2023年，生成式AI在游戏市场中初见规模，国内头部厂商多已建设完成独立的AI中台部门（如腾讯CDG AI Lab；天美/光子技术中心；网易伏羲、互娱AI Lab；米哈游逆熵研究院；游族网络AI创新院等），把AIGC用于3D资产生产和研发提效；中小厂则多以10人以内的AIGC研究小组进行探索。 这一年，学术界同样贡献了一个"爆款概念"——斯坦福大学团队搭建的Smallville"AI小镇"实验，让25个由大模型驱动的NPC在虚拟社区中自发八卦、社 交、办Party，被不少人视为AI原生游戏的雏形。 2024年，更像是寻找方向和蓄力的一年。GDC 2024将AI设为核心议题，49%的游戏开发者承认已在日常工作中使用生成式AI。业内逐渐形成共识：游 戏，或许是AIGC最清晰的变现路径。 2025年，几年的探索进入收获期：Deepseek横空出世；GPT5更新迭代；Dynamics Lab发布自然语言实时生成游戏的AI原生引擎Mirage，AI一站式生成视 频游戏似乎不再是空中楼阁。 与此同时，AI+也从学术实验走向真实玩家市场。明星制作人蔡浩宇的《Whispers from the Star》掀起热议，港科大"A ...

游族网络相关负责人向智通财经记者介绍，公司旗下拥有《少年三国志》系列、《女神联盟》系列、 《新盗墓笔记》《权力的游戏 凛冬将至》《圣斗士星矢觉醒:十二宫骑士》等数十款游戏产品，全球用 户累计超10亿。未来目标是着力构建游戏与文化的共生机制，发挥公司在科技、IP文化与资源整合方面 优势。（智通财经机记者 范佳来） 9月19日，第二届上海国际光影节开幕，上海游戏公司游族网络打造巨型光影互动装置亮相，并携旗下 《少年三国志》《少年三国志2》《绯色回响》《少年西游记2》等人气游戏角色与观众互动。 ...

记者获悉，在第二届上海国际光影节上，游族网络将游戏中的虚拟角色带入现实，其旗下知名游戏 《少年三国志2》中的视觉元素融入大型光影装置，以三扇卡牌造型的"时空穿梭门"作为核心视觉，背 景中宇宙星河动态流转，象征游戏作为载体跨越时空、连接传统与现代。更引人注目的是，三只造型软 萌、最高达5米的"吕布喵"借助卡牌媒介穿梭现实，成为现场最受欢迎的打卡热点，吸引大量观众驻足 合照。 9月19日，第二届上海国际光影节将正式拉开帷幕，本届光影节以"点亮上海"（Light Up Shanghai） 为主题，旨在通过光影艺术激活城市空间、展示城市活力、促进商业繁荣、传播城市文化、彰显城市精 神。活动由上海市绿化市容局、市商务委、市文化旅游局、市体育局、上海广播电视台联合主办，共设 有1个主会场和16个分会场，计划举办177场主题活动。 作为上海市级重大公益性活动，上海国际光影节自去年首届举办以来影响力显著。去年共吸引超过 1620万人次参与，全媒体传播量突破30亿次，已成为推动城市文旅融合发展的重要平台。 游族网络旗下拥有《少年三国志》系列、《女神联盟》系列、《新盗墓笔记》《权力的游戏 凛冬 将至》《圣斗士星矢觉醒:十二宫骑士 ...

9月12日，由游族网络研发、南派三叔正版授权的MMO手游《新盗墓笔记》迎来四周年庆典。本次 周年庆版本带来多项重磅更新，其中最引人注目的是基于原著人格高度还原的主角团AI伙伴系统正式 上线，吴邪、张起灵等角色将以"可互动、可陪伴、可作战"的智能伙伴身份加入探险，与玩家共同揭开 长白山深处的千年谜题。 借助这一AI伙伴系统，《新盗墓笔记》实现了沉浸式体验的全面升级。玩家不仅可以选择张起 灵、吴邪、王胖子等经典角色并肩作战，还能主动释放伙伴技能，搭配自身操作形成连招，实现控场或 爆发输出，显著提升战斗的策略性与爽感。在探索和日常任务中，玩家还会触发随机伙伴事件，包括角 色个人剧情互动和突发小游戏，让人物形象更加鲜活生动。 游戏内AI伙伴互动画面 事实上，这种基于IP性格的AI伙伴研发相较于一般AI对话生成系统难度更高，需要通过对原著和海 量衍生内容进行深度学习，并在此基础上做细致的调优工作，才能确保AI伙伴在与玩家交互中做到言 行始终贴合原著设定。 除了AI伙伴功能，四周年版本还将推出全新主线剧情，延续"十年之约"经典设定，讲述张起灵走出 青铜门后，九门后人意外获得神秘异能，重探秦岭青铜神树的故事。同步上线的还有 ...

