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做好“车文章”,槐荫“驭”见新未来
Qi Lu Wan Bao· 2025-06-16 06:01
齐鲁晚报·齐鲁壹点 李梦瑶 从真金白银的补贴 "加码" 到 "一廊多点两翼四区" 的产业带规划,从京沪高铁枢纽的交通赋能到会展经济的乘数效应,以"车"会友,槐荫何以"驭"见新未 来? 政策补贴持续加码 汽车消费占全市"半壁江山" 6月14日,"约惠槐荫·第三届惠民车展"正式开幕现场,15000平方米的展厅被数百款热销车型装点成汽车王国,50余家汽车品牌的展台前人头攒动。 上午10点,比亚迪展台前的试驾队伍就排起了队,销售人员正忙着引导客流。汽车展台同样围满了体验者,一位女士正带着孩子感受语音交互功能:"听说 槐荫新能源车销量占全市六成多,特意来看看,这台车能自动泊车,太适合我了!" "本来打算下个月买车,听说槐荫这次发了500万元补贴,特意来抢优惠。"有位淄博客户算完账发现,比当地买车省了近1万元。"好多客户都是冲着'槐荫购 车补贴+车展专属礼包'来的,确实很划算。"一位销售人员表示。 这样火爆的场景,在"约惠槐荫"惠民车展已持续上演了三年,每一届都交出了亮眼的成绩单——"约惠槐荫・首届惠民车展" 中,槐荫区发放 200 万元消费 券,吸引了超 10 万人观展。在线下展会结束后,消费券的发放又顺延至场外,让更 ...
零公里二手车何以边挨骂边热卖?
Core Viewpoint - The emergence of "zero-kilometer used cars" has sparked controversy in the automotive industry, with some viewing it as a beneficial option for consumers while others see it as a market anomaly driven by excess inventory and sales manipulation [2][19]. Group 1: Industry Dynamics - A chairman of a domestic car company labeled zero-kilometer used cars as an "industry chaos," claiming they are not genuine used cars but rather new cars sold to dealers to improve sales figures [2][4]. - The zero-kilometer used car phenomenon is linked to high inventory levels among car manufacturers, with dealers facing pressure to sell vehicles quickly to avoid losses and secure rebates from manufacturers [8][9]. - The China Automobile Dealers Association reported that the inventory coefficient for car dealers remained above 1.4, indicating ongoing inventory challenges in the industry [8]. Group 2: Consumer Perspective - Consumers generally view zero-kilometer used cars positively, as they offer the opportunity to purchase nearly new vehicles at lower prices compared to traditional new cars [2][4]. - Examples of significant price reductions for zero-kilometer used cars were provided, showing savings of nearly 10,000 yuan or more compared to new car prices from dealerships [4]. - The existence of zero-kilometer used cars allows consumers to benefit from lower prices while still obtaining vehicles that are effectively new [19]. Group 3: Market Implications - The practice of selling zero-kilometer used cars may distort sales data reported by manufacturers, leading to inaccuracies in production planning and market strategy [19][20]. - Industry experts suggest that the zero-kilometer used car market could lead to consumer protection disputes if dealers do not transparently disclose the nature of these vehicles [20]. - The phenomenon raises concerns about the long-term health of the automotive market, as it may encourage unsustainable practices among manufacturers and dealers [21]. Group 4: Recommendations and Solutions - To address the underlying issues leading to the rise of zero-kilometer used cars, manufacturers should optimize production strategies to better align supply with demand, thereby reducing excess inventory [21]. - Experts recommend enhancing the profitability and service levels of existing sales channels rather than relying on aggressive discounting and inventory-clearing tactics [21].
广州:拟全面取消限购、限售、限价,降低贷款首付比例和利率
news flash· 2025-06-13 03:21
《广州市提振消费专项行动实施方案(征求意见稿)》公开征求意见。其中提到,有序减少消费限制。 优化房地产政策, 全面取消限购、限售、限价,降低贷款首付比例和利率。推进落实小客车指标"久摇 不中"72次的个人直接申领普通车增量指标。保障各类经营主体平等参与社会集团采购,不得变相设置 所有制、商户评级等采购门槛。 相关链接 广州:拟全面取消限购、限售、限价,降低贷款首付比例和利率 ...
