新华社福州1月1日电（记者杜雅宁 庞梦霞）参观食品工厂，欣赏"舌尖美味"的诞生；在智能制造流水线，看机械臂挥舞协作；走进烧窑车间，见 证高岭土与火焰交融成精美瓷器……在福建多地，"工厂游"成为出行新潮流。曾经"闲人免进"的工厂车间纷纷敞开大门，推出游客游览路线，变 身大众争相参观的"打卡地"。 在福建民天食品工业园的露天酱油晒场，一口口陶缸整齐排列，游客们可以近距离观察酱油"日晒夜露"的自然发酵过程。循着参观路线走到位于 工厂三层的体验馆，游客不仅能体验"一提、一抖、一倒"的打酱油手法，还能学习传统红曲酒的封坛工艺，亲手封装一坛佳酿。 "打开公司小程序，点击'预约参观'并提交相应信息即可到厂参观。"福州民天食品工业园有限公司总经理毛丽仙介绍，"我们开放了传统酱油生产 线，让游客体验古法制作工艺，还能定制专属产品。" 图为游客在福建民天食品工业园了解酱油制作工艺。新华社发 走进盼盼食品5G智慧工厂，智能化设备高效运转，小面包生产线香气蒸腾。面粉、黄油等原料从生产线一端投入，金黄油亮的小面包从另一端鱼 贯而出。游客惊讶于眼前的自动化、智能化生产画面：隔着玻璃望去，和面、醒发、烘烤等七道工序"零人工接触"，车间仅有 ...

Core Insights - The "factory tour" trend has gained popularity during the summer, with many factories opening their doors to offer educational experiences, leading to high demand for tickets [1][6] - The Qingdao Beer Museum has seen a 77% increase in visitor numbers due to innovative programs and diverse offerings tailored to different age groups [3][6] - Various private enterprises in Zhejiang are expanding factory tour projects, providing hands-on experiences in traditional production methods [5][6] Group 1: Popularity and Growth - The "factory tour" concept has become a new favorite in cultural tourism, with social media driving interest and ticket demand [1][6] - The Qingdao Beer Museum's new immersive night program has significantly boosted visitor engagement [3] - The increase in foreign tourists during the summer is attributed to visa-free policies [3] Group 2: Educational Experiences - Factories are offering interactive experiences, such as oil extraction and furniture making, which engage children and enhance learning [5][6] - The "Daxiang Commune" woodworking workshop provides a curriculum that combines theory and practical skills, utilizing production waste for educational tools [6] Group 3: Challenges and Recommendations - Despite the growth, factory tours face challenges such as inconvenient locations, inadequate facilities, and a lack of professional staff [7][9] - To ensure sustainable development, factories must balance production and tourism, improve booking systems, and enhance surrounding infrastructure with government support [9]

Core Insights - The "factory tour" trend has gained popularity during the summer, with many factories opening their doors to visitors and offering diverse educational programs [1][8] - The Qingdao Beer Museum reported record-breaking visitor numbers and ticket sales during the summer, indicating strong demand for immersive experiences [1][2] - Various private enterprises in Zhejiang are expanding their "factory tour" projects, providing hands-on experiences for students and families [2][3] Group 1: Popularity and Demand - The Qingdao Beer Museum experienced a significant increase in visitor numbers, with daily attendance reaching historical highs during the summer [1] - The "Golden Wonderful Night" program at the museum saw a 77% increase in visitor numbers compared to the previous year [2] - The agricultural technology company's oil processing facility in Zhejiang attracted many students eager to learn about traditional oil extraction methods [2][3] Group 2: Experience and Engagement - The "Elephant Community" woodworking workshop in Zhejiang offers creative courses that engage participants of all ages, utilizing leftover materials from furniture production [4] - The Guangzhou dairy farm reported a rise in visitor numbers, particularly among children aged 3 to 12, highlighting the appeal of interactive experiences [6][8] - Factory tours emphasize interaction and education, making them attractive to parents looking for engaging activities for their children [8] Group 3: Challenges and Opportunities - Despite the growth of "factory tours," challenges remain, including transportation issues and inadequate supporting facilities in suburban areas [8][9] - Experts suggest that factories need to balance production and tourism to enhance visitor experiences without disrupting operations [8][9] - Collaboration with tourism platforms and local governments is essential to improve accessibility and infrastructure for "factory tours" [9]

Group 1 - The core phenomenon of factory tours gaining popularity is attributed to their ability to meet the diverse and personalized needs of consumers, offering interactive and engaging experiences [1] - Factory tours provide a unique alternative to traditional tourism, which often suffers from homogenization and lack of depth, allowing visitors to actively participate and enjoy high value for money [1] - The affordability and value of factory tours are highlighted by examples such as low ticket prices and complimentary refreshments, making them appealing regardless of season or weather [1] Group 2 - The resurgence of factory tours is linked to the transformation of Chinese manufacturing, showcasing modern, clean, and automated production environments that contrast sharply with outdated perceptions [2] - Factory tours enhance brand loyalty by providing firsthand experiences of production processes, which can be more persuasive than traditional advertising methods [2] - The emotional connection established through interactive experiences during factory tours fosters brand recognition and increases visibility through social media sharing [2] Group 3 - The transparency of factory tours imposes higher quality standards on manufacturers, as every aspect of production is subject to public scrutiny, thereby driving continuous improvement [3] - Balancing production efficiency with visitor experience is crucial for the sustainability of factory tours, requiring careful planning and execution by companies [3] - Successful factory tours serve as a testament to a company's production processes and management capabilities, reinforcing the connection between manufacturers and consumers [3]

