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苏新消费·暖冬购物季”正式启动 苏宁易购这波精彩 很给“利
Jiang Nan Shi Bao· 2025-12-08 02:16
金融补:联合建行开展专项补贴活动,购物满200元随机至高立减30元,免去消费者的后顾之忧,大胆"剁手",体验苏品魅力。 活动期间,苏宁易购推出"苏品苏货超级补"专项活动,具体包括: 超值补:超级爆款一口价,家电在原价基础上补贴15%—20%,食品百货至高补贴30%,减轻消费者负担,助力苏品苏货走进千家 万户。 满立减:家电、家居、酒水等商品在原有活动基础上,再享立减福利,降低消费门槛,激发深层次的消费需求。 12月5日,2025"苏新消费.暖冬购物季"正式启幕,本次购物季将持续至2026年3月。重点围绕十三地市"苏品苏货",结合"双 12"、"冬至"、"元旦"、"春节"、"元宵节"等重大节庆假期,全面开展各领域促消费活动,平台、企业、商家携手助力,持续释放 消费活力。 苏宁易购作为从江苏发展起步、业务覆盖全国的零售服务平台,将推出千万补贴,集合百大品牌、百余款新品首发,助力苏品苏 货"出圈",让消费者实现"苏品苏货"品质购、省心购。 针对江苏消费者,苏宁易购联合科沃斯(603486)、添可、莱克、小天鹅等众多江苏品牌,在购物节期间推出多款新品,满足消 费者家电品质迭代更新需求。同时,针对有旧家电换新需求消费者 ...
广州开良数科技有限公司成立 注册资本10万人民币
Sou Hu Cai Jing· 2025-12-06 21:19
天眼查App显示,近日,广州开良数科技有限公司成立,法定代表人为苏加琼,注册资本10万人民币, 经营范围为互联网销售(除销售需要许可的商品);日用家电零售;汽车零配件零售;照相器材及望远镜零 售;乐器零售;工艺美术品及收藏品零售(象牙及其制品除外);珠宝首饰零售;体育用品及器材零售;文具 用品零售;自行车及零配件零售;厨具卫具及日用杂品零售;化妆品零售;鞋帽零售;服装服饰零售;节能管理 服务;技术服务、技术开发、技术咨询、技术交流、技术转让、技术推广。 ...
合百集团:2025年1-10月,公司家电销售以旧换新台数超10万台
Zheng Quan Ri Bao· 2025-12-05 11:11
(文章来源:证券日报) 证券日报网讯 12月5日,合百集团在互动平台回答投资者提问时表示,2025年以来,公司旗下百大电器 借助"以旧换新"政策红利持续激发消费者换新热情,通过"政策+活动"双重驱动,以"政企协同+场景创 新+服务升级"三重模式,创新打造"上门量房、方案设计、换新推荐、新机安装"全链路服务,推出"政 府补贴+企业让利"组合拳,2025年1-10月,公司家电销售以旧换新台数超10万台,消费者享受国家补贴 近9000万元,带动销售4.86亿元。为进一步激活2025年年底安徽省消费市场,全省发放新一轮家电及数 码产品消费券(补贴),政策有效期至2025年12月31日。百大电器积极响应政策,个人消费者可至百大 电器全省任一门店参加消费补贴。 ...