槐荫惠民车展周末开幕,500万购车补贴限时来袭“手慢无”
Qi Lu Wan Bao· 2025-06-12 07:17
Core Viewpoint - The article highlights the urgency for consumers to take advantage of car purchase subsidies before they diminish, particularly in light of the upcoming "Third Hui Min Car Exhibition" in Huaiyin District, which offers significant benefits including a 5 million yuan special consumption voucher [1][2][11]. Group 1: Subsidy Policy Changes - Recent reports indicate that various cities, including Chongqing, Jiangsu, and Guangdong, are experiencing a decline in national subsidies for car purchases, leading to a disparity in subsidy availability and execution [2][3]. - The Jinan Municipal Bureau of Commerce has announced a new subsidy program for consumers who trade in old vehicles, offering up to 20,000 yuan for purchasing new energy or fuel vehicles within a specified timeframe [2][3]. Group 2: Hui Min Car Exhibition Highlights - The "Hui Min Car Exhibition" has been held for three consecutive years, consistently providing high subsidies and attracting significant consumer interest, with the first exhibition drawing over 100,000 visitors and generating nearly 1 billion yuan in sales [3][6]. - The upcoming exhibition will feature a total of 5 million yuan in consumer vouchers, with subsidies of 1,000 yuan for purchases between 100,000 and 200,000 yuan, and 2,000 yuan for purchases of 200,000 yuan or more, available from June 1 to June 30, 2025 [7][8]. Group 3: Consumer Engagement and Experience - The exhibition will not only offer government subsidies but also additional benefits from car manufacturers and dealers, including exclusive prices and promotional packages, enhancing the overall consumer experience [12][14]. - Innovative features such as an intelligent automotive experience area and interactive technology will be showcased, aiming to elevate the event's appeal and engagement [14].
阿里离职员工发万字长文,马云回应;张朝阳回应错失百万Labubu;哪吒方运舟被讨薪员工围堵丨邦早报
创业邦· 2025-06-12 00:02
完整早报音频,请点击标题下方小耳机收听 【影石创新 6 月 11 日登陆科 创板, 首日大涨271.48% ,总市值超 7 00 亿元】 6 月 11 日, 影 石创新( 688775.SH )正式登陆上海证券交易所科创板。 其发行价为47.27元/股,收盘价为 177.00元/股,首日大涨271.48% ,总市值突破 700 亿元。此次影石创新科创板上市募资 19.38 亿元,为 2025 年以来科创板募资规模排名第一的企业。(新京报) 【于东来:胖东来今年净利润预估为 15 亿元,员工税后平均月收入可达 9000 元】 6 月 11 日,胖 东来创始人于东来在社交媒体宣布: 2025 年胖东来净利润估计 15 亿元左右, 8000 多名员工税后 平均月收入可达 9000 元,管理层和技术人员平均每人分配 70 万元左右。谈及工作时长,于东来称 未来员工工作时间每周不会超过 36 小时,年休假不会低于 40 天。( 21 世纪经济报道) 【华为正式发布 Pura 80 系列:最高售价 10999 元】 6 月 11 日下午,华为 Pura 80 系列及全场 景新品发布会在上海举行。发布会现场宣布, Pura ...
有4S店单季销量实现倍增!多项补贴+促销激活车市,部分消费者为升级配置将购车预算增加三成以上……
Mei Ri Jing Ji Xin Wen· 2025-06-11 15:00
据祝介龙观察,2024年,店里平均客单价为13万元,今年已接近14万元,部分消费者购车预算从10万元提升至13万~15万元区间。而这也真实地反映出当前 购车热潮的火爆。 当前车市优惠力度究竟有多大?消费者买车到底能省多少钱?而这又将如何重塑汽车消费市场?近日,《每日经济新闻》记者来到山东一探究竟。 直播引流,4S店试驾车数量增补一倍 在山东昌硕汽车销售服务有限公司(以下简称昌硕)的4S店展厅里,明亮的灯光照得陈列着的汽车闪闪发光,正中间红色的巨大国补政策宣传立牌格外醒 目,身着亮色服装的直播人员,正举着手机对着展车滔滔不绝,洪亮的声音穿透展厅: "现在通过旧车置换,消费者贷款买车几乎可以零首付提走新车!"山东昌硕汽车销售服务有限公司总经理祝介龙感叹:"有了补贴后,不少消费者愿意为更 高配置的车花更多钱。" "家人们看过来!这款车不仅有超长续航,还配备了先进的驾驶辅助系统,现在政策补贴优惠力度大,价格非常划算……" "直播流量越来越大,尽管汽车不属于快消品,但通过直播不仅能吸引潜在客户关注,还能有效收集购车意向线索。我们店里现在有10名销售顾问负责电话 邀约,有意向的客户线上留下联系方式后,后台团队就会跟进,围 ...
