Workflow
网络视听
icon
Search documents
南财快评丨六大政策礼包,释放广东以文兴业的鲜明信号
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair has opened, with Guangdong Province releasing a comprehensive policy package aimed at high-quality development in the cultural industry, covering six major sectors including film, performing arts, animation, online gaming, esports, and online audio-visual [1][2][3][4] Film Industry - Guangdong has a strong presence in the film sector, with notable works such as "Pearl River Family," "Chinese Doctor," and "Qiao Guo Fu Ren" gaining popularity. The province aims to enhance its film industry by focusing on the Pearl River Delta film industry belt, establishing a film creation topic database, and improving support mechanisms [1] Esports Industry - The esports industry in Guangdong is thriving, driven by a young population and a solid internet foundation. The province has introduced 18 policy measures to address industry pain points, including enhancing content production and building a dual-track event system to boost the esports sector [2] Online Audio-Visual Industry - Guangdong's online audio-visual industry is rapidly developing, supported by new technologies like AI and 6G. The province aims to establish Guangzhou as the "global live streaming capital" and Shenzhen as the "global smart audio-visual innovation capital," with plans to create 20 leading live streaming platforms [3] Animation Industry - The animation sector in Guangdong is experiencing growth, with a focus on IP development and international expansion. The province has introduced 15 measures to foster a favorable ecosystem for animation and film, including talent recruitment and technological application [4] Overall Cultural Industry Development - Guangdong's cultural industry is characterized by diverse growth, technological advancement, and innovation. The province is leveraging cultural and technological synergies to enhance its position in the global cultural industry landscape [4]
广东首次出台网络视听新政:培育20个头部直播平台,打造全球网络直播经济高地
Core Viewpoint - Guangdong has introduced a series of policy measures aimed at promoting the high-quality development of its online audio-visual industry, focusing on enhancing its competitive advantages nationally and addressing existing challenges in the industry [1][2]. Group 1: Policy Measures - The measures consist of nine initiatives that include increasing financial support, enhancing industrial park development, improving quality content supply, accelerating the layout of the entire industry chain, and fostering the integration of culture and technology [1]. - Specific goals include establishing Guangzhou as the "Global Network Live Streaming Capital" and Shenzhen as the "Global Smart Audio-Visual Innovation Capital," while also supporting the development of differentiated provincial audio-visual parks in various cities [2]. Group 2: Industry Challenges - Despite being a stronghold in the online audio-visual sector, Guangdong faces challenges such as insufficient collaboration across the industry chain, inadequate agglomeration effects in industrial parks, and limited synergy within the Greater Bay Area [1][2]. Group 3: Innovation and Technology Integration - The measures emphasize the integration of culture and technology, encouraging original technological breakthroughs and the application of AI and virtual reality in smart broadcasting, thereby enhancing the appeal and dissemination of online audio-visual works [2][3]. Group 4: Regional Collaboration and Global Positioning - The establishment of a Greater Bay Area audio-visual industry alliance and a digital asset trading service platform is planned to enhance regional collaboration and international competitiveness [3]. - The initiative aims to create a network live streaming economic belt in Guangdong, leveraging its historical trade significance and international platforms like the Canton Fair to attract leading live streaming e-commerce platforms [3].
广东发布6个“政策包”推动文化产业高质量发展
Yang Shi Xin Wen· 2025-05-22 07:29
Core Viewpoint - Guangdong has officially released a comprehensive set of 87 policy measures aimed at promoting high-quality development across six cultural industry sectors during the 21st China (Shenzhen) International Cultural Industries Fair [1] Group 1: Policy Measures Overview - The policy package covers six cultural industry sectors: film and television, performing arts, animation and film, online gaming, esports, and online audio-visual [2] - Specific measures for the film industry include creating a film creation topic database, enhancing support mechanisms, and promoting collaboration within the Guangdong-Hong Kong-Macao Greater Bay Area [2][3] - The performing arts policy emphasizes market cultivation, expanding the supply and consumption of performances, and enhancing service guarantees for the performance market [2] - The animation and film policy focuses on creating a favorable ecosystem, encouraging quality content creation, and strengthening talent development [2] Group 2: Industry Impact and Growth - Guangdong is the largest cultural industry province in China, with a total cultural industry scale ranking first nationally for 22 consecutive years [4] - In 2024, the revenue of large-scale cultural enterprises in Guangdong is projected to reach 2.5 trillion yuan, accounting for over one-sixth of the national total [4] - The new cultural business models in the province generated 915 billion yuan in revenue, reflecting a growth rate of 10.5%, showcasing strong competitive advantages in digital creativity, animation, gaming, and online audio-visual sectors [4]
