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科技赋能便民生活圈 小满Circle2026全面升级全龄段社区商业生态
Bei Jing Shang Bao· 2026-02-09 13:05
科技赋能成为本次升级的亮点。呼应海淀区"科技消费示范区"建设,小满Circle将落地智慧导购AI、自 助结算收银等系统,布局线上小程序下单线下自提的生鲜零售柜,打造智能家居便民体验区。"我们要 让科技融入社区日常,智能生活就眼前,看得到摸得着,让居民感受到'科技便民'的实际价值。"张泽 众强调,这与海淀区推动"AI便民生活圈"的方向高度契合。针对传统商超转型痛点,项目还将启动超市 品质提升计划,通过引入"店中店"模式、增加互动体验区域,为持续优化服务质量,还将建立日常反馈 评价机制,实时收集居民顾客得实际购物体验与意见,针对发现的问题及时分析与改进,从而贴近附近 居民需求,实现从"卖场"到"品质生活目的地"的转型。 在商户生态构建上,小满Circle将坚持"70%便民刚需+30%特色体验"的商户结构,打造"社区商户联 盟",鼓励跨业态联动推出便民套餐。"我们为社区居民商户提供低门槛入驻和运营扶持,让商户从'消 费供给者'变为社区温情传递者。"张泽众表示,这种共生模式已在居民摊主市集等活动中初见成效, 2026年将进一步深化,新增更多海淀本土特色商户和社区主理人小店。 活动运营与私域流量建设同步升级。项目计划全 ...
绿城社商与网易严选达成战略合作,共筑人宠友好幸福社区新范式
Jing Ji Guan Cha Wang· 2026-02-06 09:47
2026年2月4日,绿城社区商业集团(以下简称"绿城社商")与网易严选正式签署战略合作协议,共同启动"宠物友好社区计划"。此次合作旨在通过共探"产品 +会员+设施+服务"四维融合模式,为绿城百万养宠业主家庭提供更细致、更周全的生活服务,携手共创人宠和谐、邻里和睦的幸福园区。绿城社区商业集 团总经理董沛文、副总经理麻宏波、网易严选宠物业务负责人邱继超等共同出席签约仪式。 此外,春节前,绿城社商与网易严选携手,于杨柳郡、桃源小镇等多个小区开展新年送好礼等活动,并准备了网易严选鲜蒸宠粮、宠物围巾等奖品,助力宠 物友好理念的传播,为新年的到来增添温馨与欢乐。 细节处提升园区幸福感: 编织人宠和谐的情感联结 近年来,中国养宠观念持续升级。随着社会对伴侣动物认知的不断深化,宠物已然成为许多家庭中不可或缺的重要一员,它们的幸福与安全,直接关联家庭 氛围、社区生态,乃至居民幸福感。绿城社商与网易严选敏锐洞察这一深刻变化,共同发起"宠物友好社区计划"。 绿城社区商业集团总经理董沛文表示:"绿城的使命,是为业主营造持久、有温度的美好生活。我们关注园区内每一个成员的需求,也包括这些不会说话的 家庭成员。与网易严选的合作,是我们整合 ...
道县敦颐学校用漫画让学生画出“情绪说明书”——一张A4纸读懂青春期
Xin Lang Cai Jing· 2026-01-11 06:52
湖南日报全媒体记者郭利 "原来画画能让妈妈读懂我的心思,还愿意和我一起改变相处方式!"永州市道县敦颐学校八年级学生何清婧拿着四格漫画获奖作品,脸上满是欣喜。2025 年12月,该校开展的"绘心成长,漫语心声"校园心理四格漫画创作活动,让一张A4纸成为青春期学生的"情绪出口",更架起了心灵沟通的桥梁。 当心理课变成漫画大赛,会碰撞出怎样的火花?敦颐学校给出了温暖答案。活动以表达性艺术治疗为理念,面向七至九年级学生定制专属主题:七年级聚 焦"拥抱独一无二的我",八年级探索"情绪的奇妙旅行",九年级直面"压力,我的朋友"。学生们或独立构思,或团队协作,在A4纸上用一格一故事,刻画 从困境、尝试到转折、成长的心路历程。 七年级学生肖子隽的一等奖作品《勇敢拥抱独一无二的自己》,源自身边同学的真实经历。画作主人公因上初中后身高突飞猛进感到自卑,刻意节食,却 在同学们频繁求助她拿高处物品的过程中发现,外貌从不是定义自我的标尺,长高也是一种优势。"我常常通过画画宣泄情绪,也在创作中发现自己的另 一面。"肖子隽说。 同为一等奖获得者,也是学校心理社成员的何清婧,在作品中还原了青春期与父母的矛盾,以及在好友的开导下最终和解的过程 ...
