文化出海

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第一批玄学出海,赚了300万美元
投中网· 2025-08-06 07:07
Core Viewpoint - The article discusses the emergence of Chinese metaphysics as a lucrative industry overseas, highlighting its potential in the global emotional economy and the increasing demand for spiritual and psychological comfort among consumers [5][11][24]. Industry Overview - The metaphysics industry has grown into a multi-billion dollar sector, with the global "mystical services" market projected to reach $48.7 billion by 2024, and related segments experiencing annual growth rates exceeding 40% [13][16]. - The global market for mind-body energy healing is estimated to be $78.58 billion in 2023, with a projected compound annual growth rate (CAGR) of 26.2% from 2024 to 2030 [16]. Consumer Behavior - There is a notable shift in consumer behavior, with overseas users showing a stronger willingness to pay for metaphysical services compared to domestic consumers. This is driven by a desire for emotional reassurance and a sense of direction in life [18][19]. - The demand for Chinese metaphysics is particularly strong among Generation Z, new middle-class consumers, and small business owners, who seek psychological comfort, social currency, and cultural identity [17][19]. Product and Service Trends - The metaphysics market has diversified into a full industry chain, including tools, decorations, consumables, digital products, and services. Popular items include crystal healing products, feng shui jewelry, and divination tools [17][20]. - Specific products like crystal healing items are projected to grow from $1.06 million in 2024 to $2.7 million by 2033, with a CAGR of 11.15% [17]. Marketing and Localization Strategies - Chinese entrepreneurs have successfully localized metaphysical concepts for Western audiences, rebranding traditional practices with terms like "energy management" and "life navigation tools" to enhance appeal [19][20]. - The use of social media platforms like TikTok has significantly lowered customer acquisition costs while increasing user willingness to pay, demonstrating the effectiveness of digital marketing in this sector [23]. Cultural Impact - The rise of Chinese metaphysics in the global market reflects a broader trend of cultural exchange, where emotional symbols from Chinese culture are being monetized and integrated into everyday life for foreign consumers [24][25]. - The article emphasizes that the commercialization of metaphysics is not merely a simplification of culture but a significant entry point for Chinese culture into the global emotional economy [24].
北京日报社副总编辑李学梅: 践行媒体使命,深蓝智库聚焦内需难点,赋能北京经济发展
Bei Jing Shang Bao· 2025-05-28 08:05
Core Insights - The "2025 Deep Blue Media Think Tank Annual Forum" was held in Beijing, focusing on the role of professional media in promoting domestic consumption and the integration of media and finance [1][3] - The Deep Blue Media Think Tank, part of the Beijing Daily Media Group, has published 30 reports and organized 31 salons since its establishment in 2023, aiming to enhance its influence in the finance sector [3] - The forum's theme was "Innovative Consumption Power, Unified Big Market," featuring discussions on high-quality development paths in tourism, liquor, and catering industries, along with the release of six annual reports on various hot topics [3][4] Group 1 - The forum provided a high-end platform for elites to exchange ideas and share experiences, focusing on the high-quality development of the consumption market [4] - The Deep Blue Think Tank aims to bridge gaps in various industries by conducting in-depth research and providing recommendations to boost consumption and expand domestic demand [3][4] - The event gathered hundreds of guests from various sectors to explore practical solutions for stimulating consumption and promoting innovation [3][4] Group 2 - The forum utilized a "theme + topic" format to delve into cutting-edge issues in consumption, tourism, liquor, and catering, showcasing the responsibilities of media think tanks in the new era [4] - The Deep Blue Think Tank plans to continue leveraging its media advantages to transform research findings into actionable cases and reports, contributing to market potential and economic development in Beijing [3][4]
巴塞罗那泡泡玛特排长队,泰国中剧观看量超韩剧,老外为啥迷上中国文化?
21世纪经济报道· 2025-05-24 09:43
Core Viewpoint - The article highlights the growing global influence of Chinese cultural content, particularly in Southeast Asia, where C-POP and Chinese dramas are gaining popularity, surpassing Korean content in viewership [1][3][4]. Group 1: Cultural Expansion - Southeast Asian fans are increasingly drawn to Chinese content, including films, animations, and variety shows, with C-POP emerging as a trendy cultural phenomenon [3]. - Companies like Shenzhen Yawen and KuKan Culture are leading the charge in content export, with Yawen covering 249 countries and facilitating the overseas success of over 10,000 quality Chinese IPs [3][4]. - In Thailand, the viewership of Chinese content has surpassed that of Korean dramas and local productions, particularly for historical dramas [4]. Group 2: Localization and Adaptation - The approach to cultural export has shifted from mere product transportation to value co-creation, with companies adapting content to local tastes and aesthetics [6]. - KuKan Culture has evolved from simply uploading original Chinese films to creating localized versions, including translation and dubbing, to better resonate with foreign audiences [6]. - The gaming industry exemplifies this trend, with titles like "Genshin Impact" blending Chinese cultural elements into narratives that appeal to a global audience [6][7]. Group 3: AI and Technology in Cultural Export - AI technology is increasingly utilized in cultural export, aiding in tasks such as translation and content adaptation, allowing for broader market reach [8][9]. - Yawen is developing an AI model to analyze social media data, enhancing the efficiency of content distribution and audience engagement [9]. - The introduction of a 240-hour visa-free transit policy is expected to boost cultural tourism, further integrating travel with cultural content export [10]. Group 4: Embracing Diversity - The cultural export narrative emphasizes "embracing" rather than "conquering," promoting a message of friendship and partnership across cultures [10]. - The article illustrates this through various examples, such as the adaptation of cultural symbols in merchandise and the creation of diverse character representations in games [10].