国庆期间，爆火的"鸡排哥"李俊永遭到大量游客围观，一度累到"说不出话"。今早，"鸡排哥"在社交平 台进行回应："因为有很多外地朋友过来，工作量比较大，人也略感疲惫。当然我也会尽可能去调整自 己的工作状态和精神状态。" 在"鸡排哥"爆火出圈的背后，曾以"平价鸡排王者"自居的正新鸡排却正经历至暗时刻：2021年3月，其 门店突破2.5万家。然而，窄门餐眼最新数据显示，截至2025年9月16日，正新鸡排在营门店约1万家， 对比高峰骤减1.5万家，下滑幅度达60%。 价格方面，正新鸡排也悄悄涨价。此前，正新鸡排以"10元鸡排+酸梅汤"的组合攻占下沉市场，而现在 不少加盟店已涨价。《BUG》栏目查询发现，以北京为例，正新鸡排单片平均价格超14元，叠加烤 肠、小鸡肉等小食套餐则普遍超20元。仅极个别门店仍保留着10元左右的套餐。在上海，正新鸡排单片 价格有所下滑，但平均也超12元。 门店数量对比高峰下滑60%，正新鸡排"涨价" 国庆期间，爆火的"鸡排哥"李俊永遭到了大量游客围观，一度累到"说不出话"，难以提供情绪价值。 今天早上，"鸡排哥"在社交平台上发布视频进行了回应："在这期间，因为有很多外地朋友过来，工作 量确实比 ...

"正新鸡排有没有因为鸡排主理人销量上升？" 有网友在小红书发帖称，因频繁刷到"鸡排哥"的视频，自己一周内竟点了四次正新鸡排，"比过去一年 加起来还多"。评论区不乏共鸣声，有人称连吃三天，也有人因被视频勾起馋虫而直接下单外卖。 来源丨凤凰网财经《公司研究院》 去不了景德镇，不少网友转而选择"就近吃顿正新鸡排"。"鸡排哥"的意外走红，如同一颗投入水面的石子，迅速激起了全民对鸡排的消费热情。 不少被勾起食欲的网友，不约而同地想起曾遍布街头巷尾的正新鸡排。据媒体报道，10月2日，有正新鸡排相关工作人员回应称，部分区域门店的生 意确实有所好转。在正新鸡排的直播间里，主播也积极回应："今天由我担任正新鸡排的主理人。正新鸡排成立三十多年，全国门店累计约6000 家。"主播还喊话网友："去不了景德镇没关系，欢迎大家到身边的正新鸡排尝一尝。" 然而，这送到嘴边的流量，正新鸡排却显得"难以吞咽"。 01 "除了正新，还有其他干净点的鸡排推荐吗" 然而，在近千条评论中，对正新鸡排的吐槽也大量浮现。有人直接求助："除了正新，有其他鸡排推荐吗，最好干净点"；有人略带调侃地抱怨，"每 次便秘就点它，吃完立刻通畅"；更有网友对品牌因"鸡排 ...

Core Insights - The popularity of "Chicken Brother" Li Junyong has surged during the National Day holiday, attracting many visitors, while the brand Zhengxin Chicken is facing significant challenges, including a drastic reduction in store numbers and rising prices [1][4][8]. Group 1: Store Performance - Zhengxin Chicken's store count peaked at over 25,000 in March 2021, but has since plummeted to approximately 10,000 by September 16, 2025, representing a decline of 60% [1][4]. - The brand's rapid expansion previously positioned it as a leader in the affordable chicken market, outpacing competitors like KFC and McDonald's [4]. Group 2: Pricing Strategy - Zhengxin Chicken has quietly increased prices, with average prices for a single piece exceeding 14 yuan in Beijing and over 12 yuan in Shanghai, moving away from its original 10 yuan combo [8][9]. - The price hikes are evident in various locations, with some stores still offering lower-priced options, but the majority have adjusted their pricing upwards [8]. Group 3: Food Safety Issues - Zhengxin Chicken has faced multiple food safety scandals, including incidents involving maggots in food and unsanitary conditions, leading to investigations by local authorities [9][12]. - Complaints regarding food quality and hygiene have surged, with over 1,300 complaints logged, highlighting ongoing issues with freshness and safety standards [12][14]. - In contrast, "Chicken Brother" emphasizes food safety by showcasing inspection reports that confirm compliance with health standards, positioning itself as a more reliable option [14].

