华源传媒认为， AI 仍是全球产业叙事中最重要的方向，重视产品落地且有收入结构的应用方向：1） AI 营销：生成式 AI 产品（包括豆包、千问、元宝等）逐渐成为信息获取核心入口，流量产生新迁移， 因此 GEO（生成式引擎优化）有望适配AI 新入口时代的新型营销范式，即通过系统优化内容的语义表 达、结构形态、可信度背书与多模态适配性，提升品牌信息在 AI 生成答案中的引用率、权威性与可见 度。模式仍在早期，建议关注快速推进布局的公司；2）AI 短剧和优质内容生成：漫剧市场持续增长， 2025 年，仅抖音平台，漫剧上新数量高达 37583 部，抖音端漫剧全年的累计播放量超过 757.72 亿，AI 生成视频技术迭代，降低入局门槛，推动产能跃进，建议关注持续投入布局的公司。 消息面上，马斯克将开源X平台内容推荐算法，GEO概念有望站上市场风口。当地时间1月10日，马斯 克在社交媒体平台X发文称，将在一周内正式开源X平台最新的内容推荐算法，覆盖"所有用于决定向用 户推荐自然内容和广告内容的代码"。马斯克表示，"此过程将每四周重复一次"，同时附带开发者说 明，标注算法和逻辑上的改动内容。 传媒ETF紧密跟踪中证传媒指数 ...

传媒ETF紧密跟踪中证传媒指数，中证传媒指数从营销与广告、文化娱乐、数字媒体等行业中，选取总 市值较大的50只上市公司证券作为指数样本，以反映传媒领域代表性上市公司证券的整体表现。 数据显示，截至2025年12月31日，中证传媒指数(399971)前十大权重股分别为分众传媒(002027)、巨人 网络(002558)、蓝色光标(300058)、岩山科技(002195)、利欧股份(002131)、恺英网络(002517)、昆仑万 维(300418)、三七互娱(002555)、光线传媒(300251)、神州泰岳(300002)，前十大权重股合计占比 51.52%。 中邮证券指出，在应用端，千问、灵光、阿福等面向垂直场景的大模型产品正加速落地，有望在金融、 教育、办公等多领域加速渗透。QuestMobile显示，在2025年12月8日至14日期间，蚂蚁阿福与灵光表现 亮眼，周活跃用户规模分别突破千万和三百万量级，成功跻身同期新应用榜单前两位。同时，以Manus 被高价收购为代表的事件，反映出市场对优质AI应用标的的强烈需求，这不仅为创业团队提供了明确 的退出路径，也显著降低了AI应用的创新试错成本，将进一步激发应用 ...

机构指出，把握互联网流量第三次革命，重视AI广告营销GEO。传统的SEO关注的是，如何让网页在搜 索结果页排得更前。而GEO关心的是，内容有没有被AI选中，有没有被优先提及推荐。即在AI应用上 投广告，解决企业品牌在AI平台的认知度和推荐率问题，是当前最直接的商业化场景。 GEO核心模式模式高度依赖语料供给与信息源抓取，大品牌更具优势。因其拥有成熟语料、品牌知名 度、充足信息源及生成工具，小品牌因缺乏这些资源可能被淘汰。 在硬件端（尤其是存储和CPO）出现高位分歧的背景下，AI应用端借着港股MiniMax上市火爆、春节档 期预期以及全新的"GEO"概念，迎来了困境反转。Google凭借生态护城河反攻OpenAI，"场景+流量"成 为AI下半场的胜负手。 互联网流量红利已完成三次关键迭代：1、2000年起搜索流量时代催生SEO、淘宝客机遇；2、随后推荐 流量时代成就短视频、直播赛道；3、如今AI流量时代来临，豆包、DeepSeek等大模型成新流量核心， GEO（生成式引擎优化）正是承接此次革命的关键营销范式，AI应用端也进入密集催化期。 市场方面，传字节跳动"豆包"AI模型将登上春晚，这被视为AI应用破圈的里程 ...

中泰证券指出，具体后续部署路径上，将按照不同教育阶段特点，分类推动人工智能通识教育，培养胜 任智能时代的高素质人才。AI+教育商业化潜力充足，用户付费意愿强，权威研究机构 MarketsandMarkets预测，到2025年，全球规模将突破300亿美元，年复合增长率超40%。海外公司商业 模式落地顺畅，而到国内层面，教育公平化需求旺盛，政策扶持力度明确，看好具有产品力/推广能力 优势的相关公司，伴随相关细分政策落地，后续进行市场下沉与落地推进，挖掘业绩增长新动能。 截至2025年12月31日 10:14，中证传媒指数(399971)强势上涨2.07%，成分股蓝色光标(300058)上涨 15.73%，利欧股份(002131)上涨9.94%，易点天下(301171)上涨7.51%，视觉中国(000681)，中文在线 (300364)等个股跟涨。传媒ETF(159805)上涨2.20%，最新价报1.39元。 传媒ETF紧密跟踪中证传媒指数，中证传媒指数从营销与广告、文化娱乐、数字媒体等行业中，选取总 市值较大的50只上市公司证券作为指数样本，以反映传媒领域代表性上市公司证券的整体表现。 消息面上，教育部在新闻发布 ...

