Investment Rating - The report indicates a strong growth potential for the ready-to-eat tonics market, highlighting it as a vibrant segment within the traditional tonic industry [17]. Core Insights - The ready-to-eat tonic market in China has experienced significant growth, doubling in size from 2018 to 2024, and is now a dominant force in the traditional tonic market [17]. - The evolution of ready-to-eat tonics reflects a shift from traditional consumption to modern, convenient formats that cater to the health-conscious younger demographic [13]. - The market is characterized by a diverse range of products, including instant bird's nest, sea cucumber, and herbal tonics, each targeting specific consumer needs [22][9]. Summary by Sections 1. Definition and Classification of Ready-to-Eat Tonics - Ready-to-eat tonics are defined as products based on traditional Chinese medicine and nutritional principles, designed for convenience and immediate consumption [9]. - Key categories include traditional Chinese tonics, medicinal food tonics, and ready-to-eat seafood products, each emphasizing different health benefits [6][7][8]. 2. Development of the Ready-to-Eat Tonic Market in China - The market has evolved through several phases, from traditional tonic consumption to the emergence of ready-to-eat products that appeal to younger consumers [10][11]. - The shift towards convenience and health awareness has driven the growth of ready-to-eat tonics, making them a regular consumption item rather than a luxury [13]. 3. Market Growth and Structure - The ready-to-eat tonic market has shown explosive growth, with projections indicating it will capture a significant share of the traditional tonic market by 2024 [17]. - The market structure is changing, with ready-to-eat products becoming the leading category, reflecting a fundamental shift in consumer habits [17]. 4. Dominant Categories in the Ready-to-Eat Tonic Market - Six main categories dominate the market, with instant bird's nest and instant ginseng showing the highest growth rates [22]. - Instant ginseng has transformed from a traditional tonic to a popular functional beverage among younger consumers [34]. 5. Freshly Stewed Bird's Nest Market - The freshly stewed bird's nest segment has emerged as a significant growth area, driven by innovations in product form and supply chain management [27]. - This segment has seen rapid expansion, with major brands capturing substantial market shares [26]. 6. Instant Ginseng Market - The instant ginseng market is experiencing rapid growth, appealing to younger consumers seeking energy and vitality [34]. - Brands are innovating with packaging and marketing strategies to attract a broader audience [33]. 7. Industry Chain Analysis - The industry chain is characterized by high-value raw materials, innovative processing, and strong brand marketing [39]. - The middle segment of the chain focuses on transforming traditional ingredients into convenient products, emphasizing brand trust and consumer engagement [47]. 8. Future Opportunities and Challenges - The "silver economy" presents a significant opportunity for ready-to-eat tonics, catering to the aging population's needs [56]. - Challenges include raw material supply constraints and the need for brands to establish scientific credibility to regain consumer trust [61][62].

嘉世咨询 MARKET 即食滋补品 2025 MCR 行业简析报告 THE BRIEF MARKET ANALYSIS REPORT ON READY-TO-EAT TONICS 版权归属上海嘉世营销咨询有限公司 商业合作/内容转载/更多报告 ANALYSIS 01.即食滋补品的定义和分类 即食滋补品的分类 即食人参/西洋参饮品、人参果冻、灵芝孢子粉、 黄芪颗粒、秋梨膏、黑芝麻糊（即冲型）。 原料及特征：传统名贵滋补品，以动物或植物 枸杞、芝麻、黄精、山药等）为主要原料，功 精华为主，强调大补、滋阴等传统功效。 效温和，日常保健。 原料及特征：以国家认可的药食同源物质（如 品为主，强调营养和修复作用。 即食中式滋补 药食同源即食 即食海产品 典型产品：即食燕窝、即食花胶、即食阿胶糕、 典型产品：枸杞原浆/原液、芝麻丸、黄精饮、 典型产品：即食海参、海参即食粥、即食鲍鱼。 鹿茸片。 原料及特征：以高蛋白、低脂肪的海产类滋补 数据来源：公开数据整理；嘉世咨询研究结论；图源网络 02中国即食滋补品市场的发展进程 中国即食滋补品的发展时间表 传统滋补时代 随装即食维形期 市场细分品类爆发前夜 即食滋补品爆发与年轻化 ...

Core Insights - The report analyzes the instant nourishing food market in China, projecting significant growth and a shift in consumer preferences towards convenient and health-oriented products [1][2]. Market Overview - The instant nourishing food market is expected to double in size from 2018 to 2024, capturing 51.6% of the traditional nourishing food market by 2024 [1][14]. - Six main categories dominate the market: instant Ejiao (25%), fresh stewed bird's nest (20%), instant ginseng (12%), instant sea cucumber (8%), instant fish maw (7%), and goji berry puree (5%) [1][15]. Industry Development - The development of instant nourishing foods reflects a transition from traditional nourishing practices to modern, convenient consumption, characterized by five stages: traditional nourishment, canned products, market segmentation, youth engagement, and standardization [1][11]. - The market has evolved from a focus on heavy nourishment to lighter health-oriented products, aligning with modern consumer lifestyles [1][11]. Consumer Demographics - The primary consumer demographic for instant nourishing foods is aged 21-40, accounting for 78% of the market, driven by motivations such as beauty, fatigue relief, and basic health maintenance [2][38]. Competitive Landscape - Leading brands like Yanzhiwu have transitioned from traditional dry products to instant and fresh stewed categories, leveraging multi-channel advantages to become industry leaders [2][2]. - The market is characterized by a high concentration of top brands, particularly in categories like fresh stewed bird's nest and instant Ejiao, indicating a significant "Matthew Effect" [2][34]. Future Opportunities - The aging population presents opportunities for products tailored to older consumers, while innovations in functional formulations and global market expansion strategies offer additional growth avenues [2][2].