国际大会的成功举办，进一步彰显了莫斯科作为全球商务旅游与会奖产业重要枢纽的国际地位。大会汇 聚了来自金砖国家及"全球南方"37个国家的行业代表和专业人士，国际参与度显著提升。与上一届相 比，本届大会参会规模实现翻倍，吸引了超过2500名与会嘉宾。大会采用多元化活动形式，围绕会奖旅 游目的地发展、商务活动成效评估、体验经济发展趋势以及神经技术在行业中的未来应用等前沿议题展 开深入交流与探讨，并创下历届大会商务洽谈数量新高，为推动全球会展与商务旅游领域的交流合作搭 建了高效务实的平台。 中国市场在本届大会中表现尤为活跃。2025年全球会展大会(MGMC)共吸引来自中国的41位会奖旅游行 业代表参会，充分体现了中国企业对国际专业交流平台的高度重视，以及对莫斯科作为会奖目的地的浓 厚兴趣。在同期举办的展览展示区，中国国家旅游办事处及香港旅游发展局作为参展机构亮相，向与会 嘉宾全面推介各自的旅游资源与产品，进一步深化了中外旅游及会奖产业的交流与合作。 汇聚来自37个国家的国际嘉宾 国际商务旅游论坛——莫斯科全球会奖大会(Meet Global MICE Congress，MGMC)成果在莫斯科正式发 布。大会于12月1 ...

Core Viewpoint - The article discusses the significant changes in corporate travel culture, particularly in foreign enterprises, highlighting a shift towards cost-cutting measures and the increased reliance on virtual meetings due to the pandemic's lasting impact [4][10][15]. Group 1: Changes in Corporate Travel - Companies are implementing strict cost management measures, including banning unnecessary travel and limiting in-person meetings [4][5]. - The frequency of business travel has decreased significantly compared to pre-pandemic levels, with employees now preferring virtual meetings over physical travel [8][9]. - The traditional culture of frequent business travel, especially in industries like pharmaceuticals, is being dismantled as companies adapt to new economic realities [10][11]. Group 2: Economic Pressures - The pharmaceutical industry faces severe profit compression due to government price controls, prompting companies to cut costs, including travel expenses [11]. - The rising costs of international travel, particularly in Europe, have made business trips less feasible, leading to a preference for online meetings [12][14]. - The competitive landscape for airlines has shifted, with domestic carriers gaining an advantage over international ones, further impacting travel budgets [14]. Group 3: Impact on Hospitality and MICE Industry - The reduction in corporate travel budgets is directly affecting hotels and MICE (Meetings, Incentives, Conferences, and Exhibitions) companies that previously relied on foreign enterprises for business [20][21]. - Hotels are adapting by diversifying their offerings, such as creating smaller, more intimate meeting spaces and combining services to attract clients [20][21]. - The MICE industry is shifting towards more efficient meeting formats, focusing on data-driven outcomes rather than extravagant events [21][22].

Core Insights - The IMEX America 2025 event, held in Las Vegas, is one of the largest and most influential exhibitions in the global meetings and incentive travel sector, featuring over 3,500 exhibitors from more than 150 countries and regions, and attracting over 5,700 international buyers [1][3] Group 1: China's Participation - China participated for the second consecutive year, expanding its exhibition space nearly twice compared to the previous year, showcasing achievements in incentive travel and actively seeking to expand its international market [1][3] - The Chinese delegation received more invitations from international incentive travel buyers, with a broader representation of countries, particularly from emerging markets in South America expressing strong interest in traveling to China [3] Group 2: Regional Highlights - Tibet made its debut at the IMEX America, focusing on promoting culturally unique tourism products and aiming to enhance its tourism market through international cooperation [4] - Representatives from Chongqing noted significant interest from international buyers in the city, highlighting a growing curiosity about deeper travel experiences in China [5]

"因应国际买家日益增长的关注与需求，中国展台比去年扩大近一倍，参展规模更大、产品更丰富，积 极拓展国际会奖旅游市场。"吴大伟说，"展会开幕后短短半天时间，中国展台所有参展单位的会议都已 被国际会奖旅游买家等约满。很多与会者表示，对中国取得的巨大发展成就非常赞赏也非常感兴趣，希 望把今后的会奖旅游活动放到中国去。" 值得关注的是，今年展会期间，中国展台每天都举办丰富多彩的主题活动。如，"来自中国的问候"买家 社交互动，让来自世界各地的国际会奖旅游买家与中国参展方通过直接交流拉近距离。又如，"中华一 刻"——中国非物质文化遗产体验，让参观者沉浸式感受中华文化魅力。中国参展方还将举办8场专题演 讲，介绍最新会奖旅游设施、服务能力及创新产品。 "中国展台特别有吸引力！"美国会议奖励旅游展特邀买家卡洛斯·詹科利对中新社记者说，"我很高兴能 在这里感受令人惊叹的中国文化，深入了解中国旅游资源，希望今后亲自去中国看一看！"(完) 中新社拉斯维加斯10月7日电 (记者 张朔)2025年美国会议奖励旅游展(IMEX America)7日在拉斯维加斯 开幕。 这是全球会议及奖励旅游领域最具影响力的展会之一。中国连续第二年参展，以 ...

