乡村旅游

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乡村旅游宜做好特色文章(话说新农村)
Ren Min Ri Bao· 2025-09-11 22:21
Core Insights - The appeal of rural tourism lies not only in natural scenery, unique agriculture, and ancient architecture but also in the unique cultural memories it carries [1][2] Group 1: Market Performance - In the first seven months of the year, Yunmeng County received a 103% increase in tourist numbers compared to the same period last year, with total tourism revenue growing by 107% [1] - Nationwide, rural tourism received 707 million visitors in the first quarter, marking an 8.9% year-on-year increase, while revenue from rural tourism grew by 35% in the first half of the year [1] Group 2: Challenges and Opportunities - Despite the booming rural tourism market, there are concerns about the homogenization of experiences, as tourists express that many ancient streets and local products feel similar across different locations [1] - To transition from "thousand villages with one face" to "one village with one charm," it is essential to focus on the excavation of unique cultural resources and enhance the cultural flavor of rural tourism [2][3] Group 3: Innovative Practices - Villages that incorporate traditional practices, such as ancient oil extraction methods or local opera performances, are transforming cultural resources into experiential products, significantly increasing visitor retention rates [3] - The emergence of innovative rural tourism products, such as "Village BA," "Village Super," and "Village Song," showcases the blend of local culture and modern tourism experiences [3]
(乡村行·看振兴)长城脚下长城寨:盘活闲置农房 兴起乡村旅游
Zhong Guo Xin Wen Wang· 2025-09-11 06:13
Core Viewpoint - The article highlights the revitalization of Changchengzhai Village through the development of rural tourism, leveraging the historical significance of the nearby Wild Boar Mouth Great Wall and the integration of local resources to promote economic growth and community well-being [1][2]. Group 1: Rural Tourism Development - Changchengzhai Village is transforming idle farmhouses into a comprehensive rural tourism resort, creating a tourism brand centered around the Wild Boar Mouth Great Wall [1][2]. - The village is constructing culturally themed rural homestays using traditional materials, aiming to enhance visitor experiences and promote nature-based leisure activities [2][3]. Group 2: Infrastructure and Community Improvement - The village has implemented relocation for poverty alleviation, resulting in well-structured housing and improved infrastructure, including water, electricity, and sanitation facilities [2][4]. - Community facilities such as a party service center, sports areas, and health clinics have been established to support the residents [2]. Group 3: Economic Diversification - The village is adopting a "cooperative + farmer" model to encourage the cultivation of premium fruits on idle land, thereby expanding income sources for villagers [3]. - A photovoltaic power station has been established, generating over 600,000 yuan annually for the village's collective economy [3]. Group 4: Future Plans and Community Engagement - The village plans to innovate in management and project development to establish itself as a new model for rural tourism in the region [5]. - Residents are encouraged to start family-run agritourism businesses, contributing to the local economy and enhancing the village's tourism appeal [5].
挖掘本土资源 发展特色旅游(国际视点)
Ren Min Ri Bao· 2025-09-10 22:13