Core Insights - The brand strategy and advertising industry is undergoing a significant transformation characterized by "brand reconstruction and value return," leading to structural growth and high-quality development [1] - The advertising sector has seen a digital share of 78.3%, with a shift from traffic dependency to brand value construction, highlighting the importance of new product promotion and cross-border experiential marketing [1][2] - The industry is evolving towards a new paradigm that emphasizes the coexistence of precision efficiency and humanistic warmth, with competition now focusing on technological iteration, emotional resonance, and social responsibility [1] Brand Strategy and Marketing - The brand strategy has transitioned from a singular focus on traffic to a three-dimensional construction involving "platform ecology, emotional value, and technological scenarios" [1] - The emergence of new marketing strategies, such as "accompanying growth," allows brands to build long-term value while also achieving rapid exposure [5][13] - The "borrowing power" theory, developed by Jin Qiang Dashi, has redefined industry logic and is recognized for its practical application in achieving high-efficiency breakthroughs without the need for extensive market education [10][20] Key Figures and Achievements - Jin Qiang Dashi has over 20 years of experience in advertising marketing, with a client base exceeding 100,000 and a social media following of over 5 million [2][12] - His agency, Hong Production, has created numerous blockbuster advertising cases across various sectors, including technology, beauty, and consumer electronics, demonstrating a unique ability to ignite market interest without relying on large budgets [5][13] - The agency has successfully managed high-profile campaigns, including eight consecutive years of securing prime advertising slots during the CCTV Spring Festival Gala [5] Innovative Marketing Approaches - Jin Qiang Dashi's marketing strategies include the "cognitive warfare + symbol warfare" dual-track strategy, which has proven effective in enhancing brand recognition and market share [12] - The agency has developed over 1,700 AI intelligent agents to provide comprehensive marketing solutions, integrating AI into the entire marketing process [14] - The "saturation attack" advertising model has been instrumental in achieving explosive brand recognition and market penetration [12] Social Impact and Community Engagement - Jin Qiang Dashi has initiated the "Send Marketing to the Countryside" program, providing free support to entrepreneurs and helping them establish their business identities through short videos [18] - His involvement in rural revitalization projects demonstrates a commitment to leveraging marketing expertise for social good, promoting local products and enhancing community engagement [18] Financial Aspects and Market Position - The fees for Jin Qiang Dashi's services range from 500,000 to 1,500 million, depending on the scale and scope of the project, indicating a premium positioning in the market [19] - The agency has established itself as a leading brand management company in China, offering a full suite of services from advertising planning to strategic investment [14][20]

Group 1 - The core viewpoint highlights a significant rise in the Zhongzheng Media Index (399971) by 4.00%, with notable increases in constituent stocks such as BlueFocus (300058) up by 20.02% and Yidian Tianxia (301171) up by 12.33% [1] - Alibaba's AI assistant Qianwen App has surpassed 10 million downloads within a week of its public testing, becoming the fastest-growing AI application, outpacing ChatGPT and others [1] - Google's new image generation model, Nano Banana Pro, is built on the Gemini 3 Pro architecture, claiming unprecedented control and enhanced world knowledge to transform user concepts into studio-quality designs [1] Group 2 - Huayuan Securities notes that the significant improvement in text-to-image capabilities is expected to accelerate the elevation of IP content, with AI comic production emerging as a new paradigm in content creation [2] - The AI comic production model enhances efficiency and reduces costs compared to traditional 2D comic production, with ongoing integration of technological capabilities and industrial production chains [2] - The growth in AI comic releases is fundamentally driven by increased token consumption, with platforms like Douyin and Kuaishou willing to support traffic for these productions [2] Group 3 - As of October 31, 2025, the top ten weighted stocks in the Zhongzheng Media Index include companies like Focus Media (002027) and Giant Network (002558), collectively accounting for 50.51% of the index [3]

