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直播带货“货没爆单”,20万宣传费能要回吗?法院这样判!
Xin Lang Cai Jing· 2025-12-27 11:31
(来源:内蒙古晨网) 法院审理后认为,合同是双方权利义务的基石,当事人应当严格依约履行。传媒公司未经与原告书面协 商,就擅自更换核心履约内容主播人员,明显构成违约;但另一方面,双方合同中确实没有明确约定保 证达到的销售额或宣传效果,不能仅凭销量未达预期就要求全额退还服务费。综合考量违约情节、服务 实际提供情况等因素,法院最终酌情判决长沙某传媒公司退还一半品牌宣传费,共计 10.1万元。一审宣 判后,双方均服判息诉,目前判决已发生法律效力,传媒公司也表示愿意主动履行退款义务。 法官特别提醒:直播带货的流量变现本就存在不确定性,商家与直播服务提供方在订立合同时,务必提 前对风险进行预估和明确分担;若涉及主播更换、直播时长调整等合同主要条款的变更,一定要签订书 面协议,留存履约证据;直播结束后若产生争议,应第一时间协商沟通,明确合同继续履行或解除的方 案,避免损失进一步扩大。(作者:固阳县人民法院 杨雨欣 闫婧) 直播带货看似"流量即销量",不少商家扎堆入局,盼着靠大主播一战成名、货销爆单。可要是预期落 空,不仅没卖出多少货,还提前掏了高额宣传费,这笔钱到底能不能退?近日,固阳县人民法院就审结 了这样一起网络直播带 ...
我市举行十二月份全市重大产业项目推进活动 省市重大项目已提前完成年度计划目标
Nan Jing Ri Bao· 2025-12-19 02:31
"总统府"景区门前进行改造,形成方形的开放广场;省美术馆通过下沉式广场的改造,打造统一融 合的活动空间……今年玄武区以城市更新为契机,联合东南大学建筑学院策划了长江路文博街区城市更 新方案,主要内容包括道路段面的整体优化、沿线文博场馆界面打开、高效整合沿线资源。 随着城市有机更新深入推进,重大项目也在"拔节生长",共同提升整个区域的品牌价值与生活品 质。位于文博街区西侧初始段的天安长江100项目总投资20亿元,总建筑面积约4.8万平方米,由港资 企业天安中国投资有限公司投资建设,打造集精品商业、高端商务、高端酒店等于一体的商业综合体。 项目分二期建设,其中一期由酒店和商业两个业态共同组成,已于今年4月建成投用。 月月有主题,场场抓推进。今年以来,我市保持每月举行重大产业项目推进活动的节奏,有效推动 全市重大项目建设蹄疾步稳、提质增效。12月18日上午,本年度最后一场推进活动在玄武区举行,这 既是对全年产业推进成果的一次集中检阅,更吹响了新一年奋斗号角。今年,全市各板块各部门持续提 升项目服务效能和落地速度,省市重大项目已提前完成年度计划目标,为经济高质量发展持续注入新动 能。 城市更新,增强区域发展活力 一条 ...
景德镇市珠山区壹顽虫陶瓷工作室(个体工商户)成立 注册资本1万人民币
Sou Hu Cai Jing· 2025-12-16 04:20
天眼查App显示,近日,景德镇市珠山区壹顽虫陶瓷工作室(个体工商户)成立,法定代表人为金鹏, 注册资本1万人民币,经营范围为一般项目:日用陶瓷制品销售,茶具销售,工艺美术品及礼仪用品销 售(象牙及其制品除外),工艺美术品及收藏品零售(象牙及其制品除外),互联网销售(除销售需要 许可的商品),个人互联网直播服务,专业设计服务(除依法须经批准的项目外,凭营业执照依法自主 开展经营活动)。 ...
