新华财经北京1月9日电（记者丁雅雯）9日，消费平台"什么值得买"联合值得买消费产业研究院，正式 发布《2025年宝藏兴趣报告》。报告指出，攀岩、编织手作、打卡潮游、中古店、谷子、医学美容、猫 墙设计、绿植造景等入选2025年最具潜力的25项"宝藏兴趣"，相关兴趣消费正持续延伸产业链条、拓展 价值维度，成为拉动内需与促进产业升级的新动力。 其中，攀岩消费已形成覆盖装备、课程、旅行等多环节的成熟产业链。从入门级鞋服、镁粉，到专业绳 索、保护器，再到室内岩馆会员、野外探险及教练服务，攀岩消费伴随用户成长持续深化。同时，"攀 岩+"业态加速与时尚、文旅、社交等领域融合，并在高黏性"岩友"社群中催生出基于信任与挑战的圈层 经济。 编织手作则逐步构建起从材料、体验到情感表达的全链条消费生态。用户不仅愿为进口线材、手工染线 等高品质原料付费，也积极投入解压材料包、冥想编织课程等疗愈型服务，并为定制化礼品背后的情感 价值买单。该兴趣已从个人创作延伸至家居装饰、时尚配饰与艺术疗愈等多元场景，推动消费纵深与附 加值同步提升。 据悉，报告深度洞察过去一年中国兴趣市场的发展脉络。基于"什么值得买"平台丰富的兴趣生态和消费 数据，从数 ...

于行业而言，要构建专业协同的产业生态。兴趣消费市场高度垂直、快速迭代且圈层属性鲜明，这 决定了其无法依赖传统的大规模、标准化生产与分销模式。唯有构建起从创意设计、柔性制造到圈层营 销、版权服务的支持体系，才能将小众创意快速转化为品质可靠、触达精准的商品。行业应以扎实的产 品质量和差异化设计，将流量带来的短期热度，转化为牵引产业高质量发展的厚实功力。 拓展多元兴趣消费供给的长远动能，更蕴藏于跨产业的深度融合之中。兴趣消费的核心是情感连 接，这使其天然具备打破产业壁垒、重构消费场景的潜力。当"宠物友好"激活传统商超、潮玩IP赋能主 题乐园、国风服饰带动文旅打卡……兴趣成为贯穿"体验链条"的主线。这种融合，本质上是以"兴趣"为 纽带，对传统产业要素进行重组与增值——它既为文旅、商业等存量场景注入了鲜活的流量与内容，也 为兴趣消费本身开辟了更广阔的落地空间与价值实现路径。既能创造新供给，也可满足新需求，实现供 给体系的扩容与升级。(本文来源：经济日报 作者：林语晋) 兴趣消费的兴起反映出部分消费选择正在超越实用考量，更多转向商品所承载的情绪价值、情感联 结与文化认同。新需求给供给侧提出了新课题：如何以"千品千面"的优 ...

Core Viewpoint - The implementation plan aims to enhance the adaptability of consumer goods supply and demand, promoting consumption as a driver of economic growth by optimizing supply structures and creating new consumption scenarios [1][6]. Group 1: Supply and Demand Adaptability - The plan outlines 19 key tasks focusing on expanding new consumption, tapping into existing markets, and targeting niche markets [1][7]. - It emphasizes the importance of new technologies and innovative models in industries such as smart vehicles, smart home products, and consumer electronics [2][6]. Group 2: New Consumption Scenarios - The plan encourages the development of new consumption scenarios, including interest-based products like pet supplies and anime merchandise, while also promoting low-altitude tourism and automotive aftermarket services [4][6]. - It supports the establishment of flagship stores and new concept stores to enhance consumer experience and engagement [4][6]. Group 3: Targeted Product Development - The plan aims to enhance product offerings for specific demographics, including children and the elderly, by promoting high-quality, intelligent, and customized products [7][8]. - It encourages the development of health-related products and services, integrating traditional medicine with modern health management [3][7]. Group 4: Shared Consumption - The plan outlines directions for shared consumption, including the promotion of shared bicycles and other mobility solutions in public spaces [5][6]. - It emphasizes the need for quality certification systems for shared products to ensure safety and reliability [5][6].

Core Insights - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming to further promote consumption [1] Group 1: Expansion of Diverse Consumer Offerings - The plan emphasizes the development of interest-based consumer products, including pet-related items, anime merchandise, and trendy clothing and toys [1] - There is a focus on expanding low-altitude tourism, aviation sports, private flying, and consumer-grade drones, while ensuring safety and risk control [1] Group 2: Automotive and IP Development - The initiative aims to expand the automotive aftermarket by promoting car modifications, RV camping, and automotive events, as well as supporting the high-quality development of car rentals [1] - It encourages companies to incubate local intellectual property (IP), innovate in cultural and creative product design, and develop brand licensing, including a series of IP-licensed products [1] Group 3: Retail Environment Enhancement - The plan advocates for the redesign and transformation of traditional supermarkets, shopping centers, and commercial streets to incorporate "valley stores" or collective trendy toy shops [1]