《侠盗猎车手》制造商Take-Two Interactive股价下跌10%，在线游戏平台Roblox下跌超过12%，电子游 戏引擎制造商Unity Software跌21%。 在Alphabet旗下的谷歌推出能够通过简单提示创建互动数字世界的人工智能模型之后，电子游戏公司的 股票在周五下午的交易中大幅下跌。 这种被称为 "Project Genie"的人工智能模式允许用户通过文字或上传图片的提示模拟真实世界的环境， 有可能颠覆十多年来视频游戏的制作方式，迫使开发商适应快速发展的技术。 "与静态三维快照中的探索体验不同，Genie 3会在用户移动并与世界互动时实时生成前方路径。它为动 态世界模拟物理和交互，"谷歌周四在一篇博客文章中说。 视频游戏开发商越来越多地采用人工智能，以此在竞争激烈、大公司林立的行业中脱颖而出。谷歌去年 的一项研究显示，近90%的游戏开发商使用人工智能代理。 然而，在电子游戏中使用人工智能是一个有争议的话题，许多人担心这项技术可能会导致失业潮，而在 过去几年中，电子游戏行业从大流行后的低迷中复苏时，经历了创纪录的裁员。 责任编辑：李桐 传统上，大多数电子游戏都是在游戏引擎（如 Epic ...

Core Insights - Take-Two's CEO Strauss Zelnick stated that generative AI currently has a limited impact on the development of large games like Grand Theft Auto due to its fundamental lack of creativity [1][3] - Zelnick acknowledged that while AI has entered the game production process, its role in enhancing development efficiency remains quite limited [1] Group 1 - Zelnick does not deny the value of AI but believes that the changes it brings to production processes are not as significant as many perceive [3] - One reason for this limitation is intellectual property issues, while a deeper barrier is that AI is inherently "backward-looking," relying on vast databases of historical data [3] - Zelnick emphasized that even if AI were unrestricted, it would not be possible to generate a game comparable to GTA with a complete marketing plan at the push of a button [3] Group 2 - The essence of AI is a combination of large datasets, significant computing power, and large language models, which are fundamentally retrospective in nature [3] - AI can assist in areas that rely on historical data, but it is incapable of true creativity, which is essential in certain business aspects of Take-Two [3] - Take-Two is committed to creating long-lasting series, with Grand Theft Auto being a prime example, showcasing the creativity of its team and Rockstar Games' pursuit of perfection [3]