2025年斯里兰卡国际会展博览会（SL-MICE Expo 2025）于 9 月 22日至26日在科伦坡举办，吸引了全球 30个国家和地区超 115家国际会展、旅游运营商参与。其间，中国买家团积极对接斯里兰卡政府与企业 洽谈，建言包括会议、奖励旅游、大会和展览的"会奖旅游"（MICE 简称"会奖"）发展，并表态将加快 落地合作项目，助力中斯 MICE合作迈新阶。 斯政府注重 MICE 产业，中国买家团感受合作诚意 SL-MICE Expo 2025由隶属于斯里兰卡外交、外国就业与旅游部的斯里兰卡会展局（SLCB）主办。中 国买家团由中国国际商会商业行业商会商务会展产业委员会副主席姚红组织邀请，她今年还受邀成为斯 里兰卡会议大使。姚红表示，自2017年赴斯开展 MICE 培训与海外推广，便持续推动当地 MICE 领域合 作。此次博览会开幕式有斯里兰卡总理出席并致辞，彰显国家层面对 MICE 产业的重视。据她了解，斯 里兰卡还投入 1.3亿美金升级会奖软硬件设施，本次邀请全球买家与媒体实地洽谈考察，对接全国 MICE 地接服务机构，传递合作决心，为后续合作筑牢信任根基。 中国买家团在SL-MICE Expo 20 ...

2025年斯里兰卡国际会展博览会(SL-MICE Expo2025)将于9月22日至26日在科伦坡举办。今年，中国国 际商会商业行业商会商务会展产业委员会副主席姚红受邀成为斯里兰卡会议大使，本次她受邀组织中国 买家团赴现场洽谈、采购。姚红日前在接受中国经济网记者采访时表示，作为中国会展人，她很自豪能 为推进斯里兰卡与包括中国在内的全球各国的商务会奖合作贡献力量。 斯里兰卡拥有丰富多彩的文化休闲旅游资源，使其具有成为国际会议目的地的独特潜力。据了解，斯里 兰卡会议大使计划联合商业及专业领域的杰出领袖，致力于将斯里兰卡定位为区域及全球会议、会展活 动的首选目的地。 SL-MICE Expo2025由斯里兰卡外交、外国就业和旅游部下属的国家旅游组织——斯里兰卡会议局 (SLCB)主办。作为一项重要活动，本次博览会旨在为本地及国际利益相关者搭建独特平台，展示其会 展及商务旅游产品、服务与创新成果，进而强化斯里兰卡在全球会展领域的形象。该博览会将成为充满 活力的交流平台，推动全球会展专业人士间的业务增长、沟通与协作。 据了解，SL-MICE Expo2025已吸引110余家本地供应商签约参展，组委会共收到来自45个以上 ...

Core Insights - The successful hosting of nearly 16,000 Amway (China) marketing partners in Melbourne marks a record for the city and highlights the recovery of Australia's MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector, particularly from the Chinese market [1][2] - A memorandum of understanding was signed between the Australian Tourism Board and Amway (Global) to deepen their strategic partnership in the MICE sector [1] Group 1: Market Recovery and Economic Impact - The recovery of the Chinese market is significant, with business event visitors to Australia reaching 84% of 2019 levels, and projected total spending of AUD 564 million in 2024, which is 91% of pre-pandemic levels [2][3] - The Bid Fund Program has been crucial in securing large-scale events, contributing to 174 international events and an estimated economic benefit of AUD 1.1 billion [3] Group 2: Coordination and Customization - The successful management of the large Amway group was facilitated by a seamless collaboration between government and industry, involving a joint task force to address various logistical needs [2] - Australia offers deep customization of experiences rooted in its unique culture, with 17 themed routes planned for the Amway team, emphasizing cultural immersion and local artistry [4][5] Group 3: Infrastructure and Digitalization - Australia has enhanced its infrastructure, with 268 new hotels and over 25,000 new rooms since 2020, improving capacity for large groups [6] - The upcoming Western Sydney International Airport, set to open in 2026, will significantly enhance transportation convenience for MICE groups [7] - Digital solutions have been integrated into event management, reducing paper usage by 90% and improving efficiency [7] Group 4: Trends and Future Opportunities - There is a growing trend of diverse destination choices among MICE groups, with 37% of visitors extending their trips and 19% visiting multiple Australian cities [8] - The combination of rapid recovery in the Chinese market, Australia's unique cultural assets, and upgraded infrastructure is expected to propel MICE tourism to new heights [8]