Core Insights - Factory tours have gained popularity due to their ability to meet the diverse and personalized needs of consumers, offering interactive and engaging experiences that traditional tourism often lacks [2][3] Group 1: Popularity of Factory Tours - The surge in factory tours is attributed to their unique offerings, such as hands-on experiences in chocolate, beer, and automobile factories, which cater to consumers' desires for knowledge, social interaction, and participation [2] - Factory tours provide high value for money, with affordable ticket prices and additional perks like complimentary drinks, making them attractive compared to traditional tourism options [2] Group 2: Transformation of Chinese Manufacturing - The modernization of factories, characterized by automation and advanced technology, has transformed the perception of Chinese manufacturing, showcasing a shift from labor-intensive processes to innovation-driven production [3] - Factory tours enhance brand loyalty by allowing visitors to witness clean and advanced production environments, creating a strong trust in product quality that often surpasses traditional advertising [3] Group 3: Impact on Manufacturing Standards - The transparency of factory tours places public scrutiny on production processes, raising quality control standards and compelling companies to adopt better practices and technologies [4] - The pressure from public observation encourages manufacturers to optimize their operations and incorporate visitor feedback, driving continuous improvement in production quality [4] Group 4: Balancing Production and Tourism - For factory tours to be sustainable, companies must find a balance between maintaining production efficiency and providing an engaging visitor experience, which requires careful planning and design [5] - Successful factory tours should enhance the manufacturing process rather than disrupt it, serving as a bridge between companies and consumers while reinforcing the essence of manufacturing [5]

Group 1 - The core phenomenon of factory tours gaining popularity is attributed to their ability to meet the diverse and personalized needs of consumers, offering interactive and engaging experiences [1] - Factory tours provide a unique alternative to traditional tourism, which often suffers from homogenization and lack of depth, allowing visitors to actively participate and enjoy high value for money [1] - The affordability and accessibility of factory tours, such as low ticket prices and complimentary refreshments, contribute to their appeal, making them attractive regardless of season or weather [1] Group 2 - The rise of factory tours is linked to the transformation of Chinese manufacturing, showcasing modern, clean, and technologically advanced production environments that enhance consumer trust and brand loyalty [2] - Factory tours serve as a powerful marketing tool, allowing brands to connect emotionally with consumers and generate organic exposure through social media sharing of positive experiences [2] - The transparency of factory operations encourages manufacturers to improve quality control and adopt advanced technologies, driven by public scrutiny and consumer feedback [3] Group 3 - Balancing production efficiency with visitor experience is crucial for the sustainability of factory tours, requiring careful planning and design to ensure that neither aspect is compromised [3] - Successful factory tours should enhance the manufacturing process rather than disrupt it, serving as a testament to a company's operational capabilities and management skills [3]

Core Insights - Factory tours have gained popularity due to their ability to meet the diverse and personalized needs of consumers, offering interactive and immersive experiences that traditional tourism often lacks [1][2] Group 1: Consumer Experience - Factory tours provide unique experiences such as witnessing the chocolate-making process, enjoying fresh beer, and engaging with advanced manufacturing technologies, which cater to consumers' desires for knowledge, social interaction, and hands-on participation [1] - The cost-effectiveness of factory tours is highlighted, with examples of low ticket prices and additional perks like complimentary beverages, making them an attractive alternative to traditional tourism [1] Group 2: Impact on Chinese Manufacturing - The modernization of factories, characterized by automation and clean environments, has transformed the perception of Chinese manufacturing, showcasing a shift from labor-intensive processes to innovation-driven production [2] - Factory tours enhance brand loyalty by allowing visitors to witness the production process firsthand, creating a stronger trust in product quality compared to traditional advertising methods [2] Group 3: Quality Control and Industry Evolution - The transparency of factory tours places greater scrutiny on production quality, compelling manufacturers to adopt advanced technologies and improve processes in response to public observation [3] - Balancing production efficiency with visitor experience is crucial for the sustainability of factory tours, requiring companies to effectively manage both operational and experiential aspects [3]

Core Viewpoint - The popularity of factory tours has surged this summer, with significant interest from families and young people, indicating a shift in tourism preferences towards experiential and educational activities [12][25]. Group 1: Factory Tour Popularity - Factory tours have seen a 10% increase in visitor numbers compared to the same period last year, with an average of over 2,000 visitors per month [12]. - The demand for factory tours has led to fully booked schedules, requiring advance reservations [12][21]. - The trend reflects a broader shift in tourism, where consumers seek unique experiences that provide insight into production processes and local industries [25][26]. Group 2: Experience and Engagement - Factory tours offer interactive experiences, allowing visitors to engage with production processes, such as making ice cream or observing automated machinery [18][19]. - The tours cater to both children and adults, with different focal points of interest, enhancing the overall experience [10][12]. - Visitors often leave with a sense of satisfaction and a deeper understanding of the products they consume, creating a closed-loop between marketing and consumption [25][26]. Group 3: Economic Aspects - Factory tour tickets are generally affordable, with some experiences costing as little as 90 yuan, and many offering discounts or free entry [21]. - The economic model of factory tours contrasts with traditional theme parks, making them an attractive option for budget-conscious families [21]. - The rise of factory tours has led to the emergence of platforms that facilitate group bookings and transportation, further enhancing accessibility [24]. Group 4: Historical and Cultural Context - The concept of factory tours has evolved from traditional industrial visits to engaging experiences that highlight local history and production techniques [13][26]. - The historical significance of local industries is often showcased during tours, connecting visitors to the cultural heritage of the area [26][29]. - Factory tours not only serve as a recreational activity but also as a means to educate the public about the evolution of local industries and their impact on the community [26].