"守了两天,终于看到了烟台的雪,这是2026年最好的礼物。"1月11日上午,在烟台虹口1920历史文化街 区"苹果屋"前,身着汉服的江苏游客周女士对着直播镜头,笑着说出心中的感受。她与无数远道而来的游 客,共同构成这个冬日烟台最生动的注解:昔日的"雪窝子",正是通过一幕幕可参与、可分享、可流传的体 验场景,跃升为令人心驰神往的冬季文旅新热点。 记者 秦雪丽 杜晓丹 烟台报道 当直播流量邂逅雪后留量 烟台的降雪以"冷流雪"为主,也称"冷流降雪",不同于一般性降雪,冷流雪对流性、局地性明显,易出现积 雪。也正因此,烟台素有"雪窝"之称,而当雪遇见海,便勾勒出了冬日里独一无二的诗意画卷。 直播中,来自深圳、上海、杭州、金华等地的游客们则坦言,此行特意查了天气预报,专门为了烟台的雪而 来。 在滨海广场,来自济南和淮安的游客,正带着孩子们堆雪人、打雪仗。一位游客笑着说:"今天早上8点半出 门,一直玩到现在,四个小时了。"她补充道,"这次烟台之行安排了两天,昨天还带孩子看了海鸥和海豹。" 这场直播呈现的不只是雪景,更是游客与城市的互动,展现出一幅生动鲜活的冬季旅游图景。 "雪窝子"背后的"总动员" 在文旅竞争日益激烈的当 ...

Core Insights - The Hong Kong-Zhuhai-Macao Bridge has become a vital link in the Guangdong-Hong Kong-Macao Greater Bay Area, facilitating cross-border travel and enhancing regional integration [2][3][6] Group 1: Passenger Traffic - As of January 6, the total number of travelers crossing the Hong Kong-Zhuhai-Macao Bridge has exceeded 100 million, highlighting its popularity as a travel route [2] - Since its opening, over 107 million travelers have used the bridge, with 14.62 million vehicle crossings recorded [3] - In 2025, the projected number of inbound and outbound travelers through the bridge is expected to surpass 31.25 million, marking a year-on-year increase of 14.3% [4] Group 2: Cross-Border Mobility - The demand for cross-border travel from Macao and Hong Kong to the mainland is strong, with over 58.7% of the total traffic at the Zhuhai port being from these regions [3] - The "Northbound" trend is evident, with over 5.87 million Macao and Hong Kong residents traveling to the mainland since the bridge's opening, and a projected increase of nearly 300% by 2025 compared to 2019 [3] - The "Southbound" trend is also growing, with over 3.94 million mainland travelers recorded, and the implementation of the "Yue Car Southbound" policy facilitating easier access for mainland residents to Hong Kong [5] Group 3: Economic Impact - The bridge has significantly contributed to the economic integration of the Greater Bay Area, with a notable increase in business, labor, and student travel [6] - The bridge serves as a new trade route, with the total import and export value through the Zhuhai port expected to exceed 1.2 trillion yuan by the end of 2025 [7] - Cross-border e-commerce exports have surged by 99.2% in the first three quarters of 2025, indicating robust growth in this sector [7] Group 4: Policy and Infrastructure - Continuous improvements in customs policies and logistics infrastructure have enhanced the efficiency of cross-border travel and trade [7] - The bridge operates 24/7, providing seamless connectivity with Hong Kong International Airport, which is crucial for international travelers [7] - The implementation of policies such as "one permit for multiple entries" has increased the attractiveness of the region for tourism, with over 5.58 million mainland travelers visiting Hong Kong in 2025 [5]

Group 1 - The "Travel Selection Shanghai, Super Spring Festival" event showcases the first Shanghai Tourism Strategy Super Competition, with 150 out of 640 entries selected for the finals [1] - The competition aims to convert selected travel strategies into tourism products, promoting tourism during the 2026 Spring Festival [1] - The social competition received over 8,000 entries, with a total of 250 million views on Douyin, highlighting the appeal of Shanghai's cultural tourism [1] Group 2 - The AI Music Competition in Shanghai has led to the creation of over 1,600 AI songs, with a total of 1.83 million plays, showcasing the integration of AI in cultural tourism [2] - Various prizes are offered for participants, including tickets to popular attractions and digital currency rewards, enhancing engagement in the competition [2] - During the 2026 Spring Festival, 60 popular attractions in Shanghai will offer ticket discounts and special activities, creating a festive atmosphere for visitors [2] Group 3 - The "Shanghai Gifts" initiative will launch over 130 new products, including traditional and modern cultural items, to celebrate the New Year [3] - A New Year market will be held in Pudong, featuring local products and services, enhancing the festive shopping experience [3] Group 4 - Major tourism companies in Shanghai are launching diverse promotional products for the holiday season, including discounted flight tickets and special accommodation packages [4] - Eastern Airlines is offering a "Reunion Card" for discounted flights, while hotels are providing themed packages and dining options for the Spring Festival [4] Group 5 - The Shanghai Pass is introducing a New Year cultural ticket at a promotional price of 299 yuan, offering a comprehensive travel solution for visitors [5] - The Shanghai Cultural and Tourism Bureau will collaborate with local media to promote the "Travel Selection Shanghai Super Spring Festival" program, enhancing visibility and engagement [5]

