Core Insights - The competition among domestic snack collection stores has intensified, with leading companies looking to expand overseas due to market saturation in China [1] - Real-world case studies reveal the challenges and lessons learned from international expansion, highlighting the importance of cultural understanding and operational adjustments [1] Market Challenges - Southeast Asia's market presents hidden cognitive traps, such as the need for halal certification in Indonesia, which led to significant losses for a brand due to non-compliance [2] - Consumer habits vary significantly; for instance, a Vietnamese store adjusted its operating hours to match local preferences, resulting in a 40% increase in foot traffic [2] Preparation Phase - Cultural misunderstandings in product selection can lead to financial losses, as seen when a brand's spicy snacks failed to resonate with Southeast Asian consumers [3] - Companies that adapt their product offerings based on local sales data can achieve quicker profitability [3] Supply Chain Issues - Supply chain disruptions can severely impact sales, as demonstrated by a store in Thailand that faced product spoilage due to weather conditions [4] - Store design and layout must consider local preferences; adjustments in decor led to a 20% increase in average transaction value [4] Operational Insights - Innovative inventory management techniques can reduce waste; for example, a store in Indonesia repackaged near-expiry products to boost sales [5] - Pricing strategies must be tailored to local markets, as demonstrated by a brand that successfully increased prices based on consumer perception [5] Expansion Strategies - Rapid expansion without adequate infrastructure can lead to operational inefficiencies, as seen in a brand that expanded too quickly in Vietnam [6] - A phased approach to franchising, with gradual transfer of management responsibilities, can build trust and improve local operations [6] Crisis Management - Unexpected challenges can lead to innovative solutions, such as the introduction of vending machines during a downturn, which increased customer retention [7][8] Compliance and Risk Management - Regulatory compliance can be time-consuming and costly; proactive measures such as creating a certification whitelist can mitigate risks [9] - Effective supplier management is crucial to avoid issues like product quality fluctuations and unauthorized distribution [9] Final Insights - Successful international expansion requires a shift in mindset from exporting to local adaptation, emphasizing the importance of understanding local markets and consumer needs [10]

本期内容转载自公众号「十分之一信箱」 Hi 亲爱的朋友！ 01 即便是参加伦敦马拉松的专业跑者,也会 陷入焦虑和紧张情绪。神奇的是,当跑者站 上起跑线,真正开跑之后,这种焦虑感就会 明显减轻甚至完全消失了,反而越跑越开 心越兴奋,那么为什么启动这么难呢? 02 为什么一旦开始,又会感到快乐呢?这里我 们会认识一种让我们快乐的「快乐因子」。 03 研究表明,和不付出或是只付出一点点相 比,让我们更高兴的,是真正花了力气、认 真努力过后得到的东西,这是为什么呢? 04 为了更好的开始,有没有什么小技巧可以 帮助我们启动呢? 大儿﹜ エイタ JUVU 70八氏 『 σ 7 十 , 西 ロ 西比水族馆一共要救助 60 只,总费用将 超过 20 万元人民币。对于一个非营利机 构来说,密西西比水族馆怎么筹集这笔资 金呢? 赵一鸣、好想来,「遍地都是」的零 食店究竟是如何赚钱的? 01 相比于以往的超市货架,这些零食店集 合店到底是如何把零食价格压到这么低 的呢? 价格压得这么低,这些零食集合店能赚钱 02 吗?它们都想出了什么主意? 03 2021 年底,全国只有 2500 家零食集合 店,到今年,就可能会达到 4.5 ...