2025年是教育强国建设开局的"实干年"，职业教育与成人教育战线锚定教育强国目标，在改革中砥砺前行，焕发出新的活力，交出了高起点布局、高质量推 进的时代答卷。回首2025，一起来感受职业教育与成人教育改革攻坚的"力度"、丈量赋能产业的"效度"、触摸技能成才的"温度"。 1.《教育强国建设规划纲要（2024—2035年）》正式发布，为职业教育与成人教育擘画了蓝图，指明了方向 《教育强国建设规划纲要（2024—2035年）》 2025年1月，中共中央、国务院印发的《教育强国建设规划纲要（2024—2035年）》（以下简称《纲要》）发布，突出教育、科技、人才一体统筹部署，推 出一系列创新举措，推动我国从教育大国向教育强国系统跃升。《纲要》明确加快建设现代职业教育体系，培养大国工匠、能工巧匠、高技能人才；塑造多 元办学、产教融合新形态，以职普融通拓宽学生成长成才通道，提升职业学校关键办学能力，优化技能人才成长政策环境；建设学习型社会，以教育数字化 开辟发展新赛道、塑造发展新优势；提升终身学习公共服务水平。 2.实施"高技能人才集群培养计划"，构建职业教育高技能人才培养新范式 围绕6大重点领域，教育部推进实施"高技能人 ...

12月29日，2025搜狐教育年度盛典在北京成功举行。本次论坛以"教育看见更大的世界"为主题，汇聚教育领域的专家学者、行业精英、企业领袖、一线教师 以及广大教育从业者，共同探讨教育在新时代背景下的发展机遇与挑战、全球教育发展趋势、科技创新与教育深度融合的路径，分享前沿教育理念与实践成 果，推动教育行业的高质量发展。 活动期间，湖北省启郡教育集团运营端教务端负责人余志成发表了现场感言，以下是感言实录。 主持人：各位网友，大家好！欢迎来到2025搜狐教育年度盛典的现场。我们首先欢迎湖北省启郡教育集团运营端教务端负责人余志成。首先请您简要介绍一 下您所在的机构，以及您在教育领域重点关注的方向。 嘉宾：大家好，我是启郡教育的代表余志成。我们是一家专注于成人终身学习与职业发展的赋能平台。我们由美股上市集团战略孵化，核心业务是为职场人 士提供一站式、系统化的成长解决方案，主要包括成人学历提升、在职研究生备考规划与辅导。我们致力于打破传统教育的时空限制，帮助成年学习者实 现"学业、职业、人生"的同步进阶。 同时我们重点关注两个方向： 一是职业教育与学历教育的深度融合，打造：学习-认证-就业"闭环； 二是技术驱动下的个性化学 ...

Core Points - The 21st National Lifelong Learning Activity Week in Beijing emphasizes making learning a lifestyle, aiming to create a strong social atmosphere where everyone can learn anytime and anywhere [1] - The event is organized by various governmental bodies and educational institutions, highlighting the collaborative effort in promoting lifelong learning [1] Group 1: Learning Stars and Recognition - The event recognized the 16th batch of "Capital Citizens Learning Stars," showcasing individuals from diverse professions who exemplify lifelong learning and contribute to urban development [2] - Notable representatives include a clinical doctor, a university professor, a former sports champion turned legal professional, and a community volunteer, all of whom inspire citizens to empower themselves through learning [2] Group 2: Educational Initiatives and Community Engagement - Dongcheng District shared its experience in creating a learning-oriented community, launching initiatives like "Book Fragrant East City" and implementing educational reforms to balance resources [3] - The district's efforts include the "Health Development 2030 Project" and the establishment of a comprehensive lifelong learning service system through digital platforms [3] Group 3: Community Education and Learning Projects - The second batch of community education study tours was announced, adding 11 new premium routes to the existing 5, covering various themes such as red culture, intangible heritage, and technology exploration [4] - These projects aim to enhance cultural appreciation and learning experiences for citizens, particularly targeting the elderly with tailored routes [4] Group 4: Night School Education Service Community - The "Jingxue" night school education service community was launched, aiming to integrate educational resources and provide standardized, high-quality learning services [5][6] - The community will facilitate collaboration among various educational institutions and offer a one-stop platform for course registration and information [6]

