新浪科技讯 9月26日晚间消息，在一加游戏大会2025上，一加中国区总裁李杰宣布，将引领手机行业迈 入 165 超高帧时代，与《三角洲行动》、《英雄联盟手游》、《王者荣耀》、《和平精英》等多家手游 共同布局 165 超高帧游戏生态。同时，一加 15 还将首发搭载自研芯片级游戏技术——全新一代风驰游 戏内核。 据介绍，一加全新一代风驰游戏内核首次协同调度 CPU、GPU 与 NPU 三大核心处理单元，在自研能量 感知模型、智能复合队列、一体化融合调频三大技术的加持下，实现满血 165 帧全栈部署，并在能效管 理、帧率稳定与画质表现三大维度实现突破，实现芯片内核调度器效率优化 29.8%，内核负载降低 15.6%，整机功耗降低 11.7%。全新一代风驰游戏内核还带来了 1% Low 帧， 在《王者荣耀》 120 帧模 式下，可带来 1% low 帧 119.5 帧的体验。 基于全新一代风驰游戏内核，一加首次在行业带来了 165 超高帧游戏体验。165 帧每秒可比 120 帧多输 出 45 帧画面，单帧面显示速度提升 27%，同时 165 帧的操作响应速度也大幅提升，全链路延迟降低 10ms。OPPO 游戏中心负责 ...

Core Insights - In 2023, generative AI began to gain traction in the gaming market, with major domestic companies establishing independent AI departments to enhance 3D asset production and development efficiency [1] - By 2024, the gaming industry recognized AI as a clear monetization path, with 49% of game developers admitting to using generative AI in their daily work [3] - The emergence of AI-native games and the integration of AI features into existing products are expected to accelerate by 2025, with significant advancements in AI technology [3][4] Group 1: AI Development in Gaming - Major companies like Tencent and NetEase have set up dedicated AI labs to explore AI applications in gaming [1] - Smaller firms are forming AIGC research teams, often consisting of fewer than 10 members, to experiment with AI technologies [1] - The academic community contributed to the concept of AI-native games, exemplified by Stanford's "Smallville" project, which showcased AI-driven NPCs in a virtual community [1] Group 2: Market Trends and Future Projections - The gaming industry is expected to see a significant shift towards AI-native games and AI-enhanced gameplay by 2025, with new tools and engines being developed [3][4] - The introduction of AI tools is anticipated to improve efficiency in game development, with reports of up to 50% efficiency gains in art production and community management [18][22] - The integration of AI into user-generated content (UGC) platforms is seen as a way to enhance player creativity and extend game lifecycles [20][25] Group 3: Emotional Companionship and Player Engagement - AI-driven emotional companionship is viewed as a promising direction for game development, though challenges remain regarding technology and compliance [5][7] - The market for AI companionship products is divided, with male-oriented products facing regulatory challenges, leading to a predominance of small companies in this space [8][11] - AI companionship products are still largely in the testing phase, with no clear commercial model established yet [17][18] Group 4: Perspectives from Industry Professionals - Industry professionals express optimism about AI's potential in gaming, with larger companies taking a cautious approach while smaller teams are more willing to experiment [26][28] - There is a divide in opinions regarding the concept of AI-native games, with some believing in its potential while others view it as a challenging proposition [32][33] - The future of AI in gaming is seen as a blend of creativity and technology, with the possibility of creating dynamic, evolving game worlds driven by AI [28][34]