比4成!“顶配”家电击中消费者心趴
Xin Lang Cai Jing· 2025-12-03 06:58
"大衣、羊毛衫、冲锋衣都能洗,入手这台洗衣机,看重的就是它的功能最为全面。"上海的王先生家里 的洗衣机用了5年,虽然运转正常,但当遇上需要精细护理的衣物时就犯了难。在Suning Max上海五角 场店,王先生试用了最新款多筒烘护一体机后,当场下单。"全家衣物都能一机搞定,光是干洗费都能 省下上千元。" 和王先生一样的消费者不在少数。苏宁易购数据显示,今年1-11月,核心城市门店直接选择"顶配"产 品、追求功能需求一步到位的消费者占比达4成。从过去的"坏了才换"到如今的"好用就换","顶配"家 电从过去可选项,成为提升生活品质的必要投资。 "能够精准适配各种场景、搭载丰富的前沿科技,是'顶配'家电的标配。"苏宁易购门店管理中心负责人 表示,当前消费者在选购家电前往往做足功课,了解各项功能参数,也更愿意为有长期价值的产品买 单。 在深圳从事程序开发工作的徐先生,在选购新冰箱前做了一番研究。"虽然这台冰箱价格一万多元,但 它具备自动识别食材、延长保鲜和自动制冰等多种功能。全嵌入式设计即便用很多年也不会过时。"徐 先生表示,"从长期使用的角度看,其综合使用成本反而更划算,而且每次使用都能享受到顶级的体 验。"更让他惊 ...
三河市万事顺家电有限公司成立 注册资本50万人民币
Sou Hu Cai Jing· 2025-12-02 21:53
天眼查App显示,近日,三河市万事顺家电有限公司成立,法定代表人为张堂震,注册资本50万人民 币,经营范围为一般项目:家用电器销售;家用电器零配件销售;家用电器安装服务;日用电器修理;电子 产品销售;计算机软硬件及辅助设备零售;照相机及器材销售;通讯设备销售;安防设备销售;数字视频监控 系统销售;服装服饰零售;办公设备销售;办公用品销售;家具销售;消防器材销售;厨具卫具及日用杂品批发 (除依法须经批准的项目外,凭营业执照依法自主开展经营活动)。 ...
郑州退役军人专属福利清单来了
Zheng Zhou Ri Bao· 2025-12-02 01:01
Core Points - The "Honorary Military Alliance" preferential directory has been released, offering over 100 specific benefits for active and retired military personnel and their families in Zhengzhou [1] - More than 20 member units are participating, providing exclusive discounts and services across over 300 stores in the city [1] Medical and Health Benefits - Zhengzhou 460 Hospital offers various fee reductions for outpatient examinations, hospitalization, and health check-ups for veterans and their families, along with dedicated veteran consultation areas and wards [1] - Specialized hospitals like Zhengzhou Aier Eye Hospital and Zhida Dental provide waivers for registration fees, examination fees, and treatment discounts [1] Daily Life Benefits - Dining establishments such as Banu Hotpot and Henan Yaojiangnan Restaurant offer exclusive dining discounts [1] - Hotel groups like Henan Qian Na Hotel and Henan Xinyang Lingrui Building provide room rate discounts of 30% and late check-out privileges [1] - China Petroleum Zhengzhou Branch offers a gasoline discount of 0.3 yuan per liter [1] - China Broadcasting Zhengzhou Branch has launched a special "Military Card" communication package [1] Educational and Employment Support - The Henan Provincial Military District Kindergarten provides a monthly fee reduction of 400 yuan for children of veterans and their families [1] - Zhengzhou Sunshine Housekeeping and Quick Housekeeping offer service fee discounts and employment support [1] Automotive and Shopping Benefits - Companies like Henan Xiao Li Tire Repair and Zhongcheng Star Automotive Services provide free inspections and rescue services [1] - Retailers such as JD Five-Star Appliances and Tmall Premium Flagship Store offer shopping discounts and various free services [1]
张近东“净身出户”,为何这么多大佬朋友无人能救苏宁?
