答：公司经营三亚至西沙旅游航线，为期四天三晚，登陆 银屿岛、全富岛、鸭公岛三个岛屿进行观光。"祥龙岛"轮的 投入提高了西沙旅游航线载客人数以及客单价。 证券代码：002320 证券简称：海峡股份 海南海峡航运股份有限公司投资者关系活动记录表 编号：20250509 | 投资者关系活动 | 特定对象调研 分析师会议  | | --- | --- | | 类别 | □媒体采访 □业绩说明会 | | | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 （请文字说明其他活动内容） | | 参与单位名称及 | 中粮资本 赵若冰 张高峰 | | 人员姓名 | | | 时间 | 2025 年 5 月 9 日 15:00–16:00 | | 地点 | 海南省海口市滨海大道 157 号港航大厦 14 层会议室 | | 上市公司接待人 | 李召辉 梁婕 陈栋 刘哲 | | 员姓名 | | | | 问：请介绍公司的基本情况？ | | | 答：2002 年，海南海峡航运股份有限公司（以下简称 "公 | | | 司 "）成立，由海南港航控股有限公司、深圳市盐田港股份 | | | 有限公司、中国海口外轮代理有限 ...

Core Viewpoint - The article discusses the increasing diversity of shareholder return strategies among listed companies, highlighting the trend of physical rewards alongside traditional cash dividends and share buybacks [1][2]. Group 1: Shareholder Return Activities - Shede Liquor announced a "2025 Shareholder Return" event, allowing registered shareholders to purchase commemorative liquor at a lower price [1][2]. - The event will run from April 23 to May 15, featuring key products like the 2024 Shareholder Meeting Commemorative Liquor priced at 598 yuan per bottle, with a "buy one get one free" offer for shareholders [2]. - Other companies, such as Delisi, BGI, and Caesar Tourism, have also initiated similar shareholder return activities, showcasing a trend in the industry [1][4]. Group 2: Financial Performance - Shede Liquor reported a revenue of 5.357 billion yuan in 2024, a year-on-year decline of 24.41%, and a net profit of 346 million yuan, down 80.46% from the previous year [3]. - The company attributes the decline to intensified competition in the liquor industry and a need for consumer confidence recovery, particularly in the mid-to-high-end product segment [3]. Group 3: Industry Trends - The trend of physical rewards for shareholders is gaining traction, with companies aiming to enhance shareholder loyalty and product recognition [4][5]. - Despite the appeal of physical rewards, analysts suggest that investors prioritize companies' sustainable operational capabilities and performance metrics over such incentives [8].

Core Viewpoint - The article discusses the increasing diversity of shareholder return strategies among listed companies, moving from cash dividends and share buybacks to physical benefits for shareholders [1][2]. Group 1: Shareholder Return Activities - Shede Liquor announced a "2025 Shareholder Return" event, allowing registered shareholders to purchase commemorative liquor at a lower price [2][4]. - Other companies like Delisi, BGI, Caesar Tourism, Hengdian Film, and Haixia Co. have also launched shareholder return activities since 2025 [2]. - The purpose of these activities is to enhance investor understanding of the company's products and business, strengthen shareholder confidence, and cultivate consumers [2][4]. Group 2: Specific Shareholder Benefits - Shede Liquor's event runs from April 23 to May 15, featuring products like the 2024 Shareholder Meeting Commemorative Liquor priced at 598 yuan per bottle, with a "buy one get two" offer for shareholders [4]. - Delisi provided shareholders with free Prague ham valued at approximately 208 yuan per portion [7]. - BGI offered a gut health testing gift box and exclusive discount coupons to shareholders [8]. - Caesar Tourism distributed coupons for a cruise experience [9]. - Hengdian Film provided movie and travel packages, along with discounted membership cards [10]. - Haixia Co. announced discounted cruise tickets for shareholders [11]. Group 3: Objectives of Physical Benefits - The main objectives of physical benefits for shareholders include enhancing shareholder confidence and loyalty, showcasing product quality, increasing brand exposure, and gathering feedback for product improvement [11].