Core Insights - The core viewpoint of the article emphasizes the transition of the adult education industry in China from rapid expansion to a focus on quality and profitability, with Shanda Institution exemplifying this trend through its robust financial performance and strategic adjustments [1][2][3]. Financial Performance - In Q3 2025, Shanda Institution reported revenue of 523 million RMB, a year-on-year increase of 6.5%, and a net profit of 125 million RMB, reflecting a 40.5% growth. The net profit margin improved to 24.0%, up by 5.8 percentage points from the previous year [1][2]. - The company has achieved profitability for 18 consecutive quarters, showcasing its resilience and ability to navigate through industry cycles [1][2]. Strategic Focus - Management highlighted a shift in the adult education sector towards high-quality development, prioritizing efficiency, innovation, and long-term value over mere scale expansion [1][3]. - Shanda Institution has implemented systematic restructuring over the past two years, focusing on three core dimensions: efficiency, quality, and value, leading to a decrease in sales expenses by 7.7% and operational expenses by 5.5% in the latest quarter [2][3]. Market Trends - The adult education industry is undergoing a structural transformation, with a growing emphasis on sustainable profitability and operational efficiency rather than just growth speed [1][4]. - The aging population in China is creating a significant market for adult education, with the 45 and older demographic projected to reach 640 million by 2025, representing 45% of the total population [4]. Product Development - Shanda Institution has strategically focused on "silver-haired learning" since 2020, developing a comprehensive learning ecosystem for individuals aged 45 and above, with a course repurchase rate of 60% to 70% for some offerings [4][5]. - The company is exploring the integration of education with cultural tourism, launching high-end study tours designed by academic teams to enhance social and cultural experiences for older learners [5]. Technological Integration - The organization has undergone digital transformation, utilizing AI technology as a core operational capability, enhancing course development, teaching services, and decision-making processes [6][7]. - AI applications have improved operational efficiency, with automated grading coverage exceeding 70%, significantly reducing the workload for teachers [6][7]. Long-term Growth Strategy - Shanda Institution is establishing a growth model characterized by stable profitability, clear demographic value, and intelligent organizational capabilities, forming a sustainable growth triangle [7]. - The company's approach reflects a shift from experience-driven to data-driven management, enhancing collaboration and efficiency within the organization [7].

Core Insights - The article highlights the strong financial performance of Shangde Education, with Q3 2025 revenue reaching 523 million RMB, a 6.5% year-on-year increase, and net profit of 125 million RMB, up 40.5% [1][2] - The adult education industry in China is transitioning from a phase of rapid expansion to one focused on quality and efficiency, with companies prioritizing sustainable profitability over mere growth [1][3] Financial Performance - Shangde Education reported Q3 2025 revenue of 523 million RMB, a 6.5% increase compared to the previous year, and a net profit of 125 million RMB, reflecting a 40.5% growth [1][2] - The net profit margin improved to 24.0%, up 5.8 percentage points from the same period last year, marking the company's 18th consecutive quarter of profitability [1][2] Strategic Focus - The management emphasizes a shift in the adult education sector towards high-quality development, focusing on efficiency, innovation, and long-term value rather than just scale [1][3] - The company has optimized its organizational structure and operational management, leading to a 7.7% decrease in sales expenses and a 5.5% reduction in operational expenses [3] Market Trends - The aging population in China is creating a significant demand for education among the middle-aged and elderly, with projections indicating that by 2025, the population aged 45 and above will reach 640 million [4] - Shangde Education has identified "silver-haired learning" as a key growth area, developing a comprehensive learning ecosystem targeting individuals over 45 [4][5] Innovation and Technology - The company has integrated AI technology into its operations, enhancing course development, teaching services, and operational decision-making [6][7] - AI applications have improved efficiency, with automated grading coverage exceeding 70% and a significant reduction in grading time [6][7] Long-term Growth Strategy - Shangde Education's approach combines stable profitability, a clear understanding of target demographics, and intelligent organizational capabilities, forming a robust growth framework [7] - The company aims to redefine the educational experience by focusing on content quality and cultural depth, moving away from price competition [5][7]