提升参赛和观赛者便利性 第六届亚洲沙滩运动会将在海南省三亚市举办。1月12日，国新办举行新闻发布会，介绍第六届亚洲沙 滩运动会筹办情况。 亚洲沙滩运动会是亚洲最高水平的沙滩运动会，三亚亚沙会是我国继海阳2012年亚沙会后第二次举办亚 沙会，也是海南省首次举办国际综合性运动会。本届亚沙会开幕式定于4月22日举办。 亚沙会组委会副主席、国家体育总局副局长李静介绍，本届亚沙会一共设14个大项、15个分项、63个小 项，其中既有游泳、帆船等奥运会、亚运会常设项目，又有台克球、沙滩卡巴迪等新兴项目。目前，场 馆布局已经确定，8个场馆群承办比赛，已经组建了8个竞赛场馆团队。 亚沙会组委会副主席、海南省副省长谢京表示，目前海南自贸港已经全岛封关运作，人员进出更加便利 高效，物资通关更加自由快捷，城市国际化水平和综合保障能力得到全面提升，这些都为亚沙会举办增 添了助力。 在人员往来便利化方面，海南自贸港免签政策已经扩展至86国，免签国人员凭护照即可便捷入境，无须 提前办签就能享受到快捷的通关服务。同时，按照国际综合性大型赛事惯例，外籍参赛人员、媒体记者 可凭护照或其他国际旅行证件和三亚亚沙会身份注册卡多次免签入境出境。 一方 ...

Core Viewpoint - The article emphasizes the importance of integrating culture and tourism to enhance economic and social development, as outlined in the Central Committee's proposal for the 15th Five-Year Plan, highlighting the role of cultural tourism in building a culturally strong and tourism-oriented nation [1] Group 1: Industry Significance - Cultural tourism is a vital part of the national economy and a key avenue for meeting the public's demand for a better life, characterized by creativity, sustainability, and low resource consumption [2] - The cultural tourism sector has shown significant growth, with projected revenues of approximately 19.1 trillion yuan in 2024, reflecting a 7.1% increase, and domestic travel expenditures expected to reach about 5.8 trillion yuan, marking a 17.1% rise [2] Group 2: Development Strategies - The article outlines four key areas for advancing cultural tourism: 1. Cultivating new business models that integrate culture and tourism, enhancing the quality of tourism through cultural elements and promoting cultural consumption through tourism [3] 2. Promoting technological innovation in culture and tourism, leveraging technologies like 5G and big data to enhance traditional cultural industries and improve tourism service quality [4] 3. Coordinating domestic and international markets by enhancing cultural exchanges and encouraging competitive practices among cultural and tourism enterprises [4] 4. Improving policy support for cultural tourism, including financial backing and regulatory frameworks to foster investment and development in the sector [4]

Group 1 - The 2026 Spring Festival holiday has been extended to 9 days, leading to a surge in outbound travel, with peak travel days anticipated from February 7 to 9 [1][3] - Popular short-haul destinations include Thailand and South Korea, with flight prices to Bangkok increasing by 144% compared to two weeks prior [1][4] - Long-haul travel is also experiencing a boom, with destinations like Australia, New Zealand, and Northern Europe seeing high demand, and many travel packages already sold out [1][6] Group 2 - The trend of "late departure and early return" is emerging, with average ticket prices for this travel pattern being nearly 20% cheaper than peak prices [4][5] - Data indicates that many travelers are opting for segmented trips, returning home before heading abroad, creating additional peaks in travel demand [3][5] - The introduction of visa-free policies for Turkey and Russia has significantly increased their popularity as travel destinations, with Turkey seeing an 80% increase in self-drive bookings [8][9] Group 3 - The outbound travel market is shifting towards small group tours and deep experience travel, with a notable increase in demand for customized travel options [8][9] - Emerging destinations such as Saudi Arabia, Oman, and Madagascar are gaining traction among Chinese tourists, indicating a diversification in travel preferences [9] - The overall trend reflects a desire for high-quality experiences, with travelers seeking both enjoyment and unique experiences in their travel choices [9]

