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欧莱雅发布红外光直发器:速度快三倍,头发顺滑两倍|直击CES
Xin Lang Ke Ji· 2026-01-05 19:11
Light Straight + Multi-styler将于2027年在全球上市,定价等更多细节将在欧莱雅官网公布。这款产品已 经获得CES 2026创新奖,是欧莱雅继2024年CES推出AirLight Pro吹风机后,第二款采用红外光技术的 造型工具,标志着该公司正在构建完整的红外光美发护理产品线。 新浪科技讯 欧莱雅在CES 2026上推出红外光美发科技产品Light Straight + Multi-styler,这款直发造型器 采用专利红外光技术,标志着百年美发工具行业迎来重大技术突破。传统直发器的加热板温度通常达到 400°F(约204°C)甚至更高——超过角蛋白变性的阈值,导致毛鳞片受损、断裂和失去光泽。欧莱雅 2024年的美国消费者调查显示,58%的受访女性表示她们的头发损伤源于高温。Light Straight + Multi- styler的玻璃板温度始终不超过320°F(约160°C),相比传统直发器大幅降温,同时利用近红外光深入 渗透发丝纤维,重塑决定头发形状和质地的氢键分子结构。 责任编辑:李桐 专题:2026年度国际消费电子展(CES) 根据欧莱雅的仪器测试数据,Light St ...
中国制造如何重返美国市场?| 出海峰会
吴晓波频道· 2025-06-28 01:21
Core Viewpoint - The article discusses the new opportunities and challenges faced by Chinese companies in the context of global supply chain shifts and international trade dynamics, particularly in relation to the U.S. and neighboring countries like Vietnam and Mexico [2][3][5]. Group 1: Current State and Challenges of Chinese Companies Going Global - Since 2018, China's share of U.S. imports has decreased from approximately 21% to 13%, with neighboring countries like Mexico and Vietnam benefiting from this shift [3]. - The traditional re-export trade model is facing difficulties, as new regulations in Vietnam are making it unsustainable for Chinese companies to simply relabel products for export to the U.S. [10][11]. - Chinese factories are adapting by relocating production to countries like Vietnam and Malaysia, as seen in the significant drop in Chinese cabinet exports to the U.S. [12]. Group 2: Supply Chain Restructuring - The phenomenon of "mobile factories" is emerging, where Chinese manufacturers are relocating their production capabilities to different regions, leading to a rapid reassembly of supply chains [14][15]. - The dependency of the U.S. on Chinese supply chains varies by industry, with some sectors like children's products remaining difficult to replace [15][16]. - Companies need to analyze their products at a granular level (SKU) to enhance resilience against supply chain changes [18]. Group 3: Strategies for Chinese Companies Going Global - Establishing a cognitive management system is crucial to overcome cognitive blind spots that hinder effective communication and collaboration among companies [24][26]. - A deep understanding of local markets and compliance is essential for successful international operations, as evidenced by the challenges faced by companies like Samsung in India [30][32]. - Companies should optimize their geographical layout by establishing multiple factories to mitigate tariff impacts and enhance operational efficiency [36][38]. Group 4: Organizational and Talent Development - Companies must break through traditional equity structures to avoid risks associated with over-concentration in local markets [41][43]. - Enhancing user insight and understanding local consumer needs is vital for product success in foreign markets [46][48]. - Developing localized management capabilities is necessary, as overseas operations often require different strategies than those used domestically [49][53][57].