tourism in Liaoning Province (2025-2027)" is open for public consultation, aiming to enhance ice and snow tourism infrastructure and experiences in the region [1] Group 1: Infrastructure Development - The plan supports the construction of high-standard ski resorts and ice rinks in areas with favorable conditions to meet the competitive needs of top events and skiing enthusiasts [1] - It encourages the development of ski resorts and leisure ice tourism facilities in suitable suburban cities, mountainous forest areas, and waterfront regions to cater to the personalized experience demands of ice and snow lovers [1] Group 2: Community Engagement - The initiative promotes the establishment of indoor ice and snow venues, as well as ice parks and ice carnivals in urban pocket parks, community squares, tourist attractions, and leisure streets to fulfill the recreational needs of ice and snow experience seekers [1]
观察·顶级赛事IP流量效应显现 “观赛+滑雪+度假”复合式需求释放消费新潜力
Yang Shi Wang· 2025-12-09 08:44
Group 1 - The hosting of high-level international events has significantly increased foot traffic to the event locations, driving the growth of the ice and snow sports economy [1] - The excitement surrounding the International Ski Federation's Big Air World Cup in Canada has attracted large crowds, with athletes and spectators enjoying the vibrant skiing atmosphere [4][7] - The unique experience of free admission and the strategic location of the event have led to high occupancy rates in hotels offering viewing rooms, indicating strong demand for combined skiing and event experiences [10][12] Group 2 - The winter season from 2025 to 2026 has seen over 800,000 visitors to Chongli, a significant increase compared to the same period in 2024, highlighting the growing popularity of ice and snow events [14] - More than 100 ice and snow events and activities are scheduled in Chongli this winter season, showcasing the diverse integration of the ice and snow sports economy into broader economic development [14]
顶级冰雪赛事国内持续举行 冰雪经济释放发展“热效应”
Yang Shi Xin Wen· 2025-12-09 08:10
Group 1 - The 2026 Milan Winter Olympics will take place from February 6 to February 22, with various international ice and snow events currently ongoing in China as part of the qualification process [1] - The U-shaped venue World Cup will be held on December 10 at the Genting Ski Park, featuring top athletes like Gu Ailing and Cai Xuetong competing for Olympic qualification [1] - This season marks the last opportunity for athletes to earn points for the Milan Olympics, with the qualification period running from July 1, 2024, to January 18, 2026 [2] Group 2 - The hosting of high-level international events is significantly boosting local economies, with the FIS Snowboard Big Air World Cup attracting large crowds and promoting tourism [4] - The integration of spectator experiences with skiing activities is enhancing the appeal of events, as seen with free tickets and unique hotel offerings for spectators [4][5] - The Zhangjiakou Winter Town has received over 800,000 visitors since the start of the 2025-2026 snow season, indicating a substantial increase in tourism and economic activity related to winter sports [5]
机构:冰雪运动行业或将迎来全新发展的机遇
Group 1 - The core viewpoint of the articles highlights the rapid growth of the ice and snow economy in China, driven by the increasing popularity of ice and snow sports and tourism, particularly in regions like Yiwu, Zhejiang [1] - The ice and snow economy encompasses a comprehensive economic system that includes ice and snow sports, tourism, equipment, and culture, characterized by a long industrial chain, significant diversion effects, and high social benefits [1] - The transformation of "cold resources" into "hot economy" is accelerating, with the scale of the ice and snow industry experiencing rapid growth [1] Group 2 - The ice and snow sports industry presents good development opportunities across the entire industrial chain, including production, branding, and venue facilities [2] - The recovery of discretionary consumption and improvement in the terminal consumption environment are expected to support the revival of the outdoor ice and snow-related industry chain [2] - The company suggests focusing on high-quality core assets in the outdoor ice and snow sports sector, particularly those with signs of recovery, and recommends companies like Anta Sports, Bosideng, and Sanfu Outdoor [2]
