Core Viewpoint - The company has announced an adjustment to the stock option exercise price as part of its 2021 incentive plan, which has been approved by the board and supervisory committee [1][6][8] Group 1: Approval Process - The adjustment of the stock option exercise price has undergone the necessary approval procedures, including independent opinions from the company's independent directors [1][4][8] - The company held multiple meetings to review and approve various related proposals regarding the incentive plan [2][3][5] Group 2: Specifics of the Adjustment - The stock option exercise price was adjusted from 11.14 RMB to 11.12 RMB per share due to a cash dividend distribution of 0.02 RMB per share [6][7] - The adjustment complies with relevant regulations and will not affect the implementation of the incentive plan or the company's financial status [7][8] Group 3: Impact of the Adjustment - The adjustment of the stock option exercise price is deemed not to have a substantial impact on the company's financial condition and operational results [8] - The supervisory committee has confirmed that the adjustment aligns with legal regulations and the company's incentive plan [8] Group 4: Legal Opinion - The legal opinion from a law firm confirms that the necessary authorizations and approvals for the adjustment have been obtained, and it complies with relevant regulations [8]

Core Viewpoint - The legal opinion letter addresses the adjustment of stock option exercise prices under the 2021 equity incentive plan of Guangdong Electric Sound Marketing Co., Ltd, confirming that the adjustment process complies with relevant laws and regulations [1][3][14]. Summary by Sections Approval Procedures for the Adjustment - On October 26, 2021, the Compensation and Assessment Committee of the Board approved the relevant proposals regarding the 2021 equity incentive plan and submitted them for Board review [3]. - The Board meeting on the same day also approved the proposals, with certain directors recusing themselves due to conflicts of interest [4]. - The Supervisory Board confirmed the eligibility of the incentive recipients and approved the proposals on the same day [5]. - On November 4, 2021, the Board revised the exercise ratios for the stock options from 33%, 33%, 34% to 20%, 40%, 40% [6]. - The proposals were subsequently approved at a special shareholders' meeting on November 15, 2021, granting the Board the authority to adjust the stock option exercise prices [6][7]. Details of the Adjustment - The adjustment of the stock option exercise price was based on the company's annual profit distribution plan, which included a cash dividend of RMB 0.2 per share [14]. - The exercise price was adjusted from RMB 11.14 to RMB 11.12 per share, reflecting the dividend distribution [15]. Conclusion - The legal opinion concludes that the adjustment process adheres to the relevant management regulations and the company's articles of association, confirming the legality and validity of the Board's resolutions regarding the adjustment [14][15].

证券代码：300781 证券简称：因赛集团 公告编号：2025-037 广东因赛品牌营销集团股份有限公司 关于召开 2025 年第一次临时股东大会的通知 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 根据广东因赛品牌营销集团股份有限公司（以下简称"公司"或"本公司"） 第三届董事会第三十二次会议决议，公司定于 2025 年 6 月 25 日召开 2025 年第 一次临时股东大会。本次股东大会采用现场投票与网络投票相结合的方式召开， 现将本次会议的有关事项通知如下： 一、召开会议的基本情况 公司第三届董事会第三十二次会议审议通过了《关于召开公司 2025 年第一 次临时股东大会的议案》，决定召开 2025 年第一次临时股东大会。本次股东大 会的召集程序符合有关法律、行政法规、部门规章、规范性文件和《公司章程》 的规定。 （1）现场会议时间：2025 年 6 月 25 日下午 14:30 开始。 （2）网络投票时间： 通过深圳证券交易所交易系统投票的时间为 2025 年 6 月 25 日 9:15-9:25、 通过深圳证券交易所互联网系统进行网络投票的时间为 2 ...

