活动合影。 内蒙古自治区社会体育服务中心相关负责人表示，冰雪产业的迅猛发展，催生了规模庞大的人才需求蓝 海。在冰雪运动逐步实现全年常态化培训的背景下，消费者需求也从"学会滑雪"向"专业进阶""安全保 障"等多元延伸，推动人才需求从"数量填补"向"质量提升"转型。不少人看中冰雪产业长期潜力，通过 培训实现技能拓展与自我价值认同，为滑雪社会体育指导员队伍注入多元活力，缓解了人才缺口压力。 开展滑雪指导员职业技能鉴定，不仅为广大滑雪爱好者提供了规范、专业的职业发展通道，也加快了内 蒙古滑雪技能人才的系统化培养进程，进一步保障了大众参与滑雪运动时的专业指导与安全支持，同时 也为提升内蒙古自治区滑雪运动整体水平、满足人民群众日益增长的专业教练需求，奠定了坚实的人才 基础。 内蒙古日报·草原云记者：柴思源 转自：草原云 1月1日至31日，单板与双板滑雪社会体育指导员国家职业技能鉴定在呼和浩特市、呼伦贝尔市、乌兰察 布市和赤峰市四地陆续开展。 本次活动由内蒙古自治区社会体育服务中心组织，鉴定分8批次进行，累计227名从业者及滑雪爱好者参 加了初、中级别的考核。鉴定考核分为理论考试与实操技能评估两部分。参评人员须在两部分考核 ...

Core Viewpoint - The inclusion of skiing events in the Qinghai Provincial Games marks a significant milestone in the development of winter sports in the region, reflecting the growing popularity and recognition of ice and snow sports among the local population [10][13][14]. Group 1: Event Overview - The 19th Qinghai Provincial Games skiing competition commenced on January 22 at the Qutan International Ski Resort in Haidong City, featuring athletes from various age groups [9][10]. - A total of 210 athletes from 10 representative teams across the province participated, competing in 3 major events and 29 sub-events, with 87 medals to be awarded [10]. - The event is supported by a team of 6 national-level judges and 35 local referees, ensuring high-quality officiating and alignment with national standards [10]. Group 2: Development of Winter Sports - The introduction of skiing into the provincial games fills a gap in Qinghai's competitive ice and snow sports landscape, providing a platform for athletes to showcase their skills [10][14]. - The event reflects the rapid development of winter sports in Qinghai, transitioning from niche activities to mainstream participation among the public [11][14]. - The competition has attracted families, with young participants as young as 7 years old, indicating a growing interest in winter sports among the youth [11][12]. Group 3: Economic and Cultural Impact - The event is expected to stimulate local tourism and the sports economy, with significant visitor turnout at ski resorts during the holiday season [15][16]. - Qinghai is promoting the integration of agriculture, sports, culture, and tourism, enhancing the overall experience for visitors and participants [15][16]. - The successful hosting of the event is anticipated to drive further development in the ice and snow tourism sector, contributing to the local economy and promoting a unique sports brand for the region [16][19]. Group 4: Future Prospects - The event is seen as a catalyst for the future of winter sports in Qinghai, with potential growth in participation and professional training opportunities [17][18]. - The enthusiasm of local athletes is viewed as a significant advantage, with aspirations for Qinghai athletes to compete in future Winter Olympics [18][19]. - The ongoing transformation of winter sports in Qinghai is characterized by a shift from professional competition to broader public engagement, enhancing the region's cultural and ecological appeal [18][19].

