本文转自【潮新闻】； 不久前，一套拱墅区近大运河地铁站的酒店式公寓在商拍平台拍卖，宣称"年回报率达21%"。吸引了30人报名，超600人设置提醒，近8500次围观，直到 100次出价后终于成交，建筑面积37.24平方米，拍下价为55.2万元。 "回报率21%"当然是虚假的，这一回报率对应的是16.8万元的起拍价。根据拍下的价格，再加上成交服务费、契税等，理论上回报率在5.8%左右。即便如 此，数字看上去依然可观。从30人报名、上百次出价的"热度"来看，二手酒店式公寓投资似乎也升温明显。 据记者统计，2026年刚开年仅一个月，阿里资产上杭州公寓类的商拍就已成交了56套，有40套在50次出价以上，其中出价百次以上的则有8套。 总价低，"账面回报率"高 作为一个受捧的二手公寓样本之一，记者于日前探营了运河万科中心，目前该小区在贝壳上挂牌出售的只有5套，出租的房源有15套，总价全部低于100万 元，均为面积区间在37-44平方米的双钥匙公寓。 记者看了其中一套37平方米的在售房源，挂牌价63万元，加上契税和佣金约2万多元，楼上楼下两间房，每间实际面积在20来平方米左右，每间租金是 1800元/月，扣除每年2000元左 ...

Core Viewpoint - The Hong Kong real estate market is gradually recovering, with rental prices increasing despite a slight recent dip in October [2][6]. Rental Market Analysis - The average rent for private residential properties in Hong Kong was approximately 38.71 HKD per square foot in October, showing a slight month-on-month decrease of about 0.18% after eight months of continuous growth [2]. - Year-to-date, Hong Kong rental prices have increased by 2.76%, surpassing the previous record high of 38.33 HKD per square foot in July 2019 [2]. - Analysts predict that due to rising local housing demand and government initiatives to attract talent, rental prices are expected to remain high in the short term and may continue to rise next year [2]. Housing Price Trends - Recent data from Centaline Property indicates that the price of second-hand residential properties in Hong Kong has continued to rebound, with the CCL index rising by 1% week-on-week to 141.72, marking two consecutive weeks of increase [6]. - Morgan Stanley reports that since March 2025, Hong Kong residential prices have rebounded over 4%, with an expected further increase of about 5% by the end of 2026 [6]. - Factors contributing to the recovery include resilient stock market performance, release of pent-up demand, banks raising property valuations, declining listings in the secondary market, potential interest rate decreases, rising rents, stable interest from mainland buyers, and recovery in the financial sector [6]. Commuting Trends - Many individuals, referred to as "Shenzhen-Hong Kong commuters," are opting to live in Shenzhen due to high rental costs in Hong Kong, with some reporting significant savings despite commuting expenses [5][7]. - The choice to commute is influenced by the changing real estate landscape in both cities, with some buyers accelerating their market entry decisions due to relaxed housing policies [7].

Group 1 - The current real estate market shows a decline in demand for walk-up apartments, particularly those on higher floors without elevators, as newer buildings typically feature elevators, making walk-up units less appealing [3][7] - Despite the challenges, there are still individuals who prefer top-floor apartments for their views and quietness, indicating a niche market exists for such properties if priced appropriately [6][13] - Many users in online discussions have shared their experiences, highlighting that while walk-up apartments may be harder to sell or rent, they can still attract buyers or renters if the price and location are right [7][13] Group 2 - The sentiment among potential renters and buyers suggests that walk-up apartments are often viewed as less desirable, with many expressing concerns about the inconvenience of climbing multiple flights of stairs [4][12] - Some users have noted that even if a walk-up apartment is well-maintained and in a good location, the lack of an elevator significantly impacts its marketability [9][12] - The overall consensus in the discussions indicates that while there is a market for walk-up apartments, it is limited and heavily influenced by pricing strategies [6][13]

Core Viewpoint - The company reported a significant increase in revenue but also faced substantial losses, indicating challenges in its operational performance and financial health [1] Financial Performance - For the fiscal year ending December 31, 2023, the company recorded revenue of approximately HKD 38.77 million, up from HKD 17.19 million in 2022 [1] - Rental income from properties contributed approximately HKD 17.60 million to total revenue, a slight increase from HKD 17.18 million in 2022, attributed to rent concessions and reduced business activities of some tenants due to the COVID-19 pandemic [1] - The company reported a loss attributable to owners of approximately HKD 1.422 billion, compared to a loss of HKD 506 million in 2022 [1] - Basic loss per share was approximately HKD 0.3986, compared to HKD 0.1418 in 2022 [1] Dividend Policy - The board of directors did not recommend the payment of dividends for the fiscal year ending December 31, 2023, consistent with the previous year where no dividends were paid [1] Cash Position - As of December 31, 2023, cash and cash equivalents were approximately HKD 76,000, a significant decrease from HKD 1,119,000 as of December 31, 2022 [1]

Core Viewpoint - The rental market pricing is influenced by the supply-demand relationship, with rental prices being determined by those who cannot afford to buy homes, while home prices are set by wealthier individuals [1][2]. Group 1: Rental Market Dynamics - The rental market is considered to have higher pricing efficiency due to the immediate financial impact on landlords from vacancy, leading to more competitive pricing [2]. - The average rental yield in major international cities ranges from 4% to 6%, indicating a disparity with local rental yields [9]. - The rental prices are expected to decline further due to oversupply and economic conditions affecting demand [8][12]. Group 2: Investment Perspectives - Some investors find the current rental yields unreasonable, citing the instability of property values and the low returns compared to other investment opportunities [4][6]. - The perception of property as a negative asset is growing, with reports of significant declines in rental prices over recent years [11]. - The supply of new homes in cities like Beijing is significantly lower compared to other cities, which affects pricing dynamics [12].

Core Viewpoint - 恒隆集团和恒隆地产在2025年度中期业绩中显示出收入和净利润的显著下降，主要受到物业销售收入减少和财务费用上升的影响 [1][2] Financial Performance - 恒隆集团总收入约为52.02亿港元，同比减少18%；股东应占净利润约为11.91亿港元，同比减少7% [1] - 恒隆地产总收入约为49.68亿港元，同比减少19%；股东应占净利润约为15.87亿港元，同比减少9% [1] - 报告期内，恒隆来自物业销售的收入约为1.61亿港元，同比减少87% [2] Rental Income - 恒隆集团及恒隆地产的总物业租赁收入均同比下降3%，分别为49.12亿港元和46.78亿港元 [2] - 内地物业租赁收入约为33.63亿港元，同比减少3% [4] - 香港物业租赁收入约为15.49亿港元，同比减少4% [9] Dividend Announcement - 恒隆集团董事会宣布派发中期股息每股港币2角1仙，恒隆地产董事会宣布派发中期股息每股港币1角2仙 [2] Market Conditions - 内地办公楼租赁市场持续乏力，整体收入较去年同期下跌 [7] - 上海恒隆广场的甲级办公楼收入跌幅达到77% [7] - 香港零售物业整体租出率维持在93%高位，因市场情绪疲弱，租户销售额微跌2% [10][11] Strategic Insights - 恒隆集团及恒隆地产行政总裁表示，消费者希望在商场中获得更多体验，未来将增加体验机会 [6] - 公司在多城市布局策略继续发挥成效，来自上海以外城市的项目为整体业绩提供支持 [11]