Global Mobile Game Market Overview - In August 2025, global player spending on mobile games reached approximately $7.15 billion, reflecting a month-over-month increase of 1% [1][4] - The United States led the market with $2.3 billion, accounting for 32% of total spending, followed by China's iOS market at 15.3% and Japan at 12.8% [1][4] Top Revenue-Generating Games - FUNFLY's "Last War: Survival Game" maintained its position as the top-grossing mobile game globally, driven by seasonal events and promotional activities [3] - "Honor of Kings" rose to the second position, benefiting from high-profile collaborations and the release of premium skins, including a partnership with a popular Chinese fantasy novel [3][5] - "Pokémon GO" topped the revenue growth chart, with significant income boosts from major events like the "GO Fest 2025" and collaborations with the "Pokémon World Championships" [4] Tencent's Performance - Tencent had four titles in the revenue growth rankings for August, including "Honor of Kings" and "Peacekeeper Elite," both of which saw revenue increases due to major updates and collaborations [5] - "League of Legends: Wild Rift" also experienced revenue growth from significant updates, maintaining user engagement and spending [5] Mobile Game Download Trends - "ROBLOX" continued to lead the global download chart in August, supported by various content updates and collaborations [6][8] - "Free Fire" climbed to the second position in downloads, aided by a collaboration with the popular anime "Naruto Shippuden" [8] - The total global mobile game downloads remained stable at approximately 4.31 billion, with India leading at 7.02 million downloads [9] Emerging Games and Market Dynamics - New titles like "Steal n Catch the Brainrot" and "Kpop Piano Beats" rapidly gained popularity, reflecting the strong cultural appeal and viral potential in the mobile gaming space [9][10] - "Valorant: Source Action" launched exclusively in China, achieving significant download growth, indicating a strong demand for innovative FPS mobile experiences [10]

Group 1 - The gaming sector experienced a notable rise on September 5, with the gaming ETF (159869) increasing by over 1%, indicating a significant upward trend [1] - Key stocks in the gaming ETF that saw substantial gains include Baotong Technology, Yaoji Technology, 37 Interactive Entertainment, Zhejiang Shuzhi Culture, Light Media, and Dihon Network [1] - Huawei's recent product launch showcased the Mate XTs foldable phone and the largest Mate TV, both featuring large screens that enhance gaming experiences through improved visual quality and interactivity [1] Group 2 - HarmonyOS is becoming a new hub for game developers, with over 1,000 game companies joining the Harmony ecosystem and more than 9,200 games available [2] - Popular games such as "Delta Action," "Crossfire: Gun Battle King," "Dark Zone Breakthrough," "League of Legends Mobile," and "Yuanmeng Star" are set to debut on the Harmony ecosystem starting in September [2] - The gaming sector is undergoing transformations driven by AI, content, and commercialization models, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry [2]

Core Insights - The ChinaJoy event highlights the explosive growth of the gaming ecosystem, with significant participation from Huawei's HarmonyOS, showcasing its commitment to the gaming sector [1][2] - The gaming market faces high customer acquisition costs and intense competition, prompting manufacturers to seek new solutions and challenge traditional distribution channels [2] - Huawei's HarmonyOS has surpassed 10 million terminal devices, with over 500 game developers joining its ecosystem and more than 6,500 games launched, indicating a robust foundation for high-quality development in the gaming industry [2] Group 1: Technological Advancements - The collaboration between Huawei and Tencent is a major highlight, with Tencent's games like "Teamfight Tactics" and "League of Legends Mobile" launching on HarmonyOS, showcasing improved game performance metrics [3] - The optimization of the "Honor of Kings" game on HarmonyOS has resulted in a 21% improvement in responsiveness, crucial for multiplayer online battle arena (MOBA) games [3] - Technical enhancements have led to significant performance improvements, such as an 80% increase in startup speed and a 20% reduction in power consumption for games [4] Group 2: Innovative Game Interactions - Multi-modal interactions are emerging as a breakthrough in narrative-driven games, with features like voice-activated story branches and dynamic card functions enhancing user engagement [5] - The HarmonyOS ecosystem supports over 30,000 applications and services, facilitating the transition of multi-modal interaction from concept to tangible user experiences [5] Group 3: Growth of Mini-Games - The rapid rise of mini-games within the HarmonyOS ecosystem is evident, with over 6,500 games available that cater to a wide range of user preferences [6] - Tencent's adaptation of major titles to HarmonyOS serves as an industry benchmark, driven by the platform's distributed capabilities and extensive user base [6] - The "no-network play" feature allows users to enjoy games in offline environments, redefining casual gaming experiences [7] Group 4: Future Outlook - The continued growth of HarmonyOS terminals and the deepening of technical capabilities are expected to lead to an explosive phase for the gaming ecosystem in the next two years [7] - The "outbound + HarmonyOS ecosystem" model is anticipated to enhance China's gaming presence in the global market, increasing its competitive edge [7]