一岁壹城里:从乐活里到观前里,织密城东社区商业生态网
Yang Zi Wan Bao Wang· 2025-12-21 11:30
Core Insights - The opening anniversary of Yicheng.Lehuo marks a successful transition from a single commercial entity to a multi-project community living ecosystem, filling the regional commercial gap and deeply constructing lifestyle scenarios [1][2] - Yicheng.Lehuo achieved a remarkable 95% opening rate, transforming into a "living community" serving a surrounding population of 500,000, with a focus on community-oriented services [2] - Yicheng.Guanqian has positioned itself as the first 24-hour lifestyle street in the eastern city, complementing Yicheng.Lehuo and enhancing the community commercial ecosystem [3][4] Summary by Sections Yicheng.Lehuo - Yicheng.Lehuo has a total area of 26,000 square meters and has successfully redefined traditional community commercial roles, becoming a core hub for local consumption [2] - The introduction of the first Hema MINI supermarket in Nanjing, offering over 4,000 products with more than 60% in fresh categories, has addressed local residents' pain points regarding grocery shopping [2] - Community operations have been emphasized, with various cultural activities catering to all age groups, and a feedback mechanism to quickly adapt to consumer needs [2] Yicheng.Guanqian - Yicheng.Guanqian is designed as a 24-hour lifestyle street, serving nearly 4,000 households and a stable consumer base of 350,000 residents within a 2-kilometer radius [3] - The project has established a preliminary operational loop with various businesses catering to immediate needs and social interactions, enhancing the community's service chain [3] - The focus remains on long-term operational strategies and building a win-win ecosystem with merchants, aligning with the community service core of Yicheng.Lehuo [3][4] Community Commercial Ecosystem - The collaboration between Yicheng.Lehuo and Yicheng.Guanqian has resulted in a comprehensive community commercial ecosystem in the eastern city, emphasizing diverse social interactions and 24-hour consumption scenarios [4] - The future strategy will continue to enhance community commercial services, aiming to create a layered and multidimensional community living experience [4]
绿景佐阾香颂焕新,房企型社区商业“玩家”的困境与自救
Xin Lang Cai Jing· 2025-12-15 13:33
摘要:资产流动性与扩张能力受限,是绿景这类房企型社区商业玩家的明显短板,直接制约商业板块的 投入与发展节奏。 观点指数(GDIRI) 12月10日,绿景集团宣布旗下社区商业标杆佐阾香颂正式升级为3.0版本,并与沃尔玛 社区店等首批品牌完成签约。 资料显示,项目位于4号线红山站与5号线民治站的交汇处,未来无缝衔接22/33号线民治北站,3公里半 径覆盖60万常住人口,周边拥有高密度住宅与学校超60个。 焕新后,项目将推出"Funsong时光"主题空间,L1层打造"阾里市集+阾感生活"美食聚落,L2层构建亲 子体能、教育、零售复合业态,打造商业与社区共生范本。 绿景集团具有一定代表性,这类房企型社区商业玩家目前正面临资金紧张、运营能力不强、资产低效沉 淀等多重挑战,规模扩张不再可行,亟需通过核心资产盘活实现"自救"。 先发者困局 资料显示,绿景集团于2011年正式创立佐阾,这是其首个专注社区邻里商业的购物中心品牌,目前已形 成"佐阾购物中心、佐阾里、佐阾荟"三条产品线,覆盖不同规模社区的需求。 | | | 绿景社区商业产品线情况 | | | --- | --- | --- | --- | | 产品线 | 定位 | ...