商业洞察· 2025-12-01 09:23
Core Viewpoint - The article discusses the ongoing bankruptcy restructuring of Suning Group, highlighting the significant personal and financial sacrifices made by its founder, Zhang Jindong, as he faces overwhelming debts and the potential end of his business empire [3][6][7]. Group 1: Restructuring Details - The voting period for the restructuring plan of 38 companies under Suning Group has been postponed to December 14 [3]. - Zhang Jindong and his spouse are required to inject all personal assets into a trust within three months, effectively leaving them with nothing [4][6]. - The total liabilities of the Suning Group amount to 238.7 billion yuan, while the assessed asset value is only 63.7 billion yuan, indicating a significant financial shortfall [6]. Group 2: Historical Context - Zhang Jindong founded Suning in December 1990, rapidly expanding the business to become a leading player in the home appliance market [9]. - By 2010, Zhang's net worth reached 38 billion yuan, ranking him fourth on the Forbes list of Chinese billionaires [10]. - Suning's revenue peaked at 232.7 billion yuan in 2012, but competition from e-commerce platforms like JD.com began to erode its market position [11]. Group 3: Investment Strategies and Failures - Zhang made several high-profile investments, including a 200 billion yuan investment in Evergrande and a 2.7 billion USD acquisition of a majority stake in Inter Milan, both of which resulted in significant financial losses [12][13]. - The company's attempts to diversify into various sectors, including sports and e-commerce, did not yield the expected synergies and instead strained cash flow [19][21]. Group 4: Challenges and Market Dynamics - Suning's slow adaptation to the rise of e-commerce and its reliance on traditional retail models contributed to its decline [19][22]. - The company's strategic missteps, including a lack of technological investment and poor management decisions, further exacerbated its financial troubles [21][22]. - The changing market environment, particularly in the real estate sector, has limited the ability of Zhang's business network to provide support during this crisis [16][17].
单场50万销售!苏宁零售云赋能县镇老板破圈
Zhong Jin Zai Xian· 2025-12-01 03:04
"在县城,大家更信熟人推荐。我发的视频、说的话,就是'熟人担保'。"杨华伟道出了县域消费的关 键。正是基于这种天然信任,他和众多零售云老板从传统"坐商",成功转型为本地家电圈的KOL(关键 意见领袖)。这一转变,离不开苏宁易购零售云的系统赋能——通过丰富商品供应链、传授数字化运营 方法,零售云帮助老板将个人信用有效转化为更广泛的影响力,实现破圈增收。 老板们深知,光靠人情留不住顾客,必须有真正过硬的"好货"支撑口碑。山东省青岛市红岛街道苏宁易 购零售云老板叶双坦言:"以前最怕顾客问新品,不仅没见过实物,连功能都说不清,几次下来人家就 觉得你不靠谱了。"如今,通过零售云,叶双不仅能同步拿到最新产品,还能提前掌握产品卖点和演示 方法。"当我能讲清楚空调的智能功能、洗衣机的分区妙用,顾客就更信我。凭借某回迁小区的互相推 介,我获得了超120人的新客流,单场团购会达成了50万销售。" 苏宁易购零售云联合美的、海尔、海信等超百家主流品牌,提供覆盖全屋场景的千款家电爆品,构建起 极具竞争力的"货盘",从根本上解决县镇商家选品难、货源不稳的难题。通过定期品牌订货会和年度合 作伙伴大会,零售云建立起高效的新品首发同步机制,一 ...
张康阳的机会就在直播间?