Core Insights - The ChinaJoy event highlights the explosive growth of the gaming ecosystem, with Huawei's HarmonyOS making significant strides in the gaming sector [1][8] - The gaming market faces high customer acquisition costs and intense competition, prompting manufacturers to seek new solutions [3][9] - Huawei's HarmonyOS has surpassed 10 million terminal devices, with over 500 game developers and 6,500 games now available on the platform, indicating a mature ecosystem [3][4] Group 1: Market Dynamics - Traditional app stores are losing their value as new channels like social platforms emerge, disrupting the flow of traffic and revenue models [3][9] - The collaboration between Huawei and Tencent is a key highlight, with Tencent's games like "League of Legends Mobile" and "Teamfight Tactics" launching on HarmonyOS [4][9] - The performance improvements in games, such as a 21% increase in responsiveness for "Honor of Kings," demonstrate the technical advancements of HarmonyOS [4][5] Group 2: Technological Advancements - HarmonyOS has implemented various technologies that enhance gaming performance, including an 80% increase in startup speed and a 20% reduction in power consumption [5][10] - Multi-modal interaction is emerging as an innovative breakthrough in narrative games, allowing players to engage with the story through voice commands and other interactive features [5][6] - The ecosystem's capabilities are expanding, with over 30,000 applications and services currently in development [6] Group 3: Industry Support and Growth - The ecosystem supports both large and small game developers, with a low-barrier, high-empowerment support system in place [10] - Mini-games are rapidly gaining traction within the ecosystem, leveraging lightweight and scenario-based advantages to redefine casual gaming experiences [10][11] - The ongoing growth of HarmonyOS terminals and its deepening technological capabilities suggest that the gaming ecosystem is poised for explosive growth in the next two years, potentially reshaping the domestic gaming market [11]

Group 1 - Qualcomm hosted the Snapdragon Game Technology Awards event in Shanghai, showcasing advancements in mobile gaming technology in collaboration with partners like OnePlus, Tencent, and Epic Games [1] - The Snapdragon 8 Gen 2 mobile platform supports 184 product designs, including high-end Android gaming devices, and has been selected as the official device for the KPL esports event by iQOO [1] - Qualcomm's Adreno Motion Engine 2.0 enhances gaming performance by analyzing 3D information to improve frame rates and reduce latency, benefiting games like "Mingchao" [1] Group 2 - Qualcomm announced a partnership with Tencent Games to deploy Snapdragon Adaptive Game Graphics for "League of Legends Mobile," achieving a 16.36% reduction in device power consumption while maintaining 120 frames per second [2] - Snapdragon Game Super Resolution 2.0 technology enhances performance and visual clarity by rendering at lower native resolutions and improving graphics quality, which is being integrated into the open-world mobile game "Infinite Warm" [2] - The Snapdragon ecosystem now supports over 1,200 games in the PC domain, with upcoming support for Easy Anti-Cheat to enhance cross-platform gaming experiences [2][3] Group 3 - Qualcomm's Snapdragon technology will continue to drive improvements in mobile gaming performance and expand cross-terminal entertainment ecosystems, with results to be showcased during ChinaJoy [3]

Industry Dynamics - In July, a total of 134 game licenses were issued, with 127 being domestic games, indicating a stable approval rate for the year with 893 domestic online games approved so far [2] - The proportion of casual puzzle games among the approved titles saw a significant decline, dropping to 27.6% [2] - The Chinese Football Association plans to establish a national esports football team to participate in various international esports football competitions [3] Company Developments - The domestic AAA game "Mingmo: Yuanshu Zhi Yu" was globally released, but faced controversy due to issues like identical content in different editions and price discrepancies, leading to a drop in its Steam rating from below 20% to 34% after the developers issued an apology and adjusted prices [4] - The game is expected to contribute to the growth of the single-player market in China, with industry experts suggesting that the market for high-quality domestic single-player games is on the rise [4][6] - The gaming company Paper Games experienced executive changes, with Yao Runhao resigning as the legal representative of multiple companies [7] - Zhejiang Shuju Culture held a shareholder meeting to increase its board members from 5 to 7, adding an independent director and a staff representative [8] - NetEase won a bid for a big data platform project with Huatai Securities, amounting to approximately 1.43 million yuan [9] International Developments - The international version of "No Man's Sky" was launched, with the domestic version expected to be released in the fall [11] - Finnish mobile gaming giant Supercell announced an investment in AI gaming company Glass Bead Games, founded by former Alibaba executives [12][13] Esports Events - The third anniversary celebration of "League of Legends Mobile" was successfully held, with teams JT, EW, and TT.Chenxi winning their respective championships [14] - The 2025 League of Legends World Championship will return to China, scheduled from October 14 to November 9 [15]