广东出台《关于推动广东网络视听产业高质量发展的若干政策措施》
Core Viewpoint - Guangdong Province is implementing policies to promote the high-quality development of the network audio-visual industry, aiming to stimulate innovation, support content creation, and enhance the digital economy in the Guangdong-Hong Kong-Macao Greater Bay Area [1] Funding and Financial Support - Increased financial support and innovative funding methods will be provided to boost the network audio-visual industry, focusing on quality content creation, cutting-edge technology research, and talent cultivation [1] - Encouragement for local platform companies to engage with financial markets for targeted financing [1] Industrial Park Development - Development of key projects under the "China (Guangdong) Ultra HD Television Pioneer Action Plan" to strengthen various national-level parks and bases [2] - Guangzhou and Shenzhen are targeted to become global hubs for network live streaming and smart audio-visual innovation respectively [2] Quality Content Supply - Support for the creation of high-quality audio-visual content that reflects socialist core values and promotes traditional Chinese culture [3] - Establishment of a "Bay Area Network Audio-Visual Good Program" selection plan to support innovative and culturally rich projects [3] Full Industry Chain Layout - Support for the construction of high-tech cultural equipment bases and the integration of ultra HD content generation platforms [4] - Promotion of advanced technologies like AI and immersive tech in content production and distribution [4] Global Live Streaming Economy - Development of comprehensive zones for live streaming and e-commerce, aiming to attract global platforms to establish regional headquarters in Guangdong [5] - Support for the creation of 20 leading live streaming platforms with international competitiveness [5] Cultural and Technological Integration - Encouragement for original technological breakthroughs and support for the development of domestic audio-visual standards [6] - Promotion of AI, virtual reality, and other technologies in various sectors, including education and agriculture [6] Collaborative Innovation in the Bay Area - Establishment of the "Bay Area Network Audio-Visual Industry Alliance" to promote collaborative events and support overseas market expansion [7] - Incentives for high-quality projects that engage in international co-productions and copyright exports [7] Talent Development - Focus on attracting high-level talent in technology research and content creation through the "Million Talents Gather in South Guangdong" initiative [8] - Collaboration between educational institutions and industry to create integrated training platforms [8] Government Services Optimization - Encouragement for local governments to create a supportive environment for network audio-visual enterprises [9] - Strengthening of intellectual property protection and the establishment of a comprehensive digital asset trading service platform [9]
广东发布推动文化产业高质量发展“政策包”
news flash· 2025-05-22 06:37
Core Viewpoint - Guangdong has introduced a comprehensive "policy package" consisting of 87 measures aimed at promoting high-quality development in the cultural industry, covering six key sectors including film, performing arts, animation, online gaming, esports, and online audio-visual [1] Group 1: Policy Measures - The policy package includes specific measures for six sectors: film industry, performing arts market, animation and film industry, online gaming industry, esports industry, and online audio-visual industry [1] - Each sector has its own dedicated policy document outlining strategies for high-quality development [1]
广东发布推动文化产业高质量发展六大“政策包”
news flash· 2025-05-22 06:30
Core Viewpoint - Guangdong has introduced six major policy packages aimed at promoting the high-quality development of its cultural industry [1] Group 1: Policy Packages - The six policy packages include measures for the following sectors: film industry, performing arts market, animation and film industry, online gaming industry, electronic sports industry, and online audio-visual industry [1]
第四届山东网络视听大会将于5月27日举办
Da Zhong Ri Bao· 2025-05-22 01:03
Group 1 - The fourth Shandong Network Audio-Visual Conference will be held from May 27 to 29 in Yantai, focusing on the theme "Audio-Visual New Era: Empowering Future" [1] - The conference aims to integrate various resources and promote high-quality development of the network audio-visual industry in Shandong province [1] - A total of nine activities will be organized, including an opening ceremony, a network audio-visual showcase night, a main forum, and a micro-short drama forum [1] Group 2 - The conference will invite experts from universities, research institutions, industry organizations, and major audio-visual platforms to discuss industry trends and innovative technologies [2] - The event will emphasize the advantages of micro-short dramas in empowering various industries and achieving integrated development [2] - The conference will showcase outstanding network audio-visual programs created in the past five years, promoting a clear direction for the development of quality content [1][2]
广东文化产业“政策包”今日发布
Guang Zhou Ri Bao· 2025-05-21 20:12