Core Insights - The article highlights the increasing focus of rural areas in various countries on leveraging local resources to develop unique tourism offerings, thereby enhancing cultural and tourism industries [4] - The United Nations World Tourism Organization has recognized 55 destinations as the "Best Tourism Villages" for 2024, showcasing diverse rural tourism development [4] Group 1: Indonesia - Ukil Sari Village - Ukil Sari Village in Indonesia has a rich heritage of hand-drawn batik dating back approximately 400 years, recognized as an intangible cultural heritage by UNESCO in 2009 [5][6] - The village initiated the "Batik Village" project in 2007, aiming to establish itself as a national center for hand-drawn batik, while also preserving other cultural heritages like shadow puppetry and bamboo weaving [5][6] - By 2025, the village expects to welcome nearly 10,000 visitors in January alone, marking a record for single-month visits, and is seen as a model for sustainable tourism development [6] Group 2: Mexico - Cuatro Ciénegas - Cuatro Ciénegas, located in a protected area of approximately 85,000 hectares, is home to over 100 endemic species and has a unique ecological system that attracts tourists for activities like hiking and camping [7][8] - The area has undergone significant ecological restoration efforts, improving its environment through wetland restoration and local species protection, which has enhanced its appeal for eco-tourism [8] - Cuatro Ciénegas was nominated as a "Pueblo Mágico" by the Mexican tourism department and was included in the UN's "Best Tourism Villages" list for 2024 [8] Group 3: Austria - St. Johann - St. Johann, located in the Tyrolean Alps, is known for its natural beauty and cultural heritage, offering various seasonal activities such as skiing in winter and hiking in summer [9][10] - The town emphasizes local cultural events, such as the Alpine International Dance Festival and the "Dumpling Festival," to engage visitors and promote cultural heritage [9] - St. Johann has introduced innovative services like shared office spaces to cater to remote workers, reflecting a commitment to sustainable tourism and community involvement [10]
农文旅融合拓展消费新空间
Jing Ji Ri Bao· 2025-09-10 22:12
Group 1 - The core viewpoint of the articles emphasizes the importance of integrating agriculture, culture, and tourism to stimulate rural consumption and expand the market [1][2] - The "Implementation Plan for Promoting Agricultural Product Consumption" aims to activate the agricultural consumption market by promoting the integration of agriculture and tourism, shifting from merely selling products to offering experiences [1] - In the first quarter of this year, rural tourism received 707 million visitors, a year-on-year increase of 8.9%, generating total revenue of 412 billion yuan, up 5.6% [1] Group 2 - The central government's policy documents highlight the need for deep integration of rural culture and tourism, aiming to enhance the quality and standardization of rural tourism [2] - The "Planning for Accelerating the Construction of an Agricultural Powerhouse (2024-2035)" outlines a modern rural industrial system that integrates agriculture, forestry, animal husbandry, fishery, and tourism [2] - Challenges in the integration process include insufficient resource sharing, low brand recognition, and a lack of diverse consumer experiences [2] Group 3 - Recommendations for enhancing industry integration include establishing a benefit-sharing mechanism, creating information-sharing platforms, and promoting regional collaboration [3] - The development of brand IP and a comprehensive new media marketing strategy is essential for enhancing market competitiveness [3] - Improving the consumer environment through market research, infrastructure investment, and training service personnel is crucial to meet diverse consumer demands [3]
印尼、墨西哥、奥地利探索乡村旅游多元化发展之路——挖掘本土资源 发展特色旅游(国际视点)
Ren Min Ri Bao· 2025-09-10 22:01
近年来,不少国家的乡村日益注重挖掘、用足、用好本土资源,依托当地自然风光、历史建筑、非物质 文化遗产等,打造独特乡土名片,寻求差异化发展,推进文旅产业发展升级,吸引众多游客前往体验打 卡。在联合国旅游组织发布的2024年"最佳旅游乡村"名单中,全球有55个最佳旅游乡村目的地入选。本 报记者近期走访了位于印度尼西亚、墨西哥、奥地利的3个"最佳旅游乡村",感受提振乡村旅游的多元 化发展之路。 凭借创新的发展模式,乌基尔萨里村从一个传统蜡染工匠村,转型为融合文化遗产与可持续发展的旅游 社区,在传承蜡染工艺的同时促进经济社会包容性发展。2025年1月,乌基尔萨里村的到访游客近万人 次,创单月新高。印尼旅游部部长维迪扬蒂表示,乌基尔萨里村"向世界展现印尼的文化多样性,是可 持续旅游发展的典范"。 印尼乌基尔萨里—— 特色蜡染撬动文旅产业 记者来到位于印尼日惹特区的乌基尔萨里村时,一群身穿校服的小学生正围坐在一起,专注地在洁白的 布料上描绘图案(见图一,本报记者曹师韵摄)。他们手中握着细长的铜壶笔,蘸上熔化的蜡液,小心 翼翼地勾勒出线条,眉宇间满是认真与新奇。村里的工匠偶尔俯身,纠正孩子们的手势,耐心示范如何 让蜡液均匀 ...