Core Viewpoint - The article highlights the contrasting fortunes of "Chicken Brother" Li Junyong, who has gained popularity during the National Day holiday, and Zhengxin Chicken, which is experiencing a significant decline in its business operations and reputation due to various issues [6][8]. Group 1: Business Performance - Zhengxin Chicken's store count has drastically decreased from over 25,000 in March 2021 to approximately 10,000 by September 2025, marking a decline of 60% [4][8]. - The average price of Zhengxin Chicken has increased, with single pieces now exceeding 14 yuan in Beijing and over 12 yuan in Shanghai, compared to the previous 10 yuan combo [12][8]. Group 2: Food Safety Issues - Zhengxin Chicken has faced multiple food safety scandals, including incidents of maggots found in food and other hygiene violations, leading to investigations and store closures [14][16]. - Complaints related to Zhengxin Chicken have surged, with over 1,338 complaints reported, primarily concerning food freshness and hygiene problems [17]. Group 3: Competitive Landscape - In contrast to Zhengxin Chicken's struggles, "Chicken Brother" emphasizes food safety and transparency by showcasing inspection reports that confirm compliance with health standards [18].

国庆期间，爆火的"鸡排哥"李俊永遭到大量游客围观，一度累到"说不出话"。今早，"鸡排哥"在社交平 台进行回应："因为有很多外地朋友过来，工作量比较大，人也略感疲惫。当然我也会尽可能去调整自 己的工作状态和精神状态。" 在"鸡排哥"爆火出圈的背后，曾以"平价鸡排王者"自居的正新鸡排却正经历至暗时刻：2021年3月，其 门店突破2.5万家。然而，窄门餐眼最新数据显示，截至2025年9月16日，正新鸡排在营门店约1万家， 对比高峰骤减1.5万家，下滑幅度达60%。 价格方面，正新鸡排也悄悄涨价。此前，正新鸡排以"10元鸡排+酸梅汤"的组合攻占下沉市场，而现在 不少加盟店已涨价。《BUG》栏目查询发现，以北京为例，正新鸡排单片平均价格超14元，叠加烤 肠、小鸡肉等小食套餐则普遍超20元。仅极个别门店仍保留着10元左右的套餐。在上海，正新鸡排单片 价格有所下滑，但平均也超12元。 门店数量对比高峰下滑60%，正新鸡排"涨价" 国庆期间，爆火的"鸡排哥"李俊永遭到了大量游客围观，一度累到"说不出话"，难以提供情绪价值。 今天早上，"鸡排哥"在社交平台上发布视频进行了回应："在这期间，因为有很多外地朋友过来，工作 量确实比 ...

Core Insights - Zhengxin Chicken Steak, once a dominant player in the snack industry with a peak of 25,000 stores and an annual revenue of 7 billion, has seen a drastic decline, now operating only 14,000 stores in 2024, losing nearly 10,000 locations [1] Company Overview - At its peak, Zhengxin Chicken Steak was known for its ability to open stores in the narrowest of spaces, showcasing its aggressive expansion strategy [1] - The company is currently facing an unprecedented crisis, indicating significant operational challenges and market pressures [1] Industry Context - The decline of Zhengxin Chicken Steak reflects broader trends in the snack food industry, where competition and changing consumer preferences may be impacting traditional business models [1] - The significant reduction in store count suggests a potential shift in market dynamics, with implications for other players in the industry [1]