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) will be held from May 22 to 26, focusing on enhancing the Guangdong exhibition group and promoting high-quality development in the cultural industry [1][4] - The event will feature a significant number of exhibitors, including 6,280 government groups, cultural institutions, and enterprises, marking an increase of 265 from the previous year [1][2] - The fair will introduce a "policy package" aimed at supporting six key areas: film, performing arts, animation, online games, e-sports, and online audio-visual [4][5] Exhibition Details - The Guangdong exhibition group will include participation from 21 cities and will feature a "Greater Bay Area Cultural Industry Innovation Exhibition" with a total area of 20,000 square meters [3] - The exhibition will showcase over 500 cultural enterprises and more than 20,000 high-tech, interactive cultural products and services [3][6] - The event will also highlight the integration of artificial intelligence in the exhibition, with features like route guidance robots and real-time translation [2][3] International Participation - The fair will see participation from 65 countries and regions, with 305 overseas exhibitors, achieving an internationalization rate of 20% [2] - It is expected to attract over 35,000 overseas professional visitors from 110 countries and regions, including 12,000 attending in person [2] Economic Impact - In 2023, Guangdong's cultural and related industries achieved a value-added output of 780.6 billion yuan, growing by 11.7%, maintaining its position as the leading province in China for 22 consecutive years [5][6] - The cultural industry accounts for 5.75% of the province's GDP, with over 446,000 cultural enterprises and 3.33 million employees [5][6] - The province is expected to host over 400,000 commercial performances in 2024, generating revenue of 6.356 billion yuan and driving additional consumption of over 25 billion yuan [5][6]
第四届山东网络视听大会在烟台举办,烟台市用三大优势提供资源支撑
Qi Lu Wan Bao Wang· 2025-05-21 12:23
Core Insights - The fourth Shandong Network Audio-Visual Conference is held in Yantai, leveraging the city's unique advantages in natural resources, cultural heritage, and industrial development to enhance the network audio-visual industry [1][2][3] Group 1: Natural Resource Advantages - Yantai's scenic coastal and mountainous landscapes provide a natural backdrop for network audio-visual productions, making it an ideal filming location for numerous films and TV shows [1] - The city boasts a 1,071-kilometer coastline and various islands, contributing to its appeal as a filming destination [1] Group 2: Cultural Heritage Advantages - Yantai is recognized as a national historical and cultural city, rich in marine, fairyland, revolutionary, and wine cultures, which serve as inspiration for network audio-visual creations [2] - Historical figures and events associated with Yantai enhance its cultural significance, attracting creative talent to the region [2] Group 3: Industrial Development Advantages - Yantai has achieved "trillion-level city" status with a GDP of 1,078.283 billion yuan in 2024, reflecting a growth rate of 6.1% [3] - The local government has implemented supportive policies for the audio-visual industry, including a special fund for outstanding network audio-visual works and incentives for creating film industry parks [3] - Over 39 new companies have obtained broadcasting and television program production licenses, and multiple investment projects exceeding 100 million yuan have been signed [3] - The network drama "Knowing Love" filmed entirely in Yantai has garnered over 300 million views online, showcasing the city's growing prominence in the industry [3]
第五届中国(北京)广电媒体融合发展大会即将启幕
Core Viewpoint - The fifth China (Beijing) Radio and Television Media Integration Development Conference will be held from May 21 to 22, focusing on the theme "Audio-Visual Without Boundaries, Value Co-Integration" to promote high-quality development in broadcasting and online audio-visual sectors [1][2]. Group 1: Conference Overview - The conference will feature 16 main activities and supporting projects, gathering various stakeholders including government departments, mainstream media, audio-visual institutions, technology companies, and experts to create a one-stop platform for policy interpretation, technical exchange, and industry cooperation [1]. - The event aims to establish four core platforms: "Innovative Demonstration, Intelligent Content Creation, Digital Integration, and Ecological Empowerment," which will serve as a "four-dimensional engine" for media transformation [1][2]. Group 2: Key Activities - The opening ceremony will include a main forum with representatives from major media organizations discussing systemic changes in mainstream media and the role of technology in enhancing content production [2]. - Sub-forums will address cutting-edge topics such as the construction of integrated communication evaluation systems, innovation in audio-visual new media, and the impact of AIGC on the audio-visual industry [2][3]. Group 3: Supporting Activities - The "AIGC Creation Camp" will provide practical training on AI technology to revitalize traditional culture and inspire new content creation methods [3]. - An immersive experience area will showcase advanced products like digital humans and virtual anchors, allowing participants to experience the charm of technology firsthand [3]. Group 4: Participation and Collaboration - The conference has attracted participation from mainstream media, internet platforms, technology companies, financial institutions, and academic think tanks, facilitating project roadshows, investment matching, and signing ceremonies to promote comprehensive integration of technology, content, capital, and scenarios [3][4]. - A new cross-border forum on "Health Science Popularization" will explore the "audio-visual + health" new track, expanding the industry's value boundaries [3].