山东济南探索“小果子”撬动“大产业” 促农文旅融合发展
Zhong Guo Xin Wen Wang· 2025-09-05 13:52
Core Viewpoint - Jinan is focusing on enhancing the quality and efficiency of its forestry and fruit industry by launching the "Spring Fruit Fragrance" regional public brand and hosting the first "Spring Fruit Fragrance" Jinan Specialty Fruit Carnival series of activities, aiming to explore new paths for the integration of agriculture, culture, and tourism [1][3]. Group 1: Brand and Economic Impact - The "Spring Fruit Fragrance" brand aims to consolidate regional fruit operators, enhance industry competitiveness, and increase the added value of fruit products, thereby boosting the income of farmers and strengthening rural specialty industries [1][3]. - The city has integrated 130 quality picking parks across 11 districts, offering ten types of seasonal fruit picking experiences, generating direct income of 4.4 billion RMB [3]. - The new agricultural and cultural tourism model has introduced ten "picking+" projects, leading to a total income of 8.1 billion RMB from surrounding areas [3]. Group 2: Sales and Market Expansion - Jinan has established 12 specialty product pavilions and launched 669 products to promote local specialties to the national market, achieving an online retail sales of agricultural products of 36.3 billion RMB in the first half of the year, accounting for 12.1% of Shandong Province [3]. - The city is actively organizing agricultural carnivals and markets to enhance local consumption, with over 80,000 participants and a rural consumption boost of over 13 million RMB [3]. Group 3: Tourism and Product Development - Jinan is encouraging the development of rural tourism products based on local cultural and tourism resources, focusing on unique products like Pingyin roses and Zhangxia apricots [4]. - The city is also developing new business models that integrate "fruit + homestay" and "fruit + cultural creativity," enhancing the added value of the industry [5]. - As of the end of 2024, Jinan's economic forest area is expected to reach 1.143 million acres, with an annual output of 736,000 tons, and has established 276 fruit cooperatives and 457 enterprises and family farms [7].
“空心村”变“网红村”:从坝盘村蝶变看统战力量赋能乡村振兴
Zhong Guo Xin Wen Wang· 2025-09-05 09:41
Core Viewpoint - The transformation of Bapan Village from a poverty-stricken area to a popular tourist destination is largely attributed to the support from the Central Committee of the Democratic Progressive Party and local government efforts, showcasing the effectiveness of unified front strategies in rural revitalization [1][7][11]. Group 1: Economic Impact - Bapan Village received over 5 million yuan in funding from various sources to enhance infrastructure and promote tourism, leading to a significant increase in tourist numbers and local business activities [1][4]. - From May to September 2024, the village's tourism gross income exceeded 15 million yuan, with collective and individual incomes rising substantially as most villagers engaged in the tourism industry [1][6]. - The village's actual resident population grew from 109 at the end of 2023 to over 400, marking the first halt in population outflow and spurring a wave of entrepreneurial activities among returning villagers [6][10]. Group 2: Infrastructure Development - Significant improvements were made to the village's infrastructure, including the construction of roads, recreational areas, and tourist facilities, transforming the village's landscape [4][10]. - The village has seen the establishment of over 100 businesses, including restaurants, homestays, and recreational clubs, contributing to the local economy [6][8]. Group 3: Support Mechanisms - The Central Committee of the Democratic Progressive Party has been instrumental in providing continuous support, with over 30 million yuan allocated for various development projects in Bapan Village over the past decade [4][10]. - The unified front strategy has facilitated collaboration among different political entities and local governments, enhancing resource mobilization for rural development [7][11]. Group 4: Long-term Vision - The ongoing efforts in Bapan Village reflect a broader strategy of rural revitalization across the region, with significant investments in training and capacity building for local leaders and entrepreneurs [10][11]. - The success of Bapan Village serves as a model for other regions, demonstrating the potential of coordinated efforts in achieving sustainable rural development [11].
(乡村行·看振兴)闽东“小红都”焕新颜:环境变美了,人流进来了
Zhong Guo Xin Wen Wang· 2025-09-05 03:58
Core Insights - The article highlights the transformation of Houyan Village in Fujian Province, showcasing improvements in the environment and an increase in tourism, contributing to rural revitalization [1][2]. Group 1: Village Transformation - Houyan Village, known as the "Little Red Capital" of Eastern Fujian, has undergone significant changes with improved infrastructure, including the construction of cement roads, public toilets, streetlights, and irrigation systems [2]. - The village's historical sites and natural attractions have drawn thousands of tourists, enhancing local economic activity [2][3]. Group 2: Agricultural Development - The establishment of an agricultural cooperative in 2019 has led to the development of a mushroom industry, leveraging local conditions for better quality produce [2][3]. - Future plans include introducing new crop varieties and integrating tea cultivation with cultural tourism to enhance the village's profile and economic potential [3].
