Core Insights - Take-Two's CEO Strauss Zelnick stated that generative AI currently has a limited impact on the development of large games like Grand Theft Auto due to its fundamental lack of creativity [1][3] - Zelnick acknowledged that while AI has entered the game production process, its role in enhancing development efficiency remains quite limited [1] Group 1 - Zelnick does not deny the value of AI but believes that the changes it brings to production processes are not as significant as many perceive [3] - One reason for this limitation is intellectual property issues, while a deeper barrier is that AI is inherently "backward-looking," relying on vast databases of historical data [3] - Zelnick emphasized that even if AI were unrestricted, it would not be possible to generate a game comparable to GTA with a complete marketing plan at the push of a button [3] Group 2 - The essence of AI is a combination of large datasets, significant computing power, and large language models, which are fundamentally retrospective in nature [3] - AI can assist in areas that rely on historical data, but it is incapable of true creativity, which is essential in certain business aspects of Take-Two [3] - Take-Two is committed to creating long-lasting series, with Grand Theft Auto being a prime example, showcasing the creativity of its team and Rockstar Games' pursuit of perfection [3]