Core Insights - The article discusses the growing importance of WeChat QR code red envelope marketing systems for businesses to promote and attract customers through the WeChat platform [1][3]. Group 1: Principles of WeChat QR Code Red Envelope Marketing - The basic principle involves generating a QR code containing discount information, which users can scan to receive red envelopes, which can be cash, coupons, or other rewards [3][5]. - This method is user-friendly and can rapidly expand influence through social sharing, as users often share the information with friends after receiving the red envelope [3][6]. Group 2: Advantages of the Marketing System - Convenience: Users can easily scan the QR code to receive red envelopes without complex registration or information filling, lowering participation barriers [5]. - Social Sharing: The frequent interactions on WeChat lead to discussions and shares among users, creating a viral marketing effect that benefits brand promotion and user acquisition [6]. - Targeted Marketing: Businesses can tailor red envelope activities based on user preferences and behavior data, enhancing the effectiveness of campaigns [6]. - Increased User Loyalty: Regular red envelope activities can strengthen connections with users, fostering loyalty and encouraging repeat purchases [6]. Group 3: Implementation Strategies - Define Objectives: Businesses should clarify the purpose of the red envelope campaign, whether to attract new users, increase sales, or enhance brand awareness [7]. - Attractive Content Design: The amount and type of red envelope directly impact user participation, and businesses should align the content with brand image [7][9]. - Leverage Social Elements: Encouraging users to share red envelope links can expand the campaign's reach, with potential rewards for sharing [9]. - User Feedback: Collecting user feedback during the campaign can help optimize future activities and improve user experience [9]. - Data Analysis: Analyzing campaign data allows businesses to assess effectiveness through key metrics like participation and conversion rates [9]. Group 4: Future Outlook - The WeChat QR code red envelope marketing system is expected to evolve with technological advancements, allowing businesses to integrate big data and AI for more precise marketing strategies [10].

Core Insights - Viking (Dalian) Management Consulting Co., Ltd. has upgraded its digital ecosystem across various platforms after securing strategic investments from three listed companies and their funds [1] - The company aims to accelerate the digital transformation of the real economy, with over 300 agents already joining its ecosystem network nationwide [1] Group 1: Core Business Engines - Viking has introduced the "1 store, 2 ends, 10 platforms" model to help merchants integrate online traffic effectively [2] - Merchant End: Integrates multi-platform data management, supports self-operation through influencer data capabilities, and enhances user retention via "payment as membership" [2] - User End: Provides emotional value and benefits through social interaction tools, allowing users to engage with stores and videos while enjoying rewards [2] - The model connects ten major traffic platforms including Douyin, Kuaishou, Video Number, Xiaohongshu, and Gaode [2] Group 2: DRC Underwriting Solution - The "Daily Revenue Sharing Joint Operation" model allows for automatic revenue sharing, enabling merchants to start digital operations with zero cost and shared risks and rewards [4] Group 3: AI Co-construction Solution - The company offers computational power and commercialization support to developers, facilitating precise matching with technical teams to overcome the "last mile" challenges in AI implementation [6] Group 4: Dual Business Model - Viking employs a dual-track empowerment strategy through customization and scalability, creating a layered product system to assist agents in empowering merchants of various sizes [8] - Large Client System: Provides customized solutions for top merchants with dedicated service teams [8] - Channel System: Standardized products for mid-sized and small merchants to enable lightweight operations [8] Group 5: Services for Mid-sized Merchants - Offers paid features like "payment as membership" and local promotion funding packages to enhance user engagement and marketing precision [9] Group 6: Services for Small Merchants - Recommends the basic version of the all-domain store and the "bump" traffic heating tool, allowing for quick setup and high conversion rates [10] Conclusion - In the era of deep integration between the digital economy and the real economy, Viking is rapidly building a new ecosystem for all-domain traffic [11] - The company plans to deepen strategic collaborations with major platforms, ensuring that its zero-cost digital startup model and AI-driven technology benefits more commercial scenarios [11]

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题图｜AI生成 当智能体开始替代人类完成端到端的业务流程，一个根本性问题浮出水面： AI时代下，行业的运行规则是会被AI彻底重构，还是借助AI，被放大其原有本质？ 过去十年，以ROI为标准的流量算法让品牌建设逐渐走向短视与程式化；而今天，生成式AI带来的不 仅是内容生产力的提升，更可能是品牌思维范式的彻底跃迁。 要真正实现AI原生的品牌管理，仅靠引入几个工具远远不够。这背后需要的是底层数据的重构、工 作流的改写，以及对品牌本质的重新回答：你的价值是什么？你为谁而存在？你是否具备持续被理解 与记住的能力？ 最近，《虎嗅·AI无悖论》节目特别邀请中欧国际工商学院市场营销学教授、副教务长、ESG研究领 域主任王雅瑾，以及蓝色光标CEO、中欧EMBA校友潘飞进行了探讨，请他们分享了对于AI与品牌 营销的深度思考： 本期主持人为资深媒体人、热AInext主理人陈庆春。 以下是交流实录，有删编： AI能否重构品牌营销的本质？ 主持人：目前在AI冲击下，营销行业发生的较大变革是什么？ 潘飞： 整体来说，今天生成式AI的爆发本质上是大语言文本类模型的爆发，距离多模态和视频模型 的爆发还有一段时间距离。从用户洞察、内容生成、沉 ...

