以下文章来源于中新经纬 ，作者李自曼 中新经纬 . 中新经纬是由中国新闻社主办的财经新媒体，拥有中国互联网新闻信息采编发布服务资质。以手机客户端（APP）等为主要传播平台，以"权威、前瞻、 专业、亲和"为特色宗旨，传播财经资讯、解读经济政策、讲述商界故事，打造精英的财经资讯平台。 车兆丰从 2012年正式开始滑雪。这位土生土长的河北张家口人，如今是 一位滑雪 摄影师，常驻张家口崇礼万龙滑雪场。他的日常工作，就是在雪道上为 雪友定格滑雪瞬间或者以 "跟拍"方式，记录下滑雪爱好者从山顶飞驰而下的动态影像。 车兆丰的摄影爱好始于童年，而他的滑雪之路始于偶然。 "2012年前后，滑雪在国内还是项小众运动，教练也不多，我就靠看视频自己琢磨，'瞎滑'了两三年。"车兆丰说，直到2019年，他接触到"滑呗"平台 （ 滑雪垂直领域移动社交平台 ） ，发现可以上传照片换取收益，才正式将滑雪摄影发展为事业。 伴随冰雪运动升温， 滑雪摄影师也在社交平台上受到关注。 文 ｜ 李自曼 编辑 ｜ 李晓萱 来源｜ 中新经纬（ID：jwview） 封面来源 ｜ Unsplash "滑雪摄影师的收入分化明显。一个雪季 ， 既有收入三五万元的，也 ...

Core Insights - The article highlights the rapid growth and popularity of ice and snow sports in China, transitioning from niche activities to mainstream participation [2][4][5] - Economic development, particularly the increase in GDP, has played a crucial role in making ice and snow sports more accessible to the general public [5][9] - The successful hosting of the Beijing Winter Olympics has significantly boosted the ice and snow sports industry, leading to increased participation and investment [6][7] Economic Impact - The ice and snow industry in China has seen substantial growth, with the total scale increasing from 270 billion yuan in 2015 to an expected 980 billion yuan by 2024, and projected to surpass 1 trillion yuan in 2025 [9] - The development of ice and snow sports has stimulated related sectors, including tourism, equipment manufacturing, and cultural activities, creating a comprehensive industry ecosystem [8][9] - The rise in participation has led to increased consumer spending, with venues like the Yao Xue Ice and Snow World in Shanghai generating 200 million yuan in economic benefits within a year [8] Participation Trends - Ice and snow sports have become increasingly popular among various demographics, including families and young adults, with many seeking to learn and engage in these activities [3][4] - The accessibility of ice and snow sports has improved, with indoor facilities emerging in southern regions, making these activities available year-round [4][8] - Events and competitions, such as the Jiangsu Province Alpine Skiing Open, are being organized in non-traditional regions, further promoting participation [4]

Core Points - Jilin Province has established an "Ice and Snow Holiday" from December 3 to 7 for students in compulsory education to promote ice and snow sports and develop the ice and snow market [1] - During the "Ice and Snow Holiday," qualified ski resorts, ice rinks, and A-level tourist attractions in Jilin will offer free experiences for students, including three hours of daily access and free admission to A-level attractions [1] - All compulsory education schools in Jilin will be closed during this holiday, with no classes or written assignments assigned [1] - The government encourages employees in public and private sectors to take paid leave to accompany their children in ice and snow activities [1]