Core Viewpoint - The article highlights the transformation of winter sports and activities into a comprehensive industry chain, where "cold resources" are being converted into a "hot economy," showcasing the high-quality development of the ice and snow economy [1]. Group 1: Industry Growth and Development - The ice and snow economy is evolving into a complete industry chain that integrates sports, culture, equipment, and tourism [1]. - The 2025-2026 snow season will see the transformation of the Taiwu Ski Resort in Zhangjiakou into an immersive stage for a large-scale ethnic dance performance, attracting numerous skiing enthusiasts [6]. - The 2025-2026 Dalian Ice and Snow Season will feature 19 events, including skiing, ice fishing, and other activities, with a total investment of 2 million yuan in ice and snow consumption coupons to stimulate local economic growth [23]. Group 2: Consumer Engagement and Participation - The popularity of ice and snow activities is evident, with families and children actively participating in various winter sports across multiple locations, such as Harbin and Shenzhen [3][4]. - In Shanghai, the ice rink has seen a surge in consumer demand, with approximately 30% of adult participants being born after 1995, indicating a growing interest among younger generations [16]. - During the New Year holiday, over 70,000 visitors flocked to the Xima Ice and Snow Kingdom in Xiong'an, showcasing the appeal of winter activities beyond just being a seasonal attraction [30]. Group 3: Cultural Integration - Ice and snow activities are becoming cultural experiences, with visitors engaging in activities that blend traditional culture with modern entertainment, such as the ice sculptures in Changchun [7]. - The ice and snow landscape is being marketed as a unique cultural experience, attracting tourists to various scenic spots like the ice waterfall in Henan and the ice sculptures in Jilin [18][21]. Group 4: Regional Highlights - The winter season has brought significant snowfall to regions like Jilin and Harbin, leading to increased tourist activity in ski resorts and ice parks [4][13]. - The ice and snow tourism in regions like Guizhou is being promoted as a leading destination, integrating sports, vacation, culture, and educational experiences [27].

Group 1 - The core focus for 2026 is on high-level events, outdoor events, youth events, and mass participation events, aiming to attract over 30 million participants and spectators throughout the year [1][2] - In 2025, the province hosted 10,485 sports events, a year-on-year increase of 120.27%, attracting 25.89 million participants and spectators, which is a 137.26% increase, and generating consumption exceeding 48.878 billion yuan, up 201.72% [1][2] - The outdoor sports sector is thriving, with the "Outdoor in Hebei" brand being promoted and five major outdoor recreational scenarios introduced, leading to three cities being recognized as national "high-quality outdoor sports destinations" [1][2] Group 2 - The strategy includes enhancing the event economy, outdoor economy, and ice and snow economy, with a focus on creating diverse sports-related business scenarios [2] - The development of outdoor sports brands such as "Sports Together" and "Great Outdoor Places" is emphasized, along with support for cities to accelerate the establishment of national outdoor sports destinations [2] - The promotion of ice and snow sports is aimed at invigorating the ice and snow economy, with initiatives to integrate ice and snow activities into schools and a cumulative total of over 3.8 million people receiving skiing (ice) certification [2]

2026年米兰冬奥会开幕在即，全球冰雪运动热潮再度席卷，中国消费者对滑雪装备的需求也呈现增长态 势。数据显示，2025—2026冰雪季首月，全国滑雪场累计接待客流量为3500万人次，同比增长10%；消 费额达363.5亿元，同比增长6%。其中，折扣滑雪服因高性价比成为市场焦点，折射出冰雪经济从"赛 事驱动"向"大众消费"的可持续转型。 米兰冬奥会进入倒计时，各大雪场开始爆满，而性价比也成为年轻消费者走上雪道时重要的考虑因素， 央视网报道，在崇礼，今年一个明显的变化是游客选择到雪场租赁滑雪装备。目前，崇礼雪具租赁店超 100家，可租赁雪具超7万件。其中，拥有自主品牌的"国潮"雪具的崛起更让租赁模式性价比凸显，成为 滑雪爱好者的新偏好。 同样，折扣滑雪服也受到消费者的偏爱，家住北京朝阳的郑超准备在春节假期前往张家口滑雪，他选择 在折扣平台上购买滑雪服："即使HALTI的雪服，折扣下来，也不超过1000元"。而据特卖电商唯品会相 关负责人介绍，平台上，"折扣滑雪服"已成热搜词，在1月30日早10点开启的滑雪今日大牌活动中，低 至4折的哥伦比亚儿童滑雪服、原价近4000元到手价仅750元左右的HALTI滑雪服等尤其受 ...