Core Viewpoint - Zhengxin Chicken has faced significant backlash due to repeated food safety issues, leading to a drastic reduction in its store count from 25,000 to approximately 10,000, undermining its ambitious goal of reaching 100,000 stores [2][9]. Food Safety Issues - A viral video showing maggots in a chicken leg has reignited public outrage against Zhengxin Chicken, prompting the local market supervision authority to investigate the incident [1]. - The company has a history of food safety violations, including improper food handling and the presence of pests in its stores [3][4][5]. - Complaints on consumer platforms highlight serious issues such as finding maggots and raw meat in food, indicating systemic problems in food safety management [6]. Management and Operational Challenges - Experts suggest that the frequent food safety problems reflect significant management flaws, particularly in franchise oversight and supply chain management [7]. - The company has been criticized for inadequate employee training, leading to poor hygiene practices and operational standards [7]. - Zhengxin Chicken's responses to food safety incidents have often been vague, lacking clear corrective measures communicated to the public [7]. Decline in Store Count - The number of Zhengxin Chicken stores has halved from its peak of 25,000, with current estimates around 10,695 [9]. - The decline is attributed to damage to the brand's image and increased market competition, as well as a limited product range that fails to meet diverse consumer demands [10]. Brand Positioning and Market Strategy - Zhengxin Chicken was once a leading brand with a strong market presence, leveraging low prices to drive sales [8]. - The company has faced challenges in innovating its product offerings and connecting with younger consumers, which may hinder its growth potential [10].

Core Viewpoint - The article highlights the recurring food safety issues faced by Zhengxin Chicken, which have led to a decline in consumer trust and brand reputation, despite its rapid expansion in the past. Group 1: Food Safety Issues - Zhengxin Chicken has been involved in multiple food safety controversies, including a recent incident where a customer reported finding maggots in chicken legs purchased from a store in Guizhou [2][4] - The local market supervision bureau has intervened, sealing similar products for testing, although the store claimed the video evidence was misleading [2][7] - Previous incidents include reports of unsanitary conditions, such as flies contaminating food and the use of old frying oil [4][8] - Numerous complaints have been filed against Zhengxin Chicken, citing issues like undercooked food, spoiled meat, and difficulty in obtaining refunds [8][9] Group 2: Business Performance and Challenges - Zhengxin Chicken, founded in 1995, has seen significant growth, expanding from 10,000 stores in 2017 to 25,000 by 2021, becoming a leading brand in the fast-food sector [11][12] - However, the company has faced stagnation, with the number of stores remaining at 25,000 as of March 2023, indicating no growth in franchise numbers over two years [14] - The price of chicken has increased from 10 yuan to as high as 15 yuan, which has affected consumer perception and sales [12][13] - The company has not disclosed updated store numbers since March 2023, with independent data suggesting a decline to approximately 10,695 stores by the end of 2023 [15][15] - The shift in consumer preferences towards healthier eating and increased competition in the market have further complicated Zhengxin Chicken's growth prospects [15][16]

Core Viewpoint - The incident involving a customer finding maggots in a chicken leg purchased from Zhengxin Chicken has raised significant concerns regarding food safety and quality control within the fast-food industry in China [1][3]. Group 1: Incident Details - A video surfaced on May 15, showing a customer discovering a large number of maggots in a chicken leg from Zhengxin Chicken [1]. - The staff at the involved store claimed that the customer returned the product later in the day after purchasing it in the morning and that they had reported the incident to the police [3]. - The local market supervision bureau has acknowledged the complaint and is currently investigating the matter [3]. Group 2: Company Background - Zhengxin Chicken became the first restaurant chain in China to reach a scale of 10,000 stores in 2017 [5]. - The company is associated with Shanghai Zhengxin Food Group Co., Ltd., which was established in January 2006 and has a registered capital of approximately 45.45 million RMB [5]. - The legal representative of the company is Xia Chunlei, and it has direct holdings in 15 enterprises, with 11 currently in operation [5].