1905电影网讯11月15日，第34届中国电影金鸡奖系列活动中"算法时代的电影突围"主题交流会在厦门举办。本次活动特邀猫眼研究院发布关于国产电影市场 的最新观察，并邀请来自壹同制作、英皇电影、千万间动画、麦特影业的优秀厂牌负责人及相关剧组主创探讨分享他们在内容实践中的思考。这场行业盛会 通过数据解析、案例拆解与趋势预判，为国产电影在流量时代的创新发展提供了破局思路。 当前电影产业正经历深刻变革，市场格局重塑，算法时代，观众行为与算法逻辑共同塑造新的电影传播路径，创作者、宣发团队该如何顺势而为，又如何突 破？猫眼研究院院长刘鹏通过数据指出："总体来看，市场呈现复苏态势，但供给结构与观众构成均发生显著变化。观众年龄结构持续上升，年轻观众的娱 乐方式日益多元，导致电影作为线下娱乐形式面临与其他娱乐形式的激烈竞争。"刘鹏强调映前热度指标呈现下滑趋势，口碑已成为推动电影市场表现的关 键因素。算法时代是一把双刃剑：它在赋予我们精准触达能力的同时，也筑起了信息的茧房，导致了营销的同质化。面对此境，行业唯有在内容创作与宣发 策略上破壁而出，方能开辟新局。 会议尾声，与会嘉宾一致认为：算法时代电影的突围不在于精准推送，而在于内 ...

《姜子牙》导演程腾的新作《大唐妖探》备受关注，影片以"人妖共存"的唐朝长安为舞台，构建极具视 觉冲击力的"永动机关之城"，全力打造颠覆想象的中国首部喜剧探案动画。 转自：北京日报客户端 11月14日，"万有引趣·次元新生"猫眼娱乐焕新发布会在厦门举办，现场公布了猫眼未来部分重点片 单，有33部电影作品将陆续与观众见面，同时正式揭晓了猫眼全新成立的动画厂牌，并公布了电影之外 的第二曲线——IP衍生业务，开启动画与IP衍生业务的"次元新生"。 多元片单强势来袭 在备受瞩目的片单推介环节，多部重点影片的主创团队亲临现场，与观众分享全新作品。 合家欢喜剧电影《熊猫计划2》的推介现场惊喜连连，萌力十足的熊猫胡胡闪亮登场，与台下进行萌趣 互动，随后成龙也以音频的形式为现场热情地介绍熊猫胡胡的萌点。这部电影中，成龙与国宝熊猫胡胡 组成的萌趣组合将带领观众进入一个与世隔绝的神秘部落，为观众带来一段欢乐解压的治愈之旅。 电影《飞行家》由导演鹏飞执导，根据双雪涛同名小说改编，蒋奇明、李雪琴主演并入围东京国际电影 节主竞赛单元的佳作将于2026年1月17日上映。鹏飞在现场分享了将"东北文学"搬上银幕的创作初心， 并深入解读了蒋奇明 ...

Core Insights - The Chinese film market is undergoing significant transformation, with a recovery trend observed, but changes in supply structure and audience demographics are notable [3][6] - The audience's age structure is shifting upwards, and younger viewers are increasingly diversifying their entertainment options, leading to intensified competition for films as a form of offline entertainment [3][6] Industry Trends - The pre-release popularity indicators for films are declining, making film reputation a key factor influencing market performance [6] - The rise of algorithms has enabled precise audience targeting but risks creating information silos and homogenized marketing, necessitating adjustments in content creation and promotional strategies [6] Company Strategies - Companies like 壹同制作 emphasize a dual-driven approach of talent and innovation, highlighting the importance of rational thinking, planning skills, and artistic judgment in producers [6][8] - 壹同制作's successful projects, such as the "唐人街探案" series, demonstrate effective audience targeting and the synergy between film IP and real-world tourism [6][8] Cross-Cultural Engagement - 英皇电影's film "破·地狱" successfully taps into shared cultural themes, resonating with both Hong Kong and mainland audiences through its exploration of family ethics and universal themes [9] - The company aims to deepen the integration of Hong Kong films in the mainland market through talent cultivation and strong genre-focused outputs [9] Animation and Original Content - 千万间动画 focuses on breaking age barriers with its content, aiming to appeal to both adults and children, as seen in the "罗小黑战记" series [10] - 麦特影业 emphasizes original content development, targeting specific emotional experiences of audiences, and has seen success with films like "好东西" through strategic marketing and word-of-mouth [12][15]