要轻奢也要烟火气 DT-X破局社区场景
Bei Jing Shang Bao· 2025-11-30 15:43
Core Insights - The article discusses the launch of DT-X, a new commercial space by Hualian Group, which aims to blend high-end and affordable offerings in community retail [1][8]. Group 1: DT-X Concept and Offerings - DT-X is designed as a composite retail space, featuring a mix of light luxury fashion, niche beauty products, high-end bookstores, and affordable dining options [1][2]. - The first DT-X store spans 6,000 square meters and includes various consumer categories such as beauty, fashion, home goods, and gourmet food [4]. - The store aims to create a one-stop shopping experience by combining retail with dining and social spaces, thus enhancing consumer engagement [5][10]. Group 2: Strategic Shift and Market Positioning - Hualian Group's shift towards community-focused business comes after selling part of its stake in Beijing SKP, indicating a strategic pivot from high-end to community retail [8]. - DT-X is positioned to cater to diverse consumer needs, targeting both high-end shoppers and budget-conscious customers, thereby breaking traditional community retail dichotomies [3][10]. - The concept aims to leverage high-frequency dining to drive foot traffic, while high-end retail contributes to core profits, establishing a "composite profit model" [5][8]. Group 3: Market Dynamics and Competitive Landscape - The DT-X store is strategically located in the Xizhimen business district, surrounded by other commercial entities, which enhances its competitive positioning [6]. - The model seeks to differentiate itself by addressing specific consumer demands, such as quick luxury gifts for travelers and affordable dining for young professionals [6][10]. - The integration of high-end and affordable offerings is seen as a potential way to attract different customer segments without diluting brand perception [10][11]. Group 4: Operational Challenges and Future Prospects - The success of the DT-X model hinges on effective resource integration and management, as the combination of high-end retail and casual dining presents operational challenges [11]. - The store's ability to create a cohesive shopping experience will be critical in maintaining customer flow between different retail segments [11]. - If successful, the DT-X model could be replicated in other Hualian properties, offering a "light asset transformation" opportunity in the market [9].
老地标新生 泰国“莲花”系再“闯”通州商业
Bei Jing Shang Bao· 2025-10-22 15:38
Core Insights - The transformation of Tongzhou Lianhua Hui from a traditional supermarket to a community commercial complex is underway, aiming to meet local consumer demands and inject new vitality into the Tongzhou business district [1][2] Group 1: Project Overview - The Lianhua Hui project has completed exterior updates and has a merchant signing rate of approximately 90%, featuring various business types such as fast food, children's entertainment, and cinemas [2] - The project covers an area of about 18,300 square meters and aims to create a modern commercial complex that aligns with community needs through spatial restructuring and business reorganization [2][3] Group 2: Market Context - The renovation of Lianhua Hui reflects the broader evolution of commercial development in Tongzhou, which has seen over 3,000 enterprises relocate to the area, enhancing diverse consumer demands [3] - The commercial landscape in Tongzhou is shifting from traditional supermarkets and hypermarkets to shopping centers, community malls, and themed streets, indicating a transition from single-function to multi-functional commercial spaces [3] Group 3: Industry Trends - The shift from traditional supermarkets to community malls is driven by consumer demand for richer shopping experiences and better service quality, making community commercial complexes more appealing [4][5] - The "supermarket+" community complex model is gaining traction as it offers a one-stop lifestyle experience, allowing for quick adjustments to consumer needs and fostering local brand influence [5]
创新单元规划、突出“一老一小”、丰富新型业态——城市一刻钟便民生活圈扩围升级
Ren Min Ri Bao Hai Wai Ban· 2025-09-27 06:01
