投资者关 系活动类 别 □特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 √其他（投资者交流会） 参与单位 及人员 国泰海通证券、人保私募、海富通基金、中泰证券、国金基金、华创证券、复 胜资产、Morgan Stanley 等。 时间 2026 年 1 月 7 日 10:30-12:00 地点 公司会议室 上市公司 接待人员 副总裁、董事会秘书 黄怡 投资者关 系活动主 要内容介 绍 问题 1：新的 SLG 产品会选择什么方向？目前海外 SLG 赛道已经被国内厂商 高度内卷，休闲品类似乎还有与海外厂商竞争的空间。新推出的 SLG 产品，是否 会再次陷入内卷的局面？ 答：SLG 赛道我们已经具备了相当大的体量，休闲品类是我们未来的核心增长 点。休闲游戏的核心优势在于生命周期极长。休闲品类的特点是起量相对较慢，但 一旦成功起量，就很难出现大幅下滑的情况，流水的稳定性非常高。 问题 2：目前，国内越来越多的头部厂商开始布局休闲游戏赛道，点点在这方 面有哪些应对策略？ 答：我们的核心策略是一切以数据为导向。国内与海外的休闲游戏市场相比， 海外市场的投放平台更为多元化，市场规 ...

Core Viewpoint - The company is initiating coverage on Century Huatong with a "Buy" rating and a target price of 24.52 yuan, based on a 21X PE for 2026 [1] Group 1: Business Strengths - The core business advantage lies in its subsidiary, Diandian Interactive, which is a leader in the SLG game sector, particularly excelling in overseas markets with popular titles like "Whiteout Survival" and "Kingshot" [1][2] - The company has established a mature methodology for producing hit games, which includes strategies for user acquisition, modular gameplay reuse, and phased payment designs, enhancing the success rate of new projects [2] - The SLG genre is characterized by long life cycles and low post-launch operational costs, making it a highly profitable and sticky category, which is expected to drive sustained revenue growth [2] Group 2: IP Development and Collaboration - In 2023, the company secured a five-year cooperation agreement with a Korean copyright holder for the "Legend" IP, allowing for exclusive rights in mainland China, which is expected to contribute to revenue growth [3] - The collaboration with Tencent provides not only traffic and distribution support but also facilitates the continuous launch of hit products, further solidifying the company's position in the MMO sector [3] Group 3: Market Perspective - The company believes that the successful validation of the SLG genre serves as a core moat for navigating industry cycles, with head products consistently generating stable cash flow [4] - The competitive landscape for user acquisition is becoming more rational, and as SLG products enter the profit realization phase, the company's revenue and overall profitability are expected to improve [4] - Diandian Interactive's ability to innovate within the SLG genre and expand into casual gaming is anticipated to create a "dual-driven" growth pattern [4] Group 4: Financial Projections and Valuation - The company forecasts net profits attributable to shareholders of 57.55 billion, 86.06 billion, and 106.35 billion yuan for the years 2025 to 2027, respectively [5] - Comparable companies in the gaming sector have an average PE of 20.7X for 2026, and given the company's strong positioning in the X+SLG sector, a target valuation of 180.726 billion yuan is set, with a target price of 24.52 yuan [5]

Core Insights - Century Games has achieved a remarkable ascent from 7th place to the top of the "2025 Global Top 50 Mobile Game Companies" list, setting a new record for the fastest rise in the rankings [1][3] - The company has successfully navigated industry challenges by focusing on continuous innovation and precise market insights, leading to stable long-term product operations and the creation of hit games across various categories [3][6] Company Performance - In 2023, Century Games launched the 4X strategy game "Whiteout Survival," which generated over $1 billion in revenue and surpassed 200 million downloads globally, ranking high on iOS sales charts [5][6] - The new title "Kingshot" has also gained significant traction, reaching the top of the iOS free game charts in multiple regions within four months of its launch [5][6] Financial Growth - In the first half of 2025, Century Games' parent company, Century Huatuo, reported revenue of 17.2 billion yuan, a year-on-year increase of 85.5%, and a net profit of 2.656 billion yuan, up 129.33% [6] - The strong financial performance and global expansion efforts reflect Century Games' solid foundation for long-term growth [6] Future Outlook - The company is expected to continue its growth momentum, driven by strong demand in its core categories, the deepening application of AI technology, and a robust pipeline of new products [7] - Century Games' leading performance in overseas markets is becoming an important reference for investors assessing the value of Century Huatuo [7]