Core Insights - The article highlights the strong financial performance of Shangde Education (STG.US) in Q3 2025, with revenue of 523 million RMB, a 6.5% year-on-year increase, and a net profit of 125 million RMB, reflecting a 40.5% growth [1][2] - The company has maintained profitability for 18 consecutive quarters, showcasing its resilience and ability to adapt to the changing landscape of the adult education industry [1][2] Financial Performance - In Q3 2025, Shangde achieved a net profit margin of 24.0%, up 5.8 percentage points from the same period last year [1] - The company reported a revenue of 5.39 billion RMB in Q2 2025, indicating consistent performance across quarters [2] - The focus has shifted from rapid expansion to prioritizing profitability and operational efficiency [1][3] Industry Trends - The adult education sector in China is undergoing a structural transformation, moving from a speed-driven growth model to one focused on quality and sustainable profitability [1][3] - Companies are now evaluated based on their ability to generate stable profits and operational efficiency rather than just traffic and investment [3] Strategic Focus - Shangde is concentrating on three core dimensions: efficiency, quality, and value, leading to a systematic organizational upgrade [3] - The company has optimized its marketing strategies, resulting in a 7.7% decrease in sales expenses and a 5.5% reduction in operational costs [3] Target Demographics - The aging population in China is creating a significant demand for adult education, particularly among the 45 and older demographic, which is projected to reach 640 million by 2025 [4] - Shangde has identified "silver learning" as a key growth area, developing a comprehensive learning ecosystem for individuals over 45 [4][5] Innovative Offerings - The company is exploring the integration of education with cultural tourism, launching high-end travel study programs for older adults [5] - Shangde's approach emphasizes content quality and cultural depth, moving away from price competition [5] Technological Integration - Shangde has implemented AI technology across its operations, enhancing course development, teaching services, and operational decision-making [6][7] - The AI-driven systems have significantly improved efficiency, with automated grading coverage exceeding 70% and an eightfold increase in grading speed [6][7] Long-term Growth Strategy - The company is forming a systematic growth loop, combining robust profitability, clear demographic value, and intelligent organizational capabilities [7] - This model of "stability as the foundation and intelligence as the wings" is becoming a new standard for assessing long-term competitiveness in the education sector [7]

Core Insights - The article highlights the strong financial performance of Shangde Education (STG.US) in Q3 2025, with revenue of 523 million RMB, a 6.5% year-on-year increase, and a net profit of 125 million RMB, reflecting a 40.5% growth [1][2] - The adult education industry in China is transitioning from a phase of rapid expansion to one focused on quality and efficiency, with companies needing to establish stable profitability and operational efficiency [1][3] Financial Performance - Shangde Education reported a net profit margin of 24.0%, up 5.8 percentage points from the previous year, marking its 18th consecutive quarter of profitability [1][2] - The company has achieved consistent scale profitability, positioning itself as one of the few firms in the adult education sector capable of responding to cyclical fluctuations with certainty [2] Operational Efficiency - The company has undergone systematic restructuring over the past two years, focusing on three core dimensions: efficiency, quality, and value [3] - Sales expenses decreased by 7.7% year-on-year due to refined customer acquisition budget allocation, while operational expenses fell by 5.5% [3] - Gross margin improved to 88.5%, a 5.2 percentage point increase, driven by modular course design and the application of intelligent research tools [3] Market Trends - The aging population in China is shifting the education and cultural needs of the middle-aged and elderly from a passive market to an active growth point, with the population aged 45 and above expected to reach 640 million by 2025 [4] - Shangde Education has strategically focused on "silver-haired learning" since 2020, creating a learning ecosystem for individuals over 45 [4] Innovative Offerings - The company is exploring the integration of education and cultural tourism, launching high-end study tours for the elderly that combine art education with cultural experiences [5] - Shangde's silver-haired learning segment emphasizes content quality and cultural depth, moving away from price competition and channel investment [5] Technological Advancements - Shangde Education has transformed AI technology from a tool to a core operational capability, enhancing course development, teaching services, and operational decision-making [6] - AI applications have significantly improved efficiency, with automated grading coverage exceeding 70% and an eightfold increase in grading speed [6][7] - The introduction of an intelligent learning assistant provides 24/7 personalized support for learners, particularly benefiting older students [7] Long-term Growth Strategy - The company is forming a systematic growth loop, combining robust profitability, clear demographic value, and intelligent organizational capabilities [6][7] - This growth model, characterized by stability and intelligence, is becoming a new standard for measuring the long-term competitiveness of educational enterprises in a maturing industry [7]

Core Points - The Hainan Provincial Elderly Education Science Popularization Base has been established at Hainan Open University [1] - Since its designation as the "National Elderly University Hainan Branch" in 2024, significant achievements have been made in elderly education systems, bases, research, teams, and brand development [1] - A dual-track education system has been developed, consisting of offline "community-based" elderly universities and online "borderless" elderly universities [1] Course Offerings - The program offers 44 courses focused on the actual needs of the elderly, including arts and lifestyle, health and wellness, and smart technology applications [1] - Over 10,000 service sessions have been provided to learners [1] Community Engagement - The initiative has launched the "Proactive Health Classroom" series of public courses and established a teacher resource pool and a "migrant bird" talent pool [1] - It conducts province-wide elderly research and science popularization activities, receiving positive feedback from participants [1]