Group 1 - The core viewpoint indicates that the gaming industry showed a strong operational trend in Q3, with significant data supporting this from leading and mid-tier companies [2] - Domestic gaming revenue reached 880.26 billion yuan in Q3, reflecting a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08%, suggesting mixed performance [1] - The gaming sector is experiencing a shift in investment focus, with some marginal funds moving towards more aggressive sectors, yet the underlying industry trend remains strong, supporting current stock prices [2] Group 2 - The top ten weighted stocks in the CSI Media Index account for 51.97% of the index, with companies like Focus Media and Giant Network leading the list [3] - The CSI Media Index tracks major companies in marketing, advertising, cultural entertainment, and digital media, reflecting the overall performance of representative listed companies in the media sector [3] - The recent performance of the gaming sector is characterized by a trend where revenue growth outpaces valuation increases, indicating strong fundamental support for the sector [2]

Group 1 - The core index of the CSI 500 Communication Services Index is reported at 6578.12 points, with a monthly increase of 15.55%, a three-month increase of 28.52%, and a year-to-date increase of 33.48% [1] - The CSI 500 Index is categorized into 11 primary industries, 35 secondary industries, and over 90 tertiary industries, providing a comprehensive analysis tool for investors [1] - The top ten weighted stocks in the CSI 500 Communication Services Index include: Yanshan Technology (8.24%), Giant Network (7.26%), Hengtong Optic-Electric (6.85%), Kaiying Network (6.74%), Guangxun Technology (5.64%), Wangsu Science & Technology (5.04%), Haige Communication (4.92%), Light Media (4.91%), Shenzhou Taiyue (4.59%), and BlueFocus Communication Group (4.22%) [1] Group 2 - The industry composition of the CSI 500 Communication Services Index shows that cultural entertainment accounts for 42.70%, communication equipment for 33.92%, digital media for 10.28%, data centers for 8.88%, and marketing and advertising for 4.22% [2] - The index sample is adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December each year [2] - In the event of special occurrences affecting a sample company's industry classification, the CSI 500 Industry Index sample will be adjusted accordingly [2]

Core Points - The Shanghai Composite Index increased by 0.34%, while the China Securities Hong Kong 300 Communication Services Index (H300 Communication) reported a value of 1578.18 points [1] - The H300 Communication Index has seen a rise of 4.79% over the past month, 16.90% over the past three months, and 32.48% year-to-date [1] Group 1: Index Overview - The China Securities Hong Kong 300 Industry Index series classifies securities based on the China Securities Industry Classification Standard, reflecting the overall performance of different sectors in the Hong Kong market [1] - The base date for the index is December 31, 2004, with a base point of 1000.0 [1] Group 2: Top Holdings - The top ten holdings of the H300 Communication Index are Tencent Holdings (15.07%), NetEase-S (13.89%), China Mobile (13.81%), Baidu Group-SW (12.96%), Kuaishou-W (12.72%), Cheung Kong (7.38%), China Telecom (4.5%), China Unicom (3.24%), China Tower (2.93%), and Bilibili-W (2.79%) [1] Group 3: Sector Composition - The sector composition of the H300 Communication Index includes Digital Media (47.10%), Telecom Services (30.30%), Cultural Entertainment (15.78%), Communication Technology Services (2.93%), Data Centers (2.03%), Communication Equipment (0.99%), and Marketing & Advertising (0.86%) [2] Group 4: Sample Adjustment - The index sample is adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December [2] - Weight factors are adjusted in accordance with the sample changes, and any temporary adjustments will follow the same protocol as the index sample adjustments [2]

Group 1 - The core index of the China Securities 1000 Communication Services Index closed at 5430.93 points, with a one-month increase of 9.14%, a three-month increase of 11.76%, and a year-to-date increase of 17.63% [1] - The index is composed of liquid and representative securities from each industry, providing a diversified investment target for investors [1] - The top ten weighted stocks in the index include: Tom Cat (3.33%), Changxin Bochuang (3.16%), Taicheng Light (3.08%), Yiyuan Communication (2.93%), Yinzhijie (2.92%), Jiecheng Co. (2.79%), Jibite (2.75%), Aofei Data (2.69%), Zhangqu Technology (2.64%), and Yunsai Zhiliang (2.4%) [1] Group 2 - The market share of the index's holdings is 67.08% from the Shenzhen Stock Exchange and 32.92% from the Shanghai Stock Exchange [1] - The industry composition of the index includes: Communication Equipment (33.79%), Cultural Entertainment (31.87%), Marketing and Advertising (15.06%), Data Center (6.97%), Telecom Value-Added Services (4.89%), Communication Technology Services (3.91%), and Digital Media (3.51%) [2] - The index samples are adjusted every six months, with adjustments implemented on the next trading day after the second Friday of June and December [2]