Core Viewpoint - Tencent Games showcased its full-chain AI creation solution, VISVISE, at the annual Gamescom in Cologne, which aims to enhance efficiency and quality in game art production [1] Group 1: VISVISE Overview - VISVISE covers four major pipelines: animation production, 3D model generation, intelligent NPCs, and digital asset management, streamlining six key stages of game creation [1] - The solution has been applied internally at Tencent and has served over 50 domestic and international companies, including Lilith Games and 37 Interactive Entertainment [1] Group 2: Efficiency Improvements - Traditional skinning processes take 1 to 3.5 days per piece, while VISVISE can enhance skinning efficiency by over 8 times [2] - GoSkinning, an AI automatic skinning tool, can complete skinning tasks in 1 to 3 hours, compared to the traditional 1.5 to 3.5 days [3] - MotionBlink, an animation generation model, can produce 60 frames of smooth animation from 5 to 10 key frames, improving efficiency by 3 to 5 times [4] Group 3: Industry Impact - Over 80% of players demand higher immersion and realism in virtual worlds, pushing game developers to elevate art quality standards [1] - VISVISE addresses core pain points in game art production, helping developers enhance production efficiency and adapt to industry demands [4] - The integration of AI in game development is expected to liberate animators from repetitive tasks, allowing them to focus on more creative work [6]

Core Insights - VISVISE, an AI creation tool developed by Tencent Games, has gained significant attention at the Cologne International Game Show, showcasing its capabilities in game art production [1][8] - The tool aims to address the industry's challenges of balancing quality and efficiency in game art, with a focus on automating repetitive tasks to enhance creative expression [3][4] Industry Trends - The adoption of AI tools in the gaming industry is on the rise, with 52% of developers working in companies that utilize generative AI, and 36% personally using AI, an increase from 31% the previous year [9][11] - The use of efficiency-oriented AI tools in new products has surged from 4.8% in February 2024 to 13.6% in February 2025, indicating a growing acceptance of AI in game development [9] Technological Advancements - VISVISE significantly improves production efficiency, with the GoSkinning technology automating skinning processes with over 90% automation rate, reducing the time required for traditional tasks [4][6] - MotionBlink technology generates smooth motion transitions using advanced AI techniques, achieving near-professional quality in animation [6][7] Market Impact - The introduction of VISVISE is seen as a pivotal moment in the AI application wave within the gaming industry, reflecting a broader trend towards AI integration in game development [8][12] - The tool's design allows for seamless integration into existing workflows, addressing the industry's demand for high-quality and rapid iteration in game art production [7][12] Future Directions - The gaming industry is expected to see deeper AI integration, with AI evolving from a production tool to a core gameplay element, enhancing player experiences through intelligent NPCs and dynamic narratives [17][20] - The success of AI-generated content, such as the mobile game "TopGirl," highlights the commercial potential of AI in diversifying game offerings while addressing cost and efficiency challenges [16][20]