此次登顶绝非偶然，Century Games早已构建起多品类、长线化的产品矩阵。除双爆款外，其旗下 《Family Farm Adventure》《Tasty Travels: Merge Game》《Truck Star》等涵盖SLG、休闲、卡牌三大核 心品类的产品均有不俗表现。依托"微创新"策略，公司深度结合AI技术，显著提升研发与运营效率，强 化产品差异化竞争力。 2025年上半年，Century Games的母公司世纪华通实现营收172亿元，同比增长85.5%；归属于上市公司 股东的净利润26.56亿元，同比增长129.33%。持续增长的财务数据与全球化布局，印证了Century Games长线发展的稳健根基，和母公司世纪华通提供的坚实后盾，已经达成"双向奔赴"的良性循环。 《2025年全球TOP50移动游戏商》榜单部分名单 PocketGamer还表示，Century Games绝非"单款爆款走天下"。2023年，公司凭借4X策略游戏《Whiteout Survival》打造出一款营收超10亿美元的现象级产品。目前这款游戏全球下载量突破2亿大关，在数十个 国家和地区的iOS畅销榜名列前茅，并于202 ...

《2025年全球TOP50移动游戏商》榜单部分名单 Pocket Gamer还表示，Century Games绝非"单款爆款走天下"。2023年，公司凭借4X策略游戏《Whiteout Survival》打造出一款营收超10亿美元的现象级产品。目前这款游戏全球下载量突破2亿大关，在数十个 国家和地区的iOS畅销榜名列前茅，并于2025年3月登顶全球手游收入榜，彰显出强大的市场生命力与 商业价值。 全球知名游戏媒体Pocket Gamer近日重磅发布《2025年全球TOP50移动游戏商》榜单，世纪华通旗下 Century Games展示了势不可挡的加速度，从去年的第7位一跃登顶，这一晋升速度也创下该榜单的新纪 录。 2025年上半年，Century Games的母公司世纪华通实现营收172亿元，同比增长85.5%；归属于上市公司 股东的净利润26.56亿元，同比增长129.33%。持续增长的财务数据与全球化布局，印证了Century Games长线发展的稳健根基，和母公司世纪华通提供的坚实后盾，已经达成"双向奔赴"的良性循环。 Pocket Gamer指出，Century Games去年才首次跻身"全球TOP5 ...

Core Insights - The 2025 Tokyo Game Show (TGS2025) showcased Century Games' efforts, highlighting their two SLG titles, "Whiteout Survival" and "Kingshot," which gained significant attention in the global market [1][11]. Market Overview - Japan's gaming market, while smaller than the US and China, is highly valuable, with a projected mobile game market revenue of $11 billion in 2025, ranking second globally [2][6]. - The average revenue per user (ARPU) in Japan is 1.8 times higher than in Europe and the US, indicating a strong willingness to pay among Japanese gamers [2]. Competitive Landscape - Japanese gaming market is dominated by local companies, with domestic IPs holding 63% market share, making it challenging for foreign products to penetrate the top rankings [7][11]. Century Games' Strategy - Century Games has successfully entered the Japanese market with "Whiteout Survival" consistently ranking in the top 20 free and top 10 grossing games [11][12]. - The company established a local team in Japan since 2019 to enhance community engagement and user feedback, moving beyond mere product exportation [13][18]. Marketing and Localization Efforts - The marketing strategy for "Whiteout Survival" included collaborations with local events and cultural elements, significantly boosting brand recognition [14][16]. - Century Games employed a comprehensive marketing approach, utilizing both online and offline channels to reach players effectively [16][18]. Future Outlook - With the ongoing demand for SLG games in Japan and the company's accumulated user data and brand reputation, Century Games is poised to expand its market share [25]. - The methodologies developed in Japan are expected to be replicable in other international markets, enhancing long-term growth potential [25][26].

Core Insights - The article discusses the success of the match-3 game "Royal Match" and its sequel "Royal Kingdom," highlighting the latter's strong performance in the market and its potential to become a top contender [2][22]. Game Performance - "Royal Match" has consistently topped the match-3 category since its launch four years ago, surpassing "Candy Crush Saga" [2]. - "Royal Kingdom" has shown significant growth, ranking in the top 10 of the US iOS sales chart with nearly $20 million in revenue in May, reflecting a 53% month-over-month increase [2][22]. Game Mechanics - "Royal Kingdom" retains core gameplay elements from "Royal Match," such as completing match-3 levels and building a kingdom, but introduces new features like a more extensive character background and additional gameplay modes [5][6]. - The game includes various level types, including Hard, Super Hard, Kingdom, and Dark Kingdom levels, enhancing the gameplay experience [8]. Monetization Strategies - "Royal Kingdom" employs a winning streak mechanism to encourage in-game purchases, allowing players to earn more items as they progress through levels [13][15]. - The game features popular in-app purchases, such as the $1.99 Mini Coin Pack and the $9.99 Splendid Pouch, which have shown strong sales performance [16][18]. Marketing Efforts - The marketing strategy for "Royal Kingdom" has been robust, featuring collaborations with high-profile celebrities like LeBron James and Shakira, which have garnered millions of views on promotional videos [23][26]. - The game's promotional efforts have led to a significant increase in user engagement and revenue, with early earnings exceeding $450,000 shortly after launch [26][29]. Industry Trends - The match-3 game market has seen a decline in downloads but an increase in revenue, with "Royal Match" being a significant contributor to this growth [33]. - The success of "Royal Kingdom" may indicate that there is still room for innovation and new entries in the match-3 genre, as evidenced by other companies exploring similar game mechanics [27][32].