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2025年中国广告市场趋势洞察-CTR
Sou Hu Cai Jing· 2025-09-14 08:27
《2025年中国广告市场趋势洞察》由央视市场研究(CTR)发布,聚焦广告市场增长动力、营销表达升级及品牌价值建设,指出行业正进入"结构性增长+体 验驱动+价值重构"的新阶段。 市场增长方面,2025年1-7月广告市场呈结构性增长,娱乐、悦己、科技类消费行业成主力。品类表现亮眼,个人健康护理(+283.4%)、教学用品 (+158.0%)、鞋类(+121.8%)等广告花费涨幅超100%;品牌数量增长TOP5为调味品(+28.6%)、洗衣产品(+24.6%)等,展现强韧性。广告主积极推 新,邮电通讯、家用电器行业新品推广费用占比超40%,2025年预期多数行业维持30%以上投入。AI成产品设计亮点,相关产品数量与广告费用激增 442.8%,77%消费者认为AI元素提升品牌好感度;文化体验活动受青睐,上半年演唱会票房13.93亿元(+8.8%),1-7月演唱会广告花费增58.8%,品牌借沉 浸式活动增强互动。 营销表达升级体现在"体验经济"驱动下的两大转变。一是从"单一表达"到"多维表达":用户视角构建"体验-共鸣-裂变"闭环,如OPPO Find X8系列发布会联 动西安大唐不夜城,网络互动量超3206万次;KO ...
依依股份2024年员工持股计划首授部分首锁期解锁条件达成
Xin Lang Cai Jing· 2025-09-12 09:06
天津市依依卫生用品股份有限公司发布公告,其2024年员工持股计划首次授予部分第一个锁定期即将届 满,解锁条件成就。该计划首次受让的标的股票分三批次解锁,首次受让部分第一个解锁期对应公司层 面业绩考核,2024年公司经审计合并报表营业收入达17.98亿元,超目标值16.71亿元,公司层面解锁比 例100%;个人层面,首次授予部分参与对象绩效考核均为优秀,解锁系数100%。本次可解锁数量为 617,400股,占公司目前总股本的0.33%。公司管理委员会将择机出售解锁股票并分配收益。 ...
金岩高新、海清智元拟港股IPO已获中国证监会接收材料
Zhi Tong Cai Jing· 2025-08-22 13:13
Group 1 - The China Securities Regulatory Commission (CSRC) has received IPO applications from companies including Jinyan High-tech and Haiqing Zhiyuan for listings in Hong Kong [1][2] - Jinyan High-tech specializes in coal-based kaolin, integrating mining, R&D, processing, production, and sales, and is a major producer of calcined kaolin products in China [1] - Jinyan High-tech's products include materials for precision casting and refractory applications, supported by rich and high-quality coal-based kaolin resources [1] Group 2 - Haiqing Zhiyuan is a leading Chinese company in multispectral AI technology, offering products that detect both visible and invisible physical information [2] - The company's solutions enhance perception and security monitoring for clients in various sectors, including software and IT services, telecommunications, and IoT [2] - LeShuShi focuses on emerging markets in Africa, Latin America, and Central Asia, developing and selling hygiene products such as baby diapers and sanitary napkins [2] - Manycore Tech Inc. is a leading provider of cloud-native spatial design software, utilizing AI technology and GPU clusters for immersive design experiences [2]
依依股份: 独立董事提名人声明(刘亚)
Zheng Quan Zhi Xing· 2025-06-25 19:00
Core Viewpoint - The company has nominated Ms. Liu Ya as a candidate for the independent director of the fourth board, ensuring her qualifications meet all regulatory requirements [1][10]. Group 1: Nomination Process - The nomination was made after a thorough understanding of the candidate's professional background, education, and work experience [1]. - The candidate has agreed in writing to serve as an independent director [1]. Group 2: Compliance with Regulations - The candidate has passed the qualification review by the company's nomination committee and has no conflicts of interest [2]. - The candidate meets the qualifications and conditions set by the China Securities Regulatory Commission and the Shenzhen Stock Exchange for independent directors [2][3]. - The candidate has participated in training and obtained relevant certification recognized by the stock exchange [4]. Group 3: Independence and Qualifications - The candidate does not hold any positions in the company or its subsidiaries, nor do her relatives hold more than 1% of the company's shares [5][6]. - The candidate has relevant knowledge of company operations and possesses over five years of experience in law, economics, management, accounting, or finance [5][6]. - The candidate has not been subject to any disqualifying actions by regulatory bodies, such as being banned from the securities market [7][8]. Group 4: Commitment and Accountability - The nominator guarantees the accuracy and completeness of the statements made regarding the candidate [9]. - The nominator authorizes the company secretary to submit this declaration to the Shenzhen Stock Exchange [9]. - If the candidate's independence is compromised during her tenure, the nominator will report this to the board and urge the candidate to resign [10].