第十七届聚牛新零售大会,直播趋势下微赞谈长期主义增长
Sou Hu Cai Jing· 2025-08-20 14:46
Core Insights - The event "Juniu 17th New Channel Exhibition and Juniu (Hangzhou) Private Domain Live Streaming Industry Conference" was held in Hangzhou, focusing on the development trends in the private domain live streaming sector [1] - Weizhan Live, a key player in enterprise live marketing, gained significant attention during the conference, with its founder and CEO Zhou Pengpeng invited to speak [3] Industry Trends - Private domain live streaming has transitioned from extensive growth to a phase of refined operations, emphasizing the need for a long-term perspective that prioritizes user trust and sustainable growth over short-term traffic competition [5] - Compliance is identified as a critical prerequisite for the long-term development of enterprises, with Weizhan implementing a digital traceable private domain live streaming system that includes pre-broadcast qualification audits, real-time content monitoring, and comprehensive post-broadcast data archiving [5] Company Recognition - Weizhan Live was awarded the "Annual Best Live Marketing Brand" by Juniu New Retail, reflecting industry recognition of its expertise and achievements in the private domain live streaming field [9] - The company plans to continue focusing on the private domain live streaming sector, optimizing solutions based on industry needs, and collaborating with partners to explore innovative paths for the standardized and high-quality development of the industry [9]
廊坊市澄观商贸有限公司成立 注册资本5万人民币
Sou Hu Cai Jing· 2025-08-15 22:15
Core Viewpoint - Langfang Chengguan Trading Co., Ltd. has been established with a registered capital of 50,000 RMB, indicating a new player in the e-commerce and retail sectors [1] Company Summary - The legal representative of the company is Liu Wenchao, suggesting a centralized management structure [1] - The company’s business scope includes a wide range of activities such as internet sales, personal internet live streaming services, and retail of various consumer goods [1] Industry Summary - The company is involved in the sale of textiles, clothing, jewelry, daily necessities, and home appliances, reflecting a diversified product offering [1] - The inclusion of internet sales and live streaming services indicates a focus on modern retail strategies, aligning with current e-commerce trends [1]
定州市阅旭商贸有限公司成立 注册资本5万人民币
Sou Hu Cai Jing· 2025-08-13 22:52
Group 1 - A new company named Danzhou Yuyue Trading Co., Ltd. has been established with a registered capital of 50,000 RMB [1] - The legal representative of the company is Fan Xingjuan [1] - The business scope includes sales of arts and crafts, internet sales, personal internet live streaming services, wholesale and retail of sports goods, and various manufacturing and sales activities related to arts and crafts [1] Group 2 - The company is involved in the sale and manufacturing of various products excluding ivory and its products [1] - It also provides services such as art and collection appraisal and evaluation [1] - The company is engaged in urban greening management and planning design management [1]
随手播赴港IPO:为关联方垫资上千万,直播SaaS解决方案市占率仅1%
Sou Hu Cai Jing· 2025-07-01 16:38
Group 1 - The company Suishoubo has filed for an IPO on the Hong Kong Stock Exchange, reflecting the ambition of small live streaming SaaS enterprises to break through in a competitive landscape [2][4] - Suishoubo's revenue has shown consistent growth, with figures of RMB 45.1 million, RMB 50.7 million, and RMB 98.9 million for the fiscal years 2022, 2023, and 2024 respectively, indicating a year-on-year increase [22][23] - The company faces challenges such as high customer concentration and low market share, with only 1% of the enterprise live streaming SaaS market in China, ranking tenth in the industry [20][33] Group 2 - Suishoubo's primary business segments include entertainment and social network live streaming, precision marketing, and new retail, with the entertainment segment contributing nearly 70% of total SaaS solution revenue in 2024 [21][20] - The company has a small workforce of 56 employees, with significant operational costs, including RMB 34.1 million spent on online marketing solutions in 2024 [35][36] - Suishoubo's financial management has raised concerns due to substantial advances to related parties and clients, totaling RMB 3.7 million in 2023, which has led to questions about its business independence [37][42]