Core Viewpoint - The opening of the new store by Xinbaotang at Guangzhou Baiyun Airport marks a significant step in promoting the cultural heritage of Xinhui Chenpi and enhancing the international influence of the brand [1][3][5]. Group 1: Store Opening and Market Expansion - Xinbaotang has opened the first brand specialty store for Xinhui Chenpi in an airport, which serves as a crucial point for market expansion and a platform to showcase the intangible cultural heritage to global travelers [3][5]. - The store is strategically located in one of China's major international aviation hubs, which sees an annual passenger throughput of over tens of millions, providing significant brand exposure and international reach [3]. Group 2: Product Offering and Innovation - The specialty store features a core product matrix that includes traditional Xinhui Chenpi raw materials and innovative products such as Chenpi enzyme, Chenpi coffee, and Chenpi yogurt, catering to diverse traveler needs [3][8]. - Xinbaotang has maintained a dual approach of preserving traditional production techniques while actively engaging with universities and research institutions to develop innovative products, including Chenpi enzyme, which has been clinically proven to address issues like insomnia and abnormal blood lipids [8][10]. Group 3: Brand Development and Cultural Promotion - Xinbaotang has established a comprehensive industrial chain that includes Xinhui citrus planting, Chenpi storage and trading, biotechnology, traditional Chinese medicine, and health industries [10]. - The brand has significantly increased its cultural outreach, appearing on major CCTV programs and reaching an audience of 1.05 billion people from January to August 2024, enhancing its brand recognition and reputation [10][12]. - The new airport store is seen as a bridge to the world, helping the century-old brand to rejuvenate on the international stage, with plans to integrate cultural experiences, research bases, production lines, and tourism into its development model [14].

Group 1 - Guangdong has introduced 27 measures to support the high-quality development of the integration of agriculture, culture, and tourism [3][4] - The measures include strengthening planning guidance, innovating diverse leisure experience scenarios, enhancing brand promotion, improving infrastructure, and increasing operational income for various entities [5][6] - The goal is to build a nationally leading and globally recognized model for the deep integration of agriculture, culture, and tourism in Guangdong [6][7] Group 2 - Recent exposure by CCTV revealed issues of fraud in the Chenpi market, where low-cost "quick-made" Chenpi was sold at high prices by misrepresenting its age and origin [10][11] - In response, Guangdong and Guangxi quickly initiated corrective actions, blacklisting several involved companies and prohibiting their participation in the Chenpi industry [12][13] - The New Hui Chenpi industry association and local agricultural societies have committed to quality assurance and protecting the integrity of authentic Chenpi [72][73] Group 3 - The Guangdong Provincial Government reported that the per capita disposable income of rural residents exceeded 43,000 yuan, indicating solid progress towards common prosperity [30][31] - A press conference highlighted the achievements of the "14th Five-Year Plan" in Foshan, emphasizing its status as a manufacturing hub in China [33][34] Group 4 - The 2025 Zhuhai Seed Industry Carnival was launched, showcasing modern seed industry technologies and achievements [57][59] - A "field classroom" event focused on sweet corn cultivation practices, reflecting a shift in Guangdong's fresh corn industry towards quality competition rather than just yield [60][64] Group 5 - The Clear Water and Green Mountains initiative was emphasized during the Guangdong Provincial Forestry Industry Association's annual meeting, focusing on the development direction of the forestry industry [76][81]

Core Insights - The article emphasizes the integration of social sciences into local development initiatives, particularly the "Hundred Million Project" in Jiangmen, showcasing how academic insights can drive practical solutions for regional revitalization [3][34]. Group 1: Project Overview - The "Hundred Million Project" is revitalizing various industries in Jiangmen, such as cultural tourism in Kaiping and eel farming in Taishan, with significant contributions from the social sciences community [2][34]. - Jiangmen's social sciences sector is actively addressing local development challenges by establishing 104 targeted research topics to enhance county-level growth [6][34]. Group 2: Industry-Specific Initiatives - A report co-produced with Jiangmen Customs outlines strategies for the eel industry, focusing on four key areas: distribution, processing, branding, and circulation, which have been endorsed by local government leaders [7][8]. - The Chenpi (dried tangerine peel) industry is aiming for a production value of 50 billion, with strategies to address issues like resource degradation and brand recognition [17][19]. Group 3: Research and Development - The social sciences community has produced 38 reports in 2024, with 28 receiving feedback from city leaders, indicating a strong alignment between academic research and governmental needs [10][34]. - Collaborative efforts with local universities and institutions have led to the creation of 32 research outcomes focused on cultural heritage and community engagement [14][15]. Group 4: Practical Applications - The social sciences sector is promoting hands-on research by sending experts into the field, transforming local areas into experimental labs for the "Hundred Million Project" [21][34]. - Initiatives like "Smart Agriculture" are being explored to integrate blockchain technology into rural property transactions, enhancing the foundation for rural e-commerce and revitalization [25][34]. Group 5: Economic Opportunities - The completion of major infrastructure projects, such as the Shenzhen-Jiangmen Bridge, presents significant economic opportunities, prompting research on leveraging these developments for regional growth [28][30]. - The social sciences community is actively disseminating findings through various media, generating public interest and support for the "Bridge Economy" [30][31].