Core Insights - The article emphasizes the importance of effectively reaching overseas buyers and converting orders for foreign trade enterprises in the context of increasing global competition. It highlights that China's total import and export value of goods is expected to exceed 43 trillion yuan in 2024, necessitating the use of professional promotion platforms to expand market share [1]. Group 1: One-Stop Foreign Trade Marketing Platforms - Representative platform: Xinggu Cloud AI Overseas Marketing Intelligent Platform, established in March 2010, headquartered in Shanghai with branches in several cities [3]. - Industry qualifications include being a top 3% partner of Google Greater China and a quality partner of Facebook in China [3][4]. - The platform features a matrix of six AI agents for various functions, including website operation, short video production, social media management, customer development, customer service, and data analysis [5][6][7][8][9]. Group 2: Social Media as a Key Interaction Platform - Major platforms include Facebook/Instagram, LinkedIn, and TikTok, with Meta's monthly active users exceeding 3.9 billion [28]. - Strategies focus on KOL marketing on Facebook, content marketing on LinkedIn, and short video challenges on TikTok [28]. - A service provider, HuanChuang Network, helped a home goods brand reduce customer acquisition costs to $8.3 per lead with a ROAS of 5.7 [28]. Group 3: Large E-commerce Platforms - Key platforms include Amazon, eBay, and AliExpress, with Amazon's global monthly visits reaching 2.6 billion [30]. - Operational focus includes SEO optimization for product pages and maintaining review ratings above 4.3 stars to enhance conversion [30]. - A service provider, TuKe Chuhai, specializes in consumer electronics and fashion accessories, utilizing Amazon's A9 algorithm [31][32]. Group 4: Professional B2B Platforms - Representative platforms include Alibaba International Station, Global Sources, and Made-in-China, with Alibaba enhancing trust through its certification [34]. - A service provider, YunDian, is recognized as a five-star service provider on Alibaba International Station with a 92% renewal rate [37]. Group 5: Short Video and Emerging Platforms - Key platforms include TikTok and YouTube Shorts, with TikTok's global e-commerce GMV expected to exceed $20 billion in 2023 [40]. - Innovative strategies involve live streaming sales and product showcases on these platforms [40]. - Recommendations for advertising include highlighting core product features within 15 seconds and utilizing trending hashtags [40]. Conclusion - The five major foreign trade promotion platforms each have unique advantages: search engines capture precise traffic, social media builds brand awareness, e-commerce platforms facilitate quick transactions, B2B platforms focus on bulk procurement, and short videos attract younger audiences. Companies should select service providers that align with their industry and product characteristics, and regularly optimize strategies based on data to achieve sustained growth in a competitive global market [44].

Group 1 - The company held its 15th meeting of the 6th Board of Directors on June 19, 2025, with all 5 directors present, complying with legal and regulatory requirements [1][2] - The Board approved an application for financing of up to RMB 100 million from Jiangsu Bank, with the final amount subject to the bank's approval based on the company's operational needs [1] - The Board agreed to establish a joint venture, Shanghai Longyun Nuoya Marketing Planning Co., Ltd., with a registered capital of RMB 10 million, where the company will contribute RMB 6.5 million (65%) [1][2] Group 2 - The Board authorized the management to handle the specific registration matters for the establishment of the joint venture [2]

证券代码：603729 证券简称：龙韵股份 公告编号：临 2025-026 上海龙韵文创科技集团股份有限公司 关于对外投资设立控股子公司并完成工商 注册登记的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 为更好的战略布局，促进业务发展，上海龙韵文创科技集团股份有限公司（以 下简称："公司"、龙韵股份）拟与星媒控股有限公司（以下简称"星媒控股"）、 上海尧摩文化传媒合伙企业（有限合伙）（以下简称："上海尧摩"）共同成立 合资公司龙韵诺雅，开展整合营销等相关业务。龙韵诺雅注册资本为人民币 股权；星媒控股将以现金方式认缴出资人民币 300 万元，持有星媒控股 30%的股 权；上海尧摩将以现金方式认缴出资人民币 50 万元，持有上海尧摩 5%的股权。 （二）董事会审议情况 本次投资已获第六届董事会第十五次会议审议通过，无需提交公司股东大会 审议批准。 （三）上述投资不构成关联交易，不构成《上市公司重大资产重组管理办法》 规定的重大资产重组。 二、投资协议主体的基本情况 （一）星媒控股有限公司 技术服务、技 ...