Core Insights - The rental economy has experienced rapid growth this year, showcasing a diverse range of categories that are emerging as new growth points in the rental market [1][2]. Group 1: Market Trends - Consumers are increasingly opting for rental products, with a notable shift towards shorter rental durations; short-term rentals now account for 90% of the rental business, up from a 50-50 split between long-term and short-term rentals [1]. - Popular rental categories such as baby products, drones, and cameras have seen growth rates exceeding 400% in the past two years [1]. Group 2: Consumer Behavior - The rental market has expanded beyond traditional categories like housing and vehicles to include apparel, beauty products, digital devices, and baby products, reflecting a trend of diversification [2]. - The demographic of renters is shifting, with over 70% of renters being from the "post-95" generation, indicating a change in values and lifestyle preferences that prioritize usage over ownership [2].

Core Insights - The article emphasizes the importance of product selection for success on TikTok, highlighting that effective product choices can significantly enhance sales performance. Group 1: Product Selection Criteria - Lightweight and Small Items: Products that are light and small reduce logistics costs and encourage quick decision-making from users [4][8][9] - Visual Appeal: Products that have strong visual impact are more likely to attract attention and engagement on TikTok [11][12] - Low Price Point: Items priced between $15 and $35 are more aligned with impulse buying behavior, leading to higher conversion rates [14][15][19] - Differentiation: Avoiding saturated markets by offering unique or innovative products is crucial for standing out [17][19] Group 2: Consumer Behavior Insights - TikTok's user base primarily consists of Generation Z, who tend to make purchasing decisions based on emotional triggers rather than rational comparisons [14] - The platform's data indicates that products with an average order value below $25 yield the highest conversion rates, while those above $50 see a nearly 40% drop in conversion [15] Group 3: Strategic Recommendations - The article suggests a "Four-Dimensional Golden Model" for product selection, which includes focusing on lightweight items, ensuring high visual appeal, maintaining low price points, and pursuing differentiation through innovative features [19] - Companies are encouraged to rethink their product offerings to tell compelling stories and engage users effectively, rather than merely chasing trends [19]