Core Insights - The adult education industry is undergoing a paradigm shift driven by AI, transitioning from a traditional model to one focused on personalized services, with significant sales growth observed in AI-driven platforms [1] - Companies are leveraging vertical large models to create technical barriers, enhancing user learning efficiency and achieving notable financial results, such as a 27% year-on-year increase in net profit for one company [2] - The demand spectrum for adult learning is diversifying, with a shift from exam-oriented needs to lifelong learning, indicating a profound change in user requirements [4] Company Innovations - Companies like Fenbi and Zhonggong are developing AI-driven educational tools that enhance learning efficiency and provide comprehensive services, integrating hardware and software solutions [2][9] - Huatu Education's AI interview evaluation system exemplifies a new technical approach that improves interview success rates and reduces grading costs significantly [3] - Quantum Song's initiatives in the silver economy and interest education demonstrate the potential for market expansion, with innovative programs increasing customer retention [6] Market Trends - The adult education sector is witnessing strategic shifts towards internationalization, ecosystem building, and lightweight operations, reflecting companies' responses to competitive pressures [7] - New Oriental is exploring the "silver-haired study abroad" market, targeting a potential market of 200,000 retirees annually, indicating a growing niche [8] - The integration of AI in educational services is creating competitive barriers, with companies developing closed-loop ecosystems that enhance customer lifetime value [9] Operational Strategies - Companies are adopting cost-reduction strategies, with notable improvements in profit margins and operational efficiency, such as a 4.6% decrease in sales expenses for one firm [10] - The trend towards lightweight operations is exemplified by Quantum Song's cross-industry integration, which enhances revenue streams through innovative product offerings [10] Future Outlook - The adult learning industry is expected to evolve from "scale expansion" to "value creation," driven by technological advancements and changing market demands [12] - The application of AI is anticipated to shift from isolated implementations to integrated solutions, with a focus on personalized learning experiences [12] - The market is likely to see further segmentation, with increased attention on silver education and cross-border vocational training [12]

Core Viewpoint - The stock price of Shangde Education (STG.US) experienced a significant decline from February to April, with a maximum drop of 38.15%, but has shown signs of recovery in recent months, attributed to its consistent profitability and the rising trend of "silver-haired education" [1][3]. Financial Performance - In Q1 2025, Shangde Education reported a net revenue of 488 million yuan (approximately 67.2 million USD), a decrease of 6.8% year-on-year, with a gross profit of 415 million yuan, down 6.9%, resulting in a gross margin of 85.2% [3][4]. - The company achieved a net profit of 75.18 million yuan, a decline of 33% compared to the same period in 2024, marking its 16th consecutive quarter of profitability [3][4]. - Deferred revenue for Q1 2025 was 892 million yuan, a decrease of 2.72% quarter-on-quarter, and new student registrations fell from 175,800 to 169,100 year-on-year, indicating potential revenue recognition pressure [4][5]. Cost Management Strategies - To maintain profitability amidst stagnant revenue growth, the company has implemented cost-cutting measures, including optimizing its teaching and research teams, resulting in a 6.3% decrease in revenue costs and an 11% reduction in product development expenses [5][6]. - Sales and marketing expenses remained stable at approximately 300 million yuan (about 41.4 million USD), while management expenses increased by 5.9% year-on-year to 34.5 million yuan [4][5]. Market Trends and Opportunities - The adult education market in China is projected to exceed 800 billion yuan by 2025, with vocational skills and quality enhancement courses growing at 25%, significantly outpacing traditional education's 8% growth [4]. - The "silver-haired education" market is expanding rapidly, with the elderly population expected to exceed 310 million by 2025, creating a significant demand for educational services tailored to this demographic [7][8]. - As of April 2023, there were 76,000 elderly education institutions in China, but only about 20 million elderly learners, indicating a low penetration rate of less than 7% among the elderly population [7][8]. Strategic Initiatives - Shangde Education has begun to focus on the "silver-haired education" sector, offering courses in calligraphy, painting, and vocal music, which are popular among older learners [8][9]. - The company is transitioning from a focus on academic qualifications to interest-based education and comprehensive quality enhancement, aiming to create an integrated teaching system combining content and services [8][9]. - The introduction of educational tourism packages that combine courses with travel is part of the company's strategy to enhance user engagement and extend the customer lifecycle [9].