新华视点|特色产业兴乡村 多元经济促发展
Xin Hua She· 2025-09-05 00:54
Group 1 - Yunnan Shizong County is focusing on developing rural tourism, leveraging its water resources and ecological environment to create unique tourism experiences like "canyon rafting + Zhuang ethnic style experience" [3] - The local tourism model has successfully stimulated consumer activity in the cultural and tourism sectors [3] Group 2 - In Yunnan's Chuxiong Yi Autonomous Prefecture, local farmers are actively harvesting fish from rice paddies, marking a festive and productive season [5] - The integration of fish farming within rice cultivation is enhancing income for local communities [5] Group 3 - In Xinjiang's Turpan, the extreme heat of the "Flame Mountain" has been mitigated by utilizing Karez irrigation to successfully farm cold-water fish [7] - This innovative approach demonstrates the effective use of local resources to diversify agricultural production [7] Group 4 - The Hetian region has developed a "desert seafood" aquaculture industry, achieving a production volume of 12,000 tons and a value of 380 million yuan in 2024, highlighting its economic significance [9] - This initiative showcases the region's ability to capitalize on its unique geographical advantages [9] Group 5 - In Guizhou's Tongzi County, the harvest of bamboo shoots has been enhanced by the application of drone technology for collection and transportation, improving efficiency [12] - The area dedicated to bamboo shoot cultivation is approximately 300,000 mu, with an expected yield of 18,000 tons and a total value of around 140 million yuan [12] Group 6 - In Xinjiang's Shawan City, the potato harvest season is in full swing, with local farmers expanding sales channels to both domestic and international markets [13] - This diversification in sales is contributing to the economic growth of the region [13] Group 7 - The emergence of new business models and industries is broadening income sources for farmers, becoming a new growth driver for high-quality county economic development [15] - This trend illustrates a positive transformation in rural areas, leading to improved livelihoods and enhanced community prosperity [15]
新华视点丨特色产业兴乡村 多元经济促发展
Xin Hua Wang· 2025-09-04 05:30
Group 1 - Yunnan Shizong County is focusing on developing rural tourism, leveraging its water resources and ecological environment to create unique tourism experiences like "canyon rafting + Zhuang ethnic style experience" [3] - The local tourism model is aimed at stimulating cultural and tourism consumption, contributing to economic growth in the region [3] Group 2 - In Yunnan's Chuxiong Yi Autonomous Prefecture, the rice-fish farming practice is gaining popularity, with locals actively participating in fish harvesting as rice matures [6] - The integration of rice and fish farming is seen as a festive and productive activity, enhancing local livelihoods [6] Group 3 - Xinjiang's Turpan region, known for its extreme summer heat, has successfully developed cold-water fish farming using water from the nearby Karez wells [8] - This innovative approach showcases the region's ability to adapt its agricultural practices to its unique climatic conditions [8] Group 4 - The Hetian region in Xinjiang has significantly developed its "desert seafood" industry, achieving a water product output of 12,000 tons and a value of 380 million yuan in 2024 [10] - This development is highlighted as a new economic growth point for the local economy [10] Group 5 - In Xinjiang's Shawan City, the potato harvest season is in full swing, with local farmers expanding their sales channels to both domestic and international markets [12] - The focus on enhancing market access for potatoes indicates a strategic move towards increasing agricultural profitability [12] Group 6 - Guizhou's Tongzi County is experiencing a bountiful harvest of bamboo shoots, with the application of drone technology improving the efficiency of harvesting and transportation [15] - The bamboo shoot cultivation area is approximately 300,000 acres, with an expected yield of 18,000 tons and a total output value of about 140 million yuan [15] Group 7 - The emergence of new business models and industries in these regions is broadening income channels for farmers and contributing to high-quality economic development in rural areas [17] - This trend reflects a positive transformation in the agricultural landscape, promoting prosperity and sustainability [17]