36氪体育丨 雪盟亚洲站首秀收官:谷爱凌、周苡竹双星闪耀,肖恩·怀特商业IP的中国野心
3 6 Ke· 2025-12-08 08:51
这场独立于国际雪联(FIS)体系之外的商业赛事,在短短三天内见证了中国冰雪力量的爆发:14岁小将周苡竹与奥运冠军谷爱凌分别斩获单板滑雪与自由 式滑雪女子U型池冠军,中国军团在本土完成了对两大核心女子项目的金牌包揽。 12月6日,随着自由式滑雪决赛的落幕,由三届冬奥会金牌得主肖恩·怀特(Shaun White)创立的全球首个职业单板与自由式滑雪联赛——"The Snow League"(雪盟),在中国崇礼云顶滑雪公园完成了其亚洲首站的全部征程。 从竞技成绩的突破到商业模式的创新,雪盟的这场中国首秀,正在重塑冬季运动赛事的价值逻辑。 图源:雪盟 12月6日,赛事焦点转移至自由式滑雪项目。在2022年冬奥会的同一片场地上,谷爱凌再次展现了绝对的统治力。 决赛中,谷爱凌全程未触发一次加赛,以"三局两胜"的战绩连胜三场。她在滑行中完成了包括左转900度尾抓、右转720度倒抓以及左转偏轴转体抓板在内的 一套高难度动作组合,最终毫无悬念地夺得冠军,并收获5万美元奖金。 更为意外的是中国选手的整体表现:张可欣与李方慧分获亚军与季军,中国选手历史性地包揽了雪盟U型池项目领奖台的全部席位。"能和两位好友兼队友 一同在雪盟中国站站 ...
寒潮来袭,“速冻”模式如何应对?
Xin Hua She· 2025-12-08 07:12
连日来,多地遭遇入冬以来最强寒潮侵袭,"断崖式"降温开启"速冻"模式,给生产生活带来显著影响。 寒潮因何而起,将对农业设施与作物生长带来哪些挑战?气温骤降后,冰雪运动"热"了起来,人们如何安全地享受"雪趣"?记者就此采访了相关专 家。 强冷空气接踵而至 11月底以来,我国北方多地出现降温天气。随着寒潮东移南下,并有冷空气补充影响,我国大部降温明显。中央气象台首席预报员杨舒楠分析,当 前寒潮最显著的特点是降温幅度大,波动较为频繁。 辽宁省气象台首席预报员张宸赫介绍,11月底至12月5日,辽宁省多地累计降温幅度10到20摄氏度。记者5日在沈阳市浑南区浑南中路看到,天空飘 着小雪,寒风呼啸,市民换上厚衣,全副"捂"装出行。 除东北地区外,山东、河北、北京等多地出现剧烈降温,最低气温0摄氏度线已南压至华北南部至陕西中部、甘肃南部一带。长春、沈阳、石家庄等 城市纷纷创下半年来气温新低。 "北极涡旋"是本次北方气温骤降的幕后推手之一。受访专家解释,随着"北极涡旋"南侧的高空槽发展加强,形成了"极冷"的冷涡系统,进一步增强 了寒潮威力,让公众感到"速冻"般的寒冷。 6日以来,本轮寒潮已接近尾声,北方大部地区的气温开始反弹。 ...
冰雪赛道,为塞北山城高质量发展打开想象空间
Xin Jing Bao· 2025-12-08 05:05
Core Viewpoint - The development of ice and snow sports in Zhangjiakou, Hebei, is transforming from elite-focused activities to a more inclusive model that encourages public participation, significantly boosting local economy and tourism [3][4][12]. Group 1: Ice and Snow Sports Participation - Zhangjiakou has implemented innovative measures to lower the barriers for public participation in ice and snow sports, making these activities accessible to the general population [3]. - The city has promoted ice and snow sports through initiatives that integrate these activities into schools, enterprises, and government institutions, resulting in over 7 million participants in ice and snow sports [3][4]. - The region has hosted over 100 community events and various cultural activities, enhancing the experience for visitors and locals alike [3][4]. Group 2: Economic Impact of Ice and Snow Industry - The ice and snow industry in China is projected to exceed 1 trillion yuan (approximately 100.53 billion) this year, becoming a significant driver of regional economic development [6][7]. - In Hebei, the ice and snow economy is crucial, with the province leading the nation in the number of ski resorts (84) and indoor ice rinks (98) [7]. - Zhangjiakou has signed 145 ice and snow industry projects, attracting investments totaling 614.82 billion yuan (approximately 61.48 billion) [8]. Group 3: Tourism and Employment - The booming ice and snow tourism has created numerous job opportunities, with approximately 30,000 people in the Chongli District engaged in the ice and snow industry and tourism services [9]. - The region has been recognized as one of the top ten ice and snow tourism cities for two consecutive years, highlighting its growing popularity [9]. - The opening of direct transportation routes has made Chongli a favored destination for tourists from the Beijing-Tianjin-Hebei area, with 5.235 million visitors expected during the 2024-2025 snow season [12][13]. Group 4: Regional Development and Collaboration - Ice and snow activities are becoming a new approach to promote regional collaboration within the Beijing-Tianjin-Hebei area, creating a resource-sharing ecosystem [12][14]. - The integration of ice and snow sports with local tourism and related industries has led to a significant economic boost, demonstrating the potential for collaborative growth [12][14]. - The synergy between Beijing's event resources and Hebei's venue capabilities is fostering a new trend of "traveling with events," enhancing regional consumption [13][14].