Core Viewpoint - The Ministry of Commerce and nine other departments have jointly issued a notice to enhance the construction of urban 15-minute convenient living circles, aiming to improve residents' daily life services and overall satisfaction [1][2]. Group 1: Key Tasks Outlined in the Notice - Expand coverage to include all urban areas and eligible county communities over the next three years, integrating various service circles such as elderly care and shopping [2]. - Optimize facility layout through scientific planning and development of community economies, ensuring commercial facilities are well-distributed [2]. - Promote business upgrades by enhancing essential service sectors, particularly for the elderly and childcare, to meet diverse consumer needs [2]. - Upgrade services by encouraging brand development and personalized service offerings, including community dining options [2]. - Enhance management through diversified governance mechanisms and improved digital management for smarter community living [2]. Group 2: Focus Areas for Future Development - The emphasis will be on innovative planning, particularly for elderly and childcare services, and the introduction of new business models [2][3]. - The Ministry of Civil Affairs is focusing on multi-layered elderly care services, with over 86,000 meal assistance points established to support daily needs [3]. - The National Health Commission is working on expanding community childcare services, providing various options for parents [3].
民生论谈丨一刻钟“幸福半径” 激活社区消费潜力
Sou Hu Cai Jing· 2025-09-25 07:49
Core Insights - The "15-minute convenience service circle" is expected to create a larger market space over the next five years, tapping into a trillion-level consumption market [1][6] - The upcoming "National 15-Minute Convenience Life Service Month" aims to enhance community services and stimulate consumption [3][5] Group 1: Policy and Initiatives - The Ministry of Commerce will organize the third "National 15-Minute Convenience Life Service Month" starting October 1, transitioning from a festival to a month-long service initiative [3][5] - The initiative reflects a significant shift in urban governance, aiming to normalize the construction of convenience service circles as a continuous public welfare project [3][4] - The "Three-Year Action Plan for the Comprehensive Promotion of Urban 15-Minute Convenience Life Circles (2023-2025)" aims to enhance the diversity of life service industries and improve economic circulation [3][4] Group 2: Market Potential and Economic Impact - By July 2025, 6,255 convenience service circles are expected to be established across 210 pilot areas, serving 129 million residents and involving 1.503 million commercial outlets [4][6] - The "100 Cities, 10,000 Circles" goal aims to establish 10,000 well-structured convenience service circles by 2030, potentially creating over 10 million job opportunities [6][7] - The development of these service circles is anticipated to invigorate community commerce and enhance the overall quality of life, thereby generating significant investment and consumption demand [6][7]
9部门推动便民生活圈扩围升级 2030年将实现“百城万圈”目标
Chang Jiang Shang Bao· 2025-09-21 23:01
Core Points - The Ministry of Commerce and nine other departments are jointly promoting the expansion and upgrade of convenient living circles [1] - The goal is to achieve the "Hundred Cities, Ten Thousand Circles" target by 2030, which includes establishing 100 pilot cities for convenient living circles and building 10,000 well-structured, comprehensive, and high-quality living circles [2] Summary by Categories Goals and Targets - By 2030, the aim is to establish 100 pilot cities for convenient living circles and create 10,000 well-structured living circles with high-quality services [2] - The initiative includes the creation of 500 "Silver Hair Golden Streets" and 500 "Children's Fun Parks," with a target resident satisfaction rate of over 90% and a chain store rate of over 30% [2] Key Tasks - Expand coverage to include urban areas and county communities, ensuring more people have access to convenient living circles [2] - Optimize facility layout by integrating living circles into urban planning and ensuring new communities have commercial and elderly care centers [2] - Upgrade service offerings by focusing on essential services such as elderly care, childcare, and community markets, while fostering new shared economy models [2] - Promote brand and chain development to enhance community service quality [2] - Establish a governance system that includes party leadership, multi-party cooperation, and digital management to improve community commercial efficiency [2]