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算法时代电影突围 2025金鸡交流会解锁产业新路径
Sou Hu Cai Jing· 2025-11-15 18:01
1905电影网讯11月15日,第34届中国电影金鸡奖系列活动中"算法时代的电影突围"主题交流会在厦门举办。本次活动特邀猫眼研究院发布关于国产电影市场 的最新观察,并邀请来自壹同制作、英皇电影、千万间动画、麦特影业的优秀厂牌负责人及相关剧组主创探讨分享他们在内容实践中的思考。这场行业盛会 通过数据解析、案例拆解与趋势预判,为国产电影在流量时代的创新发展提供了破局思路。 当前电影产业正经历深刻变革,市场格局重塑,算法时代,观众行为与算法逻辑共同塑造新的电影传播路径,创作者、宣发团队该如何顺势而为,又如何突 破?猫眼研究院院长刘鹏通过数据指出:"总体来看,市场呈现复苏态势,但供给结构与观众构成均发生显著变化。观众年龄结构持续上升,年轻观众的娱 乐方式日益多元,导致电影作为线下娱乐形式面临与其他娱乐形式的激烈竞争。"刘鹏强调映前热度指标呈现下滑趋势,口碑已成为推动电影市场表现的关 键因素。算法时代是一把双刃剑:它在赋予我们精准触达能力的同时,也筑起了信息的茧房,导致了营销的同质化。面对此境,行业唯有在内容创作与宣发 策略上破壁而出,方能开辟新局。 会议尾声,与会嘉宾一致认为:算法时代电影的突围不在于精准推送,而在于内 ...
把“锅气”变成算法:锅圈小炒与中餐到家的新解法
Tai Mei Ti A P P· 2025-11-02 06:56
Core Insights - The article discusses the development of a smart cooking machine by 熊喵大师, which aims to standardize Chinese cooking through precise temperature control and AI algorithms [1][3] - The "锅圈小炒" project is positioned as a significant growth avenue for 锅圈, representing a shift towards industrialized Chinese cuisine [5][6] Group 1: Smart Cooking Technology - The smart cooking machine can achieve temperature control within ±1℃ and utilizes AI to adjust cooking parameters, transforming traditional cooking techniques into data-driven instructions [1][3] - Over 1 million real cooking data points have been collected to create a model that stabilizes flavors and enhances restaurant efficiency [3] Group 2: Business Model and Strategy - "锅圈小炒" is an extension of 锅圈's "community central kitchen" strategy, expanding from hot pot and barbecue into freshly cooked Chinese dishes [5][6] - The project integrates smart devices with a standardized supply chain, allowing 锅圈 to transition from selling ingredients to providing comprehensive meal solutions [5] Group 3: Market Performance and Growth - 锅圈 reported revenue between 1.85 billion to 2.05 billion yuan for Q3 2025, marking a year-on-year growth of 13.6% to 25.8%, with core operating profit increasing by 44.4% to 66.7% [6] - The total number of stores reached 10,761, indicating a historical high and showcasing the potential for further growth through the "锅圈小炒" initiative [6] Group 4: Industry Implications - The shift towards quantifying cooking parameters signifies a broader transformation in the Chinese restaurant industry, moving towards an "algorithm era" where cooking becomes a replicable industrial standard [6][8] - The business model of 锅圈 is likened to a combination of supply chain integration and efficient retail, creating a closed-loop system from raw materials to consumer experience [8]