Core Viewpoint - The Ministry of Commerce is launching a "Boutique Consumption Month" in five international consumer center cities and over 100 key cities nationwide, focusing on enhancing consumer experiences and expanding the supply of quality goods and services by 2025 [1] Group 1: Boutique Shopping - Various regions are introducing a "Boutique Consumption Month: Shopping Hotspots List," which includes key shopping districts and tax refund stores for outbound tourists [1] - Shanghai is hosting a Consumption Carnival in conjunction with the China International Import Expo, while Chongqing is organizing the Chengdu-Chongqing Twin City Consumption Festival with activities like "New Trends from the Expo" and "New Scenes for Quality Purchases" [1] Group 2: Exquisite Cuisine - Local specialties and recommended dining establishments are being promoted across different regions [1] - Guangzhou is hosting an International Food Festival in conjunction with the 15th National Games, inviting global guests to experience diverse culinary offerings [1] Group 3: Exciting Tourism - Regions are launching seasonal and culturally themed tourism products and activities that highlight local history, customs, and natural ecology [1] - Tianjin is connecting popular autumn sightseeing spots with a series of themed routes called "Tianjin Autumn Appointment" [1] Group 4: Fine Performances - A "Boutique Consumption Month: Fine Performance List" is being organized, featuring high-quality cultural performances, major sports events, and premium cultural exhibitions [1] - Beijing is conducting the "Great Drama in Beijing" 2025 performance season, showcasing a variety of premiere productions [1]

Core Viewpoint - The article highlights the resurgence of interest in red culture through various exhibitions, performances, and films across China, enriching the spiritual life of the public and fostering national pride and ideals [1]. Group 1: Exhibitions and Visitor Engagement - The China People's Anti-Japanese War Memorial Museum has attracted nearly 900,000 visitors since launching its anti-war themed exhibition in July [3]. - Various red-themed exhibitions have been launched across the country, including the Chinese Communist Party History Exhibition Hall and the Liu Laozhuang 82 Martyrs Memorial Hall, drawing large crowds and allowing visitors to reflect on history and honor heroes [5]. Group 2: Cultural Performances and Film - Diverse stage productions have been introduced to keep revolutionary culture alive, with the National Grand Theatre hosting six "Victory Songs" themed concerts, and other troupes presenting plays, Peking operas, and acrobatics to engage audiences in the stories of the anti-war era [7]. - Films such as "Nanjing Photo Studio," "Dongji Island," "Mountains and Rivers as Evidence," and "731" have sparked viewing trends both domestically and internationally, encouraging audiences to remember history, honor martyrs, cherish peace, and envision the future [7].

Core Perspective - The 36th Guan Gong Cultural Tourism Festival in Yuncheng, Shanxi Province, aims to promote Guan Gong culture and deepen the integration of culture, commerce, sports, and tourism, enhancing cultural exchanges across the Taiwan Strait [1][2]. Cultural and Commercial Activities - The festival will feature a four-dimensional integration model of "Culture + Commerce + Sports + Tourism" to showcase the city brand of "Guan Gong's Hometown, Yuncheng" [1]. - The opening ceremony on September 23 will include speeches, a documentary premiere, and cultural performances, followed by a traditional worship ceremony and an art exhibition [1][2]. Academic and Cultural Exchange - A seminar on "Guan Gong Culture and Folk Beliefs" will take place on September 24, alongside the release of the book "A Brief History of Yuncheng" [2]. - A roundtable discussion for newly designated cultural exchange bases will occur on September 23, allowing representatives to share insights [2]. Sports Events - The 12th Wrestling Tournament of Shanxi Province and the "Martial Saint Cup" will kick off on September 20, featuring various wrestling competitions [2]. - The 2025 China Self-Driving Tour Rally will start on September 22, including multiple events and a prize ceremony [2]. Artistic Performances - The 4th "Puppet Art Week" will run from September 19 to 25, showcasing classic performances [2]. - The 8th "I Have a Specialty" community art performance will take place from September 23 to 25, featuring various artistic presentations [2]. Culinary Experience - The "Hedong Food Festival" from September 20 to 25 will offer a variety of traditional snacks and cultural displays, enhancing the overall festival experience [3]. - The event will include over a hundred specialty booths and performances, creating a vibrant marketplace atmosphere [3].

Core Insights - The "May Day" holiday period is witnessing a significant surge in travel enthusiasm, with various regions reporting increased tourist activity and diverse cultural and sports events [4][8][9]. Travel and Tourism Trends - Online hotel search volume and ticket bookings have seen substantial increases, with searches for "May Day travel" up over 500% year-on-year and domestic travel bookings more than doubling compared to last year [4][5]. - The trend of "small town tourism" is gaining popularity, with searches for less crowded destinations rising by 200% in the past month [5]. - Domestic flight bookings have also surged, with over 5.42 million tickets sold, marking a 31% increase from the previous year [5]. Cultural and Sports Activities - Various regions are hosting a range of cultural and sports events to attract tourists, including flower viewing, night tours, and performances [8][9]. - Major sporting events are scheduled, such as a global diving competition and a series of community sports activities in Beijing, expected to draw significant participation [9]. Economic Impact - The overall retail sales growth in the first quarter of the year was reported at 4.6%, indicating a recovery in consumer spending across multiple sectors, including travel and dining [10].