Group 1: Game Releases - Tencent's new MMO "Star Resonance" officially launched on July 17, 2023, and topped the iOS free chart on its opening day [1] - "I Am Surrounded by Beautiful Women! 2" was released on Steam on July 17, 2023, maintaining romance simulation elements while focusing on ancient costume comedy and suspense [3] - "The Age of Discovery: Legends" was launched on July 17, 2023, allowing players to navigate as sailors during the 16th-century Age of Discovery [5] - Nintendo's "Donkey Kong: Bananarama" was released on July 17, 2023, receiving an average score of 91 from 87 media outlets on Metacritic, with IGN giving it a perfect score [7] - "Lily's "Far Light 84" began its third testing phase on July 18, 2023, featuring first-person shooting and multi-civilization warfare gameplay [9] Group 2: Industry News - Century Huatong released its 2025 first-half performance data on July 14, 2023, reporting a consolidated revenue of approximately 17 billion, a year-on-year increase of about 83.27%, and an expected net profit of 2.4 billion to 3 billion, reflecting a year-on-year growth of 107.20% to 159.00% [15] - The Shanghai Game Industry Report for the first half of 2025 was published on July 15, 2023, indicating that the overall sales revenue of online games in Shanghai reached approximately 83.28 billion, a year-on-year increase of 10.80%, with domestic revenue at 68.74 billion and overseas revenue at 14.55 billion, both achieving double-digit growth [17]

Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [1][3][4] - The user base for esports in China is estimated to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user growth [1][6] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all contributing to the market's growth and prosperity [1] - The esports industry is experiencing a shift towards globalization, emphasizing long-term value, diversified business models, and aging-friendly adaptations, which are expected to drive new breakthroughs in the industry [1][38][41] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 68.5% of users aged 30 and below, while those aged 30 and above have increased to 31.5% [1][26] - A significant majority of esports users, 79.4%, believe that esports are important to their lives, and 90.5% hold a positive and optimistic view of the industry's future [1][33] Internationalization - China's esports industry has made significant strides in internationalization, becoming a major venue for international esports events and enhancing the global recognition of Chinese esports IPs [1][16] - Major international events like the Esports Olympics and Esports World Cup are pivotal for establishing a cross-national esports ecosystem, laying a solid foundation for the global development of the industry [1][16] Standardization - The esports industry is in a critical phase of sportsification, with the establishment of industry and talent standards becoming a core driver of development [1][19] - National policies and local practices are working together to create stability and replicability in the industry, while dual-track vocational training and education are addressing the talent gap [1][19] Diversification - The diversification of esports content, ecosystem, and collaboration areas is unlocking further growth potential, transitioning from a gaming industry to a broader entertainment industry [1][22] - This diversification enriches the content and forms of esports, injecting innovation and market vitality into the industry [1][22] Popularization - The popularization of esports is breaking traditional user limitations, expanding participation from professional stages to broader public life scenarios [1][24] - This process not only promotes the development of esports culture but also aids in the dissemination of social goodwill and positive energy [1][24] Future Trends - The esports industry is expected to continue its growth trajectory, with projections indicating that the overall market size may exceed 200 billion yuan by 2027 [3][4] - The emergence of a "silver-haired esports" market is anticipated as the aging population increasingly engages with esports, highlighting the need for an age-friendly esports ecosystem [1][48]