新华财经北京12月2日电（记者丁雅雯、李唐宁）近日，随着全国多地迎来寒潮，冰雪消费迅速进入旺 季。各平台数据显示，冰雪经济正呈现全面升温态势。 冰雪运动热也带动相关产品销售走俏。消费平台"什么值得买"的数据显示，11月，平台滑雪袜、速干衣 GMV（商品交易总额）同比增长56.41%和26.25%。专业级装备品牌增长亮眼，Oakley与Burton的GMV 分别实现94.90%和80.88%的大幅提升。 值得关注的是，冰雪经济正从单一滑雪消费向多元冬季运动生态延伸。"什么值得买"数据显示，徒步、 骑行等项目持续走强，11月GMV分别同比增长34.36%和54.91%，登山鞋GMV更是同比激增303.40%。 攀岩、网球、普拉提等室内运动也同步增长，体现冬季运动消费正从"户外单点"向"户外+室内并行"发 展，形成更完整的运动消费生态。 （文章来源：新华财经） 美团旅行数据显示，近一周，平台"附近的滑雪场"的搜索量同比增长87%，"滑雪面罩""滑雪服"搜索热 度显著攀升。北京、张家口、哈尔滨、乌鲁木齐、深圳、上海、长春、沈阳、杭州、吉林等地市民对冰 雪运动热情最高。 途牛旅游网数据显示，近期冰雪游订单中，南方游客占 ...

Core Insights - The rapid development of the ice and snow economy is highlighted by recent snow holidays in various regions, reflecting public expectations for boosting ice and snow consumption [1] - The ice and snow economy encompasses a comprehensive economic system based on ice and snow resources, including sports, culture, equipment, and tourism [1] - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to exceed 1 trillion yuan this year [1] - The number of registered ice and snow economy-related enterprises has increased by 9.1% year-on-year, indicating strong growth potential [1] Industry Development - The ice and snow economy is experiencing significant growth, with three new development tracks identified: domestic and intelligent equipment manufacturing, year-round and diversified venue operations, and digital and integrated services [2] - Challenges such as homogenized competition, weak industrial chains, and insufficient supporting services persist, necessitating targeted strategies for improvement [2] - Regions are encouraged to leverage local cultural characteristics to create distinctive ice and snow tourism brands and enhance the overall value chain [2] Consumer Engagement - Various promotional activities are being launched to stimulate ice and snow consumption, including free skiing offers and substantial consumption vouchers [3] - The integration of ice and snow sports with tourism and cultural products is essential to meet evolving consumer preferences for personalized and diverse experiences [3] - New consumption scenarios and products are being developed to amplify the impact of ice and snow sports as a new consumption driver [3] Economic Impact - The booming ice and snow economy is not only driving consumption but also optimizing and upgrading industrial structures [4] - A comprehensive product system for ice and snow equipment has been established, covering the entire industry chain [4] - Multiple provinces are incorporating ice and snow economy initiatives into their development plans, recognizing its potential as a key growth driver for domestic demand [4] - The integration of ice and snow economy with green and open economies is seen as a crucial strategy for fostering new consumption growth points [4]

近日，全省气温持续下降，冰雪运动却快速升温。省内各大滑雪场激情开板，冰雪盛宴正式拉开帷幕。记者在沈阳棋盘山冰雪大世界看到，雪场的初 级和中级雪道已经制备完毕，雪道边上的"魔毯"已开始运行。雪场中，滑雪"小白"在教练的指导下学习基本动作，单板老手则在中级雪道上一冲而下，乐享 滑雪之趣。 ...

新华社乌鲁木齐12月1日电 题：阿勒泰"雪假"首日 点燃青少年冰雪热情 新华社记者孙哲、李典 阿勒泰市第三中学学生马铭泽早早来到滑雪场。13岁的他已练习滑雪4年，技术扎实。"平时，我只 在周末来滑雪，这次有了专门的假期，同学们都很兴奋。"马铭泽说。 他的母亲刘佳告诉记者，全家人都爱滑雪，雪季一到，常常一起上雪道。"阿勒泰拥有这么好的冰 雪资源，我们想让孩子从小就体验冰雪运动的快乐。滑雪让他的身心都得到了锻炼，有助于全面成 长。" 将军山滑雪学院校长李霞告诉记者，"雪假"首日热度堪比每年春节高峰期，当日上午就有来自阿勒 泰地区各县市、乌鲁木齐的千名青少年前来滑雪。 "我们提前把雪具大厅和雪道区都做了调整，专门增设'雪假'窗口、划分初级区和教学区，确保他 们能在安全有序的环境里学习滑雪。"她说。 在乌鲁木齐市丝绸之路国际滑雪度假区，也是一片欢乐。11月29日，第二十三届乌鲁木齐丝绸之路 冰雪风情节开幕，联动"雪假"，推出多项惠民措施，乌鲁木齐县周边多个滑雪场及多家景区对中小学生 免票。 清晨，薄雾笼罩着新疆阿勒泰市的山谷，气温降至零下10摄氏度左右。在将军山国际滑雪度假区， 孩子们欢乐的笑声早早响起。 今年，新疆 ...

Core Viewpoint - The proposal by the Liaoning Provincial Committee emphasizes the active development of the ice and snow economy, aiming to enhance the entire industry chain related to ice and snow tourism, sports, culture, and equipment in conjunction with the upcoming 15th National Winter Games [1] Group 1 - The development of the ice and snow economy is a key focus area in the economic and social development plan [1] - The 15th National Winter Games will serve as a significant event to promote ice and snow-related activities [1] - The initiative aims to foster growth in ice and snow tourism, sports, culture, and equipment sectors [1]

Group 1 - The core point of the article is the announcement of the "ice and snow holiday" in Jilin Province from December 3 to 7, which does not overlap with winter and summer vacations, allowing all students in the compulsory education stage to have a break [1] - During the ice and snow holiday, Jilin Province's cultural and tourism department has organized 171 A-level tourist attractions and 39 qualified ski resorts and ice rinks to offer free admission for middle and primary school students, along with discounts for accompanying parents [2][7] - Various cultural institutions, including 85 museums, 17 art galleries, 66 public libraries, and 79 cultural centers, will be open to the public, providing experiences in history, technology, and intangible cultural heritage for students and their parents [3] Group 2 - The article mentions that other regions, such as Urumqi and Altay in Xinjiang, have also announced snow holidays in early December, potentially allowing for a nine-day continuous break when including surrounding weekends [4] - The government encourages employees in public and private sectors to take paid leave to accompany their children in participating in related activities, promoting flexible vacation arrangements [7]

Core Insights - The ice and snow economy in Zhejiang is rapidly growing, becoming a new engine for winter consumption despite the lack of natural snow resources [4][12] - The number of ice and snow sports venues in Zhejiang has reached 26, with 18 ski resorts, including 8 indoor facilities, leading in southern provinces [5] - The government is actively promoting ice and snow tourism and related economic activities, aiming to transition from seasonal peaks to year-round engagement [6][12] Group 1: Ice and Snow Sports Venues - The indoor ski resort at Taihu Longzhimeng Park in Huzhou can accommodate over 10,000 visitors on peak days, with a staff of nearly 80 instructors during the winter season [4] - The Yunshang Grassland Ski Resort in Anji is set to open mid-December, with a capacity of 15,000 skiers and an average annual visitor count of 250,000, contributing 80% of its revenue during the snow season [5] - The Daming Mountain Wansongling Ski Resort in Hangzhou offers a unique "skiing + hot spring" experience, reflecting the diversification of winter tourism [5] Group 2: Ice and Snow Product Sales - The sales of ice and snow-related products have surged, with a notable increase in children's ski gear, achieving sales of over 700 million yuan, a 40% year-on-year growth [8][9] - The market for ice and snow products is expanding, with a variety of items available, including ski goggles, helmets, and snow boots, indicating a positive outlook for the industry [9][10] - The production of ski poles in Ninghai County has become a significant industry, with an annual output value nearing 1 billion yuan, driven by increasing domestic demand [10] Group 3: Regional Economic Impact - The snow boot industry in Taizhou has seen a significant increase in production, with annual output exceeding 1 billion yuan, accounting for one-third of the national market [11][12] - The ice and snow economy is fostering innovation, with companies diversifying their product lines to include heated snow boots and snow removal equipment [12] - Zhejiang province now boasts over 500 companies related to ice and snow equipment, creating a comprehensive industrial chain from ski apparel to snowmobiles [12]