Core Insights - Century Games has achieved a remarkable ascent to the top of the "2025 Global TOP 50 Mobile Game Companies" list, moving from 7th place last year to 1st place this year, setting a new record for the ranking [1] - The company has successfully launched multiple hit games, including the 4X strategy game "Whiteout Survival," which has generated over $1 billion in revenue and surpassed 200 million downloads globally [2] - Century Games has established a diverse product matrix, leveraging AI technology to enhance R&D and operational efficiency, which has contributed to its strong financial performance [3] Financial Performance - In the first half of 2025, Century Games' parent company, Century Huatuo, reported revenue of 17.2 billion yuan, representing a year-on-year increase of 85.5% [3] - The net profit attributable to shareholders reached 2.656 billion yuan, reflecting a year-on-year growth of 129.33% [3] Market Position and Strategy - Century Games is not reliant on a single blockbuster title; it has multiple successful products across key genres, including SLG, casual, and card games [3] - The company’s strategy of "micro-innovation" and its focus on AI technology have significantly improved its competitive edge in the mobile gaming market [3] - The strong performance of "Kingshot" alongside "Whiteout Survival" has solidified Century Games' leading position in the global strategy mobile game market [2]

Core Insights - The 2025 Tokyo Game Show (TGS2025) showcased Century Games' efforts, highlighting their two SLG titles, "Whiteout Survival" and "Kingshot," which gained significant attention in the global market [1][11]. Market Overview - Japan's gaming market, while smaller than the US and China, is highly valuable, with a projected mobile game market revenue of $11 billion in 2025, ranking second globally [2][6]. - The average revenue per user (ARPU) in Japan is 1.8 times higher than in Europe and the US, indicating a strong willingness to pay among Japanese gamers [2]. Competitive Landscape - Japanese gaming market is dominated by local companies, with domestic IPs holding 63% market share, making it challenging for foreign products to penetrate the top rankings [7][11]. Century Games' Strategy - Century Games has successfully entered the Japanese market with "Whiteout Survival" consistently ranking in the top 20 free and top 10 grossing games [11][12]. - The company established a local team in Japan since 2019 to enhance community engagement and user feedback, moving beyond mere product exportation [13][18]. Marketing and Localization Efforts - The marketing strategy for "Whiteout Survival" included collaborations with local events and cultural elements, significantly boosting brand recognition [14][16]. - Century Games employed a comprehensive marketing approach, utilizing both online and offline channels to reach players effectively [16][18]. Future Outlook - With the ongoing demand for SLG games in Japan and the company's accumulated user data and brand reputation, Century Games is poised to expand its market share [25]. - The methodologies developed in Japan are expected to be replicable in other international markets, enhancing long-term growth potential [25][26].

Core Insights - The article discusses the success of the match-3 game "Royal Match" and its sequel "Royal Kingdom," highlighting the latter's strong performance in the market and its potential to become a top contender [2][22]. Game Performance - "Royal Match" has consistently topped the match-3 category since its launch four years ago, surpassing "Candy Crush Saga" [2]. - "Royal Kingdom" has shown significant growth, ranking in the top 10 of the US iOS sales chart with nearly $20 million in revenue in May, reflecting a 53% month-over-month increase [2][22]. Game Mechanics - "Royal Kingdom" retains core gameplay elements from "Royal Match," such as completing match-3 levels and building a kingdom, but introduces new features like a more extensive character background and additional gameplay modes [5][6]. - The game includes various level types, including Hard, Super Hard, Kingdom, and Dark Kingdom levels, enhancing the gameplay experience [8]. Monetization Strategies - "Royal Kingdom" employs a winning streak mechanism to encourage in-game purchases, allowing players to earn more items as they progress through levels [13][15]. - The game features popular in-app purchases, such as the $1.99 Mini Coin Pack and the $9.99 Splendid Pouch, which have shown strong sales performance [16][18]. Marketing Efforts - The marketing strategy for "Royal Kingdom" has been robust, featuring collaborations with high-profile celebrities like LeBron James and Shakira, which have garnered millions of views on promotional videos [23][26]. - The game's promotional efforts have led to a significant increase in user engagement and revenue, with early earnings exceeding $450,000 shortly after launch [26][29]. Industry Trends - The match-3 game market has seen a decline in downloads but an increase in revenue, with "Royal Match" being a significant contributor to this growth [33]. - The success of "Royal Kingdom" may indicate that there is still room for innovation and new entries in the match-3 genre, as evidenced by other companies exploring similar game mechanics [27][32].