寒潮来袭,北方多地开启“速冻”模式,看辽宁如何应对
Xin Hua She· 2025-12-08 02:11
强冷空气接踵而至 11月底以来,我国北方多地出现降温天气。随着寒潮东移南下,并有冷空气补充影响,我国大部降温明显。中央气象台首席预报员杨舒楠分 析,当前寒潮最显著的特点是降温幅度大,波动较为频繁。 连日来,多地遭遇入冬以来最强寒潮侵袭,"断崖式"降温开启"速冻"模式,给生产生活带来显著影响。 寒潮因何而起,将对农业设施与作物生长带来哪些挑战?气温骤降后,冰雪运动"热"了起来,人们如何安全地享受"雪趣"?记者就此采访了 相关专家。 辽宁省气象台首席预报员张宸赫介绍,11月底至12月5日,辽宁省多地累计降温幅度10到20摄氏度。记者5日在沈阳市浑南区浑南中路看到, 天空飘着小雪,寒风呼啸,市民换上厚衣,全副"捂"装出行。 在大连市瓦房店市西杨乡,农技人员深入田间地头,针对冬小麦苗情进行技术指导。"我们在种植阶段就给冬小麦盖了一层膜。为了应对本轮 寒潮,我们提前灌水和施肥,提高冬小麦的抗寒性。"种粮大户刘作洲说,他今年种植了600亩冬小麦,现在苗势较好,农膜下绿色若隐若现。 寒潮之下,保障冬季"菜篮子"供应同样至关重要。 黑龙江省农业科学院耕作栽培研究所所长李柱刚介绍,本次寒潮虽然持续时间短,但强度较大。蔬菜大棚内 ...
视频丨从国际赛事到“雪假”经济 新雪季涌现这些产业新亮点
Group 1 - The winter season has begun, with multiple outdoor ski resorts opening to welcome visitors, reflecting the realization of the vision of "300 million people participating in ice and snow sports" and driving the expansion and upgrading of the ice and snow industry [1][3] - The International Ski Federation is holding multiple World Cup events in Beijing and Zhangjiakou, injecting new vitality into ice and snow sports [3] - The Xue Ruyi Ski Resort has seen an average of 3,000 visitors per day in its first week of operation, with various activities planned for every weekend [5] Group 2 - The National Alpine Skiing Center in Beijing Yanqing is hosting 12 high-level international and domestic events this season, providing comprehensive training support for over 50 national and provincial teams [7] - A new ski service platform has attracted over 10 million users, offering services such as photography and skiing trajectory recording, indicating a trend of quality upgrades in ice and snow service consumption [10][12] - A ski service technology company reports a user growth rate of over 30% annually, driven by the increasing popularity of skiing among young people [14][25] Group 3 - The introduction of "snow holidays" in regions like Xinjiang and Jilin allows students to engage in ice and snow sports without classroom obligations, promoting participation in skiing [22][30] - Jilin's ski resorts have become popular destinations for students during the snow holiday, with significant increases in reservations and free skiing opportunities for students [24][28]