Core Viewpoint - Youzu Interactive reported a significant increase in revenue and net profit for the first half of 2025, driven by a robust global strategy and AI integration in its operations [1][2][3]. Financial Performance - The company achieved a revenue of 688 million yuan and a net profit attributable to shareholders of 50.1553 million yuan, marking a year-on-year growth of 989.31% [1]. - The net profit excluding non-recurring items was 13.7433 million yuan [1]. - Overseas revenue reached 444 million yuan, accounting for 64.47% of total revenue, continuing a trend of surpassing domestic revenue for ten consecutive years [2]. Strategic Initiatives - Youzu Interactive is advancing its "Global Card+" strategy, enhancing global distribution efficiency and operational precision through AI technology [1][2]. - The company is focusing on long-term product operation and exploring diverse channels for new growth, with several products like "Youth Three Kingdoms" and "Game of Thrones: Winter is Coming" showing stable revenue streams [1][2]. AI Integration - The company has developed the "YOOZOO.AI" integrated intelligent platform, which supports various processes including art asset generation, code development, and market promotion, significantly improving operational efficiency [3]. - AI applications have enhanced player experience, with features like AI companions and intelligent NPCs in games, leading to increased player engagement [4]. Cultural and Collaborative Efforts - Youzu Interactive is actively engaging in cultural integration by collaborating with various institutions to promote cultural values through gaming [2][5]. - The company has signed strategic partnerships to build a robust AI-enabled gaming development infrastructure, focusing on high-performance computing solutions [5]. Future Outlook - The company plans to continue leveraging technology and culture to drive global business development, aiming to enhance the gaming experience for players worldwide [6][7].

Core Viewpoint - YOOZOO Network reported strong financial performance in the first half of 2025, with significant growth in revenue and net profit, driven by AI integration, long-term product development, and overseas expansion [1] Financial Performance - In the first half of 2025, YOOZOO Network achieved operating revenue of 688 million yuan and net profit of 50.16 million yuan, marking a year-on-year increase of 989.31% [1] - The company's non-recurring net profit was 13.74 million yuan, reflecting a growth of 0.85% year-on-year [1] AI Integration - The AI industry in China is projected to exceed 700 billion yuan by 2024, with a growth rate of over 20% annually [2] - YOOZOO Network has established an AI Innovation Institute to promote deep integration of AI in gaming [2] - The company launched the AI companion product "Xiao Youjiang," providing personalized services and enhancing player interaction [2][4] - YOOZOO Network's "YOOZOO.AI" platform supports various game development processes, significantly improving efficiency in testing and localization [3] Product Development - YOOZOO Network is focused on extending the lifecycle of classic games through resource integration and AI technology [8] - The company has successfully maintained stable revenue from its existing products, with notable performance from "Sh少年三国志" series, generating over 50 million yuan in revenue during the reporting period [8][10] Overseas Expansion - In the first half of 2025, YOOZOO Network's overseas revenue reached 444 million yuan, accounting for 64.47% of total revenue, marking a year-on-year increase of 11.12% [14] - The company has maintained a competitive edge in global markets, with a gross margin of 51.56% from overseas operations [14] - YOOZOO Network's global product lineup includes successful titles like "War and Eternity," which saw a 225% increase in revenue [16]

Core Viewpoint - YOOZOO Network reported significant growth in revenue and net profit for the first half of 2025, driven by AI-enabled business strategies and global expansion [1][2] Financial Performance - The company achieved operating revenue of 688 million yuan and a net profit attributable to shareholders of 50.1553 million yuan, marking a year-on-year increase of 989.31% [1] - The net profit excluding non-recurring gains and losses was 13.7433 million yuan [1] AI Integration and Business Strategy - YOOZOO Network has developed the "YOOZOO.AI" integrated intelligent platform, enhancing global game development and distribution efficiency [1] - The platform supports various processes including art asset generation, code-assisted development, TTS voice synthesis, localization, game testing, version release, marketing, and content risk control [1] - AI technology is utilized to improve player experience, with innovations like the AI companion "Xiao Youjiang" and intelligent NPCs [1] Global Market Presence - The company's overseas revenue reached 444 million yuan, accounting for 64.47% of total revenue, with significant growth in global sales for titles like "War and Eternity," which saw a 225% year-on-year increase [2] - Long-term revenue stability is provided by several products, including the "Youth Three Kingdoms" series and "Game of Thrones: Winter is Coming" [2] Collaborative Efforts and Future Outlook - YOOZOO Network is forming strategic partnerships with notable institutions to build a collaborative ecosystem for AI-enabled game development [2] - The company aims to integrate cutting-edge technologies with gaming to enhance player experiences and promote games as a new cultural medium [2]