Group 1 - The core idea of the news is the launch of the 2026 Qingdao Spring Festival cultural series, which aims to create a comprehensive and immersive festive experience that combines traditional culture with modern vitality, thereby stimulating the local consumption market [2][3][4]. Group 2 - Qingdao is innovating its cultural activities by breaking traditional spatial limitations, creating a "theater without walls" that connects historical districts, scenic areas, and cultural venues, enhancing the integration of cultural experiences with consumption [3][4]. - The city is leveraging AI technology to enhance immersive performances and is showcasing traditional foods alongside historical architecture, creating a compelling consumer attraction [3]. - The introduction of various high-quality cultural performances, including original West End musicals and local comedies, is expected to drive a "viewing + consumption" effect, making cultural consumption a new growth point for the Spring Festival economy [3][4]. Group 3 - Qingdao has developed a multi-layered ice and snow sports system, organizing various winter sports events during the festival, which cater to all age groups and stimulate new consumption trends in the ice and snow sector [4]. - The planned investment of 970 million yuan in the second phase of the Guoxin Sports Center's ice and snow hall aims to create a comprehensive facility network that will support year-round ice and snow activities, projecting the ice and snow industry in Qingdao to exceed 5 billion yuan by 2026 [4]. Group 4 - Qingdao is positioning itself as a pilot city for international consumption environment construction, integrating cultural, sports, and commercial resources to create an immersive consumption loop that includes shopping, entertainment, and dining [5][6]. - The city is promoting various consumer activities, such as "Ocean Grand Market" and "Shopping in Qingdao," which combine traditional markets with modern experiences, enhancing the overall consumer experience during the Spring Festival [6]. - The integration of international events, such as the Asian Badminton Team Championships and Clipper Round the World Yacht Race, is expected to boost tourism and enhance the city's image, contributing to a comprehensive consumption festival that goes beyond traditional New Year shopping [6].

Group 1 - The opening ceremony rehearsal of the Shaanxi Province First Winter Sports Games will take place on February 4 in Yulin City, providing free access for the public to encourage participation in winter sports [1] - The event aims to promote ice and snow sports from professional arenas to the general public, enriching cultural life and accelerating the popularization of winter sports in Yulin [1] - Yulin is leveraging the economic potential of winter sports, transforming "cold resources" into "hot economy," and contributing to high-quality economic and social development [1] Group 2 - During the 14th Five-Year Plan period, Yulin will use the Shaanxi Province First Winter Sports Games as an opportunity to enhance the quality and diversity of life service industries [2] - The city plans to integrate "ice and snow + services" to create high-quality consumption scenarios, utilizing venues like the Science and Innovation City Ice Rink and the Shenzhou Bilin Bay Ski Resort [2] - Yulin aims to attract high-level winter sports events and improve its hosting capabilities while cultivating professional talent for the development of ice and snow sports and economy [2]

冰雪经济的蓬勃发展，催生了不少新的就业岗位和从业人群。"滑雪巡救员""雪道规划师""雪板维护师"……越来越多人在冰天雪地里，找到了职业的新机 遇，忙起了热爱的事。 0:00 每天清晨，踩上雪板，沿着雪道一边滑行，一边清理红色护栏上的雪霜，这是新疆小伙玛那普汗忙碌的日常。他是阿勒泰将军山滑雪场的一名滑雪巡救员。 记者：刚刚看到你从上往下一直在整理护栏上的雪霜。 滑雪巡救员 玛那普汗：这两天不是天气比较冷，防护网上会出现一些雪霜，影响我们的视线，必须要把它给处置掉，拍掉。把每一条雪道巡查完毕，该恢 复的一些防护网，我们的提示牌，这些都要恢复到位。一个小时之内我们就要完成这些任务，游客上来之前，一些安全隐患都要排查和除掉。 在阿勒泰将军山滑雪场，有三十多名像玛那普汗这样的滑雪巡救员，年龄最小的19岁。 全长3200米的护栏，很快就被清理完毕。玛那普汗也是一名滑雪爱好者，这是他在滑雪场工作的第四年。 2024年，人社部正式增设滑雪巡救员为国家新职业，玛那普汗每天在雪场里的工作内容，变得越来越丰富了。 滑雪巡救员 玛那普汗：每个20分钟巡查一个雪道。关注我们的雪友，比如说有些游客不太清楚他自己的滑行能力，然后就上到高级 ...

