租相机、租衣服、租玩具……从数码产品到户外装备，从房屋汽车到母婴用品，在部分年轻人的世界里，一股"万物皆可租"的消费浪潮正扑面而 来。这些年轻人为何偏爱"租赁消费"？ 租赁经济按下加速键 八月末，重庆一家露营装备店内人头攒动，店主周先生一边整理货架，一边笑着说："4至10月是租赁行业消费旺季，暑期最忙时一天能接30多个 订单。"他告诉记者，店里的装备分为租赁和销售两类，但超过六成的顾客更倾向于租赁，其中以年轻人、亲子家庭为主。 重庆市一家提供露营装备租赁服务的商铺。（受访者供图） 易观分析发布的《中国新租赁行业洞察2025》显示，传统租赁行业以租房、租车等超高价值商品为主，而现在的租赁覆盖行业丰富，租赁方式更 加灵活，租赁时长多样，对消费者产生较强吸引力。 美团平台数据反映出租赁需求的多元化趋势。今年8月，"相机租赁"搜索量同比增长63%，"婚纱礼服租赁"搜索量同比增长109%，"无人机租赁"搜 索量同比增长89%，"儿童推车租赁"搜索量同比增长165%，租赁正覆盖更多消费场景。 广州市民林莉莉刚结束和朋友的新疆之旅，出发前两周，她就通过"飞猪租车""人人租"等平台租齐了全套装备。"无人机40多元一天，单反相 ...

Group 1 - The rental market is becoming a popular choice among young people seeking flexible lifestyles and trendy experiences, with a significant increase in transaction volume reported by the Zhima rental platform, which saw a year-on-year growth of 71.6% as of June, with over 60% of users under 30 years old [1] - Popular rental items among young consumers include gaming consoles like Switch2 and musical instruments such as guitars, with a notable increase in demand for event-related equipment like cameras and telescopes due to rising interest in concerts [1] - The new rental market is projected to approach 1 trillion yuan by 2030, with experts suggesting it will become a key driver of consumer growth alongside online and instant retail [1] Group 2 - Zhima rental is enhancing its core capabilities and investing 10 billion yuan to support merchants, indicating a strong commitment to meeting the growing rental demand among young consumers [2] - A white paper on the healthy development of the rental industry was released, addressing consumer concerns about trust in rentals and proposing standardized solutions across information, transaction, and payment services [2] - The rental economy is seen as a crucial player in promoting resource efficiency, green development, and diverse consumer needs, with a shift from scale expansion to quality improvement driven by digital technology [3]