IT之家 1 月 29 日消息，据极目新闻报道，京东集团创始人、董事局主席刘强东为老家乡亲准备的年货今日（1 月 29 日）正式开始发放。 报道称，上千部 AI 大屏手机已经垒成一面墙，刘强东为江苏宿迁来龙镇光明村乡亲们准备的年货堆得比人还高，堪称"最有排面的年货"。村民已在现场 排起长队准备领取年货，还有不少人骑着空三轮车方便一车拖回。 IT之家从京东官方公告获悉，刘强东为其老家江苏宿迁来龙镇光明村的村民下单了超万件年货，既包括能识别方言的大屏 AI 手机、微波炉等实用的数码 家电，也有米、面、油等实用商品，还准备了血糖仪、筋膜枪等健康设备。 此外，今年京东还将为光明村打造一场"村晚"，并搭建 AI 教室、举办新春大集，开展丰富的贺新春活动。 准备了 能识别方言的OPPO大屏AI手机 视频一开,乡音就在耳边; 画面 【福临门米面油" 祝您福寿安康,天天都有好心情! 给爱喝儿口的叔舅们 送上宿迁的家乡酒,院詞■已备好 举杯共饮话团圆,情谊浓浓过好年! 给大姑小姨们 送上 过年走亲戚,脸上笑开颜; 还有 彩虹语音控制电热毯" 喊一声就暖烘烘、马年一定红红火火 报道还称，光明村 1500 户村民，家家户户都将领到 ...

Core Viewpoint - The article highlights the festive atmosphere in Beijing's Sanlitun area, where a giant candy-themed float from Xu Fu Ji has become a focal point for New Year celebrations, engaging consumers with interactive activities and unique candy offerings [1] Group 1: Event Highlights - The event features a giant float designed as a candy bucket, which transforms into a fruit platter, showcasing limited edition traditional candies for 2026 [1] - Interactive games such as a giant claw machine filled with candies and pastries attract crowds, with participants eager to engage in the fun [1] - Various shopping districts in Beijing are hosting diverse New Year celebrations, including theatrical performances and light shows, enhancing the festive spirit [1] Group 2: Consumer Engagement - Young consumers are actively participating in the festivities, with one individual expressing excitement over the candy experience while enjoying the atmosphere [1] - The event encourages community interaction, with people gathering to take photos and participate in games, indicating a strong consumer interest in festive activities [1] - The presence of unique offerings and interactive experiences suggests a trend towards immersive consumer engagement during holiday celebrations [1]

Group 1 - The event featured a giant candy cart designed as a New Year candy bucket, which transformed into a fruit platter, attracting many visitors for photos [3] - Interactive games such as a giant claw machine filled with candies and pastries were popular among attendees, enhancing the festive atmosphere [3][5] - The "candy throwing" segment created a lively environment, with participants joyfully catching falling candies, contributing to the overall celebratory mood [5] Group 2 - The candy cart is part of a nationwide tour by Xu Fu Ji, starting in Beijing and visiting 18 cities over 39 days, aiming to distribute 100 million candies as New Year blessings [7] - The tour will pass through landmark buildings and commercial areas, with staff in traditional attire distributing candies to the public [8] - Various shopping districts in Beijing are hosting unique events to celebrate the New Year, including performances and light shows, creating a diverse festive experience for citizens [8]

Core Insights - Xu Fu Ji is focusing on health-oriented products, launching new items like nutritional gummies and low-GI snacks to align with consumer trends [2][5] - The company has achieved an average annual revenue growth of 8% over the past three years, with expectations for double-digit growth in 2024 [4][7] - Xu Fu Ji has a strong commitment to innovation, with over 150 R&D professionals and an annual investment of nearly 200 million yuan in research and development for the past 12 years [9][10] Company Overview - Established in 1992, Xu Fu Ji has over 30 years of experience in Dongguan and has become a well-known brand in both domestic and international markets [7] - The company produces nearly 800 different products across eight categories, including candies, snacks, and baked goods [5][7] - Xu Fu Ji operates more than 39 modern workshops and 127 high-quality automated production lines, with a daily production capacity exceeding 1,600 tons [7][10] Innovation and R&D - The company has established a "Health Snack Joint Research Center" in collaboration with South China University of Technology, focusing on functional ingredients and advanced technology innovation [9] - Xu Fu Ji's R&D strategy emphasizes "nutritional addition, ingredient reduction, and healthier processing methods," leading to the development of low-sugar and low-fat products [9][10] - The company has implemented smart factory initiatives, enhancing production efficiency to 85% through automation and digitalization [10][12] Quality Control - Xu Fu Ji maintains strict quality control, with products undergoing 331 quality inspection checkpoints before reaching consumers [14][15] - The company sources high-quality ingredients, such as AA-grade fresh eggs, to ensure product freshness and quality [14] Financial Collaboration - In December 2022, Xu Fu Ji partnered with China Merchants Bank Dongguan Branch to enhance financial services, including supply chain finance and digital transformation [16][18] - The collaboration has improved financial management efficiency and provided tailored insurance services for Xu Fu Ji's employees [20][21] - Xu Fu Ji has successfully integrated its products into the bank's internal purchase platform, achieving significant sales milestones [21]

Core Viewpoint - The acquisition of Xu Fu Ji by Nestlé marks a significant strategic move, as it aims to transform Xu Fu Ji into a "national classic snack brand" amidst declining candy consumption trends in China [2][18]. Group 1: Acquisition Details - On March 3, Nestlé announced the acquisition of the remaining 40% stake in Xu Fu Ji, achieving full ownership after previously acquiring 60% for $1.7 billion in 2011 [2][5]. - Xu Fu Ji has been a dominant player in the Chinese candy market, achieving sales of over 1 billion yuan in 1997 and maintaining a leading position in the market since [5][7]. Group 2: Market Context - The candy market in China has been experiencing a decline, with traditional candy sales dropping by an average of 11.6% annually from 2019 to 2023 [13]. - The overall candy market growth has stagnated, with a compound annual growth rate of only 2% from 2016 to 2020, and a decline in production from 352,000 tons in 2016 to 288,000 tons in 2018 [15]. Group 3: Brand Transformation - Nestlé aims to leverage Xu Fu Ji's extensive distribution network to penetrate the growing snack market, which contrasts with the declining candy sector [18][19]. - Xu Fu Ji has already begun diversifying its product offerings beyond traditional candies, including snacks like nuts and cakes, to adapt to changing consumer preferences [21]. Group 4: Consumer Behavior - The perception of Xu Fu Ji as a "candy king" persists, with Nielsen data indicating a market share of over 30% in bulk candy sales [10]. - However, the cultural significance of candy during festivals like the Spring Festival is diminishing, leading to a decline in its consumption as a gift item [12][14].