部分城市暂停汽车置换补贴,山东情况如何?官方回应
Qi Lu Wan Bao Wang· 2025-06-11 06:24
6月10日,郑州市商务局、洛阳市商务局分别发布关于暂停2025年汽车置换更新业务受理的公告引发关注。山东置换补贴发放会 有变化吗?齐鲁晚报.齐鲁壹点记者进行了采访。 齐鲁晚报.齐鲁壹点周小涵 郑州市商务局和洛阳市商务局发布的官方公告 6月10日,郑州市商务局和洛阳市商务局发布的官方公告内容显示,两地的置换更新系统即将停止受理申请业务。其中,郑州市 2025年汽车置换更新系统将于2025年6月18日0时暂停受理申请业务。洛阳市2025年汽车置换更新系统将于2025年6月12日24:00 停止受理补贴申请业务,消费者在截止时间前按要求提交补贴申请。 对于暂停置换补贴的原因,郑州市商务局工作人员在接受齐鲁晚报.齐鲁壹点记者采访时表示,主要原因为"补贴资金将用 完"。"通常,在补贴资金没有发完情况下,置换补贴业务截至时间为2025年12月31日;若补贴资金即将发完,业务将会提前截 止。"工作人员表示,本次公告即为补贴资金即将发放完毕的提前受理公告。记者注意到,公告中为"暂停"而非"终止"置换补 贴,那么暂停后何时会有下一轮的新政策,郑州市商务局工作人员表示"一切以官方通知为准"。 山东汽车以旧换新置换补贴情况如何?记 ...
复刻胖东来,汽车业反卷密码?
在消费领域,新零售持续迭代,汽车零售则深陷价格竞争的泥潭,与新零售理念的理想状态尚存较大的差距。 最近,618电商购物节如火如荼,汽车行业也被卷入其中。车企和经销商纷纷推出促销活动,甚至喊出"没有底价只有击穿底价"的口号。但看似诚意满满的 价格,却引发了消费者的吐槽,加重了他们的观望情绪。车企一边高喊反内卷,一边又不得不继续卷价格,俨然成为行业的怪现状。 跳出汽车业的内卷式竞争,将目光投向同样身处红海的零售业,河南本土商超胖东来无疑是一个独特的存在。近日,在央视《经济半小时》关于新零售的专 题报道中,将胖东来推到了聚光灯下,甚至直言"胖东来就是新零售的破局答案"。这让众多消费者和零售从业者开始思考:胖东来凭什么能以"对人好、货 真价实"这样朴素的经营逻辑成为行业标杆?汽车业能否从胖东来的成功密码中,找到摆脱价格内卷之道? 汽车业深陷价格内卷 数据显示,今年一季度,我国汽车利润率进一步下滑。中国汽车流通协会报告显示,2024年汽车行业利润率仅为4.3%,低于整个下游工业利润率及2023年 同期水平。而力度空前的618促销活动,或许会进一步拉低行业利润率。自2023年初,特斯拉宣布对国产Model 3与Model ...
【地方市场】2025年4月北京汽车市场分析
乘联分会· 2025-06-09 08:08
点 击 蓝 字 关 注 我 们 本文全文共 603 字,阅读全文约需 2 分钟 新车交易情况 4月份北京新车交易5.34万辆,环比下降1.23%,同比下降3.05%。环比增幅低于全国9.07个百分点, 同比增幅低于全国12.85个百分点 。 1—4月北京累计交易新车18.45万辆,同比去年19.72万辆下降6.49%,增幅低于全国17.29百分点 。 进口车销售情况 4月份北京市进口车交易2491辆,环比下降10.9%,同比下降13.42 % 。 1-4月北京市进口车累计交易9513辆,同比下降22.5% 。 4月份北京二手车交易外迁率为35.94%,外迁率环比增长1个百分点,同比增长0.09个百分点 。 4月北京进口车销量占北京新车交易总量4.67%,占有率环比下降0.51个百分点,同比下降0.56个百 分点 。 新能源汽车销售情况 4月份北京市新能源汽车共交易2.9万辆,环比下降3.57%,同比增长7.45%,占新车总交易量的 54.27%。纯电动汽车销售1.69万辆,占新能源汽车销量58.24% 。 1-4月北京市新能源汽车累计交易9.75万辆,同比增长17.29%,占新车总交易量的52.83% 。 二 ...
智己汽车京东官方旗舰店正式开业 多款热门车型一键预约试驾
Cai Fu Zai Xian· 2025-06-09 04:44
Group 1 - JD.com launched a dedicated automotive event on June 9, 2025, featuring significant discounts from vehicle selection to ownership [1] - The high-end brand IM Motors officially entered JD.com, with its flagship store opening and popular models like LS6 and L6 available for purchase [1] - The IM LS6, a leading mid-to-large pure electric SUV for 2024, is recognized for its high value in terms of "intelligence, luxury, and safety," appealing to young quality family users [1] Group 2 - The new IM L6 redefines the value benchmark for pure electric sedans priced around 200,000 yuan, targeting urban young users seeking refined travel options [3] - A themed experience event will be held at JD Mall in Beijing on June 14-15, allowing users to interact with the L6 and LS6 models, with opportunities for giveaways [5] - IM Motors and JD.com plan to explore further online and offline collaboration to enhance automotive service experiences for users [7]