首席商业评论· 2025-11-29 05:08
Core Viewpoint - The article discusses the ongoing crisis of Suning, highlighting the company's bankruptcy restructuring and the potential shift towards live streaming as a means of recovery for its founder, Zhang Jindong, and his family [4][8][10]. Group 1: Suning's Current Situation - Suning's bankruptcy restructuring crisis is escalating, with the voting period for the restructuring plan postponed to December 14 [4]. - The restructuring plan requires Zhang Jindong and his wife to inject all personal assets into a trust within three months to suspend creditor claims against their personal guarantees [4]. - Suning's debt crisis began with uncontrolled diversification, leading to over 78 billion yuan spent on cross-industry acquisitions since 2012, culminating in a debt of over 238.7 billion yuan against an asset valuation of only 63.69 billion yuan [8][10]. Group 2: Live Streaming as a Solution - Live streaming has emerged as a potential solution for debt-laden entrepreneurs, with examples of successful transitions in the industry, such as Luo Yonghao and Chen Nian [4][10]. - Zhang Jindong missed the initial wave of live streaming but is encouraged to start now, as it is better late than never [6][10]. - Douyin (TikTok) is positioning itself as a competitor in the home appliance market, providing an opportunity for Suning to leverage its established supply chain and logistics to complement Douyin's content and traffic advantages [10][11]. Group 3: Zhang Kangyang's Role - Zhang Kangyang, as the heir to Suning, has the potential to capitalize on his existing popularity and transform it into a business opportunity through live streaming [12][14]. - The article draws parallels between Zhang Kangyang and other second-generation entrepreneurs who have successfully utilized live streaming to revitalize their family businesses [17][21]. - The success of other second-generation figures in live streaming demonstrates that Zhang Kangyang's entry into this space could be a critical step for Suning's recovery [20][21].
谁“杀”死了国美?——零售帝国崩塌的多重真相与行业镜鉴
Sou Hu Cai Jing· 2025-11-27 02:39
Core Insights - Gome's decline from a retail giant with 4,195 stores to a heavily indebted entity with over 41.3 billion yuan in liabilities exemplifies the failure of traditional retail transformation in China [1] Group 1: Causes of Decline - The collapse of Gome was rooted in three fundamental genetic defects that were present even during its peak, including a flawed business model, strategic misjudgments, and management failures [2] - The "financial-like" empire model relied on extending supplier payment terms, leading to a precarious financial structure where accounts payable reached 14.4 billion yuan, equivalent to 120% of annual revenue [3] - Gome's management failed to recognize the shift towards e-commerce, viewing it merely as a means to clear inventory, which resulted in a significant loss of market share [4] - The centralized decision-making under Huang Guangyu created a rigid organizational structure that faltered after his imprisonment, leading to internal power struggles and a lack of strategic coherence [5] Group 2: Accelerated Downfall - Huang Guangyu's post-prison "revival plan" failed to save Gome and instead led to a cycle of strategic errors, financial depletion, supply chain collapse, and loss of trust [6] - Gome's attempts to pivot towards new business models, such as live-streaming and the metaverse, resulted in massive financial losses without establishing any core competitive advantage [8] - The company faced a debt crisis, with a significant drop in revenue to 4.74 billion yuan in 2024, a 97% decrease from 2022, and a cash position of only 49.16 million yuan [9] - Supplier relationships deteriorated as Gome extended payment terms, leading to a drastic reduction in inventory from over 10 billion yuan to 433 million yuan, a 93.18% decline [10] - Gome's once-advantageous physical store presence became a liability, with an 86% closure rate, leaving only 565 stores by mid-2024 [11] Group 3: Consequences of Collapse - Gome's downfall has triggered a ripple effect in the home appliance retail sector, leading to a significant restructuring of market dynamics [12] - The company has reported continuous losses for eight years, with a total net loss exceeding 38.8 billion yuan and liabilities reaching 41.75 billion yuan [13] - The exit of Gome has accelerated the "Matthew effect" in the appliance retail market, with JD.com and Tmall capturing the majority of market share, while Gome's share dwindled to less than 5% [14] - Consumer trust has eroded significantly, with numerous complaints regarding prepaid card issues and unresponsive customer service, leading to a brand reputation crisis [15] Group 4: Industry Implications - Gome's collapse serves as a cautionary tale for traditional retail, highlighting the need for adaptability to new market realities and the importance of a robust supply chain [18] - The new competitive landscape emphasizes integrated channels, supply chain dominance, and service enhancement, contrasting sharply with Gome's outdated low-price sales strategy [18] - The case of Gome underscores the critical importance of cash flow management in the capital-intensive retail sector, as the company exhausted its resources in pursuit of fleeting trends [20]