Group 1 - The rental market is becoming a popular choice among young people seeking flexible lifestyles and trendy experiences, with a significant increase in transaction volume reported by the Zhima rental platform, which saw a year-on-year growth of 71.6% as of June, with over 60% of users under 30 years old [1] - Popular rental items among young consumers include gaming consoles like Switch2 and musical instruments such as guitars, with a notable increase in demand for event-related equipment like cameras and telescopes due to rising interest in concerts [1] - The new rental market is projected to approach 1 trillion yuan by 2030, with experts suggesting it will become a key driver of consumer growth alongside online and instant retail [1] Group 2 - Zhima rental is enhancing its core capabilities and investing 10 billion yuan to support merchants, indicating a strong commitment to meeting the growing rental demand among young consumers [2] - A white paper on the healthy development of the rental industry was released, addressing consumer concerns about trust in rentals and proposing standardized solutions across information, transaction, and payment services [2] - The rental economy is seen as a crucial player in promoting resource efficiency, green development, and diverse consumer needs, with a shift from scale expansion to quality improvement driven by digital technology [3]