中国青年报客户端讯（中青报·中青网记者 王海涵）1月10日，第二十三届中国文化产业新年论坛在北京 举办。"乡土文化与旅游新业态"主题论坛作为重要单元，于当天下午在北京大学举办。论坛指出，乡土 文化的当代转化，必须依靠创意与科技的双轮驱动、治理与运营的系统支撑、文化与产业的深度融合。 来源：中国青年报客户端 活动现 场。协办单位供图 论坛设置两场专题对话，聚焦"治理"与"运营"。中国科学技术大学赵征教授主持"治理——非标创意的 规则构建与区域协同共生"对话，黄山市歙县文旅体局局长吴炯以非遗徽州鱼灯IP为例，阐释了文化符 号在当地的全场景运用中，以及文旅体融合过程中的经济收益共享机制；杭州市临安区文旅局副局长章 薇则介绍了整村运营中激励与退出机制的设计思路。 全联旅游业商会自驾游与房车露营分会会长于波主持了"运营——新业态的产业链协同与乡村价值创 新"对话，四川省营地与自驾游协会秘书长李明阐述了自驾社群如何通过主题化、社群化运营激活乡村 文旅消费；黄山市黟县徽黄旅游集团总经理黄伟分享了世界文化遗产地从"门票经济"向"场景经济"转型 中的特色做法；中汽摩联汽车露营分会委员李颀，分析了闲置营地盘活中的轻资产运营与内容 ...

Core Insights - Thailand is projected to receive 32.9 million foreign tourists in 2025, a decrease of 7.23% year-on-year, with international tourism revenue declining by 4.71% to 1.53 trillion Thai Baht [1] - Domestic tourism has somewhat mitigated the decline, with Thai residents traveling 202 million times in 2025, an increase of 2.7%, generating 1.16 trillion Thai Baht in revenue, leading to a total tourism revenue of 2.7 trillion Thai Baht for the year [1] - The Tourism Authority of Thailand aims to attract 36.7 million foreign tourists in 2026 and increase domestic travel to 205 million trips, targeting a 7% growth in tourism revenue [1]

Core Viewpoint - The development of the ice and snow economy in Xingshan County, Hubei Province, is revitalizing rural vitality and boosting local tourism and hospitality industries [1][2]. Group 1: Ice and Snow Economy Development - The 12th National Public Ice and Snow Season and the first public skiing competition in Xingshan attracted 143 ice and snow enthusiasts from various regions [2]. - The Zhaojun International Ski Resort, operational since 2022, has received 180,000 visitors and generated a total revenue of 48 million yuan, featuring 5 ski trails with a total length of approximately 2 kilometers [2][5]. - The ski resort can accommodate nearly 6,000 visitors simultaneously and has a maximum vertical drop of 150 meters [2]. Group 2: Impact on Local Businesses - The ice and snow economy has led to the establishment of over 120 guesthouses and farm stays in the region, providing thousands of beds for tourists [5]. - Local businesses, such as the "Zhenyouwei" guesthouse, have reported significant increases in customer traffic and revenue, with one guesthouse serving over 300 guests in a single day [5]. - The integration of local agricultural products, such as highland vegetables and cured meats, has created a strong market for these goods among ski tourists [5]. Group 3: Future Initiatives - Xingshan County plans to host additional events, including an ice and snow experience carnival and a winter tourism festival, to further stimulate winter cultural and tourism consumption [6].

所谓的"爆了"，从来不是单一流量的功劳，这更像是吉林的冰雪与大众的期待，完成了一场恰逢其时的 相遇。 在这背后，藏着吉林冰雪旅游火爆的真正底层逻辑。 01 劲旅君这两天接到多位好友的旅行咨询，只不过他们的问题出奇一致：寒假带孩子去吉林玩一趟，到底 值不值？ 这倒稀奇了，怎么突然都想往吉林跑？"还不是因为最近吉林的各种热搜刷屏了嘛！" 一位北京的朋友向劲旅君直言，1月10日到16日，吉林北大湖向本省中小学生免费开放的新闻早早在全 国中小学生中炸了锅，惹得自家孩子也心痒难耐，直嚷着想去东北凑凑热闹。 不仅如此，从元旦假期开始，自己在社交媒体上就频繁刷到"吉林冰雪"相关的热搜，这边"董宇辉携5位 冰雪世界冠军长春直播"的热度还在持续发酵，那边"吉林文旅这回太上道了""长白山的云顶天宫被我们 挖出来了"等十余个话题先后登上各大平台的热搜榜。 看得不少人有些心动，勾起了他们寒假拖家带口去吉林旅游的兴趣。有人感叹，2026刚开年，吉林冰雪 这就被各种热搜捧爆了？ 只不过就在大家热议"吉林爆了"时，劲旅君却从中品出点不一样的味道。 各种热搜确实像一扇窗，让吉林冰雪魅力被更多人看见，但真正撑起这个冰雪旅游大省的，却是自身的 ...