Core Viewpoint - The ice and snow economy is rapidly expanding in the Yangtze River Delta region, transforming from a niche sport into a mainstream lifestyle, driven by the establishment of indoor ski facilities and a growing consumer base [2][6]. Group 1: Industry Development - The establishment of the indoor ski resort, Taicang Alps Snow World, has attracted over 2 million visitors and generated revenue exceeding 500 million yuan, contributing to a 10% increase in local tourism [6]. - The region is witnessing a "north-to-south" talent migration, with ski instructors relocating to areas like Taicang for more stable job opportunities and longer career lifespans [3][5]. - The integration of ice and snow sports into local culture is evident, with ski enthusiasts increasingly participating in related activities, enhancing the overall experience [7][9]. Group 2: Economic Impact - The influx of visitors to Taicang has led to a rise in local businesses, including cafes and shops, catering to the growing number of tourists, particularly those engaged in skiing [11][12]. - Local attractions, such as the ancient town of Shaxi, are adapting to the ski tourism trend by offering discounts and special promotions to ski ticket holders, creating a synergistic relationship between sports and local culture [14]. - The ice and snow economy is fostering a new tourism model that combines sports with relaxation, such as proposed "ice and snow + hot spring" tourism routes, enhancing the overall visitor experience [14]. Group 3: Talent and Training - Taicang Alps Snow World collaborates with local vocational colleges to train ski instructors and engineers, addressing the talent shortage in the industry while improving the local employment landscape [5][6]. - The ski resort's coaching team, including many instructors from northern regions, is experiencing high demand, with classes fully booked even during peak holiday seasons [5][6]. Group 4: Consumer Trends - The evolution of skiing from a specialized sport to a lifestyle choice is evident, with consumers seeking more professional experiences and diverse activities related to skiing [9][10]. - The establishment of pop-up stores featuring well-known ski brands indicates a growing demand for quality equipment and services among skiing enthusiasts [9].

央视网消息：冰雪经济的蓬勃发展，催生了不少新的就业岗位和从业人群。滑雪巡救员、雪道规划师、雪板维护师……越来越多人在冰天雪地里找到了 职业的新机遇，忙起了自己热爱的事。 每天清晨，踩上雪板，沿着雪道一边滑行，一边清理红色护栏上的雪霜，这是新疆小伙玛那普汗忙碌的日常，他是阿勒泰将军山滑雪场的一名滑雪巡救 员。他说："这两天天气比较冷，防护网上会出现一些这样的雪霜，影响视线，必须要把它给处置掉，拍掉。把每一条雪道都巡查完毕，该恢复的一些防护 网，提示牌这些都要恢复到位。一个小时之内要完成这些任务，游客上来之前，一些安全隐患都要排查和除掉。" 全长3200米的护栏很快就被清理完毕。玛那普汗也是一名滑雪爱好者，这是他在滑雪场工作的第四年。2024年，人力资源社会保障部正式增设滑雪巡救 员为国家新职业，玛那普汗每天在雪场里的工作内容，变得越来越丰富了。玛那普汗表示，他的工作就是每个20分钟巡查一个雪道。关注雪友，比如说有些 游客不太清楚他自己的滑行能力，上到高级道，会劝退他先到去中级道先去练习。每一个雪季，医院也好，急救的单位工作人员也会培训。 在阿勒泰将军山滑雪场，有三十多名像玛那普汗